Feel like your marketing team will really benefit from some marketing automation software, but not sure how to justify a purchase to your boss? This article will help illuminate all the benefits of marketing automation software to ROI-speaking higher ups.
Top Marketing Automation Software Products
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SalesFUSION 360's B2B Marketing Automation Software, with deep seamless integration to all CRM's, has the ability to track which marketing campaigns are producing and pushing the best qualified leads into your sales funnel. SalesFUSION 360 empowers marketers with the technology that they need in today's fast-paced world. It's the only marketing automation platform built on a true CRM Database. Allow us to show you how SalesFUSION 360 can take your eMarketing efforts to the next level. Learn More
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn More
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. Learn More
by PTI Marketing Technologies
MarcomCentral is the premiere marketing on demand solution that empowers your sales team, partners, and other authorized individuals to produce custom marketing pieces using corporate approved templates. The online marketing resource center provides a platform to deliver all marketing assets to the field including digital files, print campaigns, or physical promotional items. MarcomCentral can even connect to your corporation¿s approved vendors providing a one stop shop for all marketing goods Learn More
Tips & Trends
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If your marketing and sales teams are constantly at odds, you're not alone. With tensions over lead quality, revenue attribution, and more, it may seem as though these two teams will never be able to work together. Fortunately, new marketing technologies, like marketing automation, can help reduce tensions by automating lead assignment, streamlining data collection, and improving lead quality — helping your marketing and sales teams fall back in love.
Think carefully about what to do with all of the information you have about your prospects thanks to marketing automation software. You don't want to give your customer that "stalker-vibe."