Top Marketing Automation Software Products

Use Capterra to find the best marketing software for your business. Find research, guides, and infographics on our Marketing Software Research page.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile

SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industrys top platforms in terms of features, functionality and performance. SharpSpring one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition. View Profile

iDesign Mailer enables you to quickly design professional looking, clean, well coded mailshots in no time. iDesign: Creative amazing looking emails with our easy to use drag and drop iDesign email builder. iSubscribe: Gain new subscribers with our web sign up forms. Create custom forms to match your site with autoresponder emails. iTrack: Watch your email campaign results live and see who received, opened, clicked and shared your emails. View Profile

Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! View Profile

ConnectAndSell

by ConnectAndSell

Demand generation isn't complete once a prospect submits a form, requesting to be contacted; the next step is to have a quality conversation with the prospect. Yet it's amazing how often the outreach to that client is delayed, often by hours if not days. ConnectAndSell fixes this problem. With our combination of patented technology and services, we ensure you're responding to those inbound leads within 5 minutes, producing a huge increase in the number of daily conversations. View Profile

The Ensighten Agile Marketing Platform lets you fully control the deployment and optimization of your marketing technologies so you can execute any marketing initiative and achieve true 1:1 marketing. Ensighten Manage, a fully integrated Tag Management System (TMS), lets you quickly deploy, conditionally load and enrich any tag from simple conversion pixels to complex analytics and personalization across any channel and device, at scale, while increasing website performance. View Profile

Over 13,000 people and businesses around the world use Net-Results to automate marketing and grow their revenues. Net-Results offers world class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features that combine to create an incredible customer experience. View Profile

ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile

eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. View Profile

An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile

Benefits: More Leads Generated with Insightful Visitor Profiles Actionable Data and Insights to Improve Your Content Marketingand Lead Nurturing. Survicate is a marketing saas application that lets you: Discover your your Prospects Pain Points and Needs with Onsite Surveys. Convert Visitors with Lead Generation Forms. Profile Visitors over Time. Integrate data gathered for Better Campaigns. View Profile

Ambassador

by Ambassador

Ambassador gives any company the tools to turbo-charge their referral program, turning their customers into brand Ambassadors. Use Ambassador to easily create, track & manage custom incentives that drive referrals and evangelize your users. It's as simple as pasting a javascript snippet or can be seamlessly integrated via API. Integrate Ambassador into the existing applications you already use, including Salesforce, Sendgrid and MailChimp. View Profile

TargetEveryOne

by Target Everyone

#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ad´s) Analyze, get all your statistics in one place and track your conversions View Profile

Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile

Marketing Optimizer

by Active Internet Marketing

Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. View Profile

LeadSquared

by MarketXpander Services

LeadSquared is the customer acquisition software your business needs to "Land More Leads & Close More Deals". Its easy for you to organize lead capture and analyze revenue potential of all the lead sources. Seamless to build and engage relationships with your audience across multiple channels. Intelligent lead insights help your sales teams identify, follow and close sales ready leads. Powerful marketing and revenue analytics will keep you on top of your business. View Profile

FreshLime

by FreshLime

FreshLime's mobile-first platform simplifies scheduling, customer engagement, and payments for home service pro's. Our scheduling, engagement, and promotion tools are designed to help home service professionals save time and make more money. Consumers can engage with small businesses (including Landscapers, Pest Control, Cleaning Services, Pool Maintenance, HVAC, Plumbers, and many more) through our mobile platform to schedule appointments, leave reviews, and track payments. View Profile

A platform for aggregating campaign and lead information that allows for customization of lead information delivery. View Profile

Act-On

by Act-On Software

Act-On is the leading sales and marketing engagement platform for the 21stcentury business -- simple to operate, powerful in results. View Profile

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. View Profile

Snappii offers 80+ live business apps in 26 industries for every business. Get the mobile app for your business in days, not months. View Profile

HubSpot

by HubSpot

HubSpot is an inbound Internet marketing system that helps businesses get found online and generate more leads. View Profile

Salesfusion

by Salesfusion

Deliver More Revenue with Marketing & Sales Alignment View Profile

Instapage

by Instapage

Instapage lets marketers build and A/B test landing pages for all of their promotions. View Profile

SproutLoud

by SproutLoud

SproutLoud helps leading brands manage and execute marketing programs through the local businesses that sell their products & services. View Profile

