--- title: "Best Marketing Automation Software 2026 | Capterra" description: "Find the top Marketing Automation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/marketing-automation-software/" page_type: "category" language: "en" --- # Best Marketing Automation Software Last updated on September 9, 2026 How to find the right Marketing Automation Software? Learn more from our team about Marketing Automation Software pricing features and benefits in our Marketing Automation Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is marketing automation software?  Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on September 9, 2026 [Marketing automation software](https://www.capterra.com/marketing-automation-software/) is a platform that helps businesses automate marketing tasks and workflows such as email marketing, social media marketing, lead generation, and customer relationship management (CRM). Marketing automation platforms enable end-to-end management of marketing campaigns, including campaign design, tracking, content publishing, and customer segmentation. They also provide insights into customer behavior, interactions, and trends through analytics, helping marketers measure the performance of their campaigns. * * * For more information consult our [Marketing Automation Buyers Guide](#buyers-guide-content) ## Marketo Engage Rating: 4.3 out of 5 (716 reviews) Profile: [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Pros: - Advanced lead tracking and nurturing - Extensive peer-driven support resources Cons: - High cost and extra fees - Slow and inconsistent platform performance #### Starting price Starting price: Not available Pricing details: Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Email Marketing: 4.7 rating - Lead Capture: 4.4 rating - Campaign Scheduling: 4.9 rating #### Lowest rated features - Landing Pages/Web Forms: 4.2 rating - Data Import/Export: 4.1 rating - Dynamic Content: 3.8 rating - Event Triggered Actions: 4.3 rating #### Feature-related review snippet Reviewer: Fabio F. Reviewer details: Marketing and Advertising, 51-200 employees Published: January 10, 2023 > "The experience was positive, but it would be nice if they had a more user-friendly interface for news users." ### Gallery tab Ease of use: 3.8 out of 5 (716 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Graphic Design, Self-employed Published: November 20, 2024 > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content." ### Integrations tab Marketo Engage connects with 115+ software tools. [See all integrations](https://www.capterra.com/p/75130/Marketo-Lead-Management/#integrations) #### Most popular integrations - Twilio: 4.4 rating - Bynder: 4.8 rating - Outgrow: 4.8 rating - ON24: 4.3 rating - Yesware: 4.3 rating - Mixpanel: 4.0 rating #### Integrations-related review snippet Reviewer: Janelle B. Reviewer details: Construction, 51-200 employees Published: December 11, 2023 > "We were able to connect our tools with it very very quickly thanks to the native integrations." --- ## Klaviyo Rating: 4.6 out of 5 (539 reviews) Profile: [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive email marketing suite - Intuitive platform for beginners Cons: - High and complex pricing - Frequent technical glitches #### Starting price Starting price: $20.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Marketing Automation: 4.7 rating - Campaign Analytics: 4.5 rating - Campaign Management: 4.8 rating #### Lowest rated features - Event Triggered Actions: 4.2 rating - Landing Pages/Web Forms: 4.0 rating - CRM: 4.0 rating - Data Import/Export: 4.4 rating #### Feature-related review snippet Reviewer: Brian M. Reviewer details: Furniture, 51-200 employees Published: June 13, 2025 > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." ### Gallery tab Ease of use: 4.5 out of 5 (539 reviews) #### Related review snippet Reviewer: Dmytro N. Reviewer details: Retail, 1-10 employees Published: May 21, 2026 > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue." ### Integrations tab Klaviyo connects with 88+ software tools. [See all integrations](https://www.capterra.com/p/156699/Klaviyo/#integrations) #### Most popular integrations - Shopify: 4.9 rating - Typeform: 4.8 rating - Lightspeed Retail: 4.0 rating - AfterShip: 4.9 rating - GoFundMe Pro: 4.3 rating - Shopify Plus: 4.9 rating #### Integrations-related review snippet Reviewer: Sam B. Reviewer details: Sporting Goods, 51-200 employees Published: March 20, 2025 > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." --- ## Salesforce Marketing Cloud Rating: 4.2 out of 5 (531 reviews) Profile: [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Advanced email campaign management - Comprehensive multi-channel automation suite Cons: - High cost and added expenses - Frequent email-related technical problems #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Lead Capture: 4.1 rating - Data Import/Export: 4.6 rating #### Lowest rated features - Dynamic Content: 2.0 rating - Conversion Tracking: 3.4 rating - Multi-Campaign: 2.0 rating - Sales Analytics: 2.0 rating #### Feature-related review snippet Reviewer: Madhusudan S. Reviewer details: Computer Software, 51-200 employees Published: February 24, 2023 > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." ### Gallery tab Ease of use: 3.8 out of 5 (531 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Construction, 11-50 employees Published: April 22, 2026 > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." ### Integrations tab Salesforce Marketing Cloud connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.6 rating - Shopify: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.0 rating - LinkedIn for Business: 4.0 rating - Adobe Workfront: 4.4 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Financial Services, 1,001-5,000 employees Published: October 17, 2023 > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## HubSpot Marketing Hub Rating: 4.5 out of 5 (6,254 reviews) Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - All-in-one marketing management - Comprehensive marketing automation platform Cons: - High and complex pricing structure - Frequent glitches and reliability concerns #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.6 rating - Lead Capture: 4.6 rating - Data Import/Export: 4.7 rating #### Lowest rated features - ROI Tracking: 4.3 rating - Drag & Drop: 3.4 rating - Landing Pages/Web Forms: 4.2 rating - Social Marketing: 3.9 rating #### Feature-related review snippet Reviewer: Juan B. Reviewer details: Computer Software, 51-200 employees Published: June 13, 2025 > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable." ### Gallery tab Ease of use: 4.3 out of 5 (6,254 reviews) #### Related review snippet Reviewer: Stacy S. Reviewer details: Mechanical or Industrial Engineering, 51-200 employees Published: June 30, 2026 > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." ### Integrations tab HubSpot Marketing Hub connects with 213+ software tools. [See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations) #### Most popular integrations - Microsoft 365: 4.6 rating - Eventbrite: 4.6 rating - Marketo Engage: 4.3 rating - Salesforce Marketing Cloud Account Engagement: 4.1 rating - Campaign Monitor by Marigold: 4.5 rating - Benchmark Email: 4.3 rating #### Integrations-related review snippet Reviewer: Yasmin M. Reviewer details: Accounting, 11-50 employees Published: April 14, 2026 > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." --- ## Xtremepush Rating: 4.5 out of 5 (55 reviews) Profile: [Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $250.00 Pricing details: Per Feature Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Engagement Tracking: 4.0 rating - Real-Time Data: 4.4 rating #### Lowest rated features - Event Triggered Actions: 3.8 rating - Multi-Channel Marketing: 4.0 rating - A/B Testing: 3.0 rating - Conversion Tracking: 4.0 rating #### Feature-related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Gallery tab Ease of use: 4.5 out of 5 (55 reviews) #### Related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Integrations tab Xtremepush connects with 6+ software tools. [See all integrations](https://www.capterra.com/p/151231/Xtremepush/#integrations) #### Most popular integrations - Shopify: 4.5 rating - Google Ads: 4.4 rating - Salesforce Marketing Cloud: 4.0 rating - Mixpanel: 4.5 rating - Kochava: 4.6 rating - CrowdTwist --- ## Hibu Rating: 4.2 out of 5 (104 reviews) Profile: [Hibu](https://www.capterra.com/p/207701/Hibu/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.2 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $449.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Third-Party Integrations: 5.0 rating - Lead Management: 5.0 rating - Multi-Campaign: 5.0 rating - Template Management: 5.0 rating #### Lowest rated features - Social Marketing: 2.0 rating - Campaign Management: 2.8 rating - Email Marketing: 2.0 rating - ROI Tracking: 3.0 rating ### Gallery tab Ease of use: 4.2 out of 5 (104 reviews) #### Related review snippet Reviewer: Taylor B. Reviewer details: Hospitality, 1-10 employees Published: May 13, 2026 > "It’s shiny and convoluted data that makes a brand new business feel like they’re doing something enterprise and allows Hibu to direct strategy calls and make favorable callouts to themselves, instead of giving transparent acces to." --- ## PostMonster Profile: [PostMonster](https://www.capterra.com/p/267522/PostMonster/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing. #### Pros and cons based on reviews Not available #### Starting price Starting price: $65.