Marketing Automation Software Tools


Unlike any marketing automation you've seen before. It provides all the functionality needed to automate and measure demand generation. If you are ready to drive revenue by nurturing raw inquiries into sales-ready leads visit our website. Download the FREE whitepaper highlighting 10 tips Marketers need to know in order to change the game in 2010. [Learn more]

Comprehensive Directory

144 Solutions Listed


Act-On Sotware - Act-On

All the tools you need for your online marketing: email marketing, webinar management, create forms, manage lists, track leads & more. [Learn more]

Target Market: Small - Large

ActiveConversion - ActiveConversion

Online lead generation and marketing automation software; online customer acquisition and sales force automation. [Learn more]

Target Market: Small - Mid

Acxiom Digital - Impact

The first digital marketing platform built specifically for collaboration amongst enterprise marketing teams. [Learn more]

Target Market: Mid - Large

Ad Giants - ONE System

Marketing Brand Management. Control brand standards, empower your field. Improve your ROI. All in one easy to use system. [Learn more]

Target Market: Mid - Large

Advanced Marketing Sciences - AMS Smart Suite

Delivers real-time insight that enables enterprises to optimize and continuously refine their marketing execution. [Learn more]

Target Market: Large

Agency On-Demand - Eloqua

On-Demand CRM solutions driving revenue generation, performance visibility and customer retention through improved Sales, Marketing and Customer Service & Support. [Learn more]

Target Market: Small - Mid

AIMcrm - AIMcrm

Easy to use system for managing leads from first contact through fulfillment in one place. [Learn more]

Target Market: Small - Large

Ajexa - Ajexa Suite

Multi Channel Marketing Automation Software with Event Driven Campaign Workflow Capability. [Learn more]

Target Market: Small - Mid

Alterian - Integrated Marketing Services Platform

Comprehensive, integrated marketing application suite in order to increase their effectiveness - email marketing, campaign management. [Learn more]

Target Market: Mid - Large

Apex Pacific - PPC BidMax

The ultimate Online Advertising Campaign and PPC bid management software for the agency and the advertiser [Learn more]

Target Market: Small - Mid

Aprimo - Aprimo Marketing

Supports all marketing functions: campaigns, direct marketing, leads, events, asset management, and communications. [Learn more]

Target Market: Mid - Large

Apteco - FastStats Cascade

Campaign management module to co-ordinate and manage multiple direct marketing promotions administered by different users. [Learn more]

Target Market: Small - Mid

Ardexus - FIND

Starts the lead management process with the development of marketing plans and the organizing of marketing events. [Learn more]

Target Market: Small - Mid

Avani Cimcon Technologies - CARMA

Web-based one-stop solution for e-CRM, direct marketing and relationship management. [Learn more]

Target Market: Mid

AVANSER - AVANSER

Lead & Sales Tracking Solutions help you improve your business by delivering relevant and actionable information in real time. [Learn more]

Target Market: Small - Mid

AXLR8 - FastTrack

Customer Relationship Management (CRM) solution for your sales and marketing business processes. [Learn more]

Target Market: Mid

Axonom - Powertrak

Call Center module brings Internet-based marketing, ordering and customer service options all day, every day. [Learn more]

Target Market: Small - Mid

Azzets - Azzets Solutions

Web-based Marketing Resource Management software that includes digital asset management and brand management. [Learn more]

Target Market: Mid - Large

be the brand experience - CommsBuilder

A quick and easy-to-use MRM solution that enables you to customize and alter current marketing communications. [Learn more]

Target Market: Small - Mid

Bettermail - Bettermail Marketing Automation

Complete email marketing solution includes campaign management, contact filters, autoresponders, forms and much more. [Learn more]

Target Market: Small - Mid

Blue Chip Consulting - Mi5

Enterprise Marketing Management Software - maximise marketing return, mitigate marketing risk and improve marketing efficiency. [Learn more]

Target Market: Mid - Large

Bluevizia - Bluevizia Marketing Manager

Effective software for the successful small business marketing strategy. [Learn more]

