Top Marketing Automation Software Products

Use Capterra to find the best marketing software for your business. Find research, guides, and infographics on our Marketing Software Research page.

FEATURED PRODUCTS

SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. Its one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. View Profile

An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile

iAPPS Marketier

by Bridgeline Digital

iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. View Profile

Infusionsofts platform enables small businesses to create a sales and marketing strategy and map out each step; centralize customer interactions and daily activities; capture new leads and automate follow-up based on preferences and needs; identify the best leads and close more sales faster; and automate repetitive tasks like follow-up, contact management, billing and payment all from one place. View Profile

Are you expected to accomplish more, in less time, and with fewer resources? Deliver your marketing campaigns and meet deadlines with fewer headaches using Wrike's project management software. Plan your campaigns, delegate tasks, and track work progress in real time. Get started now! View Profile

Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile

The mission of Marketing 360 is to provide SMB's with the #1 marketing platform in the world by offering world-class digital marketing software & highly skilled professional marketing services through a single, powerful, affordable platform. View Profile

Wishpond

by Wishpond Technologies

Wishponds marketing automation platform makes it easy to nurture your leads. Automatically score and segment leads into lists based on their activity and personal details, and send personalized emails after they show interest in your products or to reach out after a period of inactivity. View Profile

Inspired by drawing campaigns on a whiteboard, Autopilot helps you visually automate your marketing on a drag and drop canvas. Create personalized customer journeys based on behavior and nurture your contacts with email, in-app messaging, sms and direct mail. Built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack and Zapier make it easy to connect systems and message consistently across online, offline and mobile channels. Try it free for 30 days. Plans start from $20/mo. View Profile

Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an alternative solution for their small business clients. Hatchbuck proudly ranks highest in customer satisfaction. View Profile

ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile

Marketing Automation is key to nurturing your middle and late stage funnel, but without a way to produce great content effectively, that new automation tool will gather dust. Workfront allows marketing teams and other departments to plan, prioritize, manage, and report on all of their work through one central system. Its also totally customizable, giving marketers the tools they need to streamline content creation, distribution, and lead nurturing efforts with total visibility. View Profile

Use multi-touch campaign attribution to finally analyze which campaigns help your reps find and win opportunities. 100% Force.com native for salesforce.com customers. All clients receive Magic Robot's 5 models of influence. View Profile

TargetEveryOne

by Target Everyone

#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions View Profile

Tenfold's Sales Acceleration CTI for Inside Sales, Customer Service & Call Centers. Automatically logs calls in Salesforce, SugarCRM, Insightly, Infusionsoft and Close.io. Click to dial, Advanced Call Analytics Dashboard, Call Tracking, Gamification, Works with existing phone system and only takes 5 minutes to set up. View Profile

Propago allows brands to bring all their marketing assets (print, promo, apparel, digital) under a single online repository accessible to field agents (sales, franchisees, affiliates) while giving administrators total control over the brand, budget and inventory. Settings dictate what products users can see, how much they can order and what creative elements they can modify. With a set of web-to-print, production, and warehousing tools, brands can streamline their entire marketing supply chain. View Profile

Integrate is a demand marketing automation platform that allows marketers to manage the whole lifecycle of outbound demand gen programs View Profile

HubSpot is an inbound Internet marketing system that helps businesses get found online and generate more leads. View Profile

Real Magnet

by Real Magnet

Marketing Automation for the Modern Marketer. View Profile

Blitz

by Double A Solutions

Track your leads and deals. Monitor the process of your leads through the sales process. Free 30-day trial account! View Profile

Act-On

by Act-On Software

Act-On is the leading sales and marketing engagement platform for the 21st century business -- simple to operate, powerful in results. View Profile

WellnessLiving

by WellnessLiving Systems

Online booking, resource scheduling, lead generation, and reporting solution for wellness focused businesses. View Profile

Instapage

by Instapage

Instapage lets marketers build and A/B test landing pages for all of their promotions. View Profile

Net-Results

by Net-Results

Net-Results is the 1st choice of people buying marketing automation for the 2nd time. View Profile

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. View Profile

Snappii offers 250+ live business apps in 30 industries for every business. Get the mobile app for your business in days, not months. View Profile

Salesfusion

by Salesfusion

Deliver More Revenue with Marketing & Sales Alignment View Profile

SproutLoud

by SproutLoud

SproutLoud helps leading brands manage and execute marketing programs through the local businesses that sell their products & services. View Profile

Buzz360

by Buzz360

Web based platform to help SMB's attract new business, automate social marketing, and get repeat business. View Profile

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution. View Profile

Marketing Optimizer

by Active Internet Marketing

Generate and sell more Internet leads with the only marketing automation and digital agency software made for marketing experts. View Profile

Colabo

by Colabo

A Next-Generation Sales Automation Platform That Provides Increased Functionality, Productivity, and Visibility for Sales and Marketing View Profile

Fyoosion

by Fyoosion

Marketing Automation platform focusing on customer acquisition and retention. View Profile

Informz

by Informz

Informz offers a powerful email marketing, marketing automation, and transactional email platform as well as a portfolio of consulting. View Profile

Lead Liaison

by Lead Liaison

Provides easy to use, web-based, revenue generation software for B2B and B2C marketing and sales. View Profile

Radius

by Radius

Aa data-powered platform that helps marketers understand their best customers, find new prospects, & deliver insights to sales. View Profile

Deskgod

by Deskgod

Deskgod is an innovative web-sales automation platform designed to cover and optimize the entirety of the web-sales process on websites View Profile

