Reaching your target audience is one of the biggest goals of any marketer, but it’s also quite a challenge! Hosting a webinar is just one way to reach your audience. Take a look at these web conferencing solutions to consider over Webex.
Top Marketing Automation Software Products
Use Capterra to find the best marketing software for your business. Find research, guides, and infographics on our Marketing Software Research page.
An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations. View Profile
Over 13,000 people and businesses around the world use Net-Results to automate marketing and grow their revenues. Net-Results offers world class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features that combine to create an incredible customer experience. View Profile
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industrys top platforms in terms of features, functionality and performance. SharpSpring one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition. View Profile
Go Beyond Email Marketing with Powerful, Easy-to-use Marketing Software and Solutions for both B2B and B2C Marketers. With Experiture, you can create, launch, measure, and optimize personalized, automated marketing programs across email, web, mobile, and more -- with minimal ongoing involvement from engineering or IT. With browser-based tools, flexible workflows, powerful segmentation, and included marketing data warehouse - Experiture gives you the tools you need to succeed from day one. View Profile
Demand generation isn't complete once a prospect submits a form, requesting to be contacted; the next step is to have a quality conversation with the prospect. Yet it's amazing how often the outreach to that client is delayed, often by hours if not days. ConnectAndSell fixes this problem. With our combination of patented technology and services, we ensure you're responding to those inbound leads within 5 minutes, producing a huge increase in the number of daily conversations. View Profile
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot B2B Marketing Automation. Track all prospect interactions on your site from downloads to page views then score prospects based on parameters you set. Put time back into your sales reps day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. View Profile
Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! View Profile
Inspired by drawing campaigns on a whiteboard, Autopilot helps you visually automate your marketing on a drag and drop canvas. Create personalized customer journeys based on behavior and nurture your contacts with email, in-app messaging, sms and direct mail. Built-in integrations to popular tools like Salesforce, Segment, Twilio, Slack and Zapier make it easy to connect systems and message consistently across online, offline and mobile channels. Try it free for 30 days. Plans start from $4/mo. View Profile
ActiveDEMAND is an integrated online marketing software tool used by non-marketers to promote their products & services and grow their business. Attract people to your online or brick & mortar business using built-in email templates, landing pages, social media and more. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. View Profile
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions View Profile
Iterable is a growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable supports all type of marketing campaigns (blast, lifecycle, transactional) seamlessly across all channels (email, web, mobile push notifications, SMS). View Profile
Top Marketing Automation Software
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence. To see a comprehensive list, please visit our Marketing Automation Software Directory.
The Top 20 Most Popular
Marketing Automation Software
Rankings and bar segment lengths are determined using a weighted scoring system that awards points for total metrics (e.g. total customers) and rank within a data set (e.g. ranked 1st in customers).
By Vendor Size
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Published by Katie Hollar on September 08, 2015
Read more about how we performed our research: The 20 Most Popular Marketing Automation Software [Infographic]
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CRM software has been helping sales teams manage their contacts and communication since the 1980s. However, most sales people use a fraction of the capabilities of their CRM and many still hate using it altogether. Additionally, affordability remains an issue particularly for startups and small businesses. Check out this list of CRMs that are afforable, easy to use, and do a great job of serving the needs of small/midsize businesses.