Target Market: Small - Mid

Boulder Logic - Boulder Logic Reference Manager

Sales and marketing software solution for building and managing a customer reference program. [Learn more]

Target Market: Mid - Large

Bremy - ADAM

Improve speed of workflow and accuracy for critical functions such as communications, marketing, and document/image management. [Learn more]

Target Market: Mid - Large

Broadlook Technologies - Broadlook Suite

Automates and performs time intensive and laborious tasks such as business research and new client prospecting. [Learn more]

Target Market: Large

Business Link International - Weblaunch

Fax broadcasting, opt in email marketing, voice, web faxing, survey, polling, campaign management. [Learn more]

Target Market: Mid

CallASurfer.com - CallASurfer

Instantly calls YOU & the Web Surfer when they submit your website "Contact Us/Inquiry" form.  [Learn more]

Target Market: Small

Campaign Runner - CampaignRunner

Analytic CRM, Date Warehousing, and Campaign Management tool based on intuitive data-flow GUI. [Learn more]

Target Market: Mid - Large

Campaignist - Campaignist Calculator

Marketing ROI Modeling & Management Software; know for certain which marketing expenditures contribute to bottom-line results. [Learn more]

Target Market: Mid - Large

Captavi - Captavi QixSuite

Software-as-a-service (SaaS) integrated suite of marketing Applications that allows companies to self-control their website content. [Learn more]

Target Market: Mid

Chordiant Software - Chordiant Marketing

Powers relationship marketing campaigns across all traditional media channels: direct mail, telesales, & advertising. [Learn more]

Target Market: Mid - Large

Click Commerce - Channel Management Solution

Manage profiles, recruiting, marketing, communications, leads, accounts, funds and forecasts across all channels in a single, flexible solution. [Learn more]

Target Market: Large

ClickAction - ClickAction Email Marketing Automation

Email Marketing Automation; helps improve marketing objectives and execute email marketing campaigns. [Learn more]

Target Market: Mid

CMAEON - 1to1Market Manager

Allows you to deliver branded and personalized messages for multiple campaigns in various forms of communication. [Learn more]

Target Market: Mid - Large

COMPLETExRM - COMPLETExRM

Online CRM that handles sales automation, customer support, marketing automation and project management. [Learn more]

Target Market: Small - Mid

Confirmit - Confirmit

User-friendly software enabling creation of powerful and valuable survey research and feedback applications. [Learn more]

Target Market: Small - Large

Connecti - brandPATH

Marketing Management Software: Reduces Creative Marketing Costs, Protects Brand Value, Increases Management Visibility. [Learn more]

Target Market: Mid - Large

ConnectWise - ConnectWise PSA

Web-based professional service automation software designed exclusively for IT solutions providers by an IT solution provider. [Learn more]

Target Market: Small - Mid

Consona - Consona Campaign Capture

Marketing campaign management software that can track, manage and report on all marketing programs, activities and touches. [Learn more]

Target Market: Mid - Large

Contact Tracking - Contact Tracking

Online CRM software that tracks your sales leads. Includes campaign management and sales forecasting. [Learn more]

Target Market: Mid - Large

Convergence.net - eMarketing

Completely customizable for a wide range of web-based initiatives from building an online presence to managing marketing programs. [Learn more]

Target Market: Mid - Large

Coravue - Coravue Marketing Automation

Helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data. [Learn more]

Target Market: Small - Mid

Dial 800 - CallView 360

Proactive call tracking gives you real call volumes, buyer demographics, and recordings of every call you receive. [Learn more]

Target Market: Mid - Large

Digital Concourse.com - Marketing Automation

Solution that leverages corporate activities to collect key information through natural interaction with customers. [Learn more]

Target Market: Mid - Large

Digital Gateway - Digital Salesforce

Enables tightly-coupled marketing initiatives, product sales and customer retention. [Learn more]

Target Market: Small - Mid

Direct Marketing Software - MAILman Not-for-profit

MAILman is the ultimate marketing system for both Internet and traditional marketing campaigns.  [Learn more]