Mondovo

by Maximizer e-Services

Mondovo is an all-in-one digital marketing toolset consisting of SEO, Social and Analytics modules. View Profile

Brightpod

by Synage Software

Brightpod takes the chaos out of managing your marketing projects and helps you focus on what matters. View Profile

FirstHive

by eMart Solutions

Multi Channel enabled platform that allows marketers to engage with their customers across email, SMS, & social channels. View Profile

Plumb5

by Decisive Analytical Systems

Online Marketing, Content Measurement, Web Analytics and Personalization, Offline/Online Integration, Lead Generation, Social Engageme View Profile

Segments, schedules, triggers, and deploys email, voice, fax, text, and direct mail in single step - drip/nurture marketing campaigns. View Profile

Easy-to-use marketing automation software that helps you to manage your demand generation campaigns and drive sales. View Profile

GrooveJar

by GrooveJar

Web based solution that helps entrepreneurs increase revenue, email sign ups, and sales online. View Profile

Purlem

by Purlem

Create & track personalized landing pages, with unique content tailored to every visitor. View Profile

Reactful

by Reactful

Turn your 'maybes' into 'let's do this' customers View Profile

SalesPanda

by SalesPanda

SalesPanda is an inbound digital marketing software that helps you create enhance your website traffic and increase lead conversions. View Profile

Sendloop is easy-to-use email marketing and marketing automation service to help you grow your business. View Profile

Webmanager

by AutoManager

A comprehensive vehicle marketing system that brings you more internet leads and search engine visibility. View Profile

1by1

by Marketing 1by1

1by1 is an easy to use marketing automation omnichannel solution. Improve efficiency through customize and data driven communications ! View Profile

Aimtell

by Aimtell

Enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. View Profile

Akero

by Akero Labs

Improve your campaign performance by applying agency thinking to your marketing strategy View Profile

BrandMaker

by BrandMaker

Web based central marketing platform easily accessible for central and local marketing employees via web browser. View Profile

BuzzPortal

by BuzzPortal

Inbound and outbound automated marketing platform with tools for communicating, attracting and engaging with your audience. View Profile

The Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. View Profile

Fyrebox

by Fyrebox

Create customised quizzes to generate leads, educate or simply to engage your audience. 8 types of quizzes and 9 languages available View Profile

Hatch

by Hatch

Marketing automation software for service companies. View Profile

iContact

by iContact

Web-based marketing automation platform that helps you quickly build targeted, behavior-based email marketing campaigns. View Profile

InBoundio

by inBoundio

Research keywords, create landing pages, manage social media accounts and contacts through simplified inbound marketing software. View Profile

iPresso

by encja.com

All-in-one marketing automation 360 platform. Integrates into one platform most effective multi channel communication. View Profile

Iterable

by Iterable

Growth marketing and user engagement platform for B2C marketers. View Profile

itracEMS

by itracmedia

The next generation in lead generation and conversion - email marketing, CRM and more. View Profile

Kixie

by Kixie Web

Kixie a sales productivity phone service that makes all of your calls searchable, trackable, and archived in your CRM. View Profile

Leadfox

by Leadfox Technology

Generate leads with popup, landing pages, forms, website call-to-action & convert them with email marketing, marketing automation, etc. View Profile

LeaDNA

by LeaDNA

All-in-one marketing solution that streamlines email marketing, social media management, content marketing, and direct mail marketing. View Profile

LeadSquared

by MarketXpander Services

LeadSquared is the only customer acquisition software your business needs to "Land More Leads & Close More Deals". View Profile

Mautic

by Mautic

Open Source Marketing Automation with lead management, campaigns, dripflow, social media monitoring, landing pages, funnels. View Profile

Mindmatrix

by MindMatrix

A sales, channel & marketing enablement platform from Mindmatrix for direct sales, reps and partners that helps them sell more, faster. View Profile

Resulticks is marketing automation redefined and realized. Create, manage, track, and report on campaigns across multiple channels. View Profile

Xtremepush

by Xtremepush

Leading Multi-Channel Marketing Automation platform, enabling enterprise brands to deliver personalised customer connections at scale View Profile

ActiveConversion

by ActiveConversion

ActiveConversion is the leading industrial sales & marketing system in North America, combining marketing automation & services. View Profile

360 Campaigner

by 360 Campaigner

Easy and inexpensive B2B marketing automation platform with email marketing , lead nurturing and CRM capabilities for small businesses. View Profile

CommuniGator

by CommuniGator

Our software offering equips you with all you need to run marketing automation within your business View Profile

Ensighten unifies all marketing tags across all digital touch points - including apps - making data available for 1:1 marketing. View Profile

Muzaara

by Muzaara

Enables you to quickly and easily create ads for each and every one of your products through an automated process. View Profile

Silverpop

by Silverpop

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. View Profile

Spokal

by Spokal

Top of Funnel Inbound Marketing Automation for your WordPress site. Social, SEO, A/B Testing, Lead Nurturing. View Profile

SwiftERM

by SwiftERM

Fully automated email remarketing saas for ecommerce to increase sales and CTR. View Profile

Genoo

by Genoo

All-In-One web marketing system including marketing automation - lead capture, lead nurturing, email marketing, lead scoring. View Profile

Bronto's intuitive design and easy navigation remove obstacles blocking the creativity of experienced and beginning marketers alike. View Profile

Customer engagement solution that integrates marketing management with customer experience tracking and mobile forward approach. View Profile

