# Best CRM Software 2026 | Capterra

> Find the top CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/customer-relationship-management-software

---

# Best CRM Software

Last updated on July 16, 2026

## monday CRM

Rating: 4.7 out of 5 (463 reviews)

Profile: [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Intuitive and accessible platform

- Highly adaptable workflow customization

Cons:

- Costly for small teams

#### Starting price

Starting price: $12.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.5 rating

- Sales Pipeline Management: 4.5 rating

- Lead Management: 4.5 rating

- Workflow Management: 4.7 rating

#### Lowest rated features

- Interaction Tracking: 3.8 rating

- Territory Management: 3.7 rating

- Third-Party Integrations: 3.9 rating

- Reporting/Analytics: 4.3 rating

#### Feature-related review snippet

Reviewer: Simran G.

Reviewer details: Real Estate, 11-50 employees

Published: April 21, 2026

> "Incredibly easy to set up - within the space of 1 day you can quickly find your feet around monday crm and get it off the ground and in use, which doesn't often feel easy to do with CRM systems."

### Gallery tab

Ease of use: 4.7 out of 5 (463 reviews)

#### Related review snippet

Reviewer: Simran G.

Reviewer details: Real Estate, 11-50 employees

Published: April 21, 2026

> "From start to finish we've slowly started bringing over our departments onto CRM - starting with customer success into sales & services and now events, it's honestly changed the way we operate our business and given us the chance to create visibility in areas that were siloed previously and allow us to join the dots up together much cleaner."

### Integrations tab

monday CRM connects with 26+ software tools.

[See all integrations](https://www.capterra.com/p/245800/Monday-CRM/#integrations)

#### Most popular integrations

- Google Drive: 4.7 rating

- Slack: 4.8 rating

- Microsoft Excel: 4.8 rating

- Mailchimp: 4.7 rating

- OneDrive: 4.5 rating

- Shopify: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Information Technology and Services, 1-10 employees

Published: January 29, 2025

> "overall Monday CRM is great for integration for it's price range"

---

## Salesforce Starter

Rating: 4.4 out of 5 (224 reviews)

Profile: [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Boost your business with Starter Suite CRM!

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 4.1 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.0 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $25.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.8 rating

- Sales Pipeline Management: 4.8 rating

- Lead Management: 4.5 rating

- Reporting/Analytics: 4.6 rating

#### Lowest rated features

- Forecasting: 1.0 rating

- Activity Dashboard: 3.8 rating

- Data Import/Export: 4.6 rating

- Customizable Reports: 4.7 rating

#### Feature-related review snippet

Reviewer: Janet W.

Reviewer details: Health, Wellness and Fitness, 51-200 employees

Published: November 20, 2023

> "It was much more intuitive and easier to locate information."

### Gallery tab

Ease of use: 4.0 out of 5 (224 reviews)

#### Related review snippet

Reviewer: Blerta K.

Reviewer details: Education Management, 1-10 employees

Published: April 28, 2026

> "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory."

### Integrations tab

Salesforce Starter connects with 8+ software tools.

[See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations)

#### Most popular integrations

- Dropbox: 3.0 rating

- Docusign: 4.0 rating

- Box: 4.4 rating

- Zapier: 4.5 rating

- ActiveCampaign: 4.6 rating

- Dropbox Sign: 4.7 rating

- PandaDoc: 4.5 rating

- Nicereply: 4.7 rating

---

## NetSuite

Rating: 4.2 out of 5 (2,054 reviews)

Profile: [NetSuite](https://www.capterra.com/p/135757/NetSuite/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

NetSuite CRM delivers your business with powerful front-office capabilities in a single, cloud-based CRM solution.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 3.8 out of 5

- Features: 4.2 out of 5

- Value for Money: 3.9 out of 5

#### Pros and cons based on reviews

Pros:

- Automated financial process integration

- Unified inventory and operations control

Cons:

- High and unpredictable costs

- Frequent bugs and unresolved errors

#### Starting price

Starting price: Not available

Pricing details: Per Year

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.3 rating

- Sales Pipeline Management: 4.2 rating

- Reporting/Analytics: 4.3 rating

- Customizable Reports: 4.2 rating

#### Lowest rated features

- Data Import/Export: 2.0 rating

- Customizable Fields: 4.0 rating

- Lead Management: 4.1 rating

- Activity Dashboard: 4.0 rating

#### Feature-related review snippet

Reviewer: Teresa Z.

Reviewer details: Wholesale, 51-200 employees

Published: March 25, 2026

> "What I like the most about NetSuite is its innovative AI technology, which could significantly reduce the amount of manual work involved within the business"

### Gallery tab

Ease of use: 4.0 out of 5 (2,054 reviews)

#### Related review snippet

Reviewer: Sachin P.

Reviewer details: Consumer Goods, 51-200 employees

Published: April 8, 2026

> "Its real-time reporting and scalability were especially valuable for supporting business growth and decision-making. If you want, tell me your role (e.g., finance, ops, sales), and I can tailor it to sound more personal and specific."

### Integrations tab

NetSuite connects with 19+ software tools.

[See all integrations](https://www.capterra.com/p/135757/NetSuite/#integrations)

#### Most popular integrations

- Docusign: 4.7 rating

- Box: 4.4 rating

- BambooHR: 4.6 rating

- Microsoft Outlook: 4.3 rating

- SAP Concur: 3.9 rating

- Expensify: 4.1 rating

#### Integrations-related review snippet

Reviewer: Keson Y.

Reviewer details: Transportation/Trucking/Railroad, 51-200 employees

Published: March 25, 2026

> "What I liked most about NetSuite was how it brings multiple business functions into one integrated platform."

---

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## Odoo 

Rating: 4.2 out of 5 (1,316 reviews)

Profile: [Odoo ](https://www.capterra.com/p/135618/Odoo/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 3.9 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.1 out of 5

#### Pros and cons based on reviews

Pros:

- Highly adaptable business solution

- Customizable open-source foundation

Cons:

- Frequent bugs and reliability concerns

- Payment and billing frustrations

#### Starting price

Starting price: $31.10

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.2 rating

- Task Management: 4.4 rating

- Lead Management: 4.2 rating

- Sales Pipeline Management: 4.0 rating

#### Lowest rated features

- Email Management: 3.5 rating

- Calendar Management: 3.5 rating

- Workflow Management: 3.9 rating

- Alerts/Notifications: 4.2 rating

#### Feature-related review snippet

Reviewer: Patrick K.

Reviewer details: Construction, 11-50 employees

Published: June 13, 2026

> "The modern interface makes navigation pleasant for my entire team."

### Gallery tab

Ease of use: 4.0 out of 5 (1,316 reviews)

#### Related review snippet

Reviewer: Patrick K.

Reviewer details: Construction, 11-50 employees

Published: June 13, 2026

> "The interconnection between applications is flawless: when a sale is validated, the inventory updates automatically, and the invoice is generated in a single click."

### Integrations tab

Odoo  connects with 14+ software tools.

[See all integrations](https://www.capterra.com/p/135618/Odoo/#integrations)

#### Most popular integrations

- Google Docs: 4.8 rating

- PayPal: 4.3 rating

- Instagram: 4.7 rating

- Stripe: 4.3 rating

- Zapier: 4.7 rating

- Microsoft Outlook: 4.3 rating

#### Integrations-related review snippet

Reviewer: Ryan P.

Reviewer details: Design, 1-10 employees

Published: March 2, 2026

> "Instead of piecing together multiple tools, Odoo integrates key business functions in one system which can simplify workflows and reduce tool sprawl."

---

## Daylite for Mac

Rating: 4.6 out of 5 (361 reviews)

Profile: [Daylite for Mac](https://www.capterra.com/p/116272/Daylite-for-Mac/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Daylite helps service-based businesses manage clients, projects, and new client opportunities in one app — driving their growth.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Workflow and efficiency improvements

- Comprehensive sales pipeline tracking

Cons:

- Frequent bugs and syncing problems

#### Starting price

Starting price: $25.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Task Management: 4.5 rating

- Contact Management: 4.7 rating

- Sales Pipeline Management: 4.4 rating

- Lead Management: 4.4 rating

#### Lowest rated features

- Reporting/Analytics: 3.0 rating

- Workflow Management: 4.1 rating

- Marketing Automation: 3.5 rating

- Interaction Tracking: 4.0 rating

#### Feature-related review snippet

Reviewer: Luiza H.

Reviewer details: Newspapers, 1-10 employees

Published: April 1, 2024

> "Everything worked flawless, the app is fluid and has a beautiful UI."

### Gallery tab

Ease of use: 4.4 out of 5 (361 reviews)

#### Related review snippet

Reviewer: Heather R.

