What is Enterprise Software?

  • Targets any / all types of organizations - corporations, partnerships, sole proprietorships, nonprofits, government agencies - but not consumers.
  • Targets any / all industries.
  • Targets any / all sizes of organizations - Fortune 500 to Mom and Pop.
  • Includes function-specific (Accounting, HR, Supply Chain, etc.) and industry-specific (Manufacturing, Retail, Healthcare, etc.) solutions.

The enterprise software industry includes the following characteristics:

  • Market size of roughly $200 Billion and growing 5-10% per year.
  • Thousands of vendors with high customer acquisition costs.
  • Millions of customers with high number of purchase failures.
  • Products range from simple to complex.
  • Prices range from free to millions of dollars.