Boomtrain

by Boomtrain

A marketing automation platform born from the depths of machine intelligence. View Profile

Campaigner

by j2 Global

Turn permission-based contact lists in to engaged customers and emails in to traceable revenue. Easy to use interface. View Profile

1to1Market Manager

by CMAEON

Allows you to deliver branded and personalized messages for multiple campaigns in various forms of communication. View Profile

360 Contest

by Ahsan Technologies

A smart contest software which creates any kind of revolutionary audio, video, text and design contest website in 2 days. View Profile

40Nuggets

by 40Nuggets

Convert more website traffic into leads with 40Nuggets' science-optimized cloud-based tool to deliver the right message to each visitor View Profile

ACTIVATE!

by Cognitor

Effectively manage promotions, events, lead lists and email campaigns, through task and list management and campaign analysis. View Profile

Ad Butler

by Sparklit Networks

A hosted ad management system that can help you manage your online advertising. View Profile

AD-Pure

by AD-Pure

Marketing Automation tool to adapt your marketing campaigns based on weather, sporting events or holidays. View Profile

Adobe Campaign

by Adobe

Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels. View Profile

AdTriba

by AdTriba

The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. View Profile

Agency Analytics

by Agency Analytics

All-in-One Marketing Platform for Agencies View Profile

Agillic Dialogue

by Agillic

Dialogue is a Toolbox for marketing automation that enables you to build strong relationships with your users. View Profile

Aimbase

by AVALA Marketing Group

Marketing automation platform for leisure and recreation marketers. Functionality includes prospect scoring and a satisfaction engine. View Profile

All in one Online marketing Platform

by Overview Marketing Solutions

Manage all your social media, email, content, advertising, SEM, SEO, SMM and web analytics accounts in one centralized dashboard. View Profile

Allocadia

by Allocadia Software

Allocadia Marketing Performance Management is planning, budgeting, and analysis software built for revenue-driven marketing teams. View Profile

Altus

by Opteo

AdWords tool for freelancers & small to medium Digital Agencies which makes improvement suggestions backed by data. View Profile

Appforma

by Appforma

Generate leads and sales with ready-to-launch automated marketing campaigns and loyalty activities. View Profile

Aprix Marketing Manager

by Aprix Solutions

Marketing Resource Management solution View Profile

Arsenal MKG

by Arsenal MKG

Cloud based marketing automation system. Build your social following, generate leads, and nurture your leads into sales. View Profile

Attentive.ly

by Good + Geek

A complete social marketing automation solution allowing corporations to pinpoint their most Influential customers and advocates. View Profile

Audience.to

by Audience.to

Marketing automation solution that lets you create and send personal messages based on what your users do on your site and app. View Profile

Affordable Automated Software for Creation, Maintenance, Bid Management & Reporting for Google AdWords Search Campaigns View Profile

AnalysisPlace builds custom ROI-based selling tools that configure solutions, quantify ROI, and produce personalized business cases. View Profile

Autosend

by Autosend

Marketing automation tool that automatically sends personalized trigger based messages to your users based on what they do in your app. View Profile

AVANSER

by AVANSER

Lead & Sales Tracking Solutions help you improve your business by delivering relevant and actionable information in real time. View Profile

AvidTrak

by Media Flint

Campaign tracking and inbound calls reporting software with voice recording and text transcription features. View Profile

Batch

by Batch

Marketing Automation solution designed to scheduled campaigns, A/B testing, analytics, and more. View Profile

Beagle

by Beagle

Integrated CRM and Marketing Automation solution that delivers better leads, easier. View Profile

Beeketing

by Beeketing

Provide tools to help online sellers increase conversion rates and boost sales by learning interests of shoppers & sell automatically. View Profile

bethebrand

by be the brand experience

A quick and web-based marketing solution, that improves campaign planning, resource tracking, and results delivering. View Profile

Bizible

by Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. View Profile

BLI Messaging

by Alert Solutions

Fax broadcasting, opt in email marketing, voice, web faxing, survey, polling, campaign management. View Profile

Boingnet

by Boingnet

Boingnet's Lightweight Marketing Automation Platform allows SMBs and Agencies to create powerful campaigns that deliver results. View Profile

Boomity

by Boomity

All in one Marketing Solution - The only web software platform you will need to manage all of your online marketing campaigns! We Rock View Profile

Bouncehelp

by Bouncehelp

Website Conversion Booster to increase Inbound Calls from your website. View Profile

Bremy

by Solution Dynamics

Superior marketing workflow and publishing solutions. View Profile

Brightspot Campaigner

by Brightspot Technology Solutions

Bringing power of enterprise tools to medium and large B2C companies with simplicity in usage at affordable cost. View Profile

BuzzBuilderPro

by Buzz Builder

This isn't just Marketing Automation for salespeople, it's prospecting nirvana! Generate leads and appointments in new ways. View Profile

Powerful marketing automation platform: generate demand, manage/nurture leads, get superior lead intelligence & collaborate with sales. View Profile

CalltrackFX

by WebpageFX

You know exactly how many phone calls any one marketing campaign is generating. View Profile

CampaignDrive

by Pica9

Offers an all-in-one local marketing platform that combines print, web and email marketing tools to localize & protect brand messaging. View Profile

Online marketing solution that includes tools for campaign and lead management, email marketing, and web content management. View Profile

