Business Software Reviews Program Was First of Its Kind in 2007
New infographic ranks Digital Asset Management Software by popularity
Surprising statistics revealed by new learning management software study
New data reveals the Top 20 Performance Appraisal solutions.
Infographic ranks the Top 20 construction management providers on popularity
New infographic highlights the Top 20 solutions in email marketing
Infographic Ranks Business Intelligence Systems by Popularity
New infographic ranks the Top 20 solutions for Salon and Spa Management
New infographic ranks Fleet Management Solutions by market share, popularity.
New research ranks the Top 20 solutions for School Administration
New eBook Details Best Practices in Selecting FSM System
Infographic ranks the most popular systems in the Document Management industry
Infographic identifies the most popular software systems in the Behavioral Health EHR industry.
New infographic reveals 2014 market share of top 20 software products in the Marketing Automation industry.
Infographic ranks the top 20 Event Management Software products in the industry.
Infographic ranks the top 20 help desk software products in customer service industry.
New Guide for Church Administrators on How to Find the Right Church Software
New infographic ranks the most popular software products in the accounting software industry.
The Essential Guide to Buying an ATS Helps Recruiting Pros Find the Right Software
New Infographic Reveals the Most Popular Software Solutions for Project Management
New Infographic Reveals Top Vendors as Determined by Popularity Index
New Research Unveils Top 20 Most Popular Nonprofit Solutions
400 Enterprise Software Buyers Reveal How Their Companies Purchase Software
Top 20 infographic ranks leading software programs in the electronic health record industry.
Infographic Ranks Top 20 Leading Software Programs in the Hospitality Property Management Industry
Popularity Index Based on Customers, Users, and Social Presence
New eBook Gives Guidance on Learning Management System Selection
Customer Relationship Management Software Ranked By Popularity Index
Popularity Index Highlights Market Leaders in Membership Management Software
New Study Highlights Most Popular ChMS Vendors
New Study Highlights Most Popular Field Service Software Vendors
Data Reveals Most Popular Talent Management Software Solutions
ZilicusPM Rises to Project Management Presidency
Infographic Reveals Top 20 Learning Management Systems Based on Customers, Users and Online Presence
Capterra's Project Management Election 2012 Kicks Off Today
2012 Marks Sixth Consecutive Year of Recognition
Illustration Outlines Steps to a Successful Business Software Purchase
Online Contest Reveals Leading Customer Relationship Management Software Solutions
New Blog Chronicles Marketers' Quest to Find and Implement the Right Software
Brackets Aren't Just for Basketball this March; Contest Features CRM Software Solutions
Millions of Buyers Can't Be Wrong When It Comes to Software
Infographic Shows Top EMR Software Options and Requested Features
Infographic Shows Top Software Products Based on Key Indicators
Free Consultation Program Helps Software Buyers Find the Best Software for Their Organization; Allows Vendors to Hand-Pick from Verified, Relevant Leads
Capterra Introduces Comparison Tool, Increasing Ease and Efficiency for Business Software Shoppers
Blog About Finding, Buying and Using Business Software Turns One
CapCon2010 is the only Conference for Business Software Marketers
Arlington Internet Company A Fantastic 50 Winner
Capterra's Latest Initiative Recognized As One of 2009's Best Data Products
Capterra and MedicExchange.com Join Forces To Help Doctors & Healthcare Professionals Find The Best Healthcare Technology
New Partnership Allows Physicians To Quickly Find The Right Software For Their Practices
"Capterra: The Conference" Will Focus on Innovative Ways to Boost Sales
Arlington Internet Company A Fantastic 50 Winner
Capterra Website Traffic Has Increased 60% Over Last Year
Website Wins Interactive Media Award for Outstanding Achievement in the Software Industry
CEO recognized for Strategic Vision
Capterra, Inc. Releases Survey Showing Business Software Industry is Holding Steady
Capterra, Inc. Announces Top Ten List
Capterra, Inc. Releases Where Business Software Buyers Plan to Spend their Money
Every Year, Millions of Business Software Purchasing Decisions Made
Three Publications Recognize Company's Stellar Track Record
Latest Research on Landing Page Optimization Reveals Insights for Software Marketers Capterra Publishes eBook about Converting Business Software Buyers to Leads
Agreement Gives Forbes.com Audience Direct Access to Capterra's Premier Online Business Software Selection Tool
Over 1,000 Active Subscribers.
