Reach Software Buyers with Capterra

Pay Per Click Listings

Pay Per Click (PPC) listings provide maximum exposure for your product by allowing software buyers to click to your website where they can learn more about your solution.

Pricing

Capterra offers competitive bidding and flat rate PPC options for increased flexibility. Pricing starts at $2.00/click with the ability to bid for targeted positioning and traffic volume.

You will have access to a free conversion tracking tool, landing page consultations and one-on-one coaching so that you can feel confident in your return on investment.

Benefits of a PPC listing:

  • A detailed product description helps you target buyers.
  • Six links to your website allow you to highlight multiple pages.
  • Placement above the free listings gives your product more exposure.
  • A top five bid includes your logo, giving you more branding options.
  • Free RFI leads give you contact information for buyers.

Direct Request Program

Whether you have a Pay Per Click listing or a free Basic listing, you are eligible to participate in our Direct Request program. The Direct Request program:

  • Enables buyers to contact you via Direct Request Leads.
  • Provides prospect's contact details and company information.
  • Filters leads that do not match your target market.

RFI Purchase Program

RFI Leads are available for purchase. RFIs are generated when a buyer submits their requirements through a directory. Vendors with a Pay Per Click listing receive RFI Leads as a free bonus.