Captora

by Captora

Captora is a Top of Funnel platform that helps you target, launch & optimize campaign portfolios at scale across channels. View Profile

censhare

by censhare

censhare Marketing Automation allows you to communicate with your customers automatically wherever they are in the manner they expect. View Profile

ClickDimensions

by ClickDimensions

ClickDimensions is the top-rated email marketing and marketing automation solution for Microsoft Dynamics CRM. View Profile

Collect Automation

by Collect

Automate your marketing with timely & relevant trigger-based offers that work seamlessly with point-of-sale, eCommerce & Apple Wallet. View Profile

ConnectAndSell

by ConnectAndSell

Use our patented Lightning conversation management system with your inside sales team and get sub-5-minute response for inbound leads. View Profile

Convertable

by Streamline Metrics

Web-based marketing intelligence system with customizable contact form builder, data collection and analysis, and lead status tracking. View Profile

Helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data. View Profile

CredSpark

by CredSpark

Helps marketers create engaging, casual learning experiences for their audiences, generating deep data and qualified leads. View Profile

Cydec

by Cydec Software

Automate lead and affiliates tracking, email campaigns, and payment processing through this simple platform. Includes shopping cart. View Profile

Daxko Engage

by Daxko

Combines CRM and marketing automation capabilities for a powerful tool to deepen member engagement for health and wellness centers. View Profile

Dazzletoday

by Dazzletoday

Helps smart marketing and sales people excite, engage and persuade the right prospects at a trade show. View Profile

dbSignals

by dbSignals

dbSignals is smart marketing automation. Cloud-based. Multi-channel. Hundreds of millions of leads. Easy. Affordable. View Profile

Delio Lead Management

by Walmeric

Boost sales by reaching consumers at the right time. Choose the most relevant way to communicate with the right communication channel. View Profile

Dialog Insight

by Dialog Insight

A unique, complete and easy-to-use omni-channel marketing platform. Features include analytics, marketing automation and email. View Profile

DialogTech

by DialogTech

Marketing automation software with call tracking, virtual receptionist, voice broadcasting, virtual call center, and call recording. View Profile

Direct Mail Manager

by Postcard Services

Amazing tool that turns everyone into direct mail marketing experts. No minimums, affordable pricing and trackable reporting. View Profile

Distribion

by Distribion

Email, social media, direct mail, reporting and more, on demand in one platform. Expand your distributed marketing automation reach. View Profile

DOORBOOST

by DOORBOOST

Makes the most out of your Online Advertising budget by automating the set up, optimisation and analysis of your campaign. View Profile

A web-based email marketing solution that is designed for those who have outgrown basic systems. View Profile

Elateral MSC

by Elateral

Supports the creation, storage, optimization, distribution, production and measurement of marketing campaigns. View Profile

eLoop

by Gold Lasso

An all inclusive, perfectly priced, email marketing and marketing automation solution for medium to high volume senders. View Profile

eMarketing

by Convergence.net

Completely customizable for a wide range of web-based initiatives from building an online presence to managing marketing programs. View Profile

eMaximation

by eMaximation

Sales and marketing automation solution. Drip-feed marketing campaigns, activity tracking, lead segmentation, and prospect tracking. View Profile

eMerge

by eMerge

Deliver a consistent message through all major online marketing channels - email, social media, blog, mobile & landing pages. View Profile

Engage Master

by Engage Master

A cloud marketing solution that helps convert your website visitors to customers. View Profile

Envoke

by Envoke

Complete online lead generation solution with web forms, landing pages, email campaigns and an integrated marketing database. View Profile

eSputnik

by eSputnik

All in one marketing automation solution. Included email marketing and SMS marketing in one platform. View Profile

EstateVantage

by That's US Technologies

Online marketing and lead management application with call tracking, ads monitoring, social media control for real estate businesses. View Profile

EverThere

by Raviv Ventura

EverThere is a performance based automated marketing platform enabling companies to target their audience in leading industry events View Profile

eWORDofMOUTH

by eWORDofMOUTH

Enterprise e-marketing and mobile solution that grows traffic and sales for multi-location companies. View Profile

FastStats Cascade

by Apteco

Campaign management module to co-ordinate and manage multiple direct marketing promotions administered by different users. View Profile

Firecart

by Firecart

Firecart's all-in-one eCommerce marketing automation software provide powerful workflows, website engagement, lifecycle marketing etc. View Profile

Fision

by Fision

Save time and increase profits by optimizing your resources. Gain visibility into the effectiveness of campaigns to grow marketing ROI. View Profile

GleanView

by GleanView

Combines CRM, Marketing Automation, and Advanced Analytics into one integrated SaaS platform. View Profile

gravity/factor

by Gravity Factor

Content management & marketing automation solutions that enable marketing teams to manage and measure the effectiveness of content. View Profile

Gravity4

by Gravity4

A high-frequency marketing OS integrated into a full marketing cloud suite all in one platform. View Profile

GreenRope

by GreenRope

Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. View Profile

Houston

by Houston

Tap into your pre-launch email list for valuable feedback and referrals, so you can launch a winning product. View Profile

HRmarketer

by Fisher Vista

Marketing and media visibility software for companies selling to human resources and employee benefit brokers. View Profile

Hubbion

by Hubbion

A multi-channel marketing tool that offers SMS, MMS, Email, Fax, Voice and Post marketing with free managed services to users. View Profile

Hull

by Hull

Complete customer engagement platform with user identity management, engagement mechanics, segmentation and retargeting in one product. View Profile

ILINKMarketing

by interlinkONE

Manage multi-tiered marketing campaigns and collect data on preferences, response rates & customer behavior. View Profile