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Landing Pages/Web Forms: Available - Segmentation: Available - Lead Management: Available - Campaign Analytics: Available - Engagement Tracking: Available - CRM: Available - Third-Party Integrations: Available - ROI Tracking: Available - A/B Testing: Available ### Gallery tab --- ## Aroscop Profile: [Aroscop](https://www.capterra.com/p/239585/Aroscop/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Ad-trade platform that gives you maximum control of your campaigns in a smarter way #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: Yes ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Not available - Campaign Management: Available - Landing Pages/Web Forms: Not available - Segmentation: Not available - Lead Management: Not available - Campaign Analytics: Available - Engagement Tracking: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab --- ## CleverTap Rating: 4.4 out of 5 (59 reviews) Profile: [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? User Retention Platform for High-Growth Mobile Apps #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.5 rating - Multi-Channel Marketing: 4.4 rating - Email Marketing: 4.0 rating - Campaign Management: 4.8 rating #### Lowest rated features - ROI Tracking: 3.5 rating - Multi-Channel Communication: 3.3 rating - Drip Campaigns: 4.0 rating - Drag & Drop: 3.0 rating #### Feature-related review snippet Reviewer: Nitya K. Reviewer details: Information Technology and Services, 51-200 employees Published: June 24, 2022 > "In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience." ### Gallery tab Ease of use: 4.3 out of 5 (59 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Computer Software, 1,001-5,000 employees Published: March 17, 2026 > "I used for mobile applications, integration with BE. & mobile is too easy" ### Integrations tab CleverTap connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/155737/CleverTap/#integrations) #### Most popular integrations - Gmail: 5.0 rating - Shopify: 4.5 rating - WooCommerce: 4.5 rating - Google Ads: 4.4 rating - SendGrid: 4.5 rating - Adobe Commerce: 4.3 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Computer Software, 1,001-5,000 employees Published: March 17, 2026 > "I used for mobile applications, integration with BE. & mobile is too easy" --- ## emfluence Marketing Platform Rating: 4.7 out of 5 (51 reviews) Profile: [emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Automate personalized customer journeys with data-driven workflows that engage audiences and deliver measurable ROI. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1000.00 Pricing details: Other, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Data Import/Export: 4.7 rating - Engagement Tracking: 4.7 rating - Event Triggered Actions: 4.0 rating #### Lowest rated features - Lead Capture: 4.0 rating - AI Copilot: 4.0 rating - Dynamic Content: 4.0 rating - Email Marketing: 5.0 rating ### Gallery tab Ease of use: 4.5 out of 5 (51 reviews) #### Related review snippet Reviewer: Rich G. Reviewer details: Leisure, Travel & Tourism, 1,001-5,000 employees Published: January 22, 2026 > "Emfluence is a marketing program that allows our team to feel larger than the people utilizing its capabilities personalized at scale, fueled by data, and powered by a single platform." ### Integrations tab emfluence Marketing Platform connects with 13+ software tools. [See all integrations](https://www.capterra.com/p/166204/emfluence/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - WordPress: 4.6 rating - Google Analytics 360: 4.7 rating - Dynamics 365: 4.4 rating - Instagram: 4.7 rating - Zapier: 4.7 rating #### Integrations-related review snippet Reviewer: Savannah H. Reviewer details: Public Safety, 51-200 employees Published: July 21, 2021 > "We haven't deployed their CRM Integration feature yet but we are excited to do so soon!" --- ## Adzooma Rating: 4.0 out of 5 (22 reviews) Profile: [Adzooma ](https://www.capterra.com/p/188236/Adzooma/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.0 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Not available - Campaign Management: Available - Landing Pages/Web Forms: Available - Segmentation: Not available - Lead Management: Not available - Campaign Analytics: Available - Engagement Tracking: Available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab Ease of use: 4.5 out of 5 (22 reviews) #### Related review snippet Reviewer: Philip B. Reviewer details: Marketing and Advertising, Self-employed Published: October 27, 2020 > "I've saved £100's across my client's accounts in just over a month and also halfed the amount of time needed to manage them too which free's me up to spend more time investigating and testing on their behalf." ### Integrations tab Adzooma connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/188236/Adzooma/#integrations) #### Most popular integrations - Slack: 4.7 rating - Meta for Business: 4.4 rating --- ## ShortStack Rating: 4.4 out of 5 (156 reviews) Profile: [ShortStack](https://www.capterra.com/p/154791/ShortStack/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Data Import/Export: 5.0 rating - Email Marketing: 5.0 rating - Lead Capture: 5.0 rating #### Feature-related review snippet Reviewer: Shawn S. Reviewer details: Consumer Services, 51-200 employees Published: December 24, 2021 > "The ability to be guided from start t finish with tips along the way is a great feature." ### Gallery tab Ease of use: 4.0 out of 5 (156 reviews) #### Related review snippet Reviewer: Ashley R. Reviewer details: Media Production, 201-500 employees Published: November 22, 2024 > "They