Pay Per Click Listings
Pay Per Click (PPC) listings provide increased exposure in Capterra's software directories. PPC listings deliver active software buyers to your website where they can learn more about your solution and where you control their experience.
| Basic | Enhanced | Premium | Sponsored | |
| Company & Product Name | ![]() |
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| One-Line Product Description | ![]() |
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| Product Spotlight Page | ![]() |
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| Notification of RFI Leads | ![]() |
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| Contact Details for RFI Leads | ![]() |
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| Detailed Product Description | ![]() |
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| Placement Above Basic | ![]() |
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| Links from Company & Product Names | ![]() |
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| Up to Four Additional Links | ![]() |
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| Placement Above Enhanced | ![]() |
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| Logo Displayed | ![]() |
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| Guaranteed Top-3 Position | ![]() |
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Pay Per Lead Program
Whether you have a Pay Per Click listing or a free Basic listing, you are eligible to participate in our Pay Per Lead program. The Pay Per Lead program:
- Enables buyers to contact you via Direct Request Leads.
- Provides prospect's contact details and company information.
- Filters leads that do not match your target market.
RFI Purchase Program
RFI Leads are available for purchase. RFIs are generated when a buyer submits their requirements through a directory. Vendors with a Pay Per Click listing receive RFI Leads as a free bonus.