CapterraConnect Shortens Lists for Business Software Buyers,</br>Better Targets Traffic for Software Vendors
Capterra experiences massive growth and is recognized as a leading online destination for buyers of business software
New tool allows software buyers to target solutions relevant to their needs.
Practical resolutions for your 2007 online marketing efforts.
Three simple resolutions for enterprise software buyers.
Online marketplace for enterprise software is a valuable resource for small to midsize businesses.
Ten step process gives buyers an organized method for researching software before making a purchase
Capterra, the online marketplace for enterprise software, offers guidelines for improving lead tracking for online ad campaigns
Capterra's comprehensive software directories allow IT buyers to identify all of their software alternatives and quickly contact vendors
Capterra achieves first profitable quarter as revenue increases significantly.
Capterra selected by MIT Enterprise Forum for feature presentation.
Seed investors provide capital to build new website for enterprise software industry
Capterra, an organization that identifies ideal software solutions for specific business needs, talked to actual users (patients, in this case) to determine what's optimal in the patient portal experience. Capterra has identified some core functional characteristics that the best solutions share.
Every major accounting software (many of which are free, by the way) now supports some sort of tie-in with automation tools. Take pictures of receipts and have them automatically put in the right account. Get alerts when your cash flow is in danger. Have employees use self-service portals to update info instead of sending all their requests through you.
No matter what kind of business you're building, you're going to need some business software. Accounting, collaboration, project management, and customer relationship management (CRM) solutions all come in excellent free flavors.
Given the enormous amount of Business Intelligence software solutions available, narrowing down the right one for your business can be a tedious process. How does a business start implementing this software? One way to start is by looking at systems that are popular among peers, because those products are the ones that are most likely to stay constantly maintained and upgraded.
Finally, before you get stuck into the daily work of making your company a success, get your own house in order. Line up the business software that you're going to need, figure out which company is going to spot you that initial loan, and sharpen up your pencils.
Today's consumers are savvy and resourceful. When going through the buying process, they reference all of the information they have at their disposal. But there's one thing they reference more than the rest: customer reviews. Just consider the following statistics as curated by Capterra.
For example, if you are a healthcare software-as-a-service (Saas) provider that makes a solution for improving patient satisfaction, check out review sites like Capterra and Software Advice for products that your customers would also use.
Tech Madness is our friendly competition to see who the community thinks will be the most valuable tech company in five years. We seed 64 local businesses/startups and put them head-to-head with you, our readers, voting to determine will move on to the next matchup.
A new report by Capterra shows that stores most interested in innovating and coming up with creative methods to delight their customers are those stores using mobile POS (mPOS) systems. These stores also tend to be small to medium sized - 79% of mPOS using stores are SMBs.
Asana has many competitors, including Trello, Wrike and Zoho. Rachel Burger, project management specialist at Capterra, an Arlington, Va.-based company that matches users with software, recommends any of them for small or medium-size businesses. She suggests trying out no more than three, so as not to get overwhelmed, before picking one.
Capterra surveyed 500 HR professionals to examine their use of TMS products, what they are looking for in a Talent Mangement System, and the benefits of actually having a TMS.
If your business intelligence software doesn't have natural language query, every request you make could be just as frustrating as seeing Senor Cabrera deny nature's call (and yours). Only, where your high school teacher wanted Spanish, a lot of BI software wants a programming language like SQL. Even if your BI solution doesn't require coding knowledge, it may still be unwieldy enough that you'll need someone from IT just to make a request.
"As a tech company, Capterra loves that Girls Who Code is inspiring more students to pursue computer science," the company explains in a recent blog post. "But as a tech company that's 55% female, we truly value that they're working to close this skills gap in one of the currently most underserved demographics: teenage girls."
Capterra published a look of the most popular options as measured by a combination of their total number of customers, active users, and online presence.
"An LMS can be a big investment for a company, but there are many benefits to implementing one," says Katie Connolly, director of product research for Capterra, a company that helps connect organizations with business software solutions. "It can help increase the efficiency and effectiveness of new hire training, getting new employees up to speed more quickly with on-demand and self-paced training rather than in-person training."