are fun and interactive giving you fun instant win contesting for your websites." ### Integrations tab ShortStack connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/154791/ShortStack/#integrations) #### Most popular integrations - Instagram: 5.0 rating --- ## Semrush Rating: 4.6 out of 5 (2,326 reviews) Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive SEO management platform - In-depth competitor benchmarking tools Cons: - Expensive and fragmented pricing - Restrictive and costly subscription model #### Starting price Starting price: $139.95 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Import/Export: 4.5 rating - Template Management: 4.5 rating - Third-Party Integrations: 5.0 rating - Visual Analytics: 5.0 rating #### Lowest rated features - Campaign Management: 2.5 rating - Multi-Campaign: 4.0 rating - Activity Dashboard: 5.0 rating - API: 5.0 rating #### Feature-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "I like how easy it is to navigate the website even when there are so many options and features available." ### Gallery tab Ease of use: 4.3 out of 5 (2,326 reviews) #### Related review snippet Reviewer: Devinda D. Reviewer details: Telecommunications, 1-10 employees Published: June 29, 2026 > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" ### Integrations tab Semrush connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Trello: 4.5 rating - WordPress: 4.6 rating - Google Analytics 360: 4.6 rating - HubSpot Marketing Hub: 4.2 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." --- ## Channable Rating: 4.6 out of 5 (96 reviews) Profile: [Channable](https://www.capterra.com/p/182568/Channable/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $49.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.1 rating - Dynamic Content: 4.5 rating - Search Marketing: 5.0 rating - Multi-Channel Marketing: 3.5 rating #### Lowest rated features - Campaign Management: 3.3 rating - Data Import/Export: 3.3 rating - Template Management: 3.3 rating - A/B Testing: 4.0 rating #### Feature-related review snippet Reviewer: Falk R. Reviewer details: Consumer Goods, 1-10 employees Published: January 23, 2023 > "The Overall Experience went from OK to Excellent, because the Technical Service were able to guide me threw the Process in my native language, so that I can replicate what we have done for Other Plattforms." ### Gallery tab Ease of use: 4.3 out of 5 (96 reviews) #### Related review snippet Reviewer: Tomas J. Reviewer details: Information Technology and Services, 51-200 employees Published: April 12, 2024 > "Channable allowed us to expand on marketplaces there we previously had no ambitions of being on, and it gave us a lot of ideas to improve our clients' sales and efficiency." ### Integrations tab Channable connects with 16+ software tools. [See all integrations](https://www.capterra.com/p/182568/Channable/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - Shopify: 4.5 rating - Instagram: 4.7 rating - WooCommerce: 4.5 rating - Google Ads: 5.0 rating - Lightspeed Retail: 4.0 rating #### Integrations-related review snippet Reviewer: André M. Reviewer details: Apparel & Fashion, 1-10 employees Published: February 9, 2022 > "The module that is available for this software that make super easy the integration to our cms." --- ## Omnisend Rating: 4.7 out of 5 (836 reviews) Profile: [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Intuitive interface for all users - Streamlined professional email marketing Cons: - Design and form customization limitations #### Starting price Starting price: $16.00 Pricing details: Usage Based, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.8 rating - Email Marketing: 4.8 rating - Lead Capture: 4.6 rating - Campaign Management: 4.7 rating #### Lowest rated features - Segmentation: 4.3 rating - Landing Pages/Web Forms: 4.2 rating - Campaign Analytics: 4.3 rating - Customizable Forms: 4.3 rating #### Feature-related review snippet Reviewer: Aleksandar I. Reviewer details: Entertainment, 1-10 employees Published: October 24, 2025 > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge." ### Gallery tab Ease of use: 4.6 out of 5 (836 reviews) #### Related review snippet Reviewer: Frank A. Reviewer details: Business Supplies and Equipment, 11-50 employees Published: March 29, 2026 > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales." ### Integrations tab Omnisend connects with 86+ software tools. [See all integrations](https://www.capterra.com/p/153508/Omnisend/#integrations) #### Most popular integrations - Shopify: 4.8 rating - WooCommerce: 4.5 rating - Adobe Commerce: 4.3 rating - BigCommerce: 4.7 rating - Easyship: 4.4 rating - Justuno: 4.6 rating #### Integrations-related review snippet Reviewer: Alvaro D. Reviewer details: Marketing and Advertising, 1-10 employees Published: October 24, 2024 > "User friendly platform, quick support, easy integration process." --- ## Pinpointe Rating: 4.7 out of 5 (55 reviews) Profile: [Pinpointe](https://www.capterra.com/p/134176/Pinpointe/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Landing Pages/Web