Top Marketing Automation Software Products
Use Capterra to find the best marketing software for your business. Find research, guides, and infographics on our Marketing Software Research page.
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. Its one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. View Profile
SALESmanago Marketing Automation provides next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing processes they desire. View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile
CallidusCloud Marketing Automation is the only integrated marketing automation platform designed for both marketing & sales teams. Our easy-to-use, collaborative B2B platform creates one system for all of your marketing programs, with robust campaign automation & powerful lead management. Enable sales and marketing teams to work together: share superior lead insight and intelligence, drive a higher number of high quality leads, and close more deals with CallidusCloud Marketing Automation. View Profile
Wishponds marketing automation platform makes it easy to nurture your leads. Automatically score and segment leads into lists based on their activity and personal details, and send personalized emails after they show interest in your products or to reach out after a period of inactivity. View Profile
Inspired by drawing campaigns on a whiteboard, Autopilot helps you visually automate your marketing on a drag and drop canvas. Create personalized customer journeys based on behavior and nurture your contacts with email, in-app messaging, sms and direct mail. Built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack and Zapier make it easy to connect systems and message consistently across online, offline and mobile channels. Try it free for 30 days. Plans start from $20/mo. View Profile
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. View Profile
Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an alternative solution for their small business clients. Hatchbuck proudly ranks highest in customer satisfaction. View Profile
ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions View Profile
Propago allows brands to bring all their marketing assets (print, promo, apparel, digital) under a single online repository accessible to field agents (sales, franchisees, affiliates) while giving administrators total control over the brand, budget and inventory. Settings dictate what products users can see, how much they can order and what creative elements they can modify. With a set of web-to-print, production, and warehousing tools, brands can streamline their entire marketing supply chain. View Profile
Tenfold's Sales Acceleration CTI for Inside Sales, Customer Service & Call Centers. Automatically logs calls in Salesforce, SugarCRM, Insightly, Infusionsoft and Close.io. Click to dial, Advanced Call Analytics Dashboard, Call Tracking, Gamification, Works with existing phone system and only takes 5 minutes to set up. View Profile
by Bridgeline Digital
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. View Profile
Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
Total Followers By Vendor Size
Published by Katie Hollar on June 07, 2016
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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