The easier a system is to use, the more likely it is that employees and/or students will want to use it, said Capterra Director of Product Research Kaitie Connolly.
Because your customers don't have time, patience or even extra data usage, optimize the performance of your website that caters to the various mobile needs of the consumer whether they're on their mobile, tablet or desktop. Better yet, pay attention to the signs that tell you it's time to upgrade to a more integrated e-commerce platform that can offer an even wider variety of applications and software thus helping to bring up a quick sale.
Reviews are also a reflection of B2B software's growing diversity. As shoppers a decade ago relied on brand names---SAP, HP, and Adobe, for example---to guarantee quality, today's buyers have many, many more B2B software options, and a willingness to try out new players.
To assist in small and medium businesses' searches for CRM software, Capterra's Software Lab has evaluated some of the over 450 solutions on the market today and presented the top 20 solutions in our new Most User-Friendly CRM Software report.
As noted earlier, there are several electronic asset management systems (146 in this list by Capterra), that your organization could compare and select, but you would also need some criteria to guide your decision.
You need software to help. And, while there are a lot of expensive options out there that big brands use to track mentions and complaints, there are plenty of great options that don't cost a cent, according to Dylan Echter, social media specialist at Capterra, which helps businesses review and select the software that best fits their needs.
Public Relations and Social Media Coordinator at Capterra, Dylan Echter, said that Gartner, an information, technology, research, and advisory company, acquired Capterra this past year. Echter explained that little has changed in day-to-day business, but Capterra's resources have grown since the acquisition.
"We're the worst-dressed company in the building," said chief executive Michael Ortner, who started the firm when he was 26. "We try to be a meritocracy and we don't care what people look like."
Choosing an applicant tracking system is a critical, and daunting, task. but consulting and advisory firm Capterra looks to help narrow the field with it listing of top 10 ATS.
The Technology Fast 500 is the leading technology awards program. Combining technological innovation, entrepreneurship, and rapid growth, Fast 500 companies¿large, small, public, and private¿hail from cities far and wide across North America: from San Francisco, CA; to Rockville, MD; to Richmond, British Columbia and are disrupting the technology industry. If you are looking for fast-growing companies, releasing new, emerging technologies you have come to the right place! Representing industries from software to biotech, Fast 500 companies play in the SaaS, cloud computing, data analytics, and mobile sectors.
From startups to growing businesses and established companies, having a high-performance company culture helps drive a mission, achieve goals, provides support and creates the foundation for employee growth. It provides a productive, engaged work environment that exceeds expectations and gets results. Entrepreneur, in partnership with CultureIQ®, a culture-management software and service provider, has released its premier Top Company Cultures list.
Yet there are things that all 50 Great Places to Work have in common, and it's not just good pay and benefits, though they all have that. Employees at these workplaces tell us they have a sane work/life balance because managers give them the trust and autonomy to do their jobs, allowing flexible hours and telecommuting.
"While the District has tremendous opportunity to turn into a strong tech hub, one reality continues to hold it back: It lacks an elite, university-level engineering or computer science program in place to recruit, train and retain top talent." -Michael Ortner, CEO, Capterra
"Why then, when every person on the street checks a review site before buying a coffee, is it such a surprise to the software industry that consumer reviews actually matter in their space? In an industry generally considered "innovative," product reviews are a shockingly late-adoption." -Michael Ortner, CEO, Capterra
"Want to use your own phone for work? You might already be doing it. You might be syncing your work email, researching a project online, or promoting a new product all on your mobile device. In fact, you're probably not even thinking twice about it. Bring Your Own Device (BYOD) policies formalise this and validate employees' work on their own mobile devices. In fact, according to a recent study by TechPro Research, 74% of organisations have adopted or plan to adopt BYOD." -J.P. Medved, eLearning Specialist, Capterra
The competition was fiercer than ever with 100 stellar finalists. Congratulations to the 10 Coolest Companies for 2015: Aspire, Clarabridge, Brightfind, LMO Advertising, 2U (Readers' Choice), Capterra, Optoro, TrackMaven, VideoBlocks, EverFi (Readers' Choice)
The number of healthcare professionals pleased with their electronic health record systems continues to grow, with a majority of those surveyed by business software vendor Capterra saying they either were satisfied or very satisfied with their tools.
