ApexTwo’s Lead Capture Solution provides clients with a simpler, more integrated solution for online lead capture, conversion optimization, and lead scoring in a way that integrates directly with their existing CRM system and website.
Chicago, IL (Vocus) June 18, 2009 -- ApexTwo, online marketing automation and lead generation specialists for cost-conscious, growing businesses, announced today that it has launched the latest version of its unique online Lead Capture Solution (LCS). The ApexTwo LCS is an online marketing automation solution for improving the quantity and quality of inbound sales leads. ApexTwo LCS drives revenue, improves sales efficiency, increases accountability, and reduces cost by integrating a client’s website with their Sales or Customer Relationship Management (CRM) system. This seamless integration provides detailed visitor metrics, advanced ROI reporting, and visibility down to each individual visitor – all within the CRM system.
Michael Kriz, president of recent Deloitte Fast 500 winner and professional services provider Acclaro Inc., an early adopter of the LCS, had this to say about the solution, “The lead capture system, integrated into our CRM system, has enabled us to better capture, rate and assign leads that ultimately converted into more sales.”
The ApexTwo LCS is more than just a standalone, one-size-fits-all product running as a separate application with redundant data and all of the challenges of synchronization. It’s a solution, customized to a client’s specific environment, beginning with a common core platform and pre-engineered connectors integrated into existing website and CRM environments. “Instead of managing your marketing activities from a separate product requiring you to learn a new interface, you work directly within the CRM system you already know,” said Brian Briggs, Managing Director of ApexTwo.
The ApexTwo LCS currently has clients running with CRM systems from NetSuite and SugarCRM. But with its modular architecture and CRM connectors, the solution will readily integrate with Salesforce.com, Right Now CRM, or just about any CRM system that has a published API or web services interface. You can learn more about ApexTwo’s Lead Capture Solution by going to http://apextwo.com/solutions/website-lead-capture-solution/.
About ApexTwo
ApexTwo is focused on the front end of business, providing high-value consulting services that range from the creation of traditional and Blue Ocean marketing strategies right through to the implementation of cost-effective solutions and programs for online and offline lead generation, marketing automation, and CRM integration. More at http://www.apextwo.com.
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Read the full story at http://www.prweb.com/releases/2009/06/prweb2550034.htm.