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution. View Profile

Radius

by Radius

Aa data-powered platform that helps marketers understand their best customers, find new prospects, & deliver insights to sales. View Profile

Website visitor identification and tracking, email marketing, automated sales funnels and social media, CRM - all in one solution. View Profile

Deskgod

by Deskgod

Deskgod is an innovative web-sales automation platform designed to cover and optimize the entirety of the web-sales process on websites View Profile

Hatchbuck

by Hatchbuck

Hatchbuck is an easy-to-use marketing automation and lead management solution with built-in CRM for small businesses. View Profile

Marketing Essentials is an affordable and integrated all-in-one platform for small businesses that makes local online marketing easy. View Profile

Brightpod

by Synage Software

Brightpod takes the chaos out of managing your marketing projects and helps you focus on what matters. View Profile

Plumb5

by Decisive Analytical Systems

Online Marketing, Content Measurement, Web Analytics and Personalization, Offline/Online Integration, Lead Generation, Social Engageme View Profile

Salesnet CRM is the easy-to-use, affordable CRM solution that gives you everything you need to sell more effectively. View Profile

Segments, schedules, triggers, and deploys email, voice, fax, text, and direct mail in single step - drip/nurture marketing campaigns. View Profile

censhare Digital Asset Management ensures central management, standardization, enrichment and searchability of all communication data. View Profile

Mondovo

by Maximizer e-Services

Mondovo is an all-in-one digital marketing toolset consisting of SEO, Social and Analytics modules. View Profile

Purlem

by Purlem

Create & track personalized landing pages, with unique content tailored to every visitor. View Profile

SalesPanda

by SalesPanda

SalesPanda is an inbound marketing software that helps in creating content, increase website traffic and lead conversion using CTAs. View Profile

Lead Liaison

by Lead Liaison

Provides easy to use, web-based, revenue generation software for B2B and B2C marketing and sales. View Profile

AMP

by MindMatrix

A next-generation Marketing Automation Software from MindMatrix that brings about seamless sales-marketing alignment. View Profile

Autopilot

by Autopilot

Autopilot is easy-to-use software for multi-channel marketing. View Profile

BrandMaker

by BrandMaker

Web based central marketing platform easily accessible for central and local marketing employees via web browser. View Profile

BuzzPortal

by BuzzPortal

Inbound and outbound automated marketing platform with tools for communicating, attracting and engaging with your audience. View Profile

The Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. View Profile

Hatch

by Hatch

Marketing automation software for service companies. View Profile

InBoundio

by inBoundio

Research keywords, create landing pages, manage social media accounts and contacts through simplified inbound marketing software. View Profile

iPresso

by encja.com

All-in-one marketing automation 360 platform. Integrates into one platform most effective multi channel communication. View Profile

Kixie

by Kixie Web

Kixie a sales productivity phone service that makes all of your calls searchable, trackable, and archived in your CRM. View Profile

LeaDNA

by LeaDNA

All-in-one marketing solution that streamlines email marketing, social media management, content marketing, and direct mail marketing. View Profile

Resulticks is marketing automation redefined and realized. Create, manage, track, and report on campaigns across multiple channels. View Profile

Webmanager

by AutoManager

A comprehensive vehicle marketing system that brings you more internet leads and search engine visibility. View Profile

ActiveConversion

by ActiveConversion

Online lead generation and marketing automation software; online customer acquisition and sales force automation. View Profile

360 Campaigner

by 360 Campaigner

Easy and inexpensive B2B marketing automation platform with email marketing , lead nurturing and CRM capabilities for small businesses. View Profile

CommuniGator

by CommuniGator

Our software offering equips you with all you need to run marketing automation within your business View Profile

Silverpop

by Silverpop

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. View Profile

Spokal

by Spokal

Top of Funnel Inbound Marketing Automation for your WordPress site. Social, SEO, A/B Testing, Lead Nurturing. View Profile

Genoo

by Genoo

All-In-One web marketing system including marketing automation - lead capture, lead nurturing, email marketing, lead scoring. View Profile

Bronto's intuitive design and easy navigation remove obstacles blocking the creativity of experienced and beginning marketers alike. View Profile

Customer engagement solution that integrates marketing management with customer experience tracking and mobile forward approach. View Profile

Campaigner

by j2 Global

Turn permission-based contact lists in to engaged customers and emails in to traceable revenue. Easy to use interface. View Profile

1to1Market Manager

by CMAEON

Allows you to deliver branded and personalized messages for multiple campaigns in various forms of communication. View Profile