Impact

by Acxiom

The first digital marketing platform built specifically for collaboration amongst enterprise marketing teams. View Profile

Impact Engine

by Impact Engine

Online service that enables large organizations and small businesses to manage multimedia marketing campaigns. View Profile

INBOX25

by INBOX25

Marketing Automation for SugarCRM/SuiteCRM users ONLY.. SMB/Mid-market focused. Live support, no contracts! View Profile

Premier MLM Software to help with everything from downline management to facilitation in complex financial calculations. View Profile

JangoMail

by JangoMail

Ready to make your email marketing the stuff of legends? Create unique, personalized email campaigns. Your email, your way. View Profile

Janrain

by Janrain

Janrain helps you build a unified view of your customers across all devices and channels, and personalize every interaction. View Profile

JetWebinar

by JetWebinar

Cloud based solution designed for the increase of sales via webinars. Features include e-mail reminders and interactive dashboards. View Profile

Launch Pad

by NextBee

Software solution for Referral marketing, Buzz Marketing, Reward Systems, Viral Marketing, and more. View Profile

Launchpad

by V12 Group

Build stronger relationships with current customers and acquire new ones, all on a single platform. View Profile

Lead Follow-Up

by MacMicro

Marketing automation - Automates email-based drip marketing campaigns to help you nurture your leads. View Profile

LeadLander

by LeadLander

Helps analyze and respond to the companies and people that are researching information on your website. View Profile

LeadLife

by LeadLife Solutions

Powerful and intuitive software, helping marketing professionals increase the value of lead generation and maximize sales resources. View Profile

LEADSExplorer

by Engago Technologies

Hosted solution, tracks information about website visitors, and converts visitors to leads using the built-in B2B CRM tool. View Profile

Leadsius

by Leadsius

Marketing automation platform that simplifies campaign creation and tracking through the use of easy to set up landing pages. View Profile

LeadsRx

by LeadsRx

Web based solution to help marketers decide about the mix of online & offline campaigns that will drive conversions and revenue. View Profile

Letrify

by Letrify

Solution that offers exit popups that increase your revenue and drive growth. View Profile

LIFT

by LIFT

Marketing solution that includes software and hardware components and helps retailers create loyalty programs, email campaigns, etc. View Profile

Lightening Leads Pro

by Softobiz

Marketing CRM with lead engine, email marketing, reporting and team management. View Profile

Linktagger

by Betacities

Customer engagement and lead generation platform that links buyers to products through dynamic QR Codes, NFC Chips,and iBeacons. View Profile

Local Oxygen

by Business Oxygen Group

For agencies that manage local marketing for clients, as well as a DIY solution for businesses who need to manage local marketing. View Profile

Localytics

by Localytics

Mobile marketing software that offers retention analysis, campaign attribution, lifetime value, and web analytics features. View Profile

Call tracking and phone performance management SaaS. Marketers can measure phone calls and sales can measure phone performance. View Profile

Helps you understand your online supporters and improve online fundraising performance. View Profile

Lyris HQ

by Lyris Technologies

All-in-one marketing tool for email, search marketing, web analytics and web CMS. View Profile

MakesBridge

by MakesBridge

Marketing and sales automation platform that helps companies in prospect management, lead nurturing and optimized email marketing. View Profile

Market Smart 360

by Market Smart 360

Market Smart 360 is the "hub" for critical data enabling the user to analyze and optimize their marketing like never before! View Profile

Marketics

by Profitics

Marketics is a tactical planning tool designed to anticipate and optimize demand response to marketing initiatives. View Profile

Marketing Automation

by Vendasta Technologies

A sales and marketing automation system that helps you sell more of what you already sell. View Profile

Marketing Automation

by Digital Concourse.com

Solution that leverages corporate activities to collect key information through natural interaction with customers. View Profile

Marketing View

by Impartner

Marketing automation software that helps to increase demand across multiple marketing channels. View Profile

MarketTrax

by Marquis Software Solutions

Marketing software for banks, thrifts and credit unions. View Profile

MarketZone Platinum

by infoUSA

Web-based solution for customer and market segmentation and analysis, campaign planning and execution, and record updating. View Profile

Markodojo

by Markodojo

Combines marketing project management, collaboration, feedback and performance metrics to enable agile marketing processes. View Profile

Performance-based media buying solution that provides real-time bidding, ROI management tools, reporting and analytics. View Profile

Merge AMP

by Merge Solutions

Integrated platform that empowers marketers with the management of marketing content, information and campaigns. View Profile

Miin

by Miin

Research keywords, create web landing pages, manage contacts and email marketing through simplified inbound marketing software. View Profile

MindFire

by MindFire

Web-based marketing automation solution designed specifically for Marketing agencies and service providers. View Profile

MioDatos

by Computer Market Research

Referral marketing platform that integrates CRM, email marketing, and lead management with social media engagement tools. View Profile

Mobile Commons

by Upland Software

There are lots of different reasons to use mobile. Mobile Commons' platform can meet your needs out of the box. View Profile

MOBIT

by Mobit Technologies

Global messaging, Intelligent landing pages, Automation, CRM and Integration to best in class CRM and Marketing systems. View Profile

NotifyVisitors

by NotifyVisitors

Notification management and automation tool - show notifications based on visitor behaviour and select from multiple targeting rules. View Profile

Nurture

by Nurture

Nurture is a "dead easy" marketing automation application for businesses to connect with, engage, acquire and retain customers. View Profile

