ActiveCampaign

4.5 / 5 41 reviews

Who Uses This Software?

Over 100,000 small & medium businesses have benefited from using ActiveCampaign.


Average Ratings

41 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/one-time
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About This Software

An all-in-one marketing platform combining the power of email marketing, marketing automation, and sales/CRM automation. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing channels using personal and behavioral data about your contacts. Get more leads and close deals faster with our refreshing new take on customer relations.


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Features Checklist

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Product Reviews

The best small business email marketing solution

Feb 13, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

ActiveCampaign makes email marketing fun

Feb 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Robust features.

Cons: Monthly fees.

Overall: I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Active Campaign is the best!

Jan 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: -Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons: -No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall: We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Recommendations to other buyers: Awesome!

Incredible Automation Tool

Dec 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: An incredible marketing automation tool. Highly recommend to all.

Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

My better choice of email marketing software

Dec 12, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: great set of feature and automation starting events

Cons: with the greater number of functionalities, the complexity grows too

Overall: Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Recommendations to other buyers: advancing the reporting section

Great Value for Email and Automation!

Dec 11, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Pros: Automation

Cons: A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Overall: I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Love the simplicity

Dec 08, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Powerful marketing automation tools, CRM, and the power to understand your audience.

Dec 08, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons: CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Overall: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Recommendations to other buyers: Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

One of the best Marketing Automation + CRM Combo's

Nov 10, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Ease of use, adaptability, integrations

Cons: Sometimes its a little slow to update

Overall: I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers.

If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Recommendations to other buyers: Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

Instant success

Nov 06, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: I switched to Active Campaign from a different email provider because I wanted to be able to have FUN in my email marketing. I wanted to be able to use my tech-nerd skills to pull together some amazing automations...and Active Campaign has met the requirements! It was a bit clunky at first to learn my way around, so allow some time for learning the new system.

Active Campaign have change my life

Oct 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: Oh boy, the world of automation right in your palm. I've saved so much time with Active Campaign that I now use it to give them great review. So much email save and sent while I'm doing something else. It is super intuitive and you can create a email template just by using their Drag & drop tool. Really love it and can't recommend it enough

better value for money than infusionsoft

Oct 06, 2016
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
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Pros: easy to use

Cons: reporting isnt clear

Overall: infusionsoft was clunky...this is very easy to use. also better value for money. would be great to have better support

LOVE Active Campaign!

Feb 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC.

Pros:
Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface and all of the apps and options for automation and reports.

Cons:
On my PC it tends to take a little bit longer than average to load the "dashboard." I would like to be able to schedule the same email to send out on multiple dates at the time of scheduling instead of doing them separately. I am sure once I suggest that they will implement it though, as they are great about features and suggestions.

I have referred a lot of companies to AC because of the ease of use and all of the great features. I have no complaints. I LOVE AC and they are an integral part of my company's success!

A Truly Powerful System

Dec 14, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was finally looking to upgrade my cheaper-end email marketing company choice due to the growth of my company. I initially looked into Infusionsoft, but after their horrible hard-selling techniques, flat out lies, and ultimately a BBB complaint and subsequent refund, I was hoping to find something else and was very leery at that point.

I then found Active Campaign and I am SO GLAD I did. They were so helpful and had everything I needed and, come to find out, so much more as well.

I have been able to do things with my huge list that I was never able to do and it is all so well programmed and organized that I was able to learn everything very quickly. I am SO impressed with everything that Active Campaign offers, their EXCELLENT support, their pricing, their integrations - everything. And they seem to just keep getting better!

Thank you, Active Campaign, for being a great company to work with and for taking my business to the next level!

Active Campaign Rocks!

Dec 13, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been an Active Campaign customer for over two years now.

After trying many Email Marketing and CRM service providers I was glad to find Active Campaign.

As quite frankly there are a lot of ESP's and CRM's that are really bad.

Active Campaign's Ui is clean, fresh and a pleasure to use.

The Automation builder is very powerful and keeps on getting more powerful as they add more useful features.

Setting up complex Automations in Active Campaign is a breeze.

Segmentation of email lists in a couple of clicks.

Monitoring the performance of your automation campaigns is easily done within Active Campaign is simple.

As they have an awesome reporting system.

Look I could go on and on about how phenomenal Active Campaign is but I could be typing all day long.

Give it a try for yourself you never be disappointed even if you run into trouble Active Campaigns support is world class.

Cons:

Absolutely none.

Excellent tool with even better service

Oct 30, 2015
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support

Comments: Really easy and user friendly, and sleek and professional. No problems recommending this tool. The level of service I received was brilliant, from first call to follow up and launch. Highly recommended.

The Best Email Software at a Very Competitive Price. And Customer Service is Incredible!

Sep 07, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: ActiveCampaign is by far your best choice when it comes to email marketing.

The software is just super-powerful. You can do so many things...such as segment people who visit certain pages or do certain actions and send specific emails to them, send emails based on a contact engagement, send specific upsells or related product to clients...and so on. You are only limited by your imagination.

Did I mention you get all of these with a ridiculous price? At a fraction of the cost of other marketing automation tools you can make it yours. Unlike the other softwares out there, you WON'T pay 200$+ per month...you can start with just 9$ per month and then upgrade as you scale your business.

At the beginning it may feels overwhelming because of the freedom and the power you have, but after a few days you get used to the software and it becomes simple to work with. It's quite intuitive so you can learn to use it by yourself, but in case you need help there is a good library of tutorials.

And last but not least, you'll love customer service. They are kind and will give their best to help you. They also care about your feedback. And you have the idea of being in a supportive community that will help you and your business grow.

Worth The Learning Curve

Jul 03, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I gave ease of use 5-stars because it is brilliantly designed and now that I've spent a few days learning how to use it everything seems logical.

I'm a novelist who uses AC to manage my reader mailing lists.

Active Campaign is far more powerful than what I'm used to with one of their competitors and as such it did take me a little while to pick up on the possibilities because I never considered some of their options to be possible.

I've only had one brief customer service interaction and it was handled flawlessly.

I will definitely be telling everyone about AC.

Awesome service and support to go with it.

Jun 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Active Campaign has some of the best features out there, some of them I find really useful I didn't even know existed and I've been emailing for 10+ years.

Highly recommend ActiveCampaign as it's a serious platform that can handle any kind of task you want to throw at it.

Vendor Response

by ActiveCampaign on June 16, 2015

Thanks for the kind feedback!