Reviewer details: Entertainment, Self-employed

Published: August 7, 2024

> "Fantastic, the emails can be quickly assigned to any contact, appointment or project, and it links with existing contacts automatically."

### Integrations tab

Daylite for Mac connects with 5+ software tools.

[See all integrations](https://www.capterra.com/p/116272/Daylite-for-Mac/#integrations)

#### Most popular integrations

- Mailchimp: 5.0 rating

- Google Calendar: 5.0 rating

- Xero: 3.0 rating

- Zapier: 3.7 rating

- Direct Mail Manager: 4.8 rating

---

## Constant Contact

Rating: 4.3 out of 5 (2,935 reviews)

Profile: [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.1 out of 5

#### Pros and cons based on reviews

Pros:

- Efficient campaign creation tools

- Comprehensive email performance analytics

Cons:

- Inconsistent text and formatting controls

- Deliverability and spam filtering issues

#### Starting price

Starting price: $12.00

Pricing details: Usage Based, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.8 rating

- Lead Management: 4.9 rating

- Activity Dashboard: 4.9 rating

- Email Marketing: 4.9 rating

#### Lowest rated features

- Mobile Access: 3.5 rating

- Marketing Automation: 4.3 rating

- Campaign Management: 4.5 rating

- Email Management: 4.6 rating

#### Feature-related review snippet

Reviewer: Gabriel K.

Reviewer details: Non-Profit Organization Management, 11-50 employees

Published: September 23, 2025

> "It feels modern, intuitive, and matches the ease of use I’ve experienced with MailChimp."

### Gallery tab

Ease of use: 4.3 out of 5 (2,935 reviews)

#### Related review snippet

Reviewer: Avery F.

Reviewer details: Arts and Crafts, 10,001+ employees

Published: June 9, 2026

> "It is a robust tool that allows me to maintain a regular, secure connection with my community in compliance with regulations, lifting a heavy administrative burden off my shoulders."

### Integrations tab

Constant Contact connects with 171+ software tools.

[See all integrations](https://www.capterra.com/p/31898/Constant-Contact/#integrations)

#### Most popular integrations

- QuickBooks Online: 4.3 rating

- Hootsuite: 4.4 rating

- Stripe: 4.6 rating

- Aircall: 4.2 rating

- Duda: 4.5 rating

- RepeatRewards: 4.5 rating

#### Integrations-related review snippet

Reviewer: Jason P.

Reviewer details: Environmental Services, 1-10 employees

Published: March 26, 2026

> "I also enjoy that it integrates with Donor Perfect"

---

## TaskSuite

Rating: 4.8 out of 5 (6 reviews)

Profile: [TaskSuite](https://www.capterra.com/p/10018704/TaskSuite/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Cloud-based loan origination and servicing with configurable workflows, collections, reporting, and optional white-labeled portals.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.8 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Sales Pipeline Management: 4.3 rating

- Data Import/Export: 4.5 rating

- Contact Management: 5.0 rating

- Lead Generation: 5.0 rating

#### Lowest rated features

- Lead Management: 4.0 rating

- Third-Party Integrations: 4.0 rating

### Gallery tab

Ease of use: 4.5 out of 5 (6 reviews)

### Integrations tab

TaskSuite connects with 7+ software tools.

[See all integrations](https://www.capterra.com/p/10018704/TaskSuite/#integrations)

#### Most popular integrations

- Xodo Sign: 4.8 rating

- Twilio: 5.0 rating

- Plaid: 4.4 rating

- Xodo: 4.4 rating

- Equifax: 4.5 rating

- Flinks Connectivity: 5.0 rating

- Prove ID

---

## Bitrix24

Rating: 4.2 out of 5 (997 reviews)

Profile: [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 4.0 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Integrated team communication tools

- Comprehensive team collaboration platform

Cons:

- Delayed and limited customer support

- Frequent bugs and technical issues

#### Starting price

Starting price: $69.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.4 rating

- Task Management: 4.4 rating

- Lead Management: 4.6 rating

- Sales Pipeline Management: 4.4 rating

#### Lowest rated features

- Activity Dashboard: 3.5 rating

- Reporting/Analytics: 4.0 rating

- Third-Party Integrations: 4.0 rating

- Calendar Management: 4.1 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Non-Profit Organization Management, 11-50 employees

Published: December 4, 2025

> "The user interace was mostly intuitive and easy to use."

### Gallery tab

Ease of use: 4.0 out of 5 (997 reviews)

#### Related review snippet

Reviewer: Ramadhan A.

Reviewer details: Education Management, 11-50 employees

Published: June 25, 2026

> "Bitrix24 provides a comprehensive set of tools for collaboration, task management, communication, and workflow coordination in a single platform."

### Integrations tab

Bitrix24 connects with 83+ software tools.

[See all integrations](https://www.capterra.com/p/113540/Bitrix24/#integrations)

#### Most popular integrations

- Dropbox: 4.5 rating

- Gmail: 4.7 rating

- Docusign: 5.0 rating

- Box: 4.4 rating

- Google Calendar: 4.8 rating

- Microsoft Outlook: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Building Materials, 10,001+ employees

Published: April 13, 2026

> "We can recommend viasocket as a convenient and flexible no/low-code solution for configuring integrations between business applications."

---

## Zoho CRM

Rating: 4.3 out of 5 (6,983 reviews)

Profile: [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution

#### Rating breakdown

- Ease of Use: 4.2 out of 5

- Customer Service: 4.1 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Integrated sales process automation

- Centralized client relationship management

Cons:

- Frequent bugs and reliability concerns

#### Starting price

Starting price: $14.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.5 rating

- Lead Management: 4.4 rating

- Sales Pipeline Management: 4.4 rating

- Reporting/Analytics: 4.3 rating

#### Lowest rated features

- Customizable Reports: 4.0 rating

- Campaign Management: 3.7 rating

- Data Import/Export: 4.2 rating

- Forecasting: 3.9 rating

#### Feature-related review snippet

Reviewer: Max P.

Reviewer details: Facilities Services, 10,001+ employees

Published: January 7, 2025

> "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless."

### Gallery tab

Ease of use: 4.2 out of 5 (6,983 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Logistics and Supply Chain, 51-200 employees

Published: March 10, 2026

> "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team."

### Integrations tab

Zoho CRM connects with 70+ software tools.

[See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations)

#### Most popular integrations

- PayPal: 4.6 rating

- Dropbox: 4.5 rating

- Mailchimp: 4.5 rating

- Box: 4.4 rating

- HubSpot CRM: 4.5 rating

- Zoho Social: 4.6 rating

#### Integrations-related review snippet

Reviewer: Hemant A.

Reviewer details: Computer Software, 1-10 employees

Published: August 8, 2024

> "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall productivity."

---

## kintone

Rating: 4.7 out of 5 (153 reviews)

Profile: [kintone](https://www.capterra.com/p/143607/kintone/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

A custom-tailored solution that meets and scales with your unique business needs. Start a free trial, or let us build a free prototype.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $24.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.2 rating

- Task Management: 4.3 rating

- Sales Pipeline Management: 3.8 rating

- Lead Management: 4.3 rating

#### Lowest rated features

- Customizable Reports: 3.0 rating

- Workflow Management: 4.0 rating

- Lead Capture: 4.0 rating

- Campaign Management: 5.0 rating

#### Feature-related review snippet

Reviewer: Kateřina V.

Reviewer details: Hospital & Health Care, 1,001-5,000 employees

Published: March 27, 2023

> "Kintone is user friendly and cloud based (accessible from any device)."

### Gallery tab

Ease of use: 4.5 out of 5 (153 reviews)

#### Related review snippet

Reviewer: Emilio A.

Reviewer details: Wholesale, 11-50 employees

Published: July 29, 2025

> "sensitive content hidden] rose above and beyond in understanding our business process and our particular needs, He helped us quickly implement and tailor Kintone with many customized functions that would have taken us much longer to achieve."

### Integrations tab

kintone connects with 29+ software tools.

[See all integrations](https://www.capterra.com/p/143607/kintone/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Trello: 4.5 rating

- Dropbox: 4.5 rating

- Google Workspace: 4.7 rating

- WordPress: 4.6 rating

- Microsoft 365: 4.6 rating

#### Integrations-related review snippet

Reviewer: Letlet G.

Reviewer details: Retail, 11-50 employees

Published: March 2, 2023

> "Even though there are some drawbacks, like the high price and limited integration options, we've found that the benefits more than make up for the cost."

---

## Mautic

Rating: 4.5 out of 5 (2 reviews)

Profile: [Mautic](https://www.capterra.com/p/211361/Mautic-by-HEM/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

HEMs customized Mautic CRM and marketing automation software helps schools to streamline their marketing and admissions management.

