Reach Software Buyers with Capterra
Pay Per Click
Pay Per Click (PPC) listings provide maximum exposure for your product by allowing software buyers to click to your website where they can learn more about your solution.
PricingCapterra offers competitive bidding and flat rate PPC options for increased flexibility. Pricing starts at $2.00/click with the ability to bid for targeted positioning and traffic volume.
You will have access to a free conversion tracking tool, landing page consultations and one-on-one coaching so that you can feel confident in your return on investment.
Benefits of a PPC listing:
- A detailed product description helps you target buyers.
- Six links to your website allow you to highlight multiple pages.
- Placement above the free listings gives your product more exposure.
- A top five bid includes your logo, giving you more branding options.
Pay Per Lead
Connect with active software buyers in your target market with Capterra's Pay Per Lead program. Leads are verified by Capterra and include detailed information about the buyer's organization and needs.
Benefits of Pay Per Lead:
- Verified leads from active software buyers.
- Filtered by your target market.
- Detailed information about buyer's organization and needs.
- No time commitment or setup fees.