360 Contest

by Ahsan Technologies

A smart contest software which creates any kind of revolutionary audio, video, text and design contest website in 2 days. View Profile

40Nuggets

by 40Nuggets

An easy-to-use tool that sends intelligent, polite, and timely messages, or as we like to call them Nuggets, to your site visitors. View Profile

ACTIVATE!

by Cognitor

Effectively manage promotions, events, lead lists and email campaigns, through task and list management and campaign analysis. View Profile

Ad Butler

by Sparklit Networks

A hosted ad management system that can help you manage your online advertising. View Profile

Adobe Campaign

by Adobe

Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels. View Profile

Agillic Dialogue

by Agillic

Omni-channel platform on the market, arming marketeers with a seamless integrated set of tools, for contemporary marketing. View Profile

Aimbase

by AVALA Marketing Group

Marketing automation platform for leisure and recreation marketers. Functionality includes prospect scoring and a satisfaction engine. View Profile

All in one Online marketing Platform

by Overview Marketing Solutions

Manage all your social media, email, content, advertising, SEM, SEO, SMM and web analytics accounts in one centralized dashboard. View Profile

Allocadia

by Allocadia Software

Allocadia Marketing Performance Management is planning, budgeting, and analysis software built for revenue-driven marketing teams. View Profile

Appcase

by Appcase

Analytics software for your mobile app marketing. Track app downloads, revenue, rates & reviews, meta-data changes, and mentions. View Profile

Appforma

by Appforma

Generate leads and sales with ready-to-launch automated marketing campaigns and loyalty activities. View Profile

Aprix Marketing Manager

by Aprix Solutions

Marketing Resource Management solution View Profile

Arsenal MKG

by Arsenal MKG

Cloud based marketing automation system. Build your social following, generate leads, and nurture your leads into sales. View Profile

Attentive.ly

by Good + Geek

A complete social marketing automation solution allowing corporations to pinpoint their most Influential customers and advocates. View Profile

AnalysisPlace builds custom ROI-based selling tools that configure solutions, quantify ROI, and produce personalized business cases. View Profile

Autosend

by Autosend

Marketing automation tool that automatically sends personalized trigger based messages to your users based on what they do in your app. View Profile

AVANSER

by AVANSER

Lead & Sales Tracking Solutions help you improve your business by delivering relevant and actionable information in real time. View Profile

AvidTrak

by Media Flint

Campaign tracking and inbound calls reporting software with voice recording and text transcription features. View Profile

bethebrand

by be the brand experience

A quick and web-based marketing solution, that improves campaign planning, resource tracking, and results delivering. View Profile

Bizible

by Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. View Profile

BLI Messaging

by Alert Solutions

Fax broadcasting, opt in email marketing, voice, web faxing, survey, polling, campaign management. View Profile

Boingnet

by Boingnet

Boingnet's Lightweight Marketing Automation Platform allows SMBs and Agencies to create powerful campaigns that deliver results. View Profile

Boomity

by Boomity

All in one Marketing Solution - The only web software platform you will need to manage all of your online marketing campaigns! We Rock View Profile

Bremy

by Solution Dynamics

Improve speed of workflow and accuracy for critical functions such as communications, marketing, and document/image management. View Profile

Brightspot Campaigner

by Brightspot Technology Solutions

Bringing power of enterprise tools to medium and large B2C companies with simplicity in usage at affordable cost. View Profile

BuzzBuilderPro

by Buzz Builder

This isn't just Marketing Automation for salespeople, it's prospecting nirvana! Generate leads and appointments in new ways. View Profile

Powerful marketing automation platform: generate demand, manage/nurture leads, get superior lead intelligence & collaborate with sales. View Profile

CalltrackFX

by WebpageFX

You know exactly how many phone calls any one marketing campaign is generating. View Profile

CampaignDrive

by Pica9

Offers an all-in-one local marketing platform that combines print, web and email marketing tools to localize & protect brand messaging. View Profile

Online marketing solution that includes tools for campaign and lead management, email marketing, and web content management. View Profile

ClickDimensions

by ClickDimensions

Marketing automation and email marketing software for Microsoft Dynamics users. View Profile

Convertable

by Streamline Metrics

Web-based marketing intelligence system with customizable contact form builder, data collection and analysis, and lead status tracking. View Profile

Helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data. View Profile

Cydec

by Cydec Software

Automate lead and affiliates tracking, email campaigns, and payment processing through this simple platform. Includes shopping cart. View Profile

dbSignals

by dbSignals

dbSignals is smart marketing automation. Cloud-based. Multi-channel. Hundreds of millions of leads. Easy. Affordable. View Profile

Delio Lead Management

by Walmeric

Boost sales by reaching consumers at the right time. Choose the most relevant way to communicate with the right communication channel. View Profile

dFox

by Xenit

Web based solution for marketing resource management (MRM) and digital asset management (DAM). View Profile

Dialog Insight

by Dialog Insight

A unique, complete and easy-to-use omni-channel marketing platform. Features include analytics, marketing automation and email. View Profile

Direct Mail Manager

by Postcard Services

Amazing tool that turns everyone into direct mail marketing experts. No minimums, affordable pricing and trackable reporting. View Profile

Distributed marketing solutions, marketing automation, digital asset management View Profile

Elateral MSC

by Elateral

Supports the creation, storage, optimization, distribution, production and measurement of marketing campaigns. View Profile

eLoop

by Gold Lasso

An all inclusive, perfectly priced, email marketing and marketing automation solution for medium to high volume senders. View Profile

eMarketing

by Convergence.net

Completely customizable for a wide range of web-based initiatives from building an online presence to managing marketing programs. View Profile

eMaximation

by eMaximation

Sales and marketing automation solution. Drip-feed marketing campaigns, activity tracking, lead segmentation, and prospect tracking. View Profile

eMerge

by eMerge

Deliver a consistent message through all major online marketing channels - email, social media, blog, mobile & landing pages. View Profile

Engage Master

by Engage Master

A cloud marketing solution that helps convert your website visitors to customers. View Profile

Envoke

by Envoke

Complete online lead generation solution with web forms, landing pages, email campaigns and an integrated marketing database. View Profile

EstateVantage

by That's US Technologies

Online marketing and lead management application with call tracking, ads monitoring, social media control for real estate businesses. View Profile

eWORDofMOUTH

by eWORDofMOUTH

Enterprise e-marketing and mobile solution that grows traffic and sales for multi-location companies. View Profile

FastStats Cascade

by Apteco

Campaign management module to co-ordinate and manage multiple direct marketing promotions administered by different users. View Profile

Fision

by Fision

Save time and increase profits by optimizing your resources. Gain visibility into the effectiveness of campaigns to grow marketing ROI. View Profile

GoToBilling Marketing

by GoToBilling

Set up marketing campaigns easily, build and schedule newsletters, announcements, coupons and special offers. View Profile

gravity/factor

by Gravity Factor

Content management & marketing automation solutions that enable marketing teams to manage and measure the effectiveness of content. View Profile

Gravity4

by Gravity4

A high-frequency marketing OS integrated into a full marketing cloud suite all in one platform. View Profile

GreenRope

by GreenRope

Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. View Profile

HRmarketer

by Fisher Vista

Marketing and media visibility software for companies selling to human resources and employee benefit brokers. View Profile

Hull

by Hull

Complete customer engagement platform with user identity management, engagement mechanics, segmentation and retargeting in one product. View Profile

Ifbyphone

by Ifbyphone

Marketing automation software with call tracking, virtual receptionist, voice broadcasting, virtual call center, and call recording. View Profile

ILINKMarketing

by interlinkONE

Manage multi-tiered marketing campaigns and collect data on preferences, response rates & customer behavior. View Profile

Impact

by Acxiom

The first digital marketing platform built specifically for collaboration amongst enterprise marketing teams. View Profile

Impact Engine

by Impact Engine

Online service that enables large organizations and small businesses to manage multimedia marketing campaigns. View Profile

INBOX25

by INBOX25

Web-based Marketing Automaton and sales software including email marketing, landing page creation, and much more. View Profile

Iterable

by Iterable

It is a cloud-based solution designed for marketers and engineers. Features include A/B testing, user segmentation, and reporting. View Profile

JangoMail

by JangoMail

Ready to make your email marketing the stuff of legends? Create unique, personalized email campaigns. Your email, your way. View Profile

Janrain

by Janrain

Janrain helps you build a unified view of your customers across all devices and channels, and personalize every interaction. View Profile

JetWebinar

by JetWebinar

Cloud based solution designed for the increase of sales via webinars. Features include e-mail reminders and interactive dashboards. View Profile

Launch Pad

by NextBee

Software solution for Referral marketing, Buzz Marketing, Reward Systems, Viral Marketing, and more. View Profile

