“My approved budget for software is $50,000.”
What would you give to hear that each time you talked with a potential software buyer?
We hear all the time that getting a realistic budget number from potential buyers is one of the most difficult things for you to do. It’s the same for us when we talk to them.
There is something that can be done, however. Take a step back and consider these three things the next time you hear, “I don’t know.”
Your hospital is installing EMR software and everyone says the software is terrible. In fact, “you’re going to hate it.” The truth is, you probably will. You’ve used the same paper charts for the last 30 years; what’s software going to do that your good ole pen and paper can’t? Let me tell you a story…
When I was 7 years old, my mom walked me outside and took the training wheels off my bike. “Perfect,” she said. “There’s only one way to learn and that’s the hard way. You can come back in once you learn to ride.” She then walked back inside and locked the front door. I ran after her crying, saying I would never learn to ride a two-wheeler. When I succumbed to the fact that she wasn’t coming back out to get me, I started looking at that bike.
As software marketers, Google Analytics and similar web tracking products are part of our daily lives (at least, they should be). So when Google Senior Analytics Specialist and former CapCon presenter Ashish Vij (that’s him on the right) started tweeting about his excitement for the launch of Analytics Premium, I immediately wanted to learn more. Here’s what he had to say about the cool new version of Analytics with the hefty price tag:
Software marketers are savvy when it comes to Google Analytics, but what’s Google Analytics Premium?
Google Analytics Premium is a solution built on the Google Analytics platform that gives users more flexibility, processing power, and guarantees around their data. The same type of insights users are already getting apply– only, they’re beefed up a bit. continue reading »
Finding software can be a tricky process. Practice makes perfect and very few people buy software frequently enough to get really good at it. Luckily for you, at Capterra we help people find software every single day! We’ve learned a few things along the way and importantly, we’ve learned what pitfalls to sidestep. Here are the top 5 mistakes that software buyers make and how you can avoid them.
Does your business software feel a little antiquated? Does your computer monitor have a green tint? Are you still using…gasp…a DOS system? Wikipedia has the working status of MS Dos listed as “historic”. The most recent MS Dos system was released in 1995. Let’s take a look at some of the differences between 1995 and today…
