Who Uses This Software?

Exponea helps market segment leaders leverage the power of data to create one-on-one customer journeys.


Average Ratings

24 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $0.01/month
  • Pricing Details
    Price per number of events tracked
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Exponea
  • exponea.com/
  • Founded 2015
  • Slovakia

About This Software

We envision a future where companies truly understand their customers and engage them in a mutually beneficial way. Exponea marketing cloud helps businesses get maximum value from collecting, analysing, and acting upon customer interactions. Unlike any other cloud solution, we're proud to have built a platform that delivers one-on-one customer experience in just a few days and allows marketers to run, automate, and evaluate campaigns independent of their IT departments.


Features Checklist

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Product Reviews

Incredibly helpful!

Jun 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!

Exponea helps in increasing effectivity of Telco operator's campaigns

Jun 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: We have used Exponea for effectivity increase of campaigns for a leading Telco operator. In this exact case, we appreciated mainly its incredible flexibility. That is built on an autonomous, immediate entry into the system of our client's website, without intervention of their web administrator. That was the only way we could reverse negative trends in their media curve. Waiting for administrators would cause fatal delays in each of their campaigns. This real-time change option, as well as real-time analytics of Exponea, which allow us to adjust campaigns several times a day, have resulted in a clear increase in ROI for this particular client.

A helpful tool saving you time and money

Jun 12, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: For us, as an IT company developing and running mobile communication service app Klap Messenger, Exponea serves as an integral part of the product development. It is an extremely useful tool to better understand customer behavior and find the right solutions to any problems. Exponea has helped us find answers which we otherwise would have had tested by a much less efficient trail-error method.

Exponea saved us a lot of money and helped us win two Effie awards

Jun 12, 2016
5/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support

Comments: We have used Exponea¿s tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective.

Pros: Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them.

Cons: It will be great to have powerpoint-ready exports of the results for marketing departments.

Thanks to Exponea we won a marketing campaign pitch

Jun 12, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: As an advertising agency, we see many clients lose their way in online marketing opportunities, and struggle to find the right metrics, KPIs and real results for their money. Exponea has helped us justify and show the direct impact of our creative concepts. Exponea consultants helped way beyond the preparation: they were even willing to be part of the pitch presentation.

Great tool!

Jun 12, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

Great insights and clean UX

Jun 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: If you are looking for a step up for your marketing game , this is the right. With a few clicks I can find everything I need to know about my marketing campaigns. I definetely recomend it.

Great tool!

Jul 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

Great product & Great people. Fully Recommend.

Sep 04, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Our key business challenge was to optimize our "Keep rate" - i.e. number of users that keep the app installed (and ideally use it).

There were 2 challenges
1. You don't know, when a user uninstalled the app
2. We have tens of millions of users and it's difficult to dig out insights

We have tried several world class companies, but all have failed, most because they were not able to work with such a huge user base.

Exponea is the only company that we know of that could solve the problem.

They implemented a system for triggered silent push notifications and flagged all users were there was no response for 14 days as "dead". Then we ran a machine learning prediction algorithm that tested over 20k combinations of attributes to arrive at key drivers of churn. These insights have completely redefined our product roadmap and helped us focus on the most important points in the customer journey.

Amazing automation tool.

Jun 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners¿). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

This thing to another analytics & engagement stuff is like iphone to first motorollas.

Jul 17, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The only one cons we get is that the system is a bit tuff to start work with.
On the other site, we got tons of pros. We can perform data mining with lightning speed and casuality of LinkedIn. Also, if we find something interesting, the system allows us to perform some complicated things.
We get a lot of useful insights on our data. So the only thing I can say is great thanks to all Exponea team!

Mixpanel on stereoids

Jun 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: so we have been using MP for some time, and its ok, but the listed pros will answer your questions more.
their support is amazing, we have received help every time we asked in minutes, they have even implemented on the fly stuff we have needed.

*Cons:
- no migration from Mixpanel
- few automatic properties are missing, but its not a big deal

*Pros:
- they have a drill down and it is awesome
- overview and filter of funnels
- reports, more flexible, better overview
- much much better filtering options
- more generic possibilities
- suggestions for implementation
- automatic start - stop session is great
- their support rocks!!!

You want to try it out ;)

Great Service

May 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have worked with their solutions on multiple projects and their service is really good. The user interface is clean and all the features are explained in detail. Also, their customer service is very quick and reliable, so when I had some questions, they promptly replied and made things work. Overall, a definite recommendation!