Top Marketing Automation Software Products

2,000+ businesses use Capterra each week to find the right software.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. Learn More

Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! Learn More

Tagga

by Tagga

Tagga is a market leader in cross-channel campaign management software and marketing services. The company's powerful software enables brands to connect with consumers in the way they want, profile and understand who they are, and then engage them with targeted campaigns that make them hungry to buy and share. Learn More

eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn More

CallidusCloud Marketing Automation is the only integrated marketing automation platform designed for both marketing & sales teams. Our easy-to-use, collaborative B2B platform creates one system for all of your marketing programs, with robust campaign automation & powerful lead management. Enable sales and marketing teams to work together: share superior lead insight and intelligence, drive a higher number of high quality leads, and close more deals with CallidusCloud Marketing Automation. Learn More

MarcomCentral

by PTI Marketing Technologies

MarcomCentral empowers your sales team, partners, and other authorized individuals to produce custom marketing pieces using corporate approved templates. The portal keeps teams across your organization on-brand, on-budget and on-time. A single global portal can minimize redundant applications and reduce maintenance. The portal can be configured to match the corporate brand and asset structure while user permissions determine access rights, asset customization capabilities, and more. Learn More

TargetEveryOne

by Target Everyone

#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ad´s) Analyze, get all your statistics in one place and track your conversions Learn More

Ambassador

by Ambassador

Ambassador gives any company the tools to turbo-charge their referral program, turning their customers into brand Ambassadors. Use Ambassador to easily create, track & manage custom incentives that drive referrals and evangelize your users. It's as simple as pasting a javascript snippet or can be seamlessly integrated via API. Integrate Ambassador into the existing applications you already use, including Salesforce, Sendgrid and MailChimp. Learn More

A platform for aggregating campaign and lead information that allows for customization of lead information delivery. Learn More

Act-On

by Act-On Software

All the tools you need for your online marketing: email marketing, webinar management, create forms, manage lists, track leads & more. Learn More

B2B Marketing Automation Software, with deep seamless integration to all, CRMs has the powerful ability to track all of your campaigns. Learn More

The power to plan, execute, and evaluate, targeted marketing campaigns across different media, including direct mail and email and SMS. Learn More

Marketing Optimizer

by Active Internet Marketing

Generate and sell more Internet leads with the only marketing automation and digital agency software made for marketing experts. Learn More

Deskgod

by Deskgod

Deskgod is an innovative web-sales automation platform designed to cover and optimize the entirety of the web-sales process on websites Learn More

Hatchbuck

by Hatchbuck

Hatchbuck is an easy-to-use marketing automation and lead management solution with built-in CRM for small businesses. Learn More

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Learn More

Radius

by Radius

Aa data-powered platform that helps marketers understand their best customers, find new prospects, & deliver insights to sales. Learn More

Web-based SFA tool: optimizes selling efforts and drives a more efficient sales cycle. Learn More

Segments, schedules, triggers, and deploys email, voice, fax, text, and direct mail in single step - drip/nurture marketing campaigns. Learn More

AMP

by MindMatrix

A next-generation Marketing Automation Software from MindMatrix that brings about seamless sales-marketing alignment. Learn More

BrandMaker

by BrandMaker

Web based central marketing platform easily accessible for central and local marketing employees via web browser. Learn More

The Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. Learn More

LeadSquared

by MarketXpander Services

Marketing Automation Software enabling lead generation success for marketing and lead generation teams. Learn More

Net-Results

by Net-Results

Net-Results offers affordable marketing automation and demand generation solutions to the SMB companies worldwide. Learn More

ActiveConversion

by ActiveConversion

Online lead generation and marketing automation software; online customer acquisition and sales force automation. Learn More

HubSpot is an inbound Internet marketing system that helps businesses get found online and generate more leads. Learn More

Silverpop

by Silverpop

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. Learn More

Genoo

by Genoo

All-In-One web marketing system including marketing automation - lead capture, lead nurturing, email marketing, lead scoring. Learn More

