Marketers always seem to be changing their mind about whether or not email marketing is dead. Check out these 15 statistics that prove it's still alive and effective.
Top Marketing Automation Software Products
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Over 13,000 people and businesses around the world use Net-Results to automate marketing and grow their revenues. Net-Results offers world class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features that combine to create an incredible customer experience. View Profile
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industrys top platforms in terms of features, functionality and performance. SharpSpring one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition. View Profile
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
Demand generation isn't complete once a prospect submits a form, requesting to be contacted; the next step is to have a quality conversation with the prospect. Yet it's amazing how often the outreach to that client is delayed, often by hours if not days. ConnectAndSell fixes this problem. With our combination of patented technology and services, we ensure you're responding to those inbound leads within 5 minutes, producing a huge increase in the number of daily conversations. View Profile
Infusionsofts platform enables small businesses to create a sales and marketing strategy and map out each step; centralize customer interactions and daily activities; capture new leads and automate follow-up based on preferences and needs; identify the best leads and close more sales faster; and automate repetitive tasks like follow-up, contact management, billing and payment all from one place. View Profile
Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an alternative solution for their small business clients. Hatchbuck proudly ranks highest in customer satisfaction. View Profile
Crowdstream customer analytics - send highly targeted emails to customers based on what they do on your website - any page view, product view, button click, event or checkout. Segment your customers and send to MailChimp and other services with one click. Grow sales and create loyal customers by sending email at the right time. Engage existing customers and abandoned sales to send targeted email at the right time, grow revenue and ROI. View Profile
Inspired by drawing campaigns on a whiteboard, Autopilot helps you visually automate your marketing on a drag and drop canvas. Create personalized customer journeys based on behavior and nurture your contacts with email, in-app messaging, sms and direct mail. Built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack and Zapier make it easy to connect systems and message consistently across online, offline and mobile channels. Try it free for 30 days. Plans start from $4/mo. View Profile
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. View Profile
ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile
Workfront allows marketing teams and other departments to prioritize, route, manage, and report on all of their workfrom large projects to small, ad hoc requests. With more than 50 standard reports and the capability to customize to each organization's unique needs, the platform provides visibility into the entire work lifecycle, ensuring projects finish on time and within budget, and that all stakeholders stay in the loop from start to finish. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions View Profile
Wishponds marketing automation platform makes it easy to nurture your leads. Automatically score and segment leads into lists based on their activity and personal details, and send personalized emails after they show interest in your products or to reach out after a period of inactivity. View Profile
Callinize's Sales Acceleration CTI for Inside Sales, Customer Service & Call Centers. Automatically logs calls in Salesforce, SugarCRM, Insightly, Infusionsoft and Close.io. Click to dial, Advanced Call Analytics Dashboard, Call Tracking, Gamification, Works with existing phone system and only takes 5 minutes to set up. View Profile
Our mission at LeadsRx is to help marketers make decisions about the mix of campaigns that drive conversions for their companies... we call this "conversion marketing". Whether you use inbound, outbound, online, or offline programs, LeadsRx will pinpoint exactly what works best. With complete cost analysis and demographic segmentation, you'll feel like a hero at your next staff meeting when armed with great analytical insights and less guesswork from the crowd. View Profile
Sendloop is easy-to-use email marketing and marketing automation service to help you grow your business. With advanced email marketing and automation features, 80+ free responsive email templates, drag-n-drop and many other unique features, Sendloop is the best marketing platform to run highly effective digital campaigns and track your ROI. View Profile
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. View Profile
Top Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
The Top 20 Most Popular
Marketing Automation Software
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
By Vendor Size
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Published by Katie Hollar on September 08, 2015
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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Here are Capterra's predictions for what the 2016 CRM trends will be.
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