#### Rating breakdown

- Ease of Use: 5.0 out of 5

- Customer Service: 3.5 out of 5

- Features: 4.0 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: CA$350.00

Pricing details: Per User, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 5.0 rating

- Email Management: 5.0 rating

- Lead Generation: 5.0 rating

- Lead Management: 5.0 rating

#### Lowest rated features

- Task Management: 2.0 rating

- Lead Qualification: 3.0 rating

- Workflow Management: 3.0 rating

- Reporting/Analytics: 5.0 rating

### Gallery tab

Ease of use: 5.0 out of 5 (2 reviews)

---

## Less Annoying CRM

Rating: 4.8 out of 5 (653 reviews)

Profile: [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

#### Rating breakdown

- Ease of Use: 4.9 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.9 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $15.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.8 rating

- Sales Pipeline Management: 4.6 rating

- Lead Management: 4.7 rating

- Task Management: 4.7 rating

#### Lowest rated features

- Mobile Access: 4.2 rating

- Lead Capture: 4.4 rating

- Reporting/Analytics: 4.5 rating

- Lead Qualification: 4.4 rating

#### Feature-related review snippet

Reviewer: Casey E.

Reviewer details: Health, Wellness and Fitness, 51-200 employees

Published: July 10, 2023

> "Less Annoying CRM is a great app to work with, the UI is intuitive and user friendly."

### Gallery tab

Ease of use: 4.9 out of 5 (653 reviews)

#### Related review snippet

Reviewer: Steve L.

Reviewer details: Business Supplies and Equipment, 11-50 employees

Published: December 18, 2025

> "This service simply is fantastic for a sales rep. If you use a business card app, I use cam card, you can simply scan the card and synchronize and upload to LACRM."

### Integrations tab

Less Annoying CRM connects with 15+ software tools.

[See all integrations](https://www.capterra.com/p/118921/Less-Annoying-CRM/#integrations)

#### Most popular integrations

- Mailchimp: 4.8 rating

- Google Forms: 4.7 rating

- Google Calendar: 4.8 rating

- Zapier: 4.7 rating

- Microsoft Outlook: 4.8 rating

- Google Contacts: 4.6 rating

#### Integrations-related review snippet

Reviewer: Jason H.

Reviewer details: Computer Software, 1-10 employees

Published: January 2, 2025

> "It has an easy API for integrations."

---

## BigContacts

Rating: 4.3 out of 5 (205 reviews)

Profile: [BigContacts](https://www.capterra.com/p/102669/BigContacts/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

The best CRM pricing + the best tools and features. Contact Management/ Email Marketing Solution for Small Business.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $9.99

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Contact Management: Available

- Lead Management: Available

- Sales Pipeline Management: Available

- Reporting/Analytics: Available

- Lead Capture: Available

- Task Management: Available

- Data Import/Export: Available

- Workflow Management: Available

- Email Management: Available

- Customizable Fields: Not available

- Interaction Tracking: Available

- Activity Dashboard: Available

#### Feature-related review snippet

Reviewer: Prem P.

Reviewer details: Information Technology and Services, 11-50 employees

Published: December 29, 2021

> "The level of customization that BIGContacts provides is quite helpful to manage things according to our existing processes."

### Gallery tab

Ease of use: 4.4 out of 5 (205 reviews)

#### Related review snippet

Reviewer: Hayk B.

Reviewer details: Market Research, 11-50 employees

Published: March 27, 2023

> "The reports are customizable, and we can drill down into specific data to gain insights into our business that would otherwise be difficult to obtain."

### Integrations tab

BigContacts connects with 10+ software tools.

[See all integrations](https://www.capterra.com/p/102669/BigContacts/#integrations)

#### Most popular integrations

- Mailchimp: 4.5 rating

- HubSpot Marketing Hub: 4.5 rating

- FreshBooks: 4.5 rating

- Google Calendar: 4.8 rating

- Zapier: 4.7 rating

- ActiveCampaign: 4.6 rating

- Microsoft Outlook: 4.5 rating

- Twitter/X: 4.5 rating

- LinkedIn for Business: 4.6 rating

---

## Maximizer CRM

Rating: 4.1 out of 5 (366 reviews)

Profile: [Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Maximizer CRM is a game-changing solution designed specifically for the unique challenges that sales managers and sales teams face.

#### Rating breakdown

- Ease of Use: 3.9 out of 5

- Customer Service: 4.0 out of 5

- Features: 3.9 out of 5

- Value for Money: 3.8 out of 5

#### Pros and cons based on reviews

Pros:

- Flexible platform personalization

- Adaptable for growing businesses

Cons:

- Complex and unintuitive navigation

- Frequent technical disruptions

#### Starting price

Starting price: $65.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.7 rating

- Lead Management: 4.2 rating

- Task Management: 4.3 rating

- Data Import/Export: 4.1 rating

#### Lowest rated features

- Email Management: 3.8 rating

- Sales Pipeline Management: 3.9 rating

- Reporting/Analytics: 3.5 rating

- Mobile Access: 3.9 rating

#### Feature-related review snippet

Reviewer: Abel A.

Reviewer details: Hospitality, 1-10 employees

Published: October 3, 2023

> "perfect software, intuitive and allows us to have access to information... but it would be better if it helped us to do better housekeeping"

### Gallery tab

Ease of use: 3.9 out of 5 (366 reviews)

#### Related review snippet

Reviewer: Maggie M.

Reviewer details: Financial Services, 1-10 employees

Published: November 6, 2024

> "The integration with third-party applications like Outlook and Office 365 enhances workflow efficiency, making it easier to manage customer relationships and streamline day-to-day tasks."

### Integrations tab

Maximizer CRM connects with 16+ software tools.

[See all integrations](https://www.capterra.com/p/154610/Maximizer-CRM/#integrations)

#### Most popular integrations

- Mailchimp: 4.3 rating

- Gmail: 4.8 rating

- SurveyMonkey: 4.6 rating

- QuickBooks Online: 4.3 rating

- Eventbrite: 4.6 rating

- HubSpot CRM: 4.5 rating

#### Integrations-related review snippet

Reviewer: Adrian G.

Reviewer details: Financial Services, 1-10 employees

Published: October 31, 2022

> "I love the fact that it integrates really well with the Microsoft Office suite of programs."

---

## Bigin by Zoho CRM

Rating: 4.7 out of 5 (738 reviews)

Profile: [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships.

#### Rating breakdown

- Ease of Use: 4.8 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $7.00

Pricing details: Per User, Per Year

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Sales Pipeline Management: 4.6 rating

- Contact Management: 4.6 rating

- Lead Management: 4.5 rating

- Data Import/Export: 4.5 rating

#### Lowest rated features

- Email Management: 4.3 rating

- Reporting/Analytics: 4.4 rating

- Task Management: 4.3 rating

- Third-Party Integrations: 3.9 rating

#### Feature-related review snippet

Reviewer: Matt H.

Reviewer details: Financial Services, Self-employed

Published: December 20, 2024

> "Starting a new business i needed a CRM that got me up and running as quick as possible and Bigin by Zoho does this, through simple user friendly dashboard, integrations"

### Gallery tab

Ease of use: 4.8 out of 5 (738 reviews)

#### Related review snippet

Reviewer: Nabil G.

Reviewer details: Education Management, 1-10 employees

Published: March 31, 2026

> "It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale"

### Integrations tab

Bigin by Zoho CRM connects with 79+ software tools.

[See all integrations](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#integrations)

#### Most popular integrations

- Mailchimp: 4.5 rating

- Google Workspace: 4.8 rating

- Microsoft 365: 4.5 rating

- Zoho CRM: 4.3 rating

- Zapier: 4.9 rating

- Zoho Desk: 4.5 rating

#### Integrations-related review snippet

Reviewer: Natalia V.

Reviewer details: Media Production, 51-200 employees

Published: November 28, 2024

> "The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly."

---

## MLeads

Rating: 4.0 out of 5 (12 reviews)

Profile: [MLeads](https://www.capterra.com/p/147624/MLeads/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

MLeads CRM simplifies lead and customer management with tools for lead tracking, sales pipeline management, and team collaboration.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 4.3 out of 5

- Features: 3.9 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $9.58

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Most popular features

- Contact Management: Available

- Lead Management: Available

- Sales Pipeline Management: Available

- Reporting/Analytics: Available

- Lead Capture: Available

- Task Management: Available

- Data Import/Export: Available

- Workflow Management: Available

- Email Management: Available

- Customizable Fields: Not available

- Interaction Tracking: Available

- Activity Dashboard: Available

### Gallery tab

Ease of use: 4.0 out of 5 (12 reviews)

### Integrations tab

MLeads connects with 6+ software tools.