1to1Market Manager

by CMAEON

Allows you to deliver branded and personalized messages for multiple campaigns in various forms of communication. Learn More

Effectively manage promotions, events, lead lists and email campaigns, through task and list management and campaign analysis. Learn More

Adobe Campaign

by Adobe

Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels. Learn More

Aimbase

by AVALA Marketing Group

Marketing automation platform for leisure and recreation marketers. Functionality includes prospect scoring and a satisfaction engine. Learn More

Allocadia

by Allocadia Software

One central place for all marketers to track their budgets, actuals, forecasts, scenarios, objectives, owners, & regions. Learn More

Appcase

by Appcase

Analytics software for your mobile app marketing. Track app downloads, revenue, rates & reviews, meta-data changes, and mentions. Learn More

Appforma

by Appforma

Generate leads and sales with ready-to-launch automated marketing campaigns and loyalty activities. Learn More

Aprix Marketing Manager

by Aprix Solutions

Marketing Resource Management solution Learn More

Attentive.ly

by Good + Geek

A complete social marketing automation solution allowing corporations to pinpoint their most Influential customers and advocates. Learn More

Autopilot

by Bislr

Content management and real-time analytics tool for email marketing, social content, and lead nurturing campaign creation. Learn More

Autosend

by Autosend

Marketing automation tool that automatically sends personalized trigger based messages to your users based on what they do in your app. Learn More

AVANSER

by AVANSER

Lead & Sales Tracking Solutions help you improve your business by delivering relevant and actionable information in real time. Learn More

AvidTrak

by Media Flint

Campaign tracking and inbound calls reporting software with voice recording and text transcription features. Learn More

Bizible

by Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. Learn More

BLI Messaging

by Alert Solutions

Fax broadcasting, opt in email marketing, voice, web faxing, survey, polling, campaign management. Learn More

Effective software for the successful small business marketing strategy. Learn More

Boingnet

by Boingnet

Integrated landing pages, microsites, email, text and direct mail automation tools with personalization and drip marketing. Learn More

Bremy

by Solution Dynamics

Improve speed of workflow and accuracy for critical functions such as communications, marketing, and document/image management. Learn More

Brightpod

by Synage Software

Task management tool for marketing teams with an editorial calendar, ready-made workflows, and a Kanban style task view. Learn More

Brightspot Campaigner

by Brightspot Technology Solutions

Bringing power of enterprise tools to medium and large B2C companies with simplicity in usage at affordable cost. Learn More

BuzzBuilderPro

by Buzz Builder

This isn't just Marketing Automation for salespeople, it's prospecting nirvana! Generate leads and appointments in new ways. Learn More

Call tracking and recording system for tracking ROI from your marketing campaigns. Learn More

CallView 360

by Dial 800

Proactive call tracking gives you real call volumes, buyer demographics, and recordings of every call you receive. Learn More

CampaignDrive

by PICA9

Creates a channel marketing automation system that combines marketing tools email,direct mailers,phone calls,& in-person visits. Learn More

Campaigner

by j2 Global

Turn permission-based contact lists in to engaged customers and emails in to traceable revenue. Easy to use interface. Learn More

Online marketing solution that includes tools for campaign and lead management, email marketing, and web content management. Learn More

CARMA

by TravelCarma

Web-based one-stop solution for e-CRM, direct marketing, marketing automation and relationship management. Learn More

ClickDimensions

by ClickDimensions

Marketing automation and email marketing software for Microsoft Dynamics users. Learn More

CommsBuilder

by be the brand experience

A quick and easy-to-use MRM solution that enables you to customize and alter current marketing communications. Learn More

CommuniGator

by CommuniGator

Our software offering equips you with all you need to run marketing automation within your business Learn More

Convertable

by Streamline Metrics

Web-based marketing intelligence system with customizable contact form builder, data collection and analysis, and lead status tracking. Learn More

Helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data. Learn More

Identify and segment prospects & customers to assure maximum effectiveness for your outbound marketing. Learn More

Software for managing your inbound and outbound marketing campaigns. Learn More

CRMm

by CRMm

A system that combines CRM and marketing functionality into one tool for better client conversion and retention. Learn More

Direct Mail Manager

by Postcard Services

Amazing tool that turns everyone into direct mail marketing experts. No minimums, affordable pricing and trackable reporting. Learn More

Distributed marketing solutions, marketing automation, digital asset management Learn More

Elateral MSP

by Elateral

Supports the creation, storage, optimization, distribution, production and measurement of marketing campaigns. Learn More

eLoop

by Gold Lasso

An all inclusive, perfectly priced, email marketing and marketing automation solution for medium to high volume senders. Learn More

Eloqua

by Agency On-Demand

On-Demand CRM driving revenue generation, performance visibility and customer retention through sales, marketing, customer service. Learn More

Bronto's intuitive design and easy navigation remove obstacles blocking the creativity of experienced and beginning marketers alike. Learn More

eMarketing

by Convergence.net

Completely customizable for a wide range of web-based initiatives from building an online presence to managing marketing programs. Learn More

eMaximation

by eMaximation

Sales and marketing automation solution. Drip-feed marketing campaigns, activity tracking, lead segmentation, and prospect tracking. Learn More

eMerge

by eMerge

Deliver a consistent message through all major online marketing channels - email, social media, blog, mobile & landing pages. Learn More

Envoke

by Envoke

Complete online lead generation solution with web forms, landing pages, email campaigns and an integrated marketing database. Learn More

EstateVantage

by That's US Technologies

Online marketing and lead management application with call tracking, ads monitoring, social media control for real estate businesses. Learn More

eWORDofMOUTH

by eWORDofMOUTH

Enterprise e-marketing and mobile solution that grows traffic and sales for multi-location companies. Learn More

Experiture

by Experiture

Lets marketers create, launch, measure, and optimize individualized customer experiences and multi-channel messaging Learn More

FastStats Cascade

by Apteco

Campaign management module to co-ordinate and manage multiple direct marketing promotions administered by different users. Learn More

Fision

by Fision

Save time and increase profits by optimizing your resources. Gain visibility into the effectiveness of campaigns to grow marketing ROI. Learn More

Genius

by Genius.com

Marketing automation and email marketing software for all size organizations. Learn More

GF

by Gravity Factor

Content management & marketing automation solutions that enable marketing teams to manage and measure the effectiveness of content. Learn More

GoToBilling Marketing

by GoToBilling

Set up marketing campaigns easily, build and schedule newsletters, announcements, coupons and special offers. Learn More

GreenRope

by GreenRope

Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. Learn More

gSuite

by Levelsoft

Intergrated package incorporating survey, decision support, planning and control of all market activities. Learn More

HRmarketer

by Fisher Vista

Marketing and media visibility software for companies selling to human resources and employee benefit brokers. Learn More

Customer engagement solution that integrates marketing management with customer experience tracking and mobile forward approach. Learn More

Ifbyphone

by Ifbyphone

Marketing automation software with call tracking, virtual receptionist, voice broadcasting, virtual call center, and call recording. Learn More

ILINKMarketing

by interlinkONE

Manage multi-tiered marketing campaigns and collect data on preferences, response rates & customer behavior. Learn More

Impact

by Acxiom

The first digital marketing platform built specifically for collaboration amongst enterprise marketing teams. Learn More

Impact Engine

by Impact Engine

Online service that enables large organizations and small businesses to manage multimedia marketing campaigns. Learn More

InBoundio

by inBoundio

Research keywords, create landing pages, manage social media accounts and contacts through simplified inbound marketing software. Learn More

iPresso

by encja.com

All-in-one marketing and e-PR automation software. Integrates into one platform most effective e-PR, marketing and sales services. Learn More