"Measuring actual performance, particularly in white-collar work, can be challenging. It requires goal setting, quality evaluation, feedback and a lot of qualitative judgment. It's fair to say that most founders and managers find these tasks difficult." -Michael Ortner, CEO of Capterra
As an organization grows, it's easy to let a little distance get between the CEO and the day to day. By checking KPIs first thing in the morning, I already know the answer to how we've been performing and can immediately move on to the why. I'm in a better position to ask my team important questions, and we can all work more efficiently and effectively. --Michael Ortner, CEO of Capterra, a web service that has helped companies such as Coca-Cola, Walmart, and Home Depot find and purchase business software
"Working with younger people can be the slap in the face that we need." --Michael Ortner, CEO of Capterra
Recently a great post by Capterra grabbed our attention with its sweet title: "3 Steps to Convince Your Dinosaur Lawyer Boss You Need Legal Software". The article as the title says, is about proving the benefits of tech to the grumpy old partners. If you're a regular reader of our blog, you know that we're all about legal tech as well.
"I try to never let a day go by where I don't speak with at least one of our current customers. No one is better equipped to let us know where our services are succeeding and failing, and where we can improve. This is also why we have a client success team, but hearing it directly from the horse's mouth can provide greater context." --Michael Ortner, CEO of Capterra, a web service that has helped companies such as Coca-Cola, Walmart, and Home Depot find and purchase business software.
Market forces such as Bring Your Own Device (BYOD), the need to provide enterprise access to mobile devices, increasingly connected machine environments and virtualization are propelling more and more functions toward the cloud, said Andrew Marder, an ERP specialist at Capterra. ERP won't be able to stand on the sidelines, he believes. "The cloud and everything that entails continues to be the future of ERP," he said.
Capterra, a free software solutions research firm, surveyed more than 500 businesses to find out more about who uses CRM software and how. Not entirely surprisingly, 52 percent of those responding said that they work for organizations with "less than $10 million in annual revenue." This goes to show that when we think of customer relationship management (CRM), we should think about all sizes of companies--not just the enterprise.
Procore and Capterra conducted a survey to find out if software is finally making an impact on the construction industry and the true value of construction management software.
And that's why I was intrigued by the idea that learning a language, especially a dead language, could make you a better founder, a better CEO...really a better anything. So here's a guest post from Michael Ortner, the CEO and co-founder of Capterra, a website dedicated to helping people find the right software for their business.
This infographic from Capterra provides an overview of the most popular POS software options as measured by number of customers, number of users and social presence.
This infographic shows data from Capterra and Procore's recent survey of construction businesses on just how effective this software is. For a full list of construction management software systems, check out Capterra's construction management software directory.
Among the US CRM users polled by business software solution provider Capterra in June 2015, social media tools were the most in-demand CRM software features.
A recent study from Capterra, which connects buyers with software vendors through an online forum, found that only 18 percent of retailers surveyed use a CRM solution. This was nearly twice as high a percent as the next category, business services (10 percent). Interestingly, the study found that more CRM users work for B2C businesses (60 percent) than B2B firms (55 percent).
ew research from Capterra highlights a number of key trends emerging among CRM users, notably around the timescales and necessity for CRM adoption. Based on a survey to current CRM technology users in the US and conducted over the course of three weeks with 500 respondents, Capterra found that more than half of users adopted CRM within their company's first five years in business, and two-thirds of companies had at least 100 customers when they first purchased a CRM solution for their business.
The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra.
Powered by a clutter-free but information-packed homepage, when you visit Capterra's website, the first thing you'll notice is a search bar, which is particularly useful if you know the software type you'e looking for, say, project management. If you don't, there's a button you can click that says "All Software Categories." Capterra carries more than 300 categories...
Member Solutions Event Manager Online Registration Software Recognized as Top Event Management Software by Capterra
Capterra, an online software review service that helps businesses find the right software, released the 2015 ranking of leading event management software solutions based off its popularity index. This weighted and ranked score includes a combination of the total number of customers, the number of users, such as event planners and administrators with access to the software, and the software's social presence including Google +1s, Twitter followers, LinkedIn Company Page followers, Facebook likes, Klout scores and number of Capterra reviews.
