User Reviews
Ensight eMarketing Suite by Ensight
USER REVIEWS - 5 Star Reviews - view all
Purchased Date: October 01, 2000
CEO, TheMarketingSite.com
September 11, 2008
close
Pros
Easy to use CMS - allows non-technical users to manage and update site content in real time. Includes an easy to use form builder which allows for real time surveys and results analysis
Integrated user profiling engine - for real time management and monitoring of your web community
Sophisticated segmentation system - allows you to target content to defined user segments and can learn about users' stated and implied preferences in real time
Campaign management tool - for email and sms campaign creation, delivery and reporting
Reporting tool - allows for real time monitoring and measurement of user activities on your site
Cons
Current version doesn't work in Firefox, but I have been assured the next version will.
Overall
Ensight is a very powerful integrated eMarketing suite which I use to run my own site as well as for various client sites that I have developed.
The platform integrates a powerful, user-friendly CMS, with a sophisticated profiling and segmentation system, a campaign management tool and a reporting engine.
As a non-technical strategic and marketing focused user of the software, I am able to manage multiple websites as well as various ongoing eCRM and relationship management requirements using this tool.
I would highly recommend this tool to others.