Target Market: Mid

EBSuite - CRM Marketing Automation

Identify and segment prospects & customers to assure maximum effectiveness for your outbound marketing. [Learn more]

Target Market: Small - Large

Elateral - Elateral MSP

Supports the creation, storage, optimization, distribution, production and measurement of marketing campaigns. [Learn more]

Target Market: Mid - Large

Eloqua - Marketing Conversion

The power to plan, execute, and evaluate, targeted marketing campaigns across different media, including direct mail and email and SMS. [Learn more]

Target Market: Mid

eMaximation - MaxCommunicate

Sales, marketing automation and CRM solution. Drip-feed marketing campaigns, activity tracking, and CRM. [Learn more]

Target Market: Small - Mid

Engago Technologies - LEADSExplorer

Hosted solution, tracks information about website visitors, and converts visitors to leads using the built-in B2B CRM tool. [Learn more]

Target Market: Mid

Ensight - Ensight eMarketing Suite

The Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. [Learn more]

Target Market: Mid - Large

Epiphany - Epiphany Campaign Management

Integrated database marketing solution for planning, executing & monitoring permission-based campaigns across all touchpoints. [Learn more]

Target Market: Mid - Large

Essential Systems - LEADFIRST

Marketing Campaign and Lead Management software to plan, monitor, execute, and track marketing campaigns. [Learn more]

Target Market: Mid

Exact - Synergy Enterprise

Web-based solution that includes e-documents, e-CRM, e-logistics, e-project, e-HRM, e-financials, and e-procurement. [Learn more]

Target Market: Mid - Large

Fisher Vista - HRmarketer

Marketing and media visibility software for companies selling to human resources and employee benefit brokers. [Learn more]

Target Market: Mid - Large

Future Simple - PipeJump

Sales tracking software - Track your opportunities and deals in an effective and intuitive way so you can focus on winning more deals! [Learn more]

Target Market: Small - Mid

Global Connect - Strategic Voice Messaging

Global Connect's Strategic Voice Messaging System is a fast, easy, cost-effective way to increase portfolio penetration and collector efficiency. [Learn more]

Target Market: Mid - Large

GoToBilling - GoToBilling Marketing

Set up marketing campaigns easily, build and schedule newsletters, announcements, coupons and special offers. [Learn more]

Target Market: Small - Mid

Gravity Factor - GF

Allows non-technical users to take control of their websites and focus on creating communications. [Learn more]

Target Market: Small - Mid

HubSpot - HubSpot Inbound Marketing System

HubSpot is an inbound Internet marketing system that helps businesses get found online and generate more leads. [Learn more]

Target Market: Small - Mid

iCentera - iCentera Enterprise Edition

Exchange, develop and manage key information between internal employees, external partners, suppliers and customers. [Learn more]

Target Market: Small - Mid

Impact Engine - Impact Engine

Online service that enables large organizations and small businesses to manage multimedia marketing campaigns. [Learn more]

Target Market: Small - Mid

Inceptor - Excedia

Directs traffic to specific pages on your website by creating referral points at major Internet portals. [Learn more]

Target Market: Mid

inClick - inClick Ad Server

A scalable contextual advertising management platform for content publishers, vertical targets, and niche markets, designed to maximize revenue. [Learn more]

Target Market: Mid

Infinata - Information Platform

Analyze performance, trends, and success factors for an industry, organization or market segment. [Learn more]

Target Market: Mid

InfoTech Marketing - Exel-lent Marketing Formulas

Excel Add-in with 55 Functions and Macros that solve your sales and marketing problems. [Learn more]

Target Market: Mid - Large

infoUSA - MarketZone Platinum

Web-based solution for customer and market segmentation and analysis, campaign planning and execution, and record updating. [Learn more]

Target Market: Mid - Large

Infusion Software - Infusionsoft

Infusionsoft is eMarketing software built specifically for entreprenuers with 2-75 employees. [Learn more]

Target Market: Small

InstantSurvey - Net-MR

Our market research software is the complete, integrated solution that simplifies global market research management. [Learn more]

