Mozenda upgrades its web data mining tool and already helps Duluth Pack recover its database and restructure on the Magento Platform.
(PRWEB) May 1, 2009 -- Duluth Pack has content aggregated from several sources. Reviews are outsourced while the product database is contained behind the firewall of a web development company. Making any kind web system upgrade almost impossible. This is where Michael Sterner found himself as he was trying to make a platform change to Magento Commerce. "We needed a way to integrate these two data sources into one, but how?" asked Michael Sterner, Director of Marketing at Duluth Pack, a 127 year old manufacturer now active in Internet retail.
"We are in the process of moving our website to Magento and integrating our reviews into the same platform however our current e-commerce provider does not allow us direct access to our own database"
The problem sounds perplexing, but luckily for Sterner Mozenda had just released it's web data mining tool designed for just this need. "At first, the software seemed too good to be true. Mozenda was able to harvest all the data from duluthpack.com and replicate our database without ever seeing it while integrating all of our product reviews." Said Sterner
By means of Mozenda's Web Data Mining, the Internet retailer Duluth Pack was able to obtain its critical assets, build an offsite back-up for the company's entire system, create a datafeed and insert all of its products into the powerful Magento shopping system.
About Duluth Pack
Duluth Pack has been manufacturing quality canvas and leather goods in
Duluth, Minnesota, since 1882. The company makes everything from its original
Canoe packs to high quality canvas and leather luggage, business gear, school bags, hunting gear and more. Every pack they make comes with a Lifetime Guarantee, a testament to the commitment to quality they've maintained for 127 years.
For more information about Duluth Pack visit http://www.duluthpack.com
About Mozenda
Mozenda is a Salt Lake City tech firm specializing in the development and sale of web data extraction software tools - web data extraction tool that grabs precise website content and organizes it into useable formats.
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Read the full story at http://www.prweb.com/releases/2009/05/prweb2360474.htm.