You know "marketing automation" is popular because you hear the term everywhere, but what is everybody so excited about? These 30 shocking marketing automation stats uncover 2014 trends in industry growth, adoption rates, marketing automation talent, buying trends, and the benefits marketing automation software provides to marketers today.
Top Marketing Automation Software Products
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Powerful Marketing Automation Designed for Marketing & Sales. CallidusCloud Marketing Automation is the only marketing automation platform designed for both marketing & sales. The extensible platform was purpose-built to give marketing powerful lead management & campaign automation, as well as provide sales with insight & intelligence into lead behavior & interest. An easy-to-use, collaborative B2B platform, CallidusCloud enables marketing & sales teams to streamline their lead to money process. Learn More
Grow sales. Save time. Get organized. 23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them grow sales, save time and stay on top of it all. Automate your marketing processes from lead capture to email marketing to CRM and beyond. Watch the software demo now! Learn More
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn More
by PTI Marketing Technologies
MarcomCentral empowers your sales team, partners, and other authorized individuals to produce custom marketing pieces using corporate approved templates. The portal keeps teams across your organization on-brand, on-budget and on-time. A single global portal can minimize redundant applications and reduce maintenance. The portal can be configured to match the corporate brand and asset structure while user permissions determine access rights, asset customization capabilities, and more. Learn More
Appforma creates over 50 personalized campaigns spread across a 12 months marketing program in conjunction with major holidays and industry relevant events. Each campaign includes a promotion Appforma creates and traffic Appforma delivers via social posting, email marketing and advertising. Appforma also retains your customers by pushing offers on their birthdays or based on points earned through their purchasing/social activity. Learn More
Tips & Trends
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Marketers have a million things to do every day and do not want to be bogged down by boring, tedious tasks. The solution? Marketing automation software. Check out these 5 examples of how marketing automation software can automate many sales and marketing tasks.
The marketing automation industry has grown at a phenomenal rate, and as such, pricing is always in flux. See up-to-date marketing automation software pricing (and included functionality) in this side-by-side comparison of Hubspot, Infusionsoft, Act-On, SalesFusion, Pardot, Marketo, and Eloqua on Capterra's Sales and Marketing Technology blog.