[See all integrations](https://www.capterra.com/p/147624/MLeads/#integrations)

#### Most popular integrations

- Microsoft Excel: 4.8 rating

- Salesforce Sales Cloud: 4.4 rating

- Gmail: 4.8 rating

- HubSpot CRM: 4.5 rating

- Google Calendar: 4.8 rating

- Outlook Email Extractor: 4.0 rating

---

## Caspio

Rating: 4.6 out of 5 (249 reviews)

Profile: [Caspio](https://www.capterra.com/p/137206/Caspio/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Caspio is the world's leading LOW-CODE platform for building online database applications without having to write code.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Responsive and knowledgeable assistance

- Flexible application personalization options

Cons:

- High and inflexible cost structure

- Recurring technical and usability problems

#### Starting price

Starting price: $600.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.4 rating

#### Feature-related review snippet

Reviewer: Cian P.

Reviewer details: Hospital & Health Care, 1-10 employees

Published: May 28, 2025

> "The platform performance is great, and it is very flexible - not having any limitation on number of users for the portal I've built is great and a differentiator of Caspio."

### Gallery tab

Ease of use: 4.4 out of 5 (249 reviews)

#### Related review snippet

Reviewer: Sarita V.

Reviewer details: Information Technology and Services, 1-10 employees

Published: August 29, 2025

> "I have implemented and automated many processes, procedures and responsibilities for my customers using Caspio's features, including task management and triggered actions."

### Integrations tab

Caspio connects with 22+ software tools.

[See all integrations](https://www.capterra.com/p/137206/Caspio/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Microsoft 365: 4.7 rating

- OneDrive: 4.5 rating

- Google Maps: 5.0 rating

- Twitter/X: 4.5 rating

- Make: 4.7 rating

#### Integrations-related review snippet

Reviewer: Khurt Russel L.

Reviewer details: Information Technology and Services, 11-50 employees

Published: June 28, 2023

> "Fast development on simple web application."

---

## Claritysoft CRM

Rating: 4.5 out of 5 (255 reviews)

Profile: [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Intuitive. Customizable. Powerful. Claritysoft CRM is designed to be easy to use without sacrificing power and functionality.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $49.00

Pricing details: Per User, Per Month

Free trial: No

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.5 rating

- Lead Management: 4.5 rating

- Customizable Fields: 4.5 rating

- Reporting/Analytics: 4.2 rating

#### Lowest rated features

- Mobile Access: 3.8 rating

- Forecasting: 3.6 rating

- Email Management: 4.2 rating

- Email Templates: 4.1 rating

#### Feature-related review snippet

Reviewer: Johan R.

Reviewer details: Education Management, 1,001-5,000 employees

Published: March 6, 2026

> "The way they organized the tabs was useful for being able to access information, while not overloading everything into one screen."

### Gallery tab

Ease of use: 4.5 out of 5 (255 reviews)

#### Related review snippet

Reviewer: Flavia S.

Reviewer details: Leisure, Travel & Tourism, 11-50 employees

Published: March 10, 2026

> "The dashboard and reporting tools provide useful insights, and it supports team collaboration effectively. While there are a few limitations, like note formatting and some advanced features, it still serves as a reliable CRM for day-to-day operations."

### Integrations tab

Claritysoft CRM connects with 6+ software tools.

[See all integrations](https://www.capterra.com/p/123868/Claritysoft-CRM/#integrations)

#### Most popular integrations

- Microsoft 365: 4.8 rating

- Gmail: 4.7 rating

- Google Calendar: 5.0 rating

- Zapier: 4.5 rating

- Microsoft Outlook: 4.2 rating

- QuickBooks Online Advanced: 5.0 rating

---

## Clio

Rating: 4.7 out of 5 (1,738 reviews)

Profile: [Clio](https://www.capterra.com/p/105428/Clio/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Ranked #1 and with the most 5-star reviews on Capterra, Clio is the only intelligent legal work platform with context-aware AI.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive legal practice management

- Remote legal work enablement

Cons:

- Recurring technical glitches

- Limited customizable reporting

#### Starting price

Starting price: $49.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Third-Party Integrations: 4.4 rating

- Activity Dashboard: 4.5 rating

- Customizable Fields: 4.5 rating

- Calendar Management: 4.1 rating

#### Lowest rated features

- Reporting/Analytics: 3.8 rating

- Sales Pipeline Management: 4.0 rating

- Lead Management: 4.0 rating

- Contact Management: 4.2 rating

#### Feature-related review snippet

Reviewer: Rendi A.

Reviewer details: Law Practice, Self-employed

Published: May 14, 2026

> "The platform handles the core functions I need well: case management is intuitive, the document drafting and template features have genuinely improved my output speed and accuracy, and time tracking integrates smoothly with the billing workflow."

### Gallery tab

Ease of use: 4.6 out of 5 (1,738 reviews)

#### Related review snippet

Reviewer: Jarred E.

Reviewer details: Law Practice, Self-employed

Published: May 19, 2026

> "The ability to keep an overall schedule as well as a calendar for each case which then syncs to my Google calendar for me to view on my phone is invaluable."

### Integrations tab

Clio connects with 33+ software tools.

[See all integrations](https://www.capterra.com/p/105428/Clio/#integrations)

#### Most popular integrations

- PayPal: 4.6 rating

- Dropbox: 4.7 rating

- Docusign: 4.7 rating

- QuickBooks Online: 4.3 rating

- Box: 4.4 rating

- Zapier: 4.7 rating

#### Integrations-related review snippet

Reviewer: Stephanie P.

Reviewer details: Law Practice, 11-50 employees

Published: February 19, 2024

> "Overall, we love Clio and have it completely automated and integrated with other programs that we use.  "

---

## HoneyBook

Rating: 4.7 out of 5 (683 reviews)

Profile: [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Every CRM tool you need to manage clients, proposals, contracts, invoices, payments, and more. Start your 7 day free trial today.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Pros:

- Automated client payment reminders

- Comprehensive business organization platform

Cons:

- Cumbersome and unreliable email communication

- Slow and restrictive payment processing

#### Starting price

Starting price: $36.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Data Security: 4.9 rating

- Lead Management: 4.5 rating

- Contact Management: 4.4 rating

- Task Management: 4.5 rating

#### Lowest rated features

- Third-Party Integrations: 3.3 rating

- Workflow Management: 4.4 rating

- Reporting/Analytics: 4.4 rating

- Email Management: 4.5 rating

#### Feature-related review snippet

Reviewer: Chris F.

Reviewer details: Entertainment, 1-10 employees

Published: March 24, 2025

> "A great CRM interface that makes it very easy to run your own books, contracts, client communication, and take payments."

### Gallery tab

Ease of use: 4.6 out of 5 (683 reviews)

#### Related review snippet

Reviewer: Ryan P.

Reviewer details: Design, 1-10 employees

Published: March 17, 2026

> "My favorite thing about it is that You can manage the entire client journey from inquiry to contract to payment and delivery in one place."

### Integrations tab

HoneyBook connects with 82+ software tools.

[See all integrations](https://www.capterra.com/p/162588/HoneyBook/#integrations)

#### Most popular integrations

- Google Docs: 4.7 rating

- WordPress: 4.6 rating

- Gmail: 4.9 rating

- OneDrive: 4.5 rating

- Evernote Teams: 4.4 rating

- FreshBooks: 4.5 rating

#### Integrations-related review snippet

Reviewer: Asha V.

Reviewer details: Health, Wellness and Fitness, 11-50 employees

Published: August 8, 2024

> "It is very easy to use and successfully integrates with Gmail."

---

## Ricochet360

Rating: 4.8 out of 5 (82 reviews)

Profile: [Ricochet360](https://www.capterra.com/p/141932/Ricochet/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Our products include: Auto Dialer, Cloud Phone System, Progressive Dialer, CRM & Lead Management, and Email & SMS Marketing Automation.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.7 out of 5

- Value for Money: 4.8 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $24.00

Pricing details: Per User, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Lead Management: 4.8 rating

- Contact Management: 4.6 rating

- Reporting/Analytics: 4.5 rating

- Lead Capture: 4.9 rating

#### Lowest rated features

- Campaign Management: 4.0 rating

- Activity Dashboard: 4.7 rating

- Task Management: 5.0 rating

- Workflow Management: 5.0 rating

### Gallery tab

Ease of use: 4.7 out of 5 (82 reviews)

#### Related review snippet

Reviewer: Mike W.

Reviewer details: Retail, 11-50 employees

Published: April 22, 2025

> "Ricochet360 redesigned outbound calling by bringing an auto-dialer through which agents are connected to leads per second and such benefits come with a level of competition."