Target Market: Large

Interactive Marketing Group - MarketBlox

Suite of online marketing tools that enables channel marketers, dealers and resellers to promote their brand, products and services. [Learn more]

Target Market: Mid - Large

interlinkONE - ILINKMarketing

Manage multi-tiered marketing campaigns and collect data on preferences, response rates & customer behavior. [Learn more]

Target Market: Small - Mid

Intuit - QuickBase Enterprise

Manage projects, sales contacts, customer reports, inventory and more, all while reducing administrative work and overhead. [Learn more]

Target Market: Large

Juice Media Worldwide - CRM

CRM application which aggregates and analyzes data from multiple data sources and then initiates marketing automation through multi-channels. [Learn more]

Target Market: Small - Mid

KeyMetric - KeyMetric Campaign Analytics

KeyMetric Campaign Analytics - the first marketing analytics tool to effectively track online conversions and offline phone calls back  [Learn more]

Target Market: Mid - Large

Kodak - Kodak Design2Launch

Control your brand with an automated graphics execution process that streamlines graphics development with an integrated workflow. [Learn more]

Target Market: Large

LeadGenesys - LeadGenesys Platform

LeadGenesys offers affordable marketing automation to companies that need to improve their lead-gen results - $195/Month. [Learn more]

Target Market: Small - Mid

LeadLife Solutions - LeadLife

Powerful and intuitive software, helping marketing professionals increase the value of lead generation and maximize sales resources. [Learn more]

Target Market: Small - Mid

LeadsBrowser - Leadsbrowser

Employs target marketing approach to offer you a range of consolidated, focused, and modified marketing programs. [Learn more]

Target Market: Small

Levelsoft - gSuite

Intergrated package incorporating survey, decision support, planning and control of all market activities. [Learn more]

Target Market: Mid - Large

Logaholic Web Analytics - Logaholic Web Analytics & Web Stats

Improve your marketing ROI, analyze visitors and track conversion rates [Learn more]

Target Market: Small - Mid

Logical Planet - BusyDesk

BusyDesk is a SAGE compatible CRM with mailshot campaign management & lots more. [Learn more]

Target Market: Small - Mid

Longwood Software - TagTeam

Solution for marketing materials management and distribution. Used by Marketing and Sales departments. [Learn more]

Target Market: Mid

Lyris Technologies - Lyris HQ

All-in-one marketing tool for email, search marketing, web analytics and web CMS. [Learn more]

Target Market: Mid - Large

M-Factor - M3

Hosted marketing planning application that boosts ROMI with forward looking analytics, simulation, and optimization. [Learn more]

Target Market: Mid - Large

Unlike any marketing automation you've seen before. It provides all the functionality needed to automate and measure demand generation. [Learn more]

Target Market: Mid

MacMicro - Lead Follow-Up

Marketing automation - Automates email-based drip marketing campaigns to help you nurture your leads.  [Learn more]

Target Market: Small - Mid

Madar - CRMadar

Contact management, campaign management and customer service software solution for Microsoft Windows. [Learn more]

Target Market: Small - Mid

Manticore Technology - Manticore

Run powerful online marketing campaigns and generate golden sales leads. [Learn more]

Target Market: Mid

Market2Lead - Marketing Automation System

Lead Management for B2B Marketing Automation. [Learn more]

Target Market: Mid

Marketbright - Marketbright

Solution that integrates your website content, marketing systems, and customer interactions. [Learn more]

Target Market: Mid - Large

MarketingPilot Software - MarketingPilot

Manages marketing knowledge and provides collaborative tools to manage digital assets, jobs, campaigns, and projects. [Learn more]

Target Market: Mid

Marketo - Marketo Lead Management

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. [Learn more]

Target Market: Mid

Marquis Software Solutions - MarketTrax

Marketing software for banks, thrifts and credit unions. [Learn more]

Target Market: Mid

Meet Your Market - MarketsMaster

MarketsMaster is a web based solution to help companies close the loop in communication and management of the entire business. [Learn more]

Target Market: Small - Large

Merge - Merge inSite

Integrated platform that empowers marketers with the management of marketing content, information and campaigns. [Learn more]