Forms: Available - Segmentation: Available - Lead Management: Available - Campaign Analytics: Available - Engagement Tracking: Available - CRM: Not available - Third-Party Integrations: Available - ROI Tracking: Not available - A/B Testing: Available ### Gallery tab Ease of use: 4.5 out of 5 (55 reviews) #### Related review snippet Reviewer: Ginger P. Reviewer details: Marketing and Advertising, 1-10 employees Published: October 4, 2021 > "We also like the clicks list we can pull from the software after every eblast." ### Integrations tab Pinpointe connects with 12+ software tools. [See all integrations](https://www.capterra.com/p/134176/Pinpointe/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - WordPress: 4.6 rating - Google Analytics 360: 4.7 rating - Shopify: 4.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.7 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - LinkedIn for Business: 4.6 rating --- ## InboxAlly Rating: 4.8 out of 5 (6 reviews) Profile: [InboxAlly](https://www.capterra.com/p/237293/InboxAlly/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $149.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Available - Campaign Management: Available - Landing Pages/Web Forms: Not available - Segmentation: Not available - Lead Management: Not available - Campaign Analytics: Not available - Engagement Tracking: Available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Not available - A/B Testing: Not available ### Gallery tab Ease of use: 4.8 out of 5 (6 reviews) --- ## Customer.io Rating: 4.7 out of 5 (87 reviews) Profile: [Customer.io](https://www.capterra.com/p/174023/Customer-io/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customer.io is software that helps businesses create personalized experiences across channels using first-party data. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $100.00 Pricing details: Usage Based, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.6 rating - Engagement Tracking: 4.3 rating - Lead Capture: 4.3 rating #### Lowest rated features - Segmentation: 3.9 rating - Campaign Analytics: 3.5 rating - Multi-Campaign: 3.5 rating - Multi-Channel Communication: 3.5 rating #### Feature-related review snippet Reviewer: Beth S. Reviewer details: Consumer Electronics, 51-200 employees Published: June 13, 2023 > "I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools." ### Gallery tab Ease of use: 4.3 out of 5 (87 reviews) #### Related review snippet Reviewer: Katie S. Reviewer details: Leisure, Travel & Tourism, 11-50 employees Published: August 27, 2025 > "It lets us build data‑driven campaigns across email, SMS, push, and more with fine control and smart triggers." ### Integrations tab Customer.io connects with 128+ software tools. [See all integrations](https://www.capterra.com/p/174023/Customer-io/#integrations) #### Most popular integrations - Slack: 4.7 rating - Shopify: 4.5 rating - Stripe: 4.6 rating - Segment: 4.8 rating - SparkPost: 3.7 rating - SupportBee: 4.4 rating #### Integrations-related review snippet Reviewer: Beth S. Reviewer details: Consumer Electronics, 51-200 employees Published: June 13, 2023 > "In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements." --- ## Zoho CRM Rating: 4.3 out of 5 (6,996 reviews) Profile: [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Integrated sales process automation - Centralized client relationship management Cons: - Frequent bugs and performance issues #### Starting price Starting price: $14.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Lead Management: 4.5 rating - Marketing Automation: 4.4 rating - CRM: 4.7 rating - Lead Capture: 4.5 rating #### Lowest rated features - Social Marketing: 3.0 rating - Email Marketing: 4.2 rating - Drip Campaigns: 4.0 rating - Marketing Calendar: 4.0 rating #### Feature-related review snippet Reviewer: Max P. Reviewer details: Facilities Services, 10,001+ employees Published: January 7, 2025 > "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless." ### Gallery tab Ease of use: 4.2 out of 5 (6,996 reviews) #### Related review snippet Reviewer: Alexandre D. Reviewer details: Information Technology and Services, 11-50 employees Published: June 17, 2026 > "The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation." ### Integrations tab Zoho CRM connects with 68+ software tools. [See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Trello: 4.5 rating - Dropbox: 4.5 rating - Box: 4.4 rating - HubSpot CRM: 4.5 rating - Zoho Social: 4.6 rating #### Integrations-related review snippet Reviewer: Khyan A. Reviewer details: Computer Software, 1,001-5,000 employees Published: July 23, 2026 > "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems." --- ## SlickText Rating: 4.8 out of 5 (269 reviews) Profile: [SlickText](https://www.capterra.com/p/155430/SlickText-com/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Marketing automation solution that assists businesses of all sizes with message scheduling, auto-responders and more. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $29.