I also recommend following Cathy Reisenwitz and her firm Capterra (deets here). She covers many topics that might help your law practice, with just the right amount of snark to make law practice management less legally snoozeworthy. In fact, as we work on our October issue, I was pleased to see that one of our authors is a fan of an infographic that emerged from Capterra. That's cool, as I am a fan too.
The lopsided nature of the market may account, in part, for the fact that CRM buyers conduct relatively few product demonstrations before buying, said Katie Hollar, Capterra's director of marketing.
Seventy-one percent of users of customer relationship management (CRM) systems are satisfied or very satisfied with their software. That's the word in a new survey and first report about CRM users from software selection site Capterra, which describes CRM as the fastest growing business software category.
"As an organization grows, it's easy to let a little distance get between the CEO and the day to day. By checking KPIs first thing in the morning, I already know the answer to how we've been performing and can immediately move on to the why. I'm in a better position to ask my team important questions, and we can all work more efficiently and effectively." --Michael Ortner, CEO of Capterra, a web service that has helped companies such as Coca-Cola, Walmart, and Home Depot find and purchase business software.
Ortner started the company in 1999 with not one but four co-founders, and although two eventually moved on he credits that choice with Capterra's success. Without those co-founders he says, he still would have started the company. "I believed in it and I knew I wanted to give it a shot," he says. "But it almost certainly would have failed."
"For retailers with Web storefronts, it can be intimidating to switch. E-com software wasn't really mainstream until 2007; then the recession hit, so there were a lot of stores that came online in 2009," says Cara Wood, an e-commerce software specialist for Capterra, which follows some 300 different software categories.
Over half (52%) reported to Capterra, a software review firm, that they actually trust a brand more if there are some negative reviews posted online about the software.
Michael is the founder Capterra, a web service that has been connecting buyers and sellers of b2b software since 1999.
Still, the results are pretty interesting if you're looking to promote a software client: A majority of respondents said they need to see at least six reviews of a given software before they can "trust" those reviewers
This is the all-in-one software we've all been waiting for!
Another popular review directory, Capterra can help customers who are looking for the right B2B SaaS software for their business by allowing them to compare the solutions that match their needs, and connecting them with the right vendors.
Ernst & Young announced May 4 the Entrepreneur Of The Year 2015 Greater Washington finalists. The finalists include: Michael Ortner, Capterra
...getting a large chunk of their referral traffic not from the media but from software recommendation sites like Capterra.
At Capterra, we don't clock our employees in and out; some employees arrive prior to 7am and others arrive after 10am, but we trust our employees to put in the time to get their work done. By focusing on "great results" as opposed to "face time," Capterra has grown its revenue for each of its 15 years, this past year being our most impressive with over 80% growth.
While the amount of snow needed for schools to close varies by region, there is no denying that excessive snow days have begun to bleed into summer vacation over the past few years. Luckily, some school administrators have found a new approach to end snow days for good. The solution is called "e-learning days," or days dedicated to doing schoolwork over the internet.
At the end of the day, a company is nothing but its people and its culture. Create a deliberate, yet limited telecommuting policy, and keep in-person culture a priority. For Capterra, it's one of our greatest secrets to success.
Investing in new software doesn't have to dramatically change the way medical professionals work, says J.P. Medved, content editor for Capterra. In fact, J.P. recommends that medical professionals select software that already matches the internal process of their practice, rather than upending their operations.
Michael Ortner, 41, runs Ballston-based Capterra, a $15 million enterprise whose Web site helps businesses find the right software for their company. Four years ago, Ortner attended a Georgetown University lecture where he met Andrew Zwerneman, headmaster at Trinity School at Meadow View... "I let him know that I had internship opportunities if he had any students who were interested."
When we took on a B2B software tech company that had competitors like Hewlett-Packard, we knew we had a challenge ahead of us. But we also knew, based on our experience, that paid search was an important way to reach the client's target market (keeping in mind that according to the 2013 Capterra "Software Buying Trends Industry Report," buyers go online first when researching software options).