Odem

by Odem Global

Intelligent, integrated tools to organize your workday, organization and clients. View Profile

OnOp Target

by iCORD

Web app for observing, analysing & targeting customers on your web. Web chat, video call, files sharing, collaboration, and more. View Profile

ONTRAPORT

by ONTRAPORT

An all in one business and marketing automation platform. Where entrepreneurs go to start, systemize and scale their businesses. View Profile

OptiMonk

by OptiMonk

Powerful lead generation tool which helps you recover your abandoning visitors with up to 20%. View Profile

Optinize

by Itai Hajbi

customer engagement platform that automatically turns customer behavior into effective personalized interactions across channels. View Profile

OptKit

by sendgrowth

Conversion optimization tool with enterprise-grade targeting that supports serving real-time campaigns to different visitor segments. View Profile

OutMarket

by OutMarket

Welcome to marketing automation software that's simplified and includes email, social media, workflows, CRM, analytics, and templates. View Profile

Pando

by EarthIntegrate

SaaS relationship marketing platform geared towards distributed user base in an enterprise setting. View Profile

Pathful

by Pathful

See the real revenue impact of your content marketing. Move past page views and shares. Understand what drives leads and sales. View Profile

Pega Marketing

by Pegasystems

Develop personalized marketing interactions with your customers and leverage real-time information for large scale campaigns. View Profile

Percolate

by Percolate

Web and mobile software helps marketing teams save time, grow brand recognition, manage social relationships and generate more sales. View Profile

Picreel

by Picreel

Automated marketing technology that provides online retailers and publishers an opportunity to extract value from abandoning visitors. View Profile

Pivian is a cloud-based resource center software solution for B2B lead generation. View Profile

Popisto

by Popisto

Popisto is an automated marketing system and simple CRM. Easy to use, fast to learn and built for small and micro businesses. View Profile

Infer offers predictive lead scoring models which have achieved significant lifts in win and conversion rates across all customers. View Profile

Pricing Engine

by Pricing Engine

Application that helps smaller businesses benchmark, optimize, and expand the leads and sales they get from digital ad campaigns. View Profile

PUBLICeye

by The WebMart Network

Marketing solution that provides data collection, survey tools, email & web messaging, reporting with graphs & tables, and analytics. View Profile

Publitrac

by Publipage

Manage leads and track their online activities. See what your leads are doing on your website and how they interact with it. View Profile

QuickPivot

by QuickPivot

An online, multi-channel marketing automation solution. Features include market segmentation, campaign management, and reporting. View Profile

QZZR

by QZZR

Easiest way for companies and individuals to create beautiful quizzes for their team, organization or users. View Profile

RedPoint Interaction

by RedPoint Global

Data-driven customer engagement solution that automates intelligent cross-channel interactions. View Profile

relaymark platform

by relaymark

The operational marketing platform that boosts the turnover of your point of sale. View Profile

Resultrak

by Morton Marketing

Resultrak is an easy to use, online marketing tracking and web analytics portal. View Profile

ReTargeter

by ReTargeter

Display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. View Profile

RevenueAutomation

by RevenueAutomation

Encompasses everything you need to streamline your sales and marketing machine. View Profile

Rooster

by Rooster Engagement Tools

Designed by conversion rate optimization experts, Rooster helps marketers convert abandoning users into leads, sales & signups. View Profile

SalesFirst

by RTI Software

Sales and marketing automation software with contact management, marketing campaigns, laptop synchronization, and more. View Profile

Salesformics

by Salesformics

CRM, sales process automation and marketing automation, all in a simple, intuitive interface. View Profile

SalesPredict

by SalesPredict

Beyond predictive lead scoring, this solution helps B2B marketing & sales teams target effectively + increase conversions 2x-3x. View Profile

SalesSeek

by SalesSeek

Simply the parts of CRM and Marketing software you actually use, without the costs and integration hassles. View Profile

SAS Customer Intelligence

by SAS Institute

Integrated platform for enterprise marketing management with campaign management and optimization. View Profile

SDL Quatron

by SDL International

Centralized marketing dashboard that enables marketers to manage their full product portfolio. View Profile

SearchForce

by SearchForce

Search marketing automation platform that works on retargeting, social media, and mobile ad campaigns in addition to search engines. View Profile

SeedLogix

by SeedLogix

Inbound marketing automation platform designed to help companies drive more actionable online leads at a fraction of the cost. View Profile

segmatiX

by Adacom Systems

Design strategic campaigns, implement across all channels, and distribute warm leads to dealers and resellers. View Profile

Sell.Do

by Amura Marketing Technologies

Sell.Do is a sales, marketing and an advertising automation platform which is providing complete end to end solutions for companies/ ma View Profile

Sign-Up.to

by Sign-Up Technologies

Automate your permission based marketing through the use of email, SMS, and social media integration tools. View Profile

Signal Engage

by Signal Engage

Captures details of your audience which can inform more relevant and targeted offers. View Profile

SimplyCast

by SimplyCast

Inbound marketing, marketing automation and multi-channel communication combined into one powerful platform of online tools & apps. View Profile

Sleeknote

by Sleeknote

Lead-generation tool allowing you to create opt-in forms that convert visitors into leads. Features include data tracking & reporting. View Profile

SmartFocus

by SmartFocus

Marketing solution that uses beacon technology, provides personalization, contextualization, and predictive marketing capabilities. View Profile

