In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software. But where is marketing automation heading - and more importantly, how can business owners prepare for these changes?
Top Marketing Automation Software Products
Use Capterra to find the best marketing software for your business. For information about marketing software buying trends, check out the results of our marketing software report.
Over 13,000 people and businesses around the world use Net-Results to automate marketing and grow their revenues. Net-Results offers world class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features that combine to create an incredible customer experience. View Profile
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industrys top platforms in terms of features, functionality and performance. SharpSpring one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition. View Profile
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! View Profile
The Ensighten Agile Marketing Platform lets you fully control the deployment and optimization of your marketing technologies so you can execute any marketing initiative and achieve true 1:1 marketing. Ensighten Manage, a fully integrated Tag Management System (TMS), lets you quickly deploy, conditionally load and enrich any tag from simple conversion pixels to complex analytics and personalization across any channel and device, at scale, while increasing website performance. View Profile
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ad´s) Analyze, get all your statistics in one place and track your conversions View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
For B2B marketers, content is what moves a prospect to lead to upsell. Pathful shows you how each piece of content impacts your conversion funnel, at every step of the customer journey. See leads and revenue for each piece of content, campaign and even content creators. See the real revenue impact of your content marketing. Move past page views and shares. Understand what drives leads and sales. Content creation is hard, measuring its performance shouldn't be. View Profile
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. View Profile
Top Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
The Top 20 Most Popular
Marketing Automation Software
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
By Vendor Size
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Published by Katie Hollar on July 29, 2014
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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Tips & Trends
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When it’s time to add a new expense to the marketing budget, resistance is to be expected. You can work your hardest to justify the cost of a new marketing automation system, but sometimes the purse strings just won’t budge. Check out this list of free marketing automation solutions.
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