### Integrations tab

Ricochet360 connects with 12+ software tools.

[See all integrations](https://www.capterra.com/p/141932/Ricochet/#integrations)

#### Most popular integrations

- Mailchimp: 4.5 rating

- WordPress: 4.6 rating

- Google Sheets: 4.7 rating

- Zapier: 4.7 rating

- Constant Contact: 4.3 rating

- Meta for Business: 4.4 rating

- Twitter/X: 4.5 rating

- LinkedIn for Business: 4.6 rating

- SendGrid: 1.0 rating

---

## eWay-CRM

Rating: 4.5 out of 5 (823 reviews)

Profile: [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

CRM that sits right within your Outlook and Teams. Manage Contacts, Sales, Projects, and Marketing Campaigns.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Responsive customer support experience

- Comprehensive sales process tracking

Cons:

- Frequent bugs and technical glitches

- Occasional slowdowns and lag

#### Starting price

Starting price: $20.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.5 rating

- Sales Pipeline Management: 4.2 rating

- Lead Management: 4.3 rating

- Task Management: 4.3 rating

#### Lowest rated features

- Alerts/Notifications: 3.4 rating

- Activity Dashboard: 3.4 rating

- Reporting/Analytics: 4.1 rating

- Third-Party Integrations: 3.8 rating

#### Feature-related review snippet

Reviewer: Tomas J.

Reviewer details: Financial Services, 1-10 employees

Published: November 12, 2024

> "eWay-CRM is a robust, feature-rich solution with strong Microsoft Outlook integration and high customization, adaptable to diverse business needs."

### Gallery tab

Ease of use: 4.4 out of 5 (823 reviews)

#### Related review snippet

Reviewer: Radomira C.

Reviewer details: Higher Education, 11-50 employees

Published: March 19, 2026

> "It serves as a clever 'external brain' within my Outlook, allowing me to offload my tasks and focus on my work without the constant fear of forgetting something important"

### Integrations tab

eWay-CRM connects with 21+ software tools.

[See all integrations](https://www.capterra.com/p/152769/eWay-CRM/#integrations)

#### Most popular integrations

- WordPress: 4.3 rating

- Microsoft 365: 4.5 rating

- TeamViewer ONE: 4.6 rating

- QuickBooks Online: 4.3 rating

- Zapier: 4.7 rating

- Microsoft Outlook: 4.6 rating

#### Integrations-related review snippet

Reviewer: Tomas J.

Reviewer details: Financial Services, 1-10 employees

Published: November 12, 2024

> "eWay-CRM is a robust, feature-rich solution with strong Microsoft Outlook integration and high customization, adaptable to diverse business needs."

---

## Apptivo

Rating: 4.4 out of 5 (708 reviews)

Profile: [Apptivo](https://www.capterra.com/p/228915/Apptivo/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more.

#### Rating breakdown

- Ease of Use: 4.2 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Pros:

- Responsive customer assistance

- Extensive customization capabilities

Cons:

- Frequent glitches and slowdowns

- Challenging email integration

#### Starting price

Starting price: $15.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.5 rating

- Sales Pipeline Management: 4.5 rating

- Lead Management: 4.5 rating

- Reporting/Analytics: 4.3 rating

#### Lowest rated features

- Email Management: 3.6 rating

- Email Marketing: 3.0 rating

- Calendar Management: 3.5 rating

- Customizable Reports: 3.9 rating

#### Feature-related review snippet

Reviewer: Veronica S.

Reviewer details: Education Management, 11-50 employees

Published: February 16, 2022

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for companies transitioning to a first CRM system. While other competitors may have sleeker design, the consistency of page layouts and button placement was a huge plus for our inter-generational team and made it easier to manage the transition to an online software after years of working with excel and google docs."

### Gallery tab

Ease of use: 4.2 out of 5 (708 reviews)

#### Related review snippet

Reviewer: Linda S.

Reviewer details: Professional Training & Coaching, Self-employed

Published: October 16, 2023

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

### Integrations tab

Apptivo connects with 21+ software tools.

[See all integrations](https://www.capterra.com/p/228915/Apptivo/#integrations)

#### Most popular integrations

- PayPal: 4.6 rating

- Slack: 4.7 rating

- Google Workspace: 4.7 rating

- WordPress: 4.8 rating

- Microsoft 365: 4.8 rating

- OneDrive: 4.5 rating

#### Integrations-related review snippet

Reviewer: Linda S.

Reviewer details: Professional Training & Coaching, Self-employed

Published: October 16, 2023

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

---

## Capsule

Rating: 4.5 out of 5 (167 reviews)

Profile: [Capsule](https://www.capterra.com/p/124041/Capsule/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Capsule is a CRM solution that helps businesses stay organized, know more about their customers & build better relationships.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $21.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.3 rating

- Lead Management: 4.7 rating

- Sales Pipeline Management: 4.3 rating

- Lead Capture: 4.3 rating

#### Lowest rated features

- Reporting/Analytics: 2.5 rating

- Customizable Reports: 3.5 rating

- Workflow Management: 3.5 rating

- Territory Management: 3.0 rating

#### Feature-related review snippet

Reviewer: Harold S.

Reviewer details: Telecommunications, 1-10 employees

Published: January 29, 2021

> "We reviewed several CRM's and found  Capsule to be extremely user-friendly, able to interact with other services flawlessly."

### Gallery tab

Ease of use: 4.6 out of 5 (167 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Consumer Goods, 1-10 employees

Published: January 15, 2025

> "Capsule has a simple and intuitive Dashboard that makes it easy to navigate, create new leads and handle the projects and clients through different pipelines."

### Integrations tab

Capsule connects with 101+ software tools.

[See all integrations](https://www.capterra.com/p/124041/Capsule/#integrations)

#### Most popular integrations

- Asana: 4.5 rating

- Xero: 4.5 rating

- Jotform: 4.7 rating

- Google Contacts: 4.7 rating

- Lime Connect: 4.6 rating

- Make: 4.8 rating

#### Integrations-related review snippet

Reviewer: Dave S.

Reviewer details: Professional Training & Coaching, Self-employed

Published: September 9, 2020

> "It is incredibly easy to set up, very simple to use and I like it's integration with Xero."

---

## HubSpot CRM

Rating: 4.5 out of 5 (4,471 reviews)

Profile: [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Unified sales-marketing platform

- Comprehensive lead management tools

Cons:

- High and complex pricing

- Frequent bugs and glitches

#### Starting price

Starting price: $20.00

Pricing details: Per User, Per Month

Free trial: No

Free demo: Yes

### Features tab

#### Highest rated features

- Contact Management: 4.6 rating

- Lead Management: 4.5 rating

- Sales Pipeline Management: 4.4 rating

- Lead Capture: 4.3 rating

#### Lowest rated features

- Reporting/Analytics: 4.1 rating

- Customizable Fields: 4.1 rating

- Workflow Management: 4.2 rating

- Customizable Reports: 3.9 rating

#### Feature-related review snippet

Reviewer: Khyan A.

Reviewer details: Financial Services, 1,001-5,000 employees

Published: March 13, 2026

> "The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day."

### Gallery tab

Ease of use: 4.4 out of 5 (4,471 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Market Research, 51-200 employees

Published: February 27, 2026

> "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system)."

### Integrations tab

HubSpot CRM connects with 198+ software tools.

[See all integrations](https://www.capterra.com/p/152373/HubSpot-CRM/#integrations)

#### Most popular integrations

- ActiveCampaign: 4.6 rating

- Clio: 4.7 rating

- Hotjar: 4.6 rating

- Grow: 4.4 rating

- Drift: 4.5 rating

- Chargebee: 4.3 rating

#### Integrations-related review snippet

Reviewer: Natalie S.

Reviewer details: International Trade and Development, 11-50 employees

Published: April 16, 2025

> "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration."