JangoMail

by JangoMail

Ready to make your email marketing the stuff of legends? Create unique, personalized email campaigns. Your email, your way. Learn More

Kapost

by Kapost

Content marketing solution that serves as a centralised hub for all types of content and content related campaigns. Learn More

KARMA

by KARMA Software

Web-hosted marketing automation and sales lead management system. Learn More

Kixie

by Kixie Web

Transform your phone system into a marketing platform by collecting available customer info and automatically messaging your callers. Learn More

Launch Pad

by NextBee

Software solution for Referral marketing, Buzz Marketing, Reward Systems, Viral Marketing, and more. Learn More

Launchpad

by V12 Group

Marketing automation and integration platform that gives you an overview of all your marketing activities and customer outreach. Learn More

Lead Follow-Up

by MacMicro

Marketing automation - Automates email-based drip marketing campaigns to help you nurture your leads. Learn More

Lead Liaison

by Lead Liaison

Provides easy to use, web-based, revenue generation software for B2B marketing and sales. Learn More

LeadLander

by LeadLander

Helps analyze and respond to the companies and people that are researching information on your website. Learn More

LeadLife

by LeadLife Solutions

Powerful and intuitive software, helping marketing professionals increase the value of lead generation and maximize sales resources. Learn More

LEADSExplorer

by Engago Technologies

Hosted solution, tracks information about website visitors, and converts visitors to leads using the built-in B2B CRM tool. Learn More

Leadsius

by Leadsius

Marketing automation platform that simplifies campaign creation and tracking through the use of easy to set up landing pages. Learn More

LIFT

by LIFT

Marketing solution that includes software and hardware components and helps retailers create loyalty programs, email campaigns, etc. Learn More

Linktagger

by Betacities

Customer engagement and lead generation platform that links buyers to products through dynamic QR Codes, NFC Chips,and iBeacons. Learn More

Logaholic

by Logaholic Web Analytics

Improve your marketing ROI, analyze visitors and track conversion rates Learn More

Call tracking and phone performance management SaaS. Marketers can measure phone calls and sales can measure phone performance. Learn More

LoopFuse OneView

by LoopFuse

Marketing Automation SaaS Platform Learn More

Helps you understand your online supporters and improve online fundraising performance. Learn More

Lyris HQ

by Lyris Technologies

All-in-one marketing tool for email, search marketing, web analytics and web CMS. Learn More

MAILman Not-for-profit

by Direct Marketing Software

MAILman is the ultimate marketing system for both Internet and traditional marketing campaigns. Learn More

MakesBridge

by MakesBridge

Marketing automation software starting at $500/Month. Covers email marketing, direct mail and landing pages. Learn More

Manticore

by Sales Engine International

Run powerful online marketing campaigns and generate golden sales leads. Learn More

Market Smart 360

by Market Smart 360

Market Smart 360 is the "hub" for critical data enabling the user to analyze and optimize their marketing like never before! Learn More

MarketBlox

by Interactive Marketing Group

Suite of online marketing tools that enables channel marketers, dealers and resellers to promote their brand, products and services. Learn More

Marketics

by Profitics

Marketics is a tactical planning tool designed to anticipate and optimize demand response to marketing initiatives. Learn More

Marketing Asset Manager

by Saepio Technologies

Combines digital asset management, collateral customization and marketing automation into one, easy-to-use marketing interface. Learn More

Marketing Automation

by Digital Concourse.com

Solution that leverages corporate activities to collect key information through natural interaction with customers. Learn More

marketing content hub

by STYLELABS

All of your marketing content in one place Learn More

Marketing CRM

by sys2.biz

Helps you understand customer behaviour, run precisely targeted campaigns and follow-up with interested customers. Learn More

Marketing View

by TreeHouse Interactive

Marketing automation software that helps to increase demand across multiple marketing channels. Learn More

