Campaign Management Software Resources

Campaign Management software enables organizations to automate the tracking, delivery, reporting and analysis of marketing campaigns and promotions through the integration of customer data sources and the ability to parse the data through a broad range of analytic searches. Using this type of marketing campaign reporting allows organizations to evaluate and optimize multiple campaigns for different business sectors based on real-world analysis of their effectiveness. Campaign Management software is related to Email Marketing software, Marketing Automation software and Web Analytic software.


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Software News

Manticore Technology Releases Seventh Generation Marketing Automation Platfo...
11/17/2009 - Manticore Technology becomes first marketing automation provider to deliver customizable user interface, delivering an unmatched customer experience Austin, TX (PRWEB) November 17, 2009 -- Manticore Technology ™, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced the company's seventh generation marketing automation platform, enabling B2B marketing executives to gain unprecedented control over their marketing funnel.

Using Blogs to Generate and Nurture Demand into Closed Business
11/16/2009 - Right On Interactive and Compendium Blogware announce new webinar scheduled for December 3, 2009 Indianapolis, IN (PRWEB) November 16, 2009 -- Right On Interactive, maker of 5Buckets marketing automation software and business blogging platform provider Compendium Blogware today announced a new webinar scheduled for Thursday, December 3, 2009.

New Eloqua API for Cloud-based Marketing Automation Experiences Rapid Adopti...
11/14/2009 - Marketers Integrate in the Cloud to Support New Marketing Processes that Improve Campaigns, Lead Quality and Marketing Measurement Vienna, VA (PRWEB) November 13, 2009 -- Less than a year after making its Web Service API available to customers and partners, Eloqua today announced that the Eloqua API has found rapid adoption among the company’s customer base and technology partners.

Skyrocketing Growth Propels Marketo Past 300-Customer Milestone
11/10/2009 - Fastest growing marketing automation provider posts 328% in Q3 revenue growth.

See all 139 articles in the Software News Archive