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.5 rating - Email Marketing: 4.2 rating - Segmentation: 5.0 rating - Campaign Management: 5.0 rating #### Lowest rated features - Data Import/Export: 3.0 rating - Campaign Analytics: 5.0 rating - Event Triggered Actions: 5.0 rating #### Feature-related review snippet Reviewer: Peter J. Reviewer details: Hospitality, 1-10 employees Published: June 26, 2025 > "We've been able to easily navigate the platform ourselves." ### Gallery tab Ease of use: 4.8 out of 5 (269 reviews) #### Related review snippet Reviewer: tiffany B. Reviewer details: Non-Profit Organization Management, 501-1,000 employees Published: September 26, 2024 > "I love that works well with Microsoft Excel and that the system gives the capability to use SMS messaging and email to each mobile number." ### Integrations tab SlickText connects with 10+ software tools. [See all integrations](https://www.capterra.com/p/155430/SlickText-com/#integrations) #### Most popular integrations - Slack: 4.7 rating - Shopify: 4.5 rating - HubSpot CRM: 5.0 rating - Zapier: 5.0 rating - Constant Contact: 4.3 rating - ActiveCampaign: 4.6 rating #### Integrations-related review snippet Reviewer: David F. Reviewer details: Real Estate, 1-10 employees Published: March 26, 2024 > "Integrates very easily with zapier" --- ## Salesforce Starter Rating: 4.4 out of 5 (226 reviews) Profile: [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customize emails fast with Starter Suite: Boost customer engagement & ROI. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Customizable Branding: 5.0 rating - Marketing Automation: 5.0 rating - Mobile Access: 4.0 rating - Third-Party Integrations: 4.0 rating #### Feature-related review snippet Reviewer: Janet W. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: November 20, 2023 > "It was much more intuitive and easier to locate information." ### Gallery tab Ease of use: 4.0 out of 5 (226 reviews) #### Related review snippet Reviewer: Blerta K. Reviewer details: Education Management, 1-10 employees Published: April 28, 2026 > "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory." ### Integrations tab Salesforce Starter connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations) #### Most popular integrations - Dropbox: 3.0 rating - Docusign: 4.0 rating - Box: 4.4 rating - Zapier: 4.5 rating - ActiveCampaign: 4.6 rating - Dropbox Sign: 4.7 rating - PandaDoc: 4.5 rating - Nicereply: 4.7 rating --- ## MarketDirect Cross Media Rating: 4.1 out of 5 (7 reviews) Profile: [MarketDirect Cross Media](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $595.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Not available - Campaign Management: Available - Landing Pages/Web Forms: Available - Segmentation: Available - Lead Management: Not available - Campaign Analytics: Not available - Engagement Tracking: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Available ### Gallery tab Ease of use: 3.9 out of 5 (7 reviews) --- ## EngageBay CRM Rating: 4.6 out of 5 (910 reviews) Profile: [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Pros: - Affordable all-in-one platform - Time-saving automation features Cons: - Occasional bugs and slowdowns - Email delivery and limits issues #### Starting price Starting price: $14.99 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Lead Capture: 4.6 rating - Marketing Automation: 4.5 rating - Lead Management: 4.7 rating - Email Marketing: 4.3 rating #### Lowest rated features - Mobile Access: 4.2 rating - Data Import/Export: 3.7 rating - Website Visitor Tracking: 4.0 rating - Landing Pages/Web Forms: 4.1 rating #### Feature-related review snippet Reviewer: matt A. Reviewer details: Financial Services, 1-10 employees Published: February 17, 2025 > "Affordable, all-in-one CRM with great automation, intuitive interface, and responsive support." ### Gallery tab Ease of use: 4.5 out of 5 (910 reviews) #### Related review snippet Reviewer: Jason W. Reviewer details: Marketing and Advertising, 11-50 employees Published: September 24, 2025 > "The CRM pipeline management is straightforward and easy for the team to adopt, email segmentation and automation have improved our campaigns results noticeably, constant update the platform keeps improving without extra charge." ### Integrations tab EngageBay CRM connects with 30+ software tools. [See all integrations](https://www.capterra.com/p/178819/EngageBay-Marketing/#integrations) #### Most popular integrations - Google Drive: 4.9 rating - Shopify: 4.5 rating - HubSpot CRM: 4.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.7 rating - Meta for Business: 4.4 rating #### Integrations-related review snippet Reviewer: Daniel C. Reviewer details: Computer Software, 1-10 employees Published: December 18, 2024 > "Overall, a great way to locate software that is fully integrated with all your business needs" --- ## Creatio CRM Rating: 4.7 out of 5 (150 reviews) Profile: [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AI-native marketing platform where agents run campaigns, score leads, and build audiences with no limits on scale. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $40.00 Pricing details: Per User, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Lead Management: 4.8 rating - Lead Capture: 4.8 rating - CRM: 4.5 rating - Email Marketing: 4.3 rating #### Lowest rated features - Data Import/Export: 3.7 rating - Event Triggered Actions: 4.0 rating - Engagement Tracking: 5.0 rating - Lead Generation: 5.0 rating #### Feature-related review snippet Reviewer: Vine S. Reviewer details: Biotechnology, 51-200 employees Published: June 15, 2026 > "Ease of use and how accessible it is for any person regardless of their technical level to start implementing features." ### Gallery tab Ease of use: 4.6 out of 5 (150 reviews) #### Related review snippet Reviewer: Eduardo C. Reviewer details: Computer Software, 11-50 employees Published: June 14, 2026 > "From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth." ### Integrations tab Creatio CRM connects with 19+ software tools. [See all integrations](https://www.capterra.com/p/130149/bpm-online-CRM/#integrations) #### Most popular integrations - Microsoft Excel: 4.8 rating - Gmail: 4.8 rating - Google Calendar: 5.0 rating - Microsoft Word: 4.7 rating - Microsoft Outlook: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - Google Contacts: 4.7 rating - Brandwatch: 4.2 rating --- ## Ricochet360 Rating: 4.8 out of 5 (82 reviews) Profile: [Ricochet360](https://www.capterra.com/p/141932/Ricochet/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Our products include: Auto Dialer, Cloud Phone System, Progressive Dialer, CRM & Lead Management, and Email & SMS Marketing Automation. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $24.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Landing Pages/Web Forms: Not available - Segmentation: Available - Lead Management: Available - Campaign Analytics: Not available - Engagement Tracking: Not available - CRM: Available - Third-Party Integrations: Available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab Ease of use: 4.7 out of 5 (82 reviews) #### Related review snippet Reviewer: Mike W. Reviewer details: Retail, 11-50 employees Published: April 22, 2025 > "Ricochet360 redesigned outbound calling by bringing an auto-dialer through which agents are connected to leads per second and such benefits come with a level of competition." ### Integrations tab Ricochet360 connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/141932/Ricochet/#integrations) #### Most popular integrations - WordPress: 4.6 rating - Google Sheets: 4.7 rating - Zapier: 4.7 rating - Constant Contact: 4.3 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - LinkedIn for Business: 4.6 rating - SendGrid: 1.0 rating - Salesforce Marketing Cloud: 4.2 rating --- Page 1 of 24 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (1173) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics [Campaign Management](https://www.capterra.com/marketing-automation-software/features/campaign-management/) [Campaign Scheduling](https://www.capterra.com/marketing-automation-software/features/campaign-scheduling/) [Contact Database](https://www.capterra.com/marketing-automation-software/features/contact-database/) [Contact Management](https://www.capterra.com/marketing-automation-software/features/contact-management/) Conversion Tracking CRM [Data Import/Export](https://www.capterra.com/marketing-automation-software/features/data-import-export/) Drip Campaigns Dynamic Content [Email Campaign Management](https://www.capterra.com/marketing-automation-software/features/email-campaign-management/) [Email Marketing](https://www.capterra.com/marketing-automation-software/features/email-marketing/) Engagement Tracking Generative AI [Landing Pages/Web Forms](https://www.capterra.com/marketing-automation-software/features/landing-pages-web-forms/) [Lead Capture](https://www.capterra.com/marketing-automation-software/features/lead-capture/) [Lead Management](https://www.capterra.com/marketing-automation-software/features/lead-management/) Lead Qualification [List Management](https://www.capterra.com/marketing-automation-software/features/list-management/) Marketing Automation [Mobile Optimization](https://www.capterra.com/marketing-automation-software/features/mobile-optimization/) Multi-Campaign Multi-Channel Marketing Multivariate Testing [Reporting/Analytics](https://www.capterra.com/marketing-automation-software/features/reporting-analytics/) [ROI Tracking](https://www.capterra.com/marketing-automation-software/features/roi-tracking/) Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [Free](https://www.capterra.com/marketing-automation-software/s/free/)[For Small Businesses](https://www.capterra.com/marketing-automation-software/s/small-businesses/) Table of Contents - [What are the common features of marketing automation software?](#what-are-the-common-features-of-marketing-automation-software) - [What are the benefits of marketing automation software?](#what-are-the-benefits-of-marketing-automation-software) - [How much does marketing automation software cost?](#how-much-does-marketing-automation-software-cost) - [Key considerations