MarketTrax

by Marquis Software Solutions

Marketing software for banks, thrifts and credit unions. Learn More

MarketZone Platinum

by infoUSA

Web-based solution for customer and market segmentation and analysis, campaign planning and execution, and record updating. Learn More

Merge inSite

by Merge

Integrated platform that empowers marketers with the management of marketing content, information and campaigns. Learn More

Mi5

by Blue Chip Consulting

Enterprise Marketing Management Software - maximise marketing return, mitigate marketing risk and improve marketing efficiency. Learn More

MioDatos

by Computer Market Research

Referral marketing platform that integrates CRM, email marketing, and lead management with social media engagement tools. Learn More

Netgen

by SEP Networks

Front office marketing suite for Franchise and Direct Selling. Empowers companies to optimize all aspects of digital marketing. Learn More

Omega Marketing Broadcaster

by CCR Software Shop

All in one Marketing tool, upload your database and Mass Broad Cast via Email, SMS & FAX from any location to any location Learn More

ONTRAPORT

by ONTRAPORT

An all in one business and marketing automation platform. Where entrepreneurs go to start, systemize and scale their businesses. Learn More

OptKit

by sendgrowth

Conversion optimization tool with enterprise-grade targeting that supports serving real-time campaigns to different visitor segments. Learn More

Pando

by EarthIntegrate

SaaS relationship marketing platform geared towards distributed user base in an enterprise setting. Learn More

Picreel

by Picreel

Automated marketing technology that provides online retailers and publishers an opportunity to extract value from abandoning visitors. Learn More

Pricing Engine

by Pricing Engine

Application that helps smaller businesses benchmark, optimize, and expand the leads and sales they get from digital ad campaigns. Learn More

Enables you to build and link online channels - web and e-mail - together with the offline world. Learn More

PUBLICeye

by The WebMart Network

Marketing solution that provides data collection, survey tools, email & web messaging, reporting with graphs & tables, and analytics. Learn More

Publitrac

by Publipage

Manage leads and track their online activities. See what your leads are doing on your website and how they interact with it. Learn More

RedPoint Interaction

by RedPoint Global

Marketing automation solution that includes digital asset management, financial planning, and social media integration. Learn More

Resultrak

by Morton Marketing

Resultrak is an easy to use, online marketing tracking and web analytics portal. Learn More

ReTargeter

by ReTargeter

Display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. Learn More

RevenueAutomation

by RevenueAutomation

Encompasses everything you need to streamline your sales and marketing machine. Learn More

SalesFirst

by RTI Software

Sales and marketing automation software with contact management, marketing campaigns, laptop synchronization, and more. Learn More

Salesformics

by Salesformics

CRM, sales process automation and marketing automation, all in a simple, intuitive interface. Learn More

SALESmanago

by Benhauer

Website visitor identification and tracking, email marketing, automated sales funnels and social media, CRM - all in one solution. Learn More

SAS Customer Intelligence

by SAS Institute

Integrated platform for enterprise marketing management with campaign management and optimization. Learn More

SDL Quatron

by SDL International

Centralized marketing dashboard that enables marketers to manage their full product portfolio. Learn More

SearchForce

by SearchForce

Search marketing automation platform that works on retargeting, social media, and mobile ad campaigns in addition to search engines. Learn More

segmatiX

by Adacom Systems

Design strategic campaigns, implement across all channels, and distribute warm leads to dealers and resellers. Learn More

Sign-Up.to

by Sign-Up Technologies

Automate your permission based marketing through the use of email, SMS, and social media integration tools. Learn More

Signal

by Signal

Captures details of your audience which can inform more relevant and targeted offers. Learn More

A suite of marketing tools built upon a CMS that enable a company to deliver a consistent message. Learn More

SimplyCast

by SimplyCast

Inbound marketing, marketing automation and multi-channel communication combined into one powerful platform of online tools & apps. Learn More