---

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Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

Activity Dashboard

AI Copilot

Alerts/Notifications

Contact Management

Customizable Fields

Data Import/Export

Document Storage

Email Management

Forecasting

Generative AI

Interaction Tracking

Lead Capture

Lead Generation

Lead Management

Lead Qualification

Marketing Automation

Mobile Access

Quotes/Estimates

Referral Tracking

Reporting/Analytics

Sales Pipeline Management

Segmentation

Task Management

Territory Management

Workflow Management

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

Mobile iPhone

Mobile iPad

Related Software Category:

[Contact Management Software](https://www.capterra.com/contact-management-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/)[Customer Success Software](https://www.capterra.com/customer-success-software/)[Client Onboarding Software](https://www.capterra.com/client-onboarding-software/)[Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Retention Software](https://www.capterra.com/customer-retention-software/)

I'm looking for CRM Software that is:

[Free](https://www.capterra.com/customer-relationship-management-software/s/free/)[For Mac](https://www.capterra.com/customer-relationship-management-software/s/mac/)[For Small Businesses](https://www.capterra.com/customer-relationship-management-software/s/small-businesses/)

Table of Contents

-   [What is CRM software?](#what-is-crm-software)
-   [What should small businesses look for in CRM software?](#what-should-small-businesses-look-for-in-crm-software)
-   [How much does CRM software cost?](#how-much-does-crm-software-cost)
-   [What features should I look for in CRM software?](#what-features-should-i-look-for-in-crm-software)
-   [How is AI used in CRM software?](#how-is-ai-used-in-crm-software)
-   [What CRM capabilities matter most for sales teams?](#what-crm-capabilities-matter-most-for-sales-teams)
-   [How should I compare CRM software options?](#how-should-i-compare-crm-software-options)
-   [How do I evaluate CRM integration capabilities?](#how-do-i-evaluate-crm-integration-capabilities)
-   [What CRM trends are shaping buying decisions in 2026?](#what-crm-trends-are-shaping-buying-decisions-in-2026)

### What is CRM software?

A customer relationship management (CRM) system enables businesses to manage interactions with current and potential customers. It provides a centralized platform to store and organize customer data, automate lead management, track sales opportunities, and forecast revenue across sales, marketing, and service teams.

-   **Contact management:** Maintains a centralized database of customer and lead contact information.
    
-   **Lead management:** Stores and tracks leads from initial capture through the sales process.
    
-   **Interaction tracking:** Documents calls, emails, and touchpoints with customers and contacts.
    
-   **Sales pipeline management:** Visualizes deal stages and manages opportunities from open to close.
    
-   **Email management:** Integrates with email services to log and send communications.
    
-   **Reporting and analytics:** Generates dashboards and exports to track sales performance and pipeline health.
    

According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 74% of sales and marketing professionals have purchased CRM software in the past 12 months, and 57% describe it as critical to their operations.

### What should small businesses look for in CRM software?

Small businesses should evaluate CRM options against criteria that match their team size, sales process complexity, and growth plans.

**Criterion**

**What to look for**

Ease of use

Intuitive navigation that reps can adopt without extensive training or IT support.

Core automation

Ability to automate follow-up tasks, lead routing, and pipeline updates.

Integration depth

Native connections with email, marketing automation, and accounting platforms.

Pricing transparency

Clear per-user or tiered pricing without hidden fees for core features.

Reporting quality

Pre-built dashboards and exportable reports aligned to key sales metrics.

Scalability

Capacity to support more users, contacts, and workflows as the business grows.

### How much does CRM software cost?

CRM software pricing varies by team size and feature depth, from free entry-level plans to advanced enterprise subscriptions.

**Tier**

**Approx. price range**

**Typical coverage**

Free/Entry-level

Free–~$1,292/month

Contact database, lead management, interaction tracking

Mid-market

~$1,292–$5,000/month

Sales pipeline, workflow automation, advanced reporting

Enterprise/Advanced

~$5,000–$17,664+/month

Unlimited users, AI features, advanced forecasting, sales funnel creation

CRM software follows three primary pricing models: perpetual license (a one-time payment for on-premise systems), subscription (recurring monthly or annual fees per user, standard for cloud platforms), and open-source license (free to download, with costs for implementation and maintenance). Many vendors offer free trials or limited free plans. According to Capterra advisor call notes, 63% of CRM buyers budget between $35 and $105 per user, per month.

### What features should I look for in CRM software?

Feature selection should prioritize capabilities that directly support sales productivity and customer retention goals.

-   **Lead management:** Tracks leads from capture through close; cited as a top-used feature by 33% of CRM users in Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\].
    
-   **Reporting and analytics:** Generates pipeline and revenue dashboards with exportable reports; used by 32% of CRM users.
    
-   **Email management:** Integrates with Gmail and Outlook to log communications and manage follow-ups; used by 30% of CRM users.
    
-   **Sales pipeline management:** Visualizes deal stages and tracks movement through the funnel; used by 28% of CRM users.
    
-   **Contact management:** Maintains a searchable database of customers and prospects; used by 24% of CRM users.
    
-   **Workflow automation:** Triggers follow-up tasks, notifications, and record updates automatically to reduce manual admin.
    

### How is AI used in CRM software?

AI capabilities are increasingly central to CRM evaluation: 90% of sales and marketing professionals say they are more likely to pursue software with AI features, according to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\].

-   **Lead scoring:** AI analyzes engagement signals to rank leads by conversion likelihood, helping teams prioritize outreach effectively.
    
-   **Predictive forecasting:** Machine learning models project revenue and identify deals at risk of stalling based on historical pipeline data.
    
-   **Email personalization:** AI generates contextually relevant drafts and recommends optimal send times based on recipient engagement patterns.
    
-   **Automated data entry:** AI captures and populates contact records, meeting notes, and activity logs to reduce manual input.
    
-   **Pipeline analytics:** AI surfaces patterns in win/loss data and deal velocity to inform sales coaching and strategy decisions.
    

AI adoption is accelerating across the CRM category, with automated workflows and predictive tools reducing administrative burden and improving forecast accuracy for sales teams.

### What CRM capabilities matter most for sales teams?

Sales teams depend on capabilities that streamline daily workflows, maintain pipeline visibility, and support consistent follow-through across the sales cycle.

-   **Pipeline management:** Provides a visual, stage-by-stage view of active deals so managers and reps can track progress and identify bottlenecks in real time.
    
-   **Activity tracking:** Logs calls, emails, meetings, and tasks automatically against contact and deal records for a complete interaction history.
    
-   **Lead management:** Routes, qualifies, and prioritizes incoming leads to reduce time from first contact to active opportunity.
    
-   **Sales forecasting:** Aggregates pipeline data across deals to project revenue and flag accounts requiring additional attention.
    
-   **Mobile access:** Enables reps to update records, log activities, and review customer details from any device when working remotely.
    
-   **Email integration:** Syncs with Gmail or Outlook so inbound and outbound activity is captured without manual logging.
    

According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales professionals say they are more likely to choose CRM software that includes AI-assisted capabilities such as lead scoring and automated pipeline updates.

### How should I compare CRM software options?

A structured comparison across consistent dimensions helps buyers evaluate CRM platforms objectively rather than relying on vendor presentations alone.

**Dimension**

**What to evaluate**

**Where to find verified data**

Feature fit

Whether core capabilities align with defined sales workflows and requirements

Capterra feature filters and verified user reviews

Ease of use

How quickly teams can adopt the system with minimal training overhead

Capterra usability ratings and review excerpts

Pricing model

Total cost across users, tiers, and the full contract period including add-ons

Capterra pricing pages and category pricing data

Integration reliability

Whether email, ERP, and marketing tools connect without custom development

Capterra integration ratings and reviewer comments

Customer support

Vendor responsiveness and support quality during and after implementation

Capterra support ratings and recent user reviews

Scalability

Capacity to support team growth, data volume, and expanded workflows over time

Capterra filters by company size and plan tier

Use Capterra's CRM software comparison tools to filter by feature, company size, and price range, and to review verified user ratings side by side before finalizing a shortlist.

### How do I evaluate CRM integration capabilities?

Integration reliability is critical to CRM value: gaps between the CRM and connected tools create manual work and data inconsistencies across the sales and marketing stack.

-   **Email and calendar sync:** Confirm whether the CRM connects natively with Gmail and Outlook, and whether emails, calendar events, and contact records update automatically without manual input.
    
-   **Marketing automation connections:** Verify that lead capture, nurture sequences, and campaign engagement data flow into CRM contact records without middleware or custom development.
    
-   **ERP and accounting integration:** Assess whether deal data, customer records, and revenue metrics can be shared with finance systems to support forecasting and billing workflows.
    
-   **API access and webhooks:** Review whether the platform provides open APIs and webhook support for custom integrations, and ask what requires configuration versus what is available out of the box.
    

### What CRM trends are shaping buying decisions in 2026?

CRM buying decisions in 2026 reflect the convergence of AI adoption, evolving channel strategies, and growing demand for centralized data management.

1.  **AI features are now a primary selection criterion.** According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales and marketing professionals are more likely to choose CRM software with AI capabilities—with lead scoring, predictive forecasting, and AI-assisted email among the most sought-after features.
    
2.  **Email remains the dominant CRM engagement channel.** Email is the most important CRM channel for 29% of users, ahead of social media (25%) and digital advertising (21%), driving demand for deeper email management and automation capabilities in CRM platforms.
    