Smartlist

by Smartlist

SMB marketing solution that monitors customers and transactions to create smart segments and recommend automated, trigger programs. View Profile

SmartMPM

by Smartbridge

Cost-effective marketing intelligence for real-time performance analysis of integrated campaigns. View Profile

SmartTouch CRM

by SmartTouch Interactive

A solution that includes tools for sales & marketing performance reporting, sales automation, contact record management, and more. View Profile

SnapRetail

by SnapRetail

SnapRetail is a complete online marketing solution for independent retailers that combines web, email and social in to one tool. View Profile

Social123

by Social123

Leading provider of B2B contact data with 250+ million socially-sourced, accurate contacts gathered in real-time on our DaaS Platform. View Profile

SoftVu

by SoftVu

Lead optimization and marketing automation software that provides leads scoring, campaign management, and marketing analytics. View Profile

Sokrati

by Sokrati

Digital Marketing Platform View Profile

SparkPage

by SparkPage

Lifecycle marketing for web & mobile apps that lets marketers build messaging workflows with emails, SMS and push notifications. View Profile

Splitter

by Splitter

Enables companies to effectively manage, track, and split their links & QR codes simplifying targeted contextual marketing. View Profile

Spring Metrics

by Spring Metrics

Real time marketing solution that allows websites to engage with visitors through targeted content. View Profile

Spyglaz

by Spyglaz

An online solution currently in beta, that provides you with up-sell and cross-sell opportunities. View Profile

StructuredWeb

by StructuredWeb

Build revenue pipelines with this channel marketing platform. View Profile

Sun Bear

by Sun Bear Software

Web based marketing automation software that enables your marketing and sales teams to automate campaign and lead management. View Profile

Swift Digital Suite

by Swift Digital

Marketing automation platform with email marketing, event management, surveys, mobile and SMS. View Profile

Swift Marketing

by SwiftCloud

Hierarchal, Multi-User, Variable-Permission CRM View Profile

Swipely

by Swipely

Business data collection and analysis application that integrates marketing, CRM, operations, and financials in one solution. View Profile

Swrve

by Swrve

Mobile marketing automation software that offers in app campaigns, A/B testing, segmentation, and notification campaigns. View Profile

Swyzzle

by Swyzzle

An online platform that lets B2B and B2C marketers use media with built-in calls-to-action for marketing and lead generation. View Profile

Tag

by Signal

Collect and analyze information on the customers that visit your site: where they are coming from, what they are looking at, etc. View Profile

TargetingMantra

by TargetingMantra

Web based solution that provides personalization and marketing automation needs of e-commerce across its website, mobile apps & emails. View Profile

Teradata Marketing

by Teradata

Consolidate every element of your program including resource allocation and workflows, campaign financials and performance analytics. View Profile

The Marketing App Cloud

by Proscape Technologies

The Marketing App Cloud is a platform that allows designers to build marketing apps in hours without templates or coding. Easy app. View Profile

Totango

by Totango

Totango is a customer success platform that drives action and focus for teams and predictable results for management. View Profile

TOTUS

by Vanick Digital

Enables you to manage your documents, marketing efforts, control your expenditures, and generate reports that provide total visibility. View Profile

Touchpoint

by Touchpoint Technologies

Allows businesses to streamline their marketing campaigns with email automation, mobile marketing, and social media marketing features. View Profile

TPMA

by Marketing Advocate

Through-partner marketing automation solution for B2B channel marketing. View Profile

Trans4m

by Trans4m Marketing

Platform to manage marketing operations. Ideas, content, calendars, workflow, asset management, budget management, digital operations. View Profile

Triblio

by Triblio

Uses customer personas to help marketers serve & create relevant content for the target audience. Measures engagement and conversions. View Profile

TriggerBee

by Camelonta

Manage lead gen, lead management, email and CRM APIs. Unique features are Deep Profiling and Real-Time Automated Dialogue. View Profile

Trumpia 2.0

by Trumpia

All-in-one Marketing solution including mobile sms, email, chat, voice, and social media. View Profile

Ungapped

by Ungapped

A complete platform for email marketing, invitations, surveys, signup forms, text messages and rich insights. View Profile

update.CRM

by update software

Provides marketing staff with information and support tools for planning and delivering sales support measures. View Profile

Uprank

by Uprank

A site optimization & digital marketing tool built for entrepreneurs & marketers. View Profile

Usermind

by Usermind

With Usermind's BizOps orchestration platform, you can manage what really matters: customer, partner, and product lifecycles. View Profile

Validar Full Measure Suite includes Lead Capture, Lead Manager, Lead Import for AppExchange. View Profile

Vbout

by Vbout

Email Automation, Workflows, Social Media Management, Lead Scoring, Smart popups, Conversion Tracking, Agency & Multi-Account Support. View Profile

VeContact

by Ve Interactive

Draws the abandonment data from our platform and creates intelligent, personalized emails. View Profile

Venntive

by Venntive

Venntive is a complete sales-marketing relationship management ecosystem. User-friendly. Enterprise functionality. Priced for SMBs. View Profile

VisitorTrack

by netFactor

Like Caller ID for a Website. Automatically Capture and Convert Clicks into B2B Leads - Without any Registration. View Profile

WebEngage

by WebEngage

WebEngage is a multi-channel marketing automation tool. It lets you create campaigns across channels as easily as drawing flowcharts. View Profile

webpower marketing automation

by webpower marketing automation

Web-based Marketing Automation software with email marketing, campaign management, landing page functionality, and more! View Profile

Whatsnexx

by WhatsNexx

A customer state marketing automation platform that requires little IT implication and no centralized data. View Profile

Whoisvisiting.com

by Whoisvisiting.com

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. View Profile

Windsor Circle

by Windsor Circle

Retention automation platform for online retailers that provides analytics tools, ecommerce and email marketing platforms integration. View Profile

WinningWare QuickLaunch

by WinningWare

Product launch software automation to empower small and medium businesses that are launching a new product, website, service or event . View Profile

Filter Results (294)

Number of Users

Deployment

Features

Brought to you by
The Top 20 Most Popular

Marketing Automation Software

Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.