Launchpad

by V12 Group

Build stronger relationships with current customers and acquire new ones, all on a single platform. View Profile

Lead Follow-Up

by MacMicro

Marketing automation - Automates email-based drip marketing campaigns to help you nurture your leads. View Profile

LeadLander

by LeadLander

Helps analyze and respond to the companies and people that are researching information on your website. View Profile

LeadLife

by LeadLife Solutions

Powerful and intuitive software, helping marketing professionals increase the value of lead generation and maximize sales resources. View Profile

LEADSExplorer

by Engago Technologies

Hosted solution, tracks information about website visitors, and converts visitors to leads using the built-in B2B CRM tool. View Profile

Leadsius

by Leadsius

Marketing automation platform that simplifies campaign creation and tracking through the use of easy to set up landing pages. View Profile

LIFT

by LIFT

Marketing solution that includes software and hardware components and helps retailers create loyalty programs, email campaigns, etc. View Profile

Lightening Leads Pro

by Softobiz

Marketing CRM with lead engine, email marketing, reporting and team management. View Profile

Linktagger

by Betacities

Customer engagement and lead generation platform that links buyers to products through dynamic QR Codes, NFC Chips,and iBeacons. View Profile

Local Oxygen

by Business Oxygen Group

For agencies that manage local marketing for clients, as well as a DIY solution for businesses who need to manage local marketing. View Profile

Logaholic

by Logaholic Web Analytics

Improve your marketing ROI, analyze visitors and track conversion rates View Profile

Call tracking and phone performance management SaaS. Marketers can measure phone calls and sales can measure phone performance. View Profile

Helps you understand your online supporters and improve online fundraising performance. View Profile

Lyris HQ

by Lyris Technologies

All-in-one marketing tool for email, search marketing, web analytics and web CMS. View Profile

MakesBridge

by MakesBridge

Marketing and sales automation platform that helps companies in prospect management, lead nurturing and optimized email marketing. View Profile

Market Smart 360

by Market Smart 360

Market Smart 360 is the "hub" for critical data enabling the user to analyze and optimize their marketing like never before! View Profile

Marketics

by Profitics

Marketics is a tactical planning tool designed to anticipate and optimize demand response to marketing initiatives. View Profile

Marketing Asset Manager

by Saepio Technologies

Combines digital asset management, collateral customization and marketing automation into one, easy-to-use marketing interface. View Profile

Marketing Automation

by Digital Concourse.com

Solution that leverages corporate activities to collect key information through natural interaction with customers. View Profile

Marketing View

by TreeHouse Interactive

Marketing automation software that helps to increase demand across multiple marketing channels. View Profile

MarketTrax

by Marquis Software Solutions

Marketing software for banks, thrifts and credit unions. View Profile

MarketZone Platinum

by infoUSA

Web-based solution for customer and market segmentation and analysis, campaign planning and execution, and record updating. View Profile

Mautic

by Mautic

Open Source Marketing Automation with lead management, campaigns, dripflow, social media monitoring, landing pages, funnels. View Profile

Merge AMP

by Merge Solutions

Integrated platform that empowers marketers with the management of marketing content, information and campaigns. View Profile

Miin

by Miin

Research keywords, create web landing pages, manage contacts and email marketing through simplified inbound marketing software. View Profile

MioDatos

by Computer Market Research

Referral marketing platform that integrates CRM, email marketing, and lead management with social media engagement tools. View Profile

Mobile Commons

by Upland Software

There are lots of different reasons to use mobile. Mobile Commons' platform can meet your needs out of the box. View Profile

NotifyVisitors

by NotifyVisitors

Notification management and automation tool - show notifications based on visitor behaviour and select from multiple targeting rules. View Profile

ONTRAPORT

by ONTRAPORT

An all in one business and marketing automation platform. Where entrepreneurs go to start, systemize and scale their businesses. View Profile

OptiMonk

by OptiMonk

Powerful lead generation tool which helps you recover your abandoning visitors with up to 20%. View Profile

OptKit

by sendgrowth

Conversion optimization tool with enterprise-grade targeting that supports serving real-time campaigns to different visitor segments. View Profile

OutMarket

by OutMarket

Welcome to marketing automation software that's simplified and includes email, social media, workflows, CRM, analytics, and templates. View Profile

Pando

by EarthIntegrate

SaaS relationship marketing platform geared towards distributed user base in an enterprise setting. View Profile