SmartMPM

by Smartbridge

Cost-effective marketing intelligence for real-time performance analysis of integrated campaigns. Learn More

SmartTouch CRM

by SmartTouch Interactive

A solution that includes tools for sales & marketing performance reporting, sales automation, contact record management, and more. Learn More

SnapTRAC

by Snap Lab Media

SaaS solution for developing mobile apps and building mobile websites. Learn More

SoftVu

by SoftVu

Lead optimization and marketing automation software that provides leads scoring, campaign management, and marketing analytics. Learn More

Sokrati

by Sokrati

Digital Marketing Platform Learn More

Splitter

by Splitter

Enables companies to effectively manage, track, and split their links & QR codes simplifying targeted contextual marketing. Learn More

Spokal

by Spokal

Inbound marketing automaton done right. Learn More

SproutLoud

by SproutLoud

SproutLoud helps leading brands manage and execute marketing programs through the local businesses that sell their products & services. Learn More

Sun Bear

by Sun Bear Software

Web based marketing automation software that enables your marketing and sales teams to automate campaign and lead management. Learn More

Swipely

by Swipely

Business data collection and analysis application that integrates marketing, CRM, operations, and financials in one solution. Learn More

Swyzzle

by Swyzzle

An online platform that lets B2B and B2C marketers use media with built-in calls-to-action for marketing and lead generation. Learn More

TagTeam

by Longwood Software

Solution for marketing materials management and distribution. Used by Marketing and Sales departments. Learn More

Teradata Marketing

by Teradata

Consolidate every element of your program including resource allocation and workflows, campaign financials and performance analytics. Learn More

Totango

by Totango

Offers a customer engagement, database and solutions for trial conversion, onboarding and lifecycle marketing. Learn More

TOTUS

by Vanick Digital

Enables you to manage your documents, marketing efforts, control your expenditures, and generate reports that provide total visibility. Learn More

Touchpoint

by Touchpoint Technologies

Allows businesses to streamline their marketing campaigns with email automation, mobile marketing, and social media marketing features. Learn More

Triblio

by Triblio

Uses customer personas to help marketers serve & create relevant content for the target audience. Measures engagement and conversions. Learn More

Trumpia 2.0

by Trumpia

All-in-one Marketing solution including mobile sms, email, chat, voice, and social media. Learn More

update.CRM

by update software

Provides marketing staff with information and support tools for planning and delivering sales support measures. Learn More

Validar Full Measure Suite includes Lead Capture, Lead Manager, Lead Import for AppExchange. Learn More

VeContact

by Ve Interactive

Draws the abandonment data from our platform and creates intelligent, personalized emails. Learn More

VisitorTrack

by netFactor

Like Caller ID for a Website. Automatically Capture and Convert Clicks into B2B Leads - Without any Registration. Learn More

Integrate you search engine and email marketing with your social campaigns like Facebook sweepstakes. Learn More

Whatsnexx

by Whatsnexx

A customer state marketing automation platform that requires little IT implication and no centralized data. Learn More

Whoisvisiting.com

by Whoisvisiting.com

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. Learn More

Windsor Circle

by Windsor Circle

Retention automation platform for online retailers that provides analytics tools, ecommerce and email marketing platforms integration. Learn More

WinningWare QuickLaunch

by WinningWare

Product launch software automation to empower small and medium businesses that are launching a new product, website, service or event . Learn More

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Top Marketing Automation Software

Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.