when purchasing marketing automation software](#key-considerations-when-purchasing-marketing-automation-software) ## What are the common features of marketing automation software? - **Marketing campaign management:** Access a centralized dashboard to plan, create, and execute marketing campaigns. Users can customize campaigns by adding different stages as well as monitor the real-time performance of each stage. - **Lead management:** Simplify the process of handling leads, from capture to conversion. This feature includes lead capture, segmentation, scoring, nurturing, tracking, and qualification capabilities. - **Segmentation:** Group leads or audiences based on attributes such as demographics, behavior, and purchase history. This segmentation helps deliver personalized content to target the right audience. - **ROI tracking:** Use analytics and reporting capabilities to measure the return on investment (ROI) of marketing efforts. This involves tracking key performance indicators such as conversion rates, click-through rates, and customer acquisition costs. - **Multi-channel marketing:** Engage with audiences across channels, including email, social media, web, and mobile. Marketers can craft tailored messages and content for each platform to maximize audience engagement. * * * ## What are the benefits of marketing automation software? - **Identifies cross-selling and upselling opportunities:** A marketing automation tool uses customer behavior and purchase history to identify cross-selling and upselling opportunities. For instance, your business can use this software to identify customers who have purchased a product or service and send them targeted offers for complementary offerings. - **Improves customer engagement:** By automating repetitive tasks, the software saves your marketing team bandwidth to focus on delivering more personalized content and experiences to customers. It also helps segment prospects based on their interests and behavior, enabling marketers to send targeted messages and offers and boost customer engagement. - **Boosts sales and revenue:** Marketing automation software streamlines lead generation by automating lead capture, scoring, and routing, enabling your business to reach more potential customers. It also facilitates effective lead nurturing through targeted content and offers based on customer interests and behavior. As a result, your business can boost its chances of conversions, which, over time, can lead to a noticeable increase in your sales and revenue.  - **Reduces human errors:** A marketing automation platform eliminates the risk of human error in marketing activities. Whether it's sending emails with accurate information, scheduling social media posts at the right time, or segmenting customer lists without mistakes, the software ensures marketing tasks are executed with precision and consistency. This not only maintains your brand's reputation but also saves time and resources that would otherwise be spent on correcting manual errors. * * * ## How much does marketing automation software cost? Most marketing automation software tools on the market are priced on a “per user, per month” basis, and their entry-level pricing plans range from **$4.67 to $108+\*.** An enterprise product that’s priced higher may include additional features such as advanced reporting, active campaign monitoring, social media marketing integration, advanced customer experience tracker, unlimited automation, Google Analytics integration, and marketing strategy building. _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Nov. 02, 2023._ * * * ## Key considerations when purchasing marketing automation software - **Outline your marketing goals and needs.** Marketing objectives can vary based on factors such as the business type, industry, and goals. Therefore, your marketing team needs to define its specific goals with automation software. Do they want to increase leads, standardize manual operations, or enhance customer engagement? Understanding these objectives will help you identify features to shortlist in the marketing automation platform. - **Assess data security and compliance.** Marketing automation solutions store large volumes of data, including customers’ personal and behavioral information. Therefore, look for robust data security and compliance features, such as two-factor authentication and role-based access control, to protect your data. The software should also comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). - **Evaluate software scalability.** As your business grows, your marketing team will need software that can scale with your operations. Before purchasing any marketing automation tool, consider whether it can accommodate your anticipated growth and handle increased volumes of leads, customers, and campaigns without significantly modifying your existing infrastructure or incurring additional costs. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [marketing automation software](https://www.capterra.com/marketing-automation-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.