Pathful

by Pathful

See the real revenue impact of your content marketing. Move past page views and shares. Understand what drives leads and sales. View Profile

Percolate

by Percolate

Web and mobile software helps marketing teams save time, grow brand recognition, manage social relationships and generate more sales. View Profile

Picreel

by Picreel

Automated marketing technology that provides online retailers and publishers an opportunity to extract value from abandoning visitors. View Profile

Pivian is a cloud-based resource center software solution for B2B lead generation. View Profile

Popisto

by Popisto

Popisto is an automated marketing system and simple CRM. Easy to use, fast to learn and built for small and micro businesses. View Profile

Infer offers predictive lead scoring models which have achieved significant lifts in win and conversion rates across all customers. View Profile

Pricing Engine

by Pricing Engine

Application that helps smaller businesses benchmark, optimize, and expand the leads and sales they get from digital ad campaigns. View Profile

Propago

by Propago

Propago brings the physical and digital marketing worlds together in a single cloud based platform. View Profile

PUBLICeye

by The WebMart Network

Marketing solution that provides data collection, survey tools, email & web messaging, reporting with graphs & tables, and analytics. View Profile

Publitrac

by Publipage

Manage leads and track their online activities. See what your leads are doing on your website and how they interact with it. View Profile

QuickPivot

by QuickPivot

An online, multi-channel marketing automation solution. Features include market segmentation, campaign management, and reporting. View Profile

QZZR

by QZZR

Easiest way for companies and individuals to create beautiful quizzes for their team, organization or users. View Profile

RedPoint Interaction

by RedPoint Global

Marketing automation solution that includes digital asset management, financial planning, and social media integration. View Profile

Resultrak

by Morton Marketing

Resultrak is an easy to use, online marketing tracking and web analytics portal. View Profile

ReTargeter

by ReTargeter

Display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. View Profile

RevenueAutomation

by RevenueAutomation

Encompasses everything you need to streamline your sales and marketing machine. View Profile

Rooster

by Rooster Engagement Tools

Designed by conversion rate optimization experts, Rooster helps marketers convert abandoning users into leads, sales & signups. View Profile

SalesFirst

by RTI Software

Sales and marketing automation software with contact management, marketing campaigns, laptop synchronization, and more. View Profile

Salesformics

by Salesformics

CRM, sales process automation and marketing automation, all in a simple, intuitive interface. View Profile

SalesSeek

by SalesSeek

Simply the parts of CRM and Marketing software you actually use, without the costs and integration hassles. View Profile

SAS Customer Intelligence

by SAS Institute

Integrated platform for enterprise marketing management with campaign management and optimization. View Profile

SDL Quatron

by SDL International

Centralized marketing dashboard that enables marketers to manage their full product portfolio. View Profile

SearchForce

by SearchForce

Search marketing automation platform that works on retargeting, social media, and mobile ad campaigns in addition to search engines. View Profile

SeedLogix

by SeedLogix

Inbound marketing automation platform designed to help companies drive more actionable online leads at a fraction of the cost. View Profile

segmatiX

by Adacom Systems

Design strategic campaigns, implement across all channels, and distribute warm leads to dealers and resellers. View Profile

Sign-Up.to

by Sign-Up Technologies

Automate your permission based marketing through the use of email, SMS, and social media integration tools. View Profile

Signal Engage

by Signal Engage

Captures details of your audience which can inform more relevant and targeted offers. View Profile

A suite of marketing tools built upon a CMS that enable a company to deliver a consistent message. View Profile

SimplyCast

by SimplyCast

Inbound marketing, marketing automation and multi-channel communication combined into one powerful platform of online tools & apps. View Profile

Sleeknote

by Sleeknote

Lead-generation tool allowing you to create opt-in forms that convert visitors into leads. Features include data tracking & reporting. View Profile

SmartFocus

by SmartFocus

Marketing solution that uses beacon technology, provides personalization, contextualization, and predictive marketing capabilities. View Profile

SmartMPM

by Smartbridge

Cost-effective marketing intelligence for real-time performance analysis of integrated campaigns. View Profile

SmartTouch CRM

by SmartTouch Interactive

A solution that includes tools for sales & marketing performance reporting, sales automation, contact record management, and more. View Profile

SnapRetail

by SnapRetail

SnapRetail is a complete online marketing solution for independent retailers that combines web, email and social in to one tool. View Profile