Market Score  
  • Customers
  • Users
Vendor Size
    • Customers
      35,000
    • Users
      120,000
    • Brian Thompson Reviews
      13
    •  Likes
      140,042
    •  Followers
      12,764
    •  Followers
      37,829
    1
    2
    3
  1. 2
    85
    • Customers
      18,000
    • Users
      90,000
    • Brian Thompson Reviews
      80
    •  Likes
      1,091,825
    •  Followers
      148,154
    •  Followers
      686,715
    1
    2
    3
  2. 3
    72
    • Customers
      2,000
    • Users
      154,000
    • Brian Thompson Reviews
      5
    •  Likes
      53,130
    •  Followers
      21,943
    •  Followers
      57,424
    1
    2
    3
  3. 4
    64
    • Customers
      8,000
    • Users
      40,000
    • Brian Thompson Reviews
      0
    •  Likes
      19,491
    •  Followers
      2,939
    •  Followers
      24,462
    1
    2
    • Customers
      2,500
    • Users
      75,000
    • Brian Thompson Reviews
      1
    •  Likes
      17,972
    •  Followers
      2,194
    •  Followers
      298,880
    1
    2
    3
  4. 6
    64
    • Customers
      3,300
    • Users
      42,900
    • Brian Thompson Reviews
      12
    •  Likes
      145,219
    •  Followers
      81,885
    •  Followers
      129,202
    1
    2
    3
  5. 7
    62
    • Customers
      4,000
    • Users
      40,000
    • Brian Thompson Reviews
      13
    •  Likes
      25,428
    •  Followers
      21,536
    •  Followers
      63,877
    1
    2
    3
  6. 8
    62
    • Customers
      2,450
    • Users
      73,500
    • Brian Thompson Reviews
      0
    •  Likes
      13,473
    •  Followers
      119,322
    •  Followers
      35,160
    1
    2
    3
  7. 9
    57
    • Customers
      3,000
    • Users
      23,000
    • Brian Thompson Reviews
      26
    •  Likes
      33,036
    •  Followers
      10,500
    •  Followers
      31,523
    1
    2
    3
    • Customers
      5,000
    • Users
      17,500
    • Brian Thompson Reviews
      0
    •  Likes
      2,847
    •  Followers
      905
    •  Followers
      52,294
    1
    • Customers
      4,000
    • Users
      17,000
    • Brian Thompson Reviews
      17
    •  Likes
      1,288
    •  Followers
      1,574
    •  Followers
      4,675
    1
    • Customers
      1,000
    • Users
      25,000
    • Brian Thompson Reviews
      0
    •  Likes
      73,886
    •  Followers
      288,793
    •  Followers
      23,852
    1
    2
    3
    • Customers
      5,000
    • Users
      8,500
    • Brian Thompson Reviews
      10
    •  Likes
      46,602
    •  Followers
      366
    •  Followers
      8,354
    1
  8. 14
    52
    • Customers
      5,000
    • Users
      6,300
    • Brian Thompson Reviews
      0
    •  Likes
      16,424
    •  Followers
      1,272
    •  Followers
      2,578
    1
    2
    • Customers
      500
    • Users
      13,000
    • Brian Thompson Reviews
      14
    •  Likes
      340
    •  Followers
      297
    •  Followers
      10,099
    1
    • Customers
      500
    • Users
      7,850
    • Brian Thompson Reviews
      0
    •  Likes
      75,449
    •  Followers
      37,602
    •  Followers
      159,002
    1
    2
    3
    • Customers
      900
    • Users
      9,000
    • Brian Thompson Reviews
      1
    •  Likes
      1,746
    •  Followers
      572
    •  Followers
      1,201
    1
    2
    3
    • Customers
      400
    • Users
      4,000
    • Brian Thompson Reviews
      8
    •  Likes
      3,715
    •  Followers
      2,376
    •  Followers
      18,444
    1
    • Customers
      410
    • Users
      1,700
    • Brian Thompson Reviews
      11
    •  Likes
      249
    •  Followers
      1,188
    •  Followers
      1,059
    1
    2
    • Customers
      325
    • Users
      3,500
    • Brian Thompson Reviews
      1
    •  Likes
      13,336
    •  Followers
      1,404
    •  Followers
      505
    1

Chart Key

Total Customers
Customers Rank
+
Customers Score
Total Users
Users Rank
+
Users Score
Vendor Size
# of Employees*
200+
51-200
1-50

Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).

The Top 5 By Total Customers

35 k
18 k
1
2
3
HubSpot
8 k
5 k
5 k

The Top 5 By Total Users

154 k
1
2
3
Eloqua
120 k
90 k
1
2
3
HubSpot
75 k
73.5 k
1
2
3
Teradata

Total Followers By Vendor Size

Published by on

Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]

Did we miss someone? Email us at marketing@capterra.com to tell us which software you think should be considered for the next update.

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