The Top 20 Most Popular
Marketing Automation Software

Customers

Users

Vendor Size
  1. 1
    Infusionsoft
    Customers
    21,043
    Users
    73,071
    Twitter
    30,565
    Facebook
    58,828
    LinkedIn
    5,970
    1
    2
    3
  2. 2
    HubSpot
    Customers
    11,000
    Users
    55,000
    Twitter
    410,171
    Facebook
    666,294
    LinkedIn
    67,994
    1
    2
    3
  3. 3
    Vocus
    Customers
    8,000
    Users
    80,000
    Twitter
    32,601
    Facebook
    232,112
    LinkedIn
    12,436
    1
    2
    3
  4. 4
    Eloqua
    Customers
    1,800
    Users
    138,500
    Twitter
    45,174
    Facebook
    10,861
    LinkedIn
    14,968
    1
    2
    3
  5. 5
    IBM ExperienceOne
    Customers
    2,500
    Users
    75,000
    Twitter
    108,909
    Facebook
    349,135
    LinkedIn
    820
    1
    2
    3
  6. 6
    Teradata
    Customers
    2,450
    Users
    73,500
    Twitter
    18,803
    Facebook
    8,872
    LinkedIn
    69,041
    1
    2
    3
  7. 7
    Marketo
    Customers
    3,000
    Users
    40,000
    Twitter
    84,888
    Facebook
    102,726
    LinkedIn
    26,877
    1
    2
    3
  8. 8
    Integrate
    Customers
    2,500
    Users
    25,000
    Twitter
    3,613
    Facebook
    20,811
    LinkedIn
    1,234
    1
    2
  9. 9
    SimplyCast
    Customers
    5,000
    Users
    17,500
    Twitter
    48,478
    Facebook
    1,324
    LinkedIn
    445
    1
  10. 10
    Act-On
    Customers
    2,500
    Users
    10,000
    Twitter
    22,720
    Facebook
    13,745
    LinkedIn
    3,107
    1
    2
    3
  11. 11
    Ontraport
    Customers
    5,000
    Users
    6,300
    Twitter
    604
    Facebook
    7,689
    LinkedIn
    530
    1
    2
  12. 12
    SAS Institute
    Customers
    1,000
    Users
    10,000
    Twitter
    12,777
    Facebook
    55,981
    LinkedIn
    125,211
    1
    2
    3
  13. 13
    Adobe Campaign
    Customers
    500
    Users
    7,850
    Twitter
    148,570
    Facebook
    64,109
    LinkedIn
    5,903
    1
    2
    3
  14. 14
    MindMatrix
    Customers
    900
    Users
    9,000
    Twitter
    880
    Facebook
    1,836
    LinkedIn
    310
    1
    2
    3
  15. 15
    Net-Results
    Customers
    500
    Users
    5,000
    Twitter
    9,272
    Facebook
    243
    LinkedIn
    64
    1
  16. 16
    Salesfusion
    Customers
    400
    Users
    4,000
    Twitter
    1,102
    Facebook
    3,623
    LinkedIn
    985
    1
  17. 17
    MarcomCentral
    Customers
    400
    Users
    1,700
    Twitter
    628
    Facebook
    98
    LinkedIn
    560
    1
    2
  18. 18
    LeadSquared
    Customers
    200
    Users
    2,000
    Twitter
    158
    Facebook
    9,976
    LinkedIn
    812
    1
  19. 19
    eTrigue
    Customers
    367
    Users
    1,300
    Twitter
    3,441
    Facebook
    65
    LinkedIn
    155
    1
    2
  20. 20
    Marketing Optimizer
    Customers
    250
    Users
    1,500
    Twitter
    1,704
    Facebook
    5,401
    LinkedIn
    58
    1

Chart Key

Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).

Vendor Size
Number of Employees*
200+
51-200
1-50

The Top 5
By Total Customers

21 k
1
2
3
Infusionsoft
11 k
1
2
3
HubSpot
8 k
1
2
3
Vocus
5 k
1
2
Ontraport
5 k
1
SimplyCast

The Top 5
By Total Users

139 k
1
2
3
Eloqua
80 k
1
2
3
Vocus
75 k
1
2
3
IBM ExperienceOne
73.5 k
1
2
3
Teradata
73.1 k
1
2
3
Infusionsoft

Total Followers
By Vendor Size

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