SoftVu

by SoftVu

Lead optimization and marketing automation software that provides leads scoring, campaign management, and marketing analytics. View Profile

Sokrati

by Sokrati

Digital Marketing Platform View Profile

SparkPage

by SparkPage

Lifecycle marketing for web & mobile apps that lets marketers build messaging workflows with emails, SMS and push notifications. View Profile

Splitter

by Splitter

Enables companies to effectively manage, track, and split their links & QR codes simplifying targeted contextual marketing. View Profile

Spring Metrics

by Spring Metrics

Real time marketing solution that allows websites to engage with visitors through targeted content. View Profile

Spyglaz

by Spyglaz

An online solution currently in beta, that provides you with up-sell and cross-sell opportunities. View Profile

StructuredWeb

by StructuredWeb

Build revenue pipelines with this channel marketing platform. View Profile

Sun Bear

by Sun Bear Software

Web based marketing automation software that enables your marketing and sales teams to automate campaign and lead management. View Profile

Swift Digital Suite

by Swift Digital

Marketing automation platform with email marketing, event management, surveys, mobile and SMS. View Profile

Swift Marketing

by SwiftCloud

Hierarchal, Multi-User, Variable-Permission CRM View Profile

Swipely

by Swipely

Business data collection and analysis application that integrates marketing, CRM, operations, and financials in one solution. View Profile

Swyzzle

by Swyzzle

An online platform that lets B2B and B2C marketers use media with built-in calls-to-action for marketing and lead generation. View Profile

Tag

by Signal

Collect and analyze information on the customers that visit your site: where they are coming from, what they are looking at, etc. View Profile

Tagga

by Tagga

Tagga is a market leader in cross-channel campaign management software and marketing services. View Profile

Teradata Marketing

by Teradata

Consolidate every element of your program including resource allocation and workflows, campaign financials and performance analytics. View Profile

The Marketing App Cloud

by Proscape Technologies

The Marketing App Cloud is a platform that allows designers to build marketing apps in hours without templates or coding. Easy app. View Profile

Totango

by Totango

Offers a customer engagement, database and solutions for trial conversion, onboarding and lifecycle marketing. View Profile

TOTUS

by Vanick Digital

Enables you to manage your documents, marketing efforts, control your expenditures, and generate reports that provide total visibility. View Profile

Touchpoint

by Touchpoint Technologies

Allows businesses to streamline their marketing campaigns with email automation, mobile marketing, and social media marketing features. View Profile

TPMA

by Marketing Advocate

Through-partner marketing automation solution for B2B channel marketing. View Profile

Trans4m

by Trans4m Marketing

Platform to manage marketing operations. Ideas, content, calendars, workflow, asset management, budget management, digital operations. View Profile

Triblio

by Triblio

Uses customer personas to help marketers serve & create relevant content for the target audience. Measures engagement and conversions. View Profile

TriggerBee

by Camelonta

Manage lead gen, lead management, email and CRM APIs. Unique features are Deep Profiling and Real-Time Automated Dialogue. View Profile

Trumpia 2.0

by Trumpia

All-in-one Marketing solution including mobile sms, email, chat, voice, and social media. View Profile

update.CRM

by update software

Provides marketing staff with information and support tools for planning and delivering sales support measures. View Profile

Validar Full Measure Suite includes Lead Capture, Lead Manager, Lead Import for AppExchange. View Profile

VeContact

by Ve Interactive

Draws the abandonment data from our platform and creates intelligent, personalized emails. View Profile

Venntive

by Venntive

Venntive is a complete sales-marketing relationship management ecosystem. User-friendly. Enterprise functionality. Priced for SMBs. View Profile

VisitorTrack

by netFactor

Like Caller ID for a Website. Automatically Capture and Convert Clicks into B2B Leads - Without any Registration. View Profile

WebEngage

by WebEngage

A customer engagement suite that lets you push on-site notifications and surveys as well as collect feedback from users in real time. View Profile

webpower marketing automation

by webpower marketing automation

Web-based Marketing Automation software with email marketing, campaign management, landing page functionality, and more! View Profile

Whatsnexx

by WhatsNexx

A customer state marketing automation platform that requires little IT implication and no centralized data. View Profile

Whoisvisiting.com

by Whoisvisiting.com

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. View Profile

Windsor Circle

by Windsor Circle

Retention automation platform for online retailers that provides analytics tools, ecommerce and email marketing platforms integration. View Profile

WinningWare QuickLaunch

by WinningWare

Product launch software automation to empower small and medium businesses that are launching a new product, website, service or event . View Profile

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Top Marketing Automation Software

Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.