Michael Ortner, CEO at Capterra, had a similar situation, when the Capterra team worked with a SaaS company whose product page wasn¿t converting well. They had information about the product scattered across several different pages, instead of collected in one spot. Capterra created a dedicated landing page that had easy to skim information covering target market information, benefits and features, social proof elements, a few testimonials, and had an easy-to-fill-out free demo form at the bottom.
Their Sales & Marketing Tech blog is just one of the great resources available through Capterra. You can depend on this company to provide trustworthy industry-specific software buying advice.
Facebook, Twitter, Google+, LinkedIn, and YouTube all have a spot for companies to upload a header image. If you're not using this space to your advantage, you're missing a big opportunity to showcase your brand. In the B2B tech industry, it's easy to forget there are people behind the products. I love how Capterra uses a casual staff photo to show off their personality on Facebook.
There's an old computing joke that says the difference between software and hardware is that hardware is the bit you can kick. To celebrate software's 60th birthday business package selection specialist Capterra has produced an infographic charting the history of the bit you can't kick. It'll provide a trip down memory lane for anyone involved in computing.
[Members of GenY] like when performance appraisal software is a part of the review process because, like standardized tests, everyone is subjected to the same criteria for success. Unlike many Boomers, GenY is comfortable with software. They don't find it intrusive or sterile, they find the results fair and objective.
A Virginia company is building what it calls "the Yelp of business software."
The 15-year-old Capterra runs a Web site that helps businesses find the right software for their company. Are you a 1,000-member church that needs to organize your staffing, services or donations? Are you in charge of human resources for a large company and need to buy software to keep tabs on thousands of your employees, from payroll to performance reviews? Are you a plumber working for a small business who needs mobile software to track every call? Capterra lists more than 300 software sectors on its Web site, offering reviews of software.
J.P. Medved, content editor for Capterra, says that at one time he would have said budget was the biggest challenge facing startups, but now he thinks that is just symptomatic of a larger issue: lack of knowledge.
I reached out to J.P. Medved at Capterra. What follows are the dos and don'ts of each step in the EHR buying process; these tips will guide you when comparing options so you select medical software best suited for your needs. They may also serve as a guide for software vendors who want to stand out from the crowd.
Capterra, an online directory that tracks software for a wide range of markets and use cases, lists 314 learning management systems, with less than a third designated as "academic". The rest are intended for organizations to track, manage, and deliver courses and training to their employees? Why such a large market? Because if businesses are going to invest time and money in professional development for their staff, they expect to be able to demonstrate a measurable return on that investment.
According to the International Coach Federation, employing a coaching system in your business can increase employee work performance up to 70 percent. Even eLearning systems can fill this coaching void: by offering a distributable learning management system that is accessible on many platforms and devices, companies can cater to the flexible and device-inclined Millennial generation.
Capterra is one site where fake reviews are taken seriously. The team will research reviews and try to connect email addresses, names, and company names. If they can't make everything add up, they'll remove it. Even better: they take vendors at their word, and ultimately, if a business says they can't confirm the reviewer as a customer, they'll side with the business remove the review.
Any top ______ list is sure to ruffle a few feathers, and this one is no different. Capterra, an online software review service, published a list of what it identifies as the top 20 document management software solutions.
Offering the "best tools and software to help builders and contractors succeed," Capterra Construction Management Blog's posts offer a great deal of insight and information into technology for today's construction industry. Other posts focus on safety, strategies, and tips for construction managers.
Capterra's content did so much more than just drive traffic to the blog. The backlinks, social shares, and keyword-rich content lifted Capterra's domain authority. Capterra significantly improved its rank for competitive keywords in Google, which brought a huge surge of new visitors to the site. And we're not just talking about blog readers; we're talking about qualified leads that have a real impact on the sales funnel and bottom-line.
J.P. Medved, editor-in-chief at Capterra, an online directory of business software vendors, agrees flexible hours are optimal for retaining employees, and also results in optimal work production. "Employees can pretty much come and go as they please, provided their work is getting done to a high standard," says Medved.
"Social media is about having a conversation, and if you're not responding to customers or followers, then you're making it one-sided and tarnishing your brand as cold and removed," says Capterra's J.P. Medved.
