Online CRM software enables web-based customer interaction, support and relationship management. Online customer relationship management applications provide customers with access to an organization's knowledge base assets, allowing customers to pursue a self-guided path to resolving product-related issues, either via the web or over the phone. Online CRM solutions can help increase the efficiency and utility of a call center, website or help desk by empowering customers to resolve issues on their own without the need to engage customer service staff. Online CRM software is related to Customer Relationship Management software.
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