The Top 20 Most Popular
Marketing Automation Software

Customers*

Users*

Vendor Size
  1. 1
    Customers
    21,043
    Users
    73,071
    Twitter
    30,565
    Facebook
    58,828
    LinkedIn
    5,970
    1
    2
    3
  2. 2
    Customers
    11,000
    Users
    55,000
    Twitter
    410,171
    Facebook
    666,294
    LinkedIn
    67,994
    1
    2
    3
  3. 3
    Customers
    8,000
    Users
    80,000
    Twitter
    32,601
    Facebook
    232,112
    LinkedIn
    12,436
    1
    2
    3
  4. 4
    Customers
    1,800
    Users
    138,500
    Twitter
    45,174
    Facebook
    10,861
    LinkedIn
    14,968
    1
    2
    3
  5. 5
    Customers
    2,500
    Users
    75,000
    Twitter
    108,909
    Facebook
    349,135
    LinkedIn
    820
    1
    2
    3
  6. 6
    Customers
    2,450
    Users
    73,500
    Twitter
    18,803
    Facebook
    8,872
    LinkedIn
    69,041
    1
    2
    3
  7. 7
    Customers
    3,000
    Users
    40,000
    Twitter
    84,888
    Facebook
    102,726
    LinkedIn
    26,877
    1
    2
    3
  8. 8
    Customers
    2,500
    Users
    25,000
    Twitter
    3,613
    Facebook
    20,811
    LinkedIn
    1,234
    1
    2
  9. 9
    Customers
    5,000
    Users
    17,500
    Twitter
    48,478
    Facebook
    1,324
    LinkedIn
    445
    1
  10. 10
    Customers
    2,500
    Users
    10,000
    Twitter
    22,720
    Facebook
    13,745
    LinkedIn
    3,107
    1
    2
    3
  11. 11
    Customers
    5,000
    Users
    6,300
    Twitter
    604
    Facebook
    7,689
    LinkedIn
    530
    1
    2
  12. 12
    Customers
    1,000
    Users
    10,000
    Twitter
    12,777
    Facebook
    55,981
    LinkedIn
    125,211
    1
    2
    3
  13. 13
    Customers
    500
    Users
    7,850
    Twitter
    148,570
    Facebook
    64,109
    LinkedIn
    5,903
    1
    2
    3
  14. 14
    Customers
    900
    Users
    9,000
    Twitter
    880
    Facebook
    1,836
    LinkedIn
    310
    1
    2
    3
  15. 15
    Customers
    500
    Users
    5,000
    Twitter
    9,272
    Facebook
    243
    LinkedIn
    64
    1
  16. 16
    Customers
    400
    Users
    4,000
    Twitter
    1,102
    Facebook
    3,623
    LinkedIn
    985
    1
  17. 17
    Customers
    400
    Users
    1,700
    Twitter
    628
    Facebook
    98
    LinkedIn
    560
    1
    2
  18. 18
    Customers
    200
    Users
    2,000
    Twitter
    158
    Facebook
    9,976
    LinkedIn
    812
    1
  19. 19
    Customers
    367
    Users
    1,300
    Twitter
    3,441
    Facebook
    65
    LinkedIn
    155
    1
    2
  20. 20
    Customers
    250
    Users
    1,500
    Twitter
    1,704
    Facebook
    5,401
    LinkedIn
    58
    1

Chart Key

Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).

Vendor Size
Number of Employees*
200+
51-200
1-50

The Top 5
By Total Customers

21 k
11 k
1
2
3
HubSpot
8 k
1
2
3
Vocus
5 k
5 k

The Top 5
By Total Users

139 k
1
2
3
Eloqua
80 k
1
2
3
Vocus
75 k
73.5 k
1
2
3
Teradata
73.1 k

Total Followers
By Vendor Size

Looking for Marketing Automation software?

Capterra helps people find and compare any kind of software for their business. Visit us at capterra.com.


*All customer and user numbers are estimates. Software companies typically provide their own estimated numbers, but when they cannot, Capterra generates our own estimates based on industry averages. Please refer to our blog for further insight into our research and methodology.

Published by on

Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]

Did we miss someone? Email us at marketing@capterra.com to tell us which software you think should be considered for the next update.

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In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software. But where is marketing automation heading - and more importantly, how can business owners prepare for these changes?