According to software review site Capterra, several robust but easy-to-use CRM solutions aimed at the small business market offer plans in the $7- to $25-per-month range, with prices rising based on storage and the number of users. Many offer free trials, and some even offer free, limited-capability versions
I applaud the effort of all above who have made a commitment to educate and provide a valuable resource for the association community. And, I appreciate reading and digesting the useful product you all put out regularly for all of us to enjoy. You are a testament to the fact that a Blog doesn't have to be boring, mundane, or even trite.
Capterra's blend of informative content and informal tech-speak is a welcome sight in the landscape of CRM blogs. The covers a broad spectrum of topics, but retains a conversational approach in the way information is presented to the reader.
"The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind," says Michael Ortner, CEO, Capterra, which connects buyers and sellers of business software. "The point of almost any AdWords campaign should be to grow sales, as opposed to merely generating brand awareness (which is more difficult to measure)."
Solutions exist for areas such as new-hire tracking, time and labor management, performance management, benefits administration, and other human-resources activities. Look for solutions with good track records and solid reviews. You can find information about and reviews of various platforms in trade publications and on web sites like Capterra.com
Over the past five years, customers have taken more control over the sales and marketing process... says Michael Ortner, CEO of Arlington, Va.-based Capterra, which helps small businesses find software. As such, small business owners need tools that allow better management, communication and engagement with prospects and customers¿such as CRM software
Capterra founder and CEO Mike Ortner says his company offers a five-week fully paid sabbatical to each employee every five years. "The point is to give them an opportunity to get away from their work and do something that they would otherwise only get a chance to do if they were in between jobs," he says. "Hopefully, they come back refreshed and ready to do even greater things at Capterra."
Capterra is an online software-reviews service designed to help organizations shop for learning-management systems at no cost, says J.P. Medved, content editor for the Arlington, Va.-based firm. He says the ideal number of LMS solutions to demo is three to five and recommends prospective buyers keep a demo scorecard that maps out their top-ten LMS requirements.
At Capterra, [marketing automation software] helped us generate more leads for our sales team, nurture our existing customers with educational content offers, drive more traffic to our website and blog, capture more data about our prospects (such as the referring source of each lead and whether they had visited our site before) and better score/evaluate our leads so that our sales team could prioritize follow-up.
Capterra offers a five-week, fully-paid sabbatical every five years to each of its employees. The CEO pointed out that cost to the company is five weeks of productivity or 10% of their work in the year that they take their sabbatical... He thinks the benefit to the company and the employee's health and personal growth is well worth the cost.
"LinkedIn Groups allow you to create free polls with up to five answers," adds Katie Hollar, marketing manager, Capterra. "Post a poll within your own customer or user LinkedIn Group to collect feedback on your product or service. For example, a software company could say, which feature would you most like to see added to our software functionality in 2014?"
"At the end of the day, selling to sales is similar to selling to other people: they want to see the benefit," explains Katie Hollar, marketing manager at Capterra. "Allow your users to discover benefits on their own."
Narrative within [an infographic] can be challenging because the words can't "drown out" the images. "If you are getting overly verbose, you can package the infographic along with a blog on the topic," says Jordan Barrish, Market Analyst for Capterra.
Capterra saw the clear solution, and turned in the opposite direction. Because of their out-of-the-box thinking, they secured higher search placement at a lower price.
The B2B marketers at Capterra pushed hard through the holiday season as other competitors dropped off. It played it safe by using a PPC approach that wouldn't wreck its budget if customers showed little interest.
While buying leads can be a low-volume, expensive proposition, it's still a great way to identify highly qualified potential buyers. We've also found that they rank highly in search results. I'd recommend Capterra... They deliver phone verified leads based on your criteria.
Michael Ortner, Capterra CEO, is featured in CEO Blog Nation's article on "What is Your Best Business Advice?" Ortner advises companies to stay flexible while keeping their eye on the prize...
Michael Ortner, founder of Capterra Inc., an online marketplace for business software buyers and sellers, emailed his 28 employees earlier this month to warn them that the company may need to adjust its health coverage, particularly if its head count doubles over the next two years, as planned.
Capterra is in a good position to observe holiday marketing trends. Not only does the company run its own b2b marketing campaigns, ... it also helps advise software companies on their own marketing efforts.
An infographic produced by Capterra listing the 20 most popular LMS solutions... looks at the number of customers, numbers of users and gives an on-line score by product.