Target Market: Mid - Large

Million Handshakes - Million Handshakes

CRM, marketing automation, campaign management, dialogue marketing - the Million Handshakes product suite helps maximize the value of existing and future customer relations. [Learn more]

Target Market: Mid

Morton Marketing - Resultrak

Resultrak is an easy to use, online marketing tracking and web analytics portal. [Learn more]

Target Market: Small - Mid

My Affiliate Program - MyAP Enterprise

Full-featured affiliate tracking & management solution that is custom-tailored to work with your SKU-based ordering system. [Learn more]

Target Market: Mid

Neolane - Neolane Marketing Automation Platform

Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels. [Learn more]

Target Market: Mid - Large

Net Ways - Nucleus

Helps with the upfront planning of a marketing function and the coordination and collaboration of marketing resources. [Learn more]

Target Market: Mid - Large

Net-Results - Net-Results Marketing Automation

Net-Results offers affordable marketing automation and demand generation solutions to the SMB companies worldwide.  [Learn more]

Target Market: Small - Mid

netFactor - VisitorTrack

Like Caller ID for a Website. Automatically Capture and Convert Clicks into B2B Leads - Without any Registration. [Learn more]

Target Market: Small - Mid

NetMarketingSolution - eFlyerMaker

Email campaigns, newsletters, dynamic content, surveys and more! [Learn more]

Target Market: Mid

New Media Gateway - Digital Marketing Center

Eight of the most sought after capabilities into one integrated web based marketing application. [Learn more]

Target Market: Mid - Large

NuEdge Systems - NuEdge Suite

Marketing campaign management solution; plan campaigns annually, yet implement events "on the fly". [Learn more]

Target Market: Mid

Officewalla - Officewalla On-demand

A hosted business suite that facilitates the organization to automate their sales & CRM business process. [Learn more]

Target Market: Small

OnDialog - OnDialog

On-Demand Landing Page, Microsite and Personalized URL Management [Learn more]

Target Market: Small - Mid

OpenBox Technologies - OpenBOX Marketing Campaign Management

Helps plan, schedule, and monitor multi-stage, multi-channel campaigns spanning email, direct mail, fax, Web & telemarketing. [Learn more]

Target Market: Small - Large

Optizen - Messagent interactive campaign management suite

Messsagent is a unique solution for interactive cross-channel campaign management. Messagent allows brands to define and execute multi-step personalised marketing communication. [Learn more]

Target Market: Mid - Large

Orbis - Orbis Marketing

Orbis Marketing encompasses strategic marketing planning & budgeting, program development and marketing intelligence. [Learn more]

Target Market: Mid - Large

Pardot - Prospect Insight

On-demand marketing automation suite with CRM integration, prospect tracking and automated nurturing. [Learn more]

Target Market: Mid - Large

Portrait Software - Portrait Campaign Manager

Portrait's Customer Analytics is a powerful, yet easy-to-use, predictive analytics solution. [Learn more]

Target Market: Mid - Large

Profitics - Marketics

Marketics is a tactical planning tool designed to anticipate and optimize demand response to marketing initiatives. [Learn more]

Target Market: Mid - Large

Publimation - Publimation Marketing Toolkit

Automates the process of creation, localization, distribution, production and delivery of marketing colateral. [Learn more]

Target Market: Mid - Large

RatePoint - RatePoint

Web-based communication tools - email marketing and surveys that allow businesses to collect, manage and promote customer feedback. [Learn more]

Target Market: Small

Responsys - Profile Management Platform

Enables you to build and link online channels - web and e-mail - together with the offline world. [Learn more]

Target Market: Mid

Right On Interactive - 5Buckets

Segments, schedules, triggers, and deploys email, voice, fax, text, and direct mail in single step - drip/nurture marketing campaigns. [Learn more]

Target Market: Small - Large

RightNow Technologies - Marketing Automation Software

Allows you to effectively measure the return on marketing investments and identify the most successful campaigns. [Learn more]

