Last month, Capterra released our very first infographic, The Top 20 Most Popular Marketing Automation Solutions, to answer one of the most common questions software buyers ask us: “What are the most popular options?” The goal of the infographic was to highlight the big players (not necessarily the best fit for any particular business) while also directing marketers to our comprehensive Marketing Automation directory where they could see just how many diverse options are really available (187 to date).
So this month, we wanted to explore a different software industry for our second infographic— one that has gained a tremendous amount of buzz recently thanks to a few recent government declarations: Electronic Medical Records.
We know many medical practitioners have EMR on their minds because the U.S. government has laid out a goal that all medical facilities move over to electronic records by the end of 2014. Often referred to as “EHR” or electronic health records, these solutions allow physicians to track patient health information, including allergies, prescriptions, and charts, through a centrally-accessible system. The difference between the two terms is that EMR refers to a solution that can be used within one facility, whereas EHR refers to those that can be used across multiple facilities. (Several of the solutions listed on our infographic fall into both categories as demonstrated by their target audiences.)
The Data
Like last time, we started our data collection for the infographic by examining the software companies listed in Capterra’s EMR Software Directory. We strive to list every EMR solution on the market, and there are 325 currently included (if you see any missing though, please let us know!) From there, we narrowed down the list by looking at web data for each of the vendors, including Alexa rankings, Compete traffic, and Google searches. While none of these are perfect indicators of popularity (particularly for B2B websites), the data gave us a way of narrowing down the list from 325 to the top 50 most visited EMR sites on the web.
For those 50 vendors, we performed additional research to get a better sense of which were “Top 20 material.” Again, we searched their websites and press releases to identify their number of users, customers, and revenue (when listed). We also gathered the number of Twitter followers for each EMR company. continue reading »
Remember my January post about New Year’s resolutions and my vow to “take an interest in Pinterest?” Well, I have. And I’m not just talking about my daughter’s Wizard of Oz themed birthday party board and my “I Would So Wear This” fashion board (although, those are pretty awesome and if I were you I’d go check them out). Capterra’s Marketing Department has also joined Pinterest and started pinning all kinds of cool stuff: everything from our own blog posts about finding software to infographics about social media and other things that we find interesting, and even “tech geek” stuff.