A recent Capterra press release says that it's easy for software shoppers to get caught up in the exciting functionality various programs offer and lose sight of what's important to their individual business.
Capterra, which helps businesses find and compare software, is looking to purchase a marketing automation tool and has published its deliberations in a blog entitled Desperately Seeking Marketing Automation.
Last month, Capterra, the software review service, unveiled some surprising software trends (based on how users search through their site)...The platform matters to some, but increasingly the web-based platforms tie them all together and make a 'which platform' conversation irrelevant.
The folks at Capterra have been shopping for marketing automation software and have documented some of their findings. Based on their learnings, here are the most common questions asked by vendors prior to the first marketing automation demo.
Capterra has launched an online tournament pitting CRM software providers against one another to find the ultimate CRM champion.
Capterra collected some interesting data points on how software buyers filtered their software search results in 2011. What it found sheds some light on the popularity (and utility) of web-based software.
From Capterra comes this great infographic showing the Top 20 Most Popular Electronic Medical Records Software Solutions.
It's important to note that there's really not one marketing automation solution that's better than the other... Capterra is a great resource for researching software solutions.
There are many websites that are consolidators of content focused on a particular industry or subject area. An example of this is Capterra.com which helps visitors find information on software products.
Ortner said he has posted double-digit growth in all but one of those twelve years, and has, over the last five years, multiplied his staff by twelve.
When it came to adding user reviews to their website, the co-founders of Capterra were at odds.
We need to learn from the mistakes of the past and come up with real solutions for the future.
Turns out that data analysis and reporting are key challenges -- and something that Capterra can help marketers address.
All of these factors represent unintended consequences of a tax that ends up being highly regressive since it impacts all of society, regardless of income.
Software buying decisions are often months in the making, and most companies justify the purchases in a downturn as investments that will either reduce costs or increase revenue.
Enter 'contract management systems' in a search engine, and it will return a lengthy list of software systems to review. There's a very useful contract management software directory at capterra.com that allows you to search for systems that meet your specific requirements.
If you're offering any type of enterprise software, your firm really should be in the online directory from Capterra... Despite its scope, the site is remarkably easy to navigate. Visitors can filter listings by features, and click through to a vendor's site.
With a database of nearly 10,000 software vendors, Capterra's interactive marketplace, at www.capterra.com, is an easy-to-use online resource that can help companies find and compare software solutions for broad or specific business applications.
The fundamental goal of a website is to generate leads. If your site isn't measuring up, it's time to find out why....At Capterra, we see a broad range of conversion rates among the almost 10,000 software vendors in our database. Here, we'll share observations about how some of the best achieve success.
Today, more than 2 million software buyers use Capterra each year and there are more than 1,000 software companies paying to reach these buyers. After growing revenue 633 percent from the years 2003 through 2006, Capterra was named to Inc. magazine's 2007 ranking of the 500 fastest-growing private U.S. companies. All of this was accomplished without a penny of venture capital, an uncommon feat in the information technology field.
Property Management By Remote
What are hoteliers looking for in a new property management system? Here are the top 10 features requested in hotel PMS software, from search data collected by...Capterra
Bubble survivor helps businesses find needed software
Red Herring magazine recognized Capterra, which connects buyers and sellers of business software via an online database, two months after its founding in 1999 as one of the top high tech startups in the Southeast. But the next three years were rough, admits founder and president Michael Ortner. Since 2003, however, the company grew 633 percent to land on this year's Inc. 500 list of the fastest growing private companies.
Sure enough, for every EMC, Hewlett-Packard, IBM, Oracle, SAP, and Salesforce exhibiting at the conference (owned by InformationWeek parent CMP Technology), there were 10 much smaller, scrappier companies with names like Astoria Software (document management), Attensity (text analytics), Black Duck Software (compliance management), Captara (lease management), Capterra (software e-marketplace), Macadamian (software development), Newgen Software Technologies (content management), and Tealeaf Technology (customer experience management).
Church Management Software
Some church leaders choose to stay with the limited software solutions they know rather than risk buying a church-specific program they aren't sure about. To help make the transition, your church got some advice from Cristina Stensvaag, marketing director for Capterra, a company that specializes in helping all kinds of businesses find just the right software solutions.