Leading Indian telecommunications services company selects Greenplum Database for sophisticated data analysis to drive increased profitability
San Mateo, Calif. (PRWEB) May 19, 2009 -- Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced that OnMobile has selected Greenplum to power its analytics and reporting platforms for its value added services offering. Greenplum Database is powering OnMobile's systems to enable its product managers and OnMobile customers to learn about consumer behavior and to shape service offerings.
OnMobile (NSE:ONMOBILE) is one of the largest white labeled Data and Value Added Services (VAS) companies for Mobile, Landline and Media Service Providers. OnMobile's innovative products like Phone Book 2.0, Say & Search, M-Radio, Ringback Tones, Mobile Paparazzi and Messaging enhance the mobile phone customer experience.
"Understanding the mobile consumer's needs and usage behavior is essential for enhancing the user experience. As the leader for Value Added Services in India, we need high-performance systems that can manage significant transaction and reporting volumes," said Mouli Raman, CTO and Co-Founder of OnMobile. "With Greenplum Database, OnMobile is now able to collate feedback on new product utilization, adapt the product to enable a personalized service offering for the mobile user."
OnMobile turned to Greenplum for the foundation of their next-generation data analytics solution. Combining low-cost HP storage and server systems with Greenplum Database, OnMobile is implementing a comprehensive solution for standard reporting and for a new class of analytics.
"Greenplum Database meets OnMobile's needs for storage capacity and query speed to ensure they deliver comprehensive results," said Keith Budge, General Manager of Greenplum Asia Pacific Japan. "As mobile phone usage grows throughout Asia, Greenplum is helping numerous telecommunications companies in the region to extract value from their data."
About Greenplum
Greenplum is a database software company that is reinventing how companies gain insight and competitive advantage from their data. The company's flagship product, Greenplum Database, is built to support the next generation of data warehousing and large-scale analytics processing. Supporting SQL and MapReduce parallel processing, Greenplum Database offers industry-leading performance at a low cost for companies managing terabytes to petabytes of data. Greenplum Database is used by major global organizations including eBay, NASDAQ OMX, NYSE Euronext, Reliance Communications, Skype and Fox Interactive Media/MySpace. For more information visit www.greenplum.com.
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