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Top Marketing Automation Software Products
Use Capterra to find the best marketing software for your business. Find research, guides, and infographics on our Marketing Software Research page.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. Its one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. View Profile
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
Are you expected to accomplish more, in less time, and with fewer resources? Deliver your marketing campaigns and meet deadlines with fewer headaches using Wrike's project management software. Plan your campaigns, delegate tasks, and track work progress in real time. Get started now! View Profile
Infusionsofts platform enables small businesses to create a sales and marketing strategy and map out each step; centralize customer interactions and daily activities; capture new leads and automate follow-up based on preferences and needs; identify the best leads and close more sales faster; and automate repetitive tasks like follow-up, contact management, billing and payment all from one place. View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
Wishponds marketing automation platform makes it easy to nurture your leads. Automatically score and segment leads into lists based on their activity and personal details, and send personalized emails after they show interest in your products or to reach out after a period of inactivity. View Profile
Inspired by drawing campaigns on a whiteboard, Autopilot helps you visually automate your marketing on a drag and drop canvas. Create personalized customer journeys based on behavior and nurture your contacts with email, in-app messaging, sms and direct mail. Built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack and Zapier make it easy to connect systems and message consistently across online, offline and mobile channels. Try it free for 30 days. Plans start from $20/mo. View Profile
Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an alternative solution for their small business clients. Hatchbuck proudly ranks highest in customer satisfaction. View Profile
ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile
Workfront allows marketing teams and other departments to prioritize, route, manage, and report on all of their workfrom large projects to small, ad hoc requests. With more than 50 standard reports and the capability to customize to each organization's unique needs, the platform provides visibility into the entire work lifecycle, ensuring projects finish on time and within budget, and that all stakeholders stay in the loop from start to finish. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions View Profile
Tenfold's Sales Acceleration CTI for Inside Sales, Customer Service & Call Centers. Automatically logs calls in Salesforce, SugarCRM, Insightly, Infusionsoft and Close.io. Click to dial, Advanced Call Analytics Dashboard, Call Tracking, Gamification, Works with existing phone system and only takes 5 minutes to set up. View Profile
Colabo is a next-generation sales automation platform that provides increased functionality, productivity, and visibility for sales and marketing. Colabo sits on top of your existing CRM, allowing your team to harness powerful engagement channels like LinkedIn, Xing, Twitter & Meetups for prospecting, engaging, and tracking new leads. These activities are tracked and synced directly into your CRM providing live, accurate data for managers and executives. View Profile
Propago allows brands to bring all their marketing assets (print, promo, apparel, digital) under a single online repository accessible to field agents (sales, franchisees, affiliates) while giving administrators total control over the brand, budget and inventory. Settings dictate what products users can see, how much they can order and what creative elements they can modify. With a set of web-to-print, production, and warehousing tools, brands can streamline their entire marketing supply chain. View Profile
Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
Total Followers By Vendor Size
Published by Katie Hollar on June 07, 2016
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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