3.  **Centralization is a core purchasing motivation.** Teams primarily purchased CRM software for centralized operations (41%), analytical reporting (38%), and interaction tracking (35%), with platforms that unify fragmented sales and marketing data scoring higher in buyer evaluations.
    

CRM investment remains strong, with 57% of current users describing the software as critical to operations and 19% of the broader market actively planning a new purchase, reflecting continued confidence in the category across sales and marketing organizations.

## 2026 Capterra Shortlist for CRM

### Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popular software products. Explore, save your progress, and share with colleagues. Want to learn more? [Read full scoring methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[

4.4 (18,791)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

[](https://www.capterra.com/p/61368/Salesforce/)Add to compare

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

97/100

Popularity50/50

Rating47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per User, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

RAUL M

Telecommunications, 51 - 200 employeesUsed the software for: More than 2 years.

“Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your specific needs.“

April 30, 2026

YB

YURI B

Construction, 11 - 50 employeesUsed the software for: 6-12 months.

“It was a bit much and then it didn't integrate with our accounting software, so we input stuff multiple times.“

March 12, 2026

[Read all 18,791 reviews→](https://www.capterra.com/p/61368/Salesforce/reviews/)

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

[

4.3 (6,983)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Add to compare

Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution

Overall Score

91/100

Popularity45/50

Rating46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per User, Per Month

Free Trial

Free Version

Category features

9/25

Pros and Cons

AD

Alexandre D

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation.“

June 16, 2026

RS

Radha S

Legal Services, 51 - 200 employeesUsed the software for: I used a free trial.

“In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users.“

April 27, 2026

[Read all 6,983 reviews→](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[

](https://www.capterra.com/p/157279/Dynamics-365/)

## [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

[

4.4 (5,834)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)[View all reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[](https://www.capterra.com/p/157279/Dynamics-365/)Add to compare

Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes.

Overall Score

89/100

Popularity42/50

Rating47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$50.00Per User, Per Month

Free Trial

Free Version

Category features

13/25

Pros and Cons

Blake A

Retail, 201 - 500 employeesUsed the software for: 6-12 months.

“The integration with our existing Microsoft 365 environment is the biggest plus. Since we're already deep in that ecosystem, having Dynamics 365 pull data from tools our team already uses day to day cuts down on duplicate entry and keeps things a little more connected.“

June 30, 2026

Blake A

Retail, 201 - 500 employeesUsed the software for: 6-12 months.

“This is not a platform you just hand to staff and expect them to figure out, the learning curve is significant and it often feels like you need a dedicated person just to manage and configure it properly.“

June 30, 2026

[Read all 5,834 reviews→](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

[

4.5 (4,471)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Add to compare

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

Overall Score

89/100

Popularity43/50

Rating46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per User, Per Month

Free Trial

Free Version

Category features

23/25

Pros and Cons

CG

Christian G

Information Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“

June 3, 2026

AD

Alexandre D

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“

June 21, 2026

[Read all 4,471 reviews→](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[

4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)Add to compare

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

88/100

Popularity41/50

Rating47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Usage Based, Per Month

Free Trial

Free Version

Category features

13/25

Pros and Cons

AD

Alexandre D

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs.“

June 26, 2026

AD

Alexandre D

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting.“

June 26, 2026

[Read all 530 reviews→](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[

](https://www.capterra.com/p/135618/Odoo/)

[

4.2 (1,316)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Add to compare

Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM.

Overall Score

88/100

Popularity44/50

Rating44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per User, Per Month

Free Trial

Free Version

Category features

5/25

Pros and Cons

MV

Maya V

Civic & Social Organization, 11 - 50 employeesUsed the software for: More than 2 years.

“The software has automated all our manual processes from approval processes control, cash management and work status tracking.“

June 17, 2026

KC

Kenneth C

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“On Black Friday, when we were doing our first major use of the system during peak season, the cloud synchronization between the e-commerce frontend and the warehouse logistics literally ran a continuous spinning circle on its loading wheel for 10 minutes straight, and made us appear like complete idiots to the people who were calling in.“

June 8, 2026

[Read all 1,316 reviews→](https://www.capterra.com/p/135618/Odoo/reviews/)

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[

4.5 (3,057)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)Add to compare

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.

Overall Score

86/100

Popularity41/50

Rating45/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per User, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

DŠ

Dovilė Š

Retail, 2 - 10 employeesUsed the software for: Less than 6 months.

“We specifically selected our plan after discussing our requirements with the sales team, including access to one shared/team inbox, which we then used successfully for months.“

May 28, 2026

DŠ

Dovilė Š

Retail, 2 - 10 employeesUsed the software for: Less than 6 months.

“After following support instructions to reconnect the account due to an email sending issue, the feature was suddenly removed and locked behind a more expensive plan upgrade.“

May 28, 2026

[Read all 3,057 reviews→](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[

3.9 (923)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)Add to compare

Act! is an all-in-one CRM and marketing platform to help small businesses stay organized and attract new customers.

Overall Score

85/100

Popularity38/50

Rating47/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.9

Paid plans start at

$30.00Per User, Per Month

Free Trial

Free Version

Category features

22/25

Pros and Cons

JC

Jamie C

Hospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years.

“The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity“

June 8, 2026

JC

Jamie C

Hospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years.

“Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually.“

June 8, 2026

[Read all 923 reviews→](https://www.capterra.com/p/175860/Act/reviews/)

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[

4.8 (653)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Add to compare

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

Overall Score

83/100

Popularity34/50

Rating49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per User, Per Month

Free Trial

Free Version

Category features

18/25

Pros and Cons

Ty K

Financial Services, 2 - 10 employeesUsed the software for: More than 2 years.

“I also like the intake form that I was also able to set up on my own and use it with my website.“

May 29, 2026

KG

Krista G

Construction, 11 - 50 employeesUsed the software for: More than 2 years.

“I do not like that Less Annoying does not have a legitimate work flow/project tracker.“

April 23, 2026

[Read all 653 reviews→](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Need a Little Help?

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[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[

4.4 (621)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)Add to compare

Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

82/100

Popularity35/50

Rating47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per User, Per Month

Free Trial

Free Version

Category features

23/25

Pros and Cons

Nicky B

Health, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months.

“We particularly like the ability to bcc Nutshell when we email a prospect and the email is automatically populated in their profile.“

February 27, 2026

AB

Amber B

Financial Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“Tried to cancel after three weeks of going around and around with the help desks and videos, only to learn much of what we thought would be automated was indeed manual.“

June 10, 2026

[Read all 621 reviews→](https://www.capterra.com/p/144340/Nutshell/reviews/)

[

](https://www.capterra.com/p/245800/Monday-CRM/)

[

4.7 (463)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

Add to compare

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

81/100

Popularity34/50

Rating47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per User, Per Month

Free Trial

Free Version

Category features

24/25

Pros and Cons

AR

Anais R

Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“It works especially well for managing projects and workflows in one place. While there’s a bit of a learning curve to unlock its full potential, once it’s set up properly it becomes a strong system that supports day-to-day operations and team collaboration.“

April 28, 2026

Ashley N

Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“A few of the preset functionalities have a few gaps. When mporting leads from another platform, the creation log cannot backlog the original data, making it difficult to move forward using that feature).“

April 23, 2026

[Read all 463 reviews→](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[

](https://www.capterra.com/p/113540/Bitrix24/)

[

4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Add to compare

Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs.

Overall Score

80/100

Popularity36/50

Rating44/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$69.00Flat Rate, Per Month

Free Trial

Free Version

Category features

2/25

Pros and Cons

RA

Ramadhan A

Education Management, 11 - 50 employeesUsed the software for: 6-12 months.

“Bitrix24 provides a comprehensive set of tools for collaboration, task management, communication, and workflow coordination in a single platform.“

June 23, 2026

Nurudeen O

Telecommunications, 51 - 200 employeesUsed the software for: Less than 6 months.

“Another downside is that certain customizations and automations aren’t as straightforward to set up as expected, you sometimes have to dig around or go through multiple steps just to make small changes.“

May 1, 2026

[Read all 997 reviews→](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[

4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)Add to compare

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

79/100

Popularity31/50

Rating48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per User, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

Brian J

Food & Beverages, 11 - 50 employeesUsed the software for: 6-12 months.

“Customer support is very attentive, the Deals section is nicely designed, and email marketing and sales basic goals have been achieved and organized for efficiency.“

January 14, 2026

DM

Desiree M

Hospital & Health Care, 2 - 10 employeesUsed the software for: I used a free trial.

“I also noticed that certain features like email templates and design tools aren’t as polished, and there can be occasional delays or performance issues.“

April 28, 2026

[Read all 908 reviews→](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[

4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Add to compare

Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships.

