As one of the most well-known marketing automation solutions on the market, HubSpot has become a defacto choice for many businesses. But that doesn’t mean they’re the right choice for your business. Check out this list of eight alternatives to consider over HubSpot.
Top Marketing Automation Software Products
Use Capterra to find the best marketing software for your business. For information about marketing software buying trends, check out the results of our marketing software report.
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industrys top platforms in terms of features, functionality and performance. SharpSpring one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition. View Profile
Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! View Profile
Demand generation isn't complete once a prospect submits a form, requesting to be contacted; the next step is to have a quality conversation with the prospect. Yet it's amazing how often the outreach to that client is delayed, often by hours if not days. ConnectAndSell fixes this problem. With our combination of patented technology and services, we ensure you're responding to those inbound leads within 5 minutes, producing a huge increase in the number of daily conversations. View Profile
Over 13,000 people and businesses around the world use Net-Results to automate marketing and grow their revenues. Net-Results offers world class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features that combine to create an incredible customer experience. View Profile
The Ensighten Agile Marketing Platform lets you fully control the deployment and optimization of your marketing technologies so you can execute any marketing initiative and achieve true 1:1 marketing. Ensighten Manage, a fully integrated Tag Management System (TMS), lets you quickly deploy, conditionally load and enrich any tag from simple conversion pixels to complex analytics and personalization across any channel and device, at scale, while increasing website performance. View Profile
ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. View Profile
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ad´s) Analyze, get all your statistics in one place and track your conversions View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. View Profile
FreshLime's mobile-first platform simplifies scheduling, customer engagement, and payments for home service pro's. Our scheduling, engagement, and promotion tools are designed to help home service professionals save time and make more money. Consumers can engage with small businesses (including Landscapers, Pest Control, Cleaning Services, Pool Maintenance, HVAC, Plumbers, and many more) through our mobile platform to schedule appointments, leave reviews, and track payments. View Profile
LeadSquared is the customer acquisition software your business needs to "Land More Leads & Close More Deals". Its easy for you to organize lead capture and analyze revenue potential of all the lead sources. Seamless to build and engage relationships with your audience across multiple channels. Intelligent lead insights help your sales teams identify, follow and close sales ready leads. Powerful marketing and revenue analytics will keep you on top of your business. View Profile
Top Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
The Top 20 Most Popular
Marketing Automation Software
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
By Vendor Size
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Published by Katie Hollar on July 29, 2014
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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2015 still is far from over, so if you’re feeling uninspired in your marketing campaigns, consider marketing automation software. As these stats prove, it’s an incredibly crucial tool that everyone should consider adding to their marketing toolbox.
In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software. But where is marketing automation heading - and more importantly, how can business owners prepare for these changes?