Target Market: Large

RTI Software - SalesFirst

Sales and marketing automation software with contact management, marketing campaigns, laptop synchronization, and more. [Learn more]

Target Market: Small - Large

Saepio Technologies - Marketing Asset Manager

Combines digital asset management, collateral customization and marketing automation into one, easy-to-use marketing interface. [Learn more]

Target Market: Mid - Large

Sage Software - SageCRM

Integrated sales, marketing, customer support and call center automation solution. [Learn more]

Target Market: Mid - Large

Salesforce.com - Salesforce.com

Web-based Sales Force Automation application that enables you to forecast revenues and track leads. [Learn more]

Target Market: Small - Mid

SalesFUSION - SalesFUSION360

B2B marketing automation software with deep integration to CRM and the ability to track which campaigns are producing the best leads. [Learn more]

Target Market: Mid

Salesnet - Salesnet Sales Process Management

Web-based SFA tool: optimizes selling efforts and drives a more efficient sales cycle. [Learn more]

Target Market: Mid - Large

SalesTrac - SalesTrac

Hosted CRM and marketing automation solution. [Learn more]

Target Market: Mid - Large

SAS Institute - SAS Customer Intelligence

Integrated platform for enterprise marketing management with campaign management and optimization. [Learn more]

Target Market: Mid - Large

SAVO Group - SAVO

Sales Enablement SaaS technology. [Learn more]

Target Market: Large

Silverpop - iMarketing Automation

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. [Learn more]

Target Market: Small - Mid

SimpleFeed - RSS Publishing & Analytics Service

RSS Feed creation, management and measurement for Marketing, Publishing & eCommerce. [Learn more]

Target Market: Mid - Large

Siperian - Siperian Hierarchy Manager

Creates unified views of multiple relationships among customers and other entities. [Learn more]

Target Market: Mid - Large

Smart-wares - SMART-Campaigns

Send e-mail, fax and SMS based marketing messages to your customers and prospects from intuitive web-based screens. [Learn more]

Target Market: Large

Surado Solutions - Surado CRM

Surado's Best of Breed CRM helps achieve high value customer experiences and rapid ROI, driving growth and profitability. [Learn more]

Target Market: Small - Mid

Talisma - Talisma Multi-channel CRM

Multi-channel customer relationship management solution complete service, marketing, sales and contact center functionality. [Learn more]

Target Market: Large

The AdTrack Corporation - SmartLead

A web-based lead management system that nurtures cold leads to become sales-ready. [Learn more]

Target Market: Mid - Large

Tokuii - Tokuii Suite

eCRM tool with SFA, Field Service Automation, Financial Mgmt., Supplier Logistics and Marketing Automation modules. [Learn more]

Target Market: Mid - Large

Touchtone - Wintouch eCRM

Web-based CRM for AS/400, built-in 5250 emulation, integrates to back-end ERP & data, PDA & laptop remote access. [Learn more]

Target Market: Mid

UCN - inContact

Call Center software including IVR, ACD, Skills-based Routing, CTI, Call-Back, Call Blending, Reporting, Monitoring and Recording. [Learn more]

Target Market: Small - Mid

Unica - Enterprise Marketing Management

Helps marketers reduce costs, boost productivity and grow revenue. [Learn more]

Target Market: Mid - Large

update software - update.seven

Provides marketing staff with information and support tools for planning and delivering sales support measures. [Learn more]

Target Market: Mid - Large

Validar - Validar Full Measure Suite

Validar Full Measure Suite includes Lead Capture, Lead Manager, Lead Import for AppExchange. [Learn more]

Target Market: Mid

Valtira - Simplicis Marketing Dashboard

A suite of marketing tools built upon a CMS that enable a company to deliver a consistent message. [Learn more]

Target Market: Small - Mid

X Plus One - Poindexter POE

Uses statistical modeling technology to determine determine the right audience and right message for campaigns. [Learn more]

Target Market: Mid - Large

Zippline - Mobile Marketing

Customers will be asked if they would like to receive text message discounts, coupons and promotions from your business. [Learn more]

Target Market: Small - Large

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Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis. These applications also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation solutions enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software.

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