Overall Score

78/100

Popularity29/50

Rating49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per User, Per Year

Free Trial

Free Version

Category features

14/25

Pros and Cons

Juan Luis V

Food & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months.

“With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten.“

July 4, 2026

DD

Dominic D

Information Services, Self-employedUsed the software for: I used a free trial.

“The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.“

June 19, 2026

[Read all 738 reviews→](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[

](https://www.capterra.com/p/141642/Copper/)

[

4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

Add to compare

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

78/100

Popularity32/50

Rating46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per User, Per Month

Free Trial

Free Version

Category features

19/25

Pros and Cons

RD

Rich D

Education Management, 11 - 50 employeesUsed the software for: 1-2 years.

“The connection to everyone's email is a huge time-saver, and it's extremely helpful to review something in my inbox and have their Copper profile pop up on the screen.“

January 13, 2025

SR

Sarah R

Marketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years.

“I can't merge duplicate companies without scrolling through the entire list.“

November 14, 2025

[Read all 622 reviews→](https://www.capterra.com/p/141642/Copper/reviews/)

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[

4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)Add to compare

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

78/100

Popularity34/50

Rating44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Usage Based, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

Chris L

Publishing, 2 - 10 employeesUsed the software for: 6-12 months.

“Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.“

April 6, 2026

Jerry W

Marketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.“

August 21, 2025

[Read all 1,298 reviews→](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[

](https://www.capterra.com/p/210630/Kylas/)

## [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)

[

4.8 (607)](https://www.capterra.com/p/210630/Kylas/reviews/)[View all reviews](https://www.capterra.com/p/210630/Kylas/reviews/)

[](https://www.capterra.com/p/210630/Kylas/)Add to compare

Kylas helps businesses improve their chance of sales success & helps build lasting relationship. No per user pricing. Limitless growth!

Overall Score

78/100

Popularity28/50

Rating50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.8

Paid plans start at

$250.00Flat Rate, Per Month

Free Trial

Free Version

Category features

21/25

Pros and Cons

TO

Tanisha O

Real Estate, 11 - 50 employeesUsed the software for: 1-2 years.

“It simplifies lead tracking, improves follow-up management, and helps our team stay organized, resulting in better productivity and sales performance.“

June 10, 2026

RS

Richa S

Education Management, 11 - 50 employeesUsed the software for: 6-12 months.

“What shocked us most: getting leads into the CRM — the most fundamental feature of any CRM — required an additional payment.“

June 22, 2026

[Read all 607 reviews→](https://www.capterra.com/p/210630/Kylas/reviews/)

[

](https://www.capterra.com/p/227088/Salesforce-Starter/)

[

4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

Add to compare

Boost your business with Starter Suite CRM!

Overall Score

78/100

Popularity31/50

Rating47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.2

Value for Money

4.0

Paid plans start at

$25.00Per User, Per Month

Free Trial

Free Version

Category features

16/25

Pros and Cons

BK

Blerta K

Education Management, 2 - 10 employeesUsed the software for: More than 2 years.

“The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory.“

April 27, 2026

BK

Blerta K

Education Management, 2 - 10 employeesUsed the software for: More than 2 years.

“Not as easy as Starter label suggests.“

April 27, 2026

[Read all 224 reviews→](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[

](https://www.capterra.com/p/252924/CustomerBase/)

## [CustomerBase](https://www.capterra.com/p/252924/CustomerBase/)

[

5.0 (49)](https://www.capterra.com/p/252924/CustomerBase/reviews/)[View all reviews](https://www.capterra.com/p/252924/CustomerBase/reviews/)

[](https://www.capterra.com/p/252924/CustomerBase/)Add to compare

CustomerBase provides the most powerful crm software that is used by thousands of small businesses to manage their business.

Overall Score

76/100

Popularity27/50

Rating49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.8

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category features

9/25

Pros and Cons

LP

Laxmi P

Pharmaceuticals, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“Overall I feel it's good for a small team or for individuals who don't need a complex tool.“

June 9, 2026

[Read all 49 reviews→](https://www.capterra.com/p/252924/CustomerBase/reviews/)

[

](https://www.capterra.com/p/27609/VanillaSoft/)

## [Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

[

4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)[View all reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[](https://www.capterra.com/p/27609/VanillaSoft/)Add to compare

Close more deals with the industry’s only sales engagement platform with built-in lead management and auto dialler software.

Overall Score

76/100

Popularity30/50

Rating46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

Not provided by the vendor

Category features

15/25

Pros and Cons

QS

Qudsia S

Higher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour, contact rates, and pledges.“

March 16, 2026

FV

Franchesca V

Insurance, 201 - 500 employeesUsed the software for: Less than 6 months.

“It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I have not had time to master it yet.“

October 27, 2025

[Read all 233 reviews→](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[

](https://www.capterra.com/p/251534/folk/)

## [folk](https://www.capterra.com/p/251534/folk/)

[

4.5 (46)](https://www.capterra.com/p/251534/folk/reviews/)[View all reviews](https://www.capterra.com/p/251534/folk/reviews/)

[](https://www.capterra.com/p/251534/folk/)Add to compare

folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+.

Overall Score

76/100

Popularity30/50

Rating46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.1

Value for Money

4.5

Paid plans start at

$30.00Per User, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

TM

Tracy M

Education Management, 1,001 - 5,000 employeesUsed the software for: Less than 6 months.

“It's relatively easy to use, designed for a small business and helps me keep track of my work.“

September 10, 2025

[Read all 46 reviews→](https://www.capterra.com/p/251534/folk/reviews/)

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[

4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)Add to compare

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

75/100

Popularity29/50

Rating46/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99Per Feature

Free Trial

Free Version

Category features

9/25

Pros and Cons

FK

Farman K

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“This unified view helps teams move faster on opportunities and maintain better relationships without juggling multiple separate tools.“

November 27, 2025

FK

Farman K

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Many users mention glitches, slowdowns, and other issues with automations or integrations from time to time, which get irritating when relying on the platform for everyday sales and support.“

November 27, 2025

[Read all 524 reviews→](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[

4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)Add to compare

Insightly is the modern, affordable CRM that teams love.

Overall Score

75/100

Popularity30/50

Rating45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per User, Per Month

Free Trial

Free Version

Category features

18/25

Pros and Cons

John M

Financial Services, 2 - 10 employeesUsed the software for: 1-2 years.

“Setting up routine tasks and activity reminders was also straightforward, which made it easier to stay organized and maintain consistent, timely engagement with clients.“

December 16, 2025

John M

Financial Services, 2 - 10 employeesUsed the software for: 1-2 years.

“The integrations with other applications wasn't as strong as I was looking for at the time.“

December 16, 2025

[Read all 654 reviews→](https://www.capterra.com/p/130671/Insightly/reviews/)

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[

4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)Add to compare

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

74/100

Popularity28/50

Rating46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per User, Per Month

Free Trial

Free Version

Category features

20/25

Pros and Cons

JM

Jaime M

Industrial Automation, 201 - 500 employeesUsed the software for: More than 2 years.

“Nimble is simple to use, solution oriented and affordable for growing businesses, like ours, that requires special focus and dedicated attention in terms of resource management.“

January 8, 2025

AA

Alex A

Mental Health Care, 51 - 200 employeesUsed the software for: I used a free trial.

“How to overall good experience if I had to pick one certain thing, I was not a fan of it would probably have the email marketing was kind of confusing other than that.“

April 4, 2026

[Read all 1,868 reviews→](https://www.capterra.com/p/123032/Nimble/reviews/)

[

](https://www.capterra.com/p/142264/Appointment-Scheduling/)

## [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/)

[

4.4 (292)](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)[View all reviews](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[](https://www.capterra.com/p/142264/Appointment-Scheduling/)Add to compare

Manage & grow your business with one app that does It all. Goodbye endless phone calls, so-long paperwork, hello client loyalty!

Overall Score

74/100

Popularity29/50

Rating45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.2

Value for Money

4.2

Paid plans start at

$35.00Flat Rate, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

DD

Debbie D

Education Management, 11 - 50 employeesUsed the software for: More than 2 years.

“VCita is a great scheduling tool, it is not that hard to use or navigate through. Whether doing billing or refunding, or sending invoice etc., it is east to navigate.“

June 7, 2026

DD

Debbie D

Education Management, 11 - 50 employeesUsed the software for: More than 2 years.

“We were unable to change wording on an email campaign we wanted to do b/c we had to upgrade it. While setting up client information, the fact that the more field we added, the more we had to scroll horizontally.“

June 7, 2026

[Read all 292 reviews→](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[View all CRM Software](#all-products)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 5, 2026