Who Uses This Software?

IntelligenceBank's Digital Asset Management solution is used by marketing departments and government agencies who need to efficiently share and manage digital assets.


Average Ratings

51 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $9.00/month/user
    See pricing details
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
    Installed - Windows
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • IntelligenceBank
  • www.intelligencebank.com
  • Founded 2009
  • United States

About This Software

IntelligenceBank is the leading DAM for streamlining marketing processes. Our platforms give you a better way to control, centralize, create and distribute brand assets. Custom brand guidelines pages, talent compliance tools and killer workflow for creative approvals, means your team stays on-brand. With awesome integrations, customizable dashboards, automatic keyword tagging, packages for SMB's and Enterprise clients, our expert customer success team ensures your implementation is a success.


IntelligenceBank DAM Features

  • Approval Process Control
  • Asset Sharing
  • Brand Control
  • Cataloging / Categorization
  • Collaboration
  • Filtered Search
  • Image Editing
  • Keyword Search
  • Metadata Management
  • Online Proofing
  • Search Within Document
  • Usage Tracking / Analytics
  • Version Control
  • Video Management
  • Watermarking

IntelligenceBank DAM Reviews

Easy to use DAM

Oct 25, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Ease of use and support are both incredible.

Cons: We have a lot of data and as we grow this can be costly.

Overall: IntelligenceBank DAM has a great user interface and our global team live the system. I love how you can start small and grow.

Recommendations to other buyers: Definitely do a demo with a consultant as there are several use cases the software can help with which may not be obvious. IntelligenceBank always have great tips on how to get more out of their service.

Asset Management for the Masses

Oct 17, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Very customizable user interface. Allows me to create any grouping and subgrouping of categories, or mix and match. I can have assets by clients, project or any other organization method and have several ways or arranging and reorganizing asset. It has aliasing abilities so that files that you would like to show up in several groups aren't requiring a duplication of assets just to maintain organization. I also like the ability to not only download the original "master" asset, but that you can download on-the-fly flattened reference visuals, ie, compressed, cropped, reduced in dimension jpgs, pngs etc...keeping me from having to save a myriad of variants in anticipation of potential needs.

Cons: It would be nice to be able to track outbound communications, notably, a log of elements and groups of elements I have sent, and to whom, and when. I believe I can see the downloading activity of any particular element, but not a way to confirm that I've actually created and sent a link to assets after that action is completed.

Overall: I recommend contacting the company as I did, to find a team receptive to ultra specific, and even out of the mainstream needs. In doing that I discovered a team heavily invested in making this a product for the masses - and could help you create the work flow and asset solution you could have only dreamed of just a couple of years ago.

Recommendations to other buyers: As a designer it allows me to track projects with multiple clients and projects easily. The ability to customize those arrangements makes it easier for me to distribute work product from anywhere - and works on my iPhone and iPad too - so no longer am I scrambling to get back to a computer when a sudden need for an asset arises. Plus the download speed of assets on the recipient side is among the best I've ever seen.

Excellent value

Oct 17, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I am an Adobe CC user and I really like the integration with Adobe Bridge. Being able to add meta data via Bridge is a huge help. Many of our files were previously tagged with information and not having to duplicate that information is huge.

I cant really find anything to dislike. I look forward to the many upgrades that are being worked on. I am in need of a rotation component to file mark-ups. I.B. help desk is now creating one. The help desk is very attentive.

Our biggest challenge is creating a single access point for all images that have been created for many years. Being able to create a single repository with existing and new meta data for searching is important. From a single access point we can now catalog over 15 years of images with global changes that dramatically reduce time and efforts. Our IB will also replace using Drop Box. We can now work more efficiently with image annotations as well as share files more efficiently.

I have created D.A.M systems and Intelligence Bank has been the easiest and most intuitive. The initial launch can seem intimidating, but once you go through the tutorials it all makes sense. Plus, the Customer service is awesome. I have always received a response with the hour and always helpful.The system works well for creatives who use Adobe CC.

Great IntelligenceBank DAM Software, Great Price, Best Service

Sep 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Ease of use and the support are both fantastic.

Cons: There's nothing significant to report.

Overall: I use IntelligenceBank DAM to manage images, and I like how you can tag files and save new versions. Ultimately, it saves me time, which is nice. The support is great and they are always very helpful whenever I have a question.

Recommendations to other buyers: When you are looking to buy software, I think responsiveness of the supplier is an important thing to look for.

IntelligenceBank made us more efficient

Sep 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: IntelligenceBank DAM has made us much more efficient! The simplicity of uploading assets and tagging them for sharing across a wide network of stakeholders is terrific. We had no previous way of sharing photography and marketing collateral across representatives from eight organisations - all of whom have varying understandings of technology and usage of assets.

I love my DAM

Aug 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: IntelligenceBank is used for storing assets and linking data to them, such as consent forms, associated events and people. I like that it has provided a single point of truth for my digital assets, helped formalise processes in my organisation and ultimately reduced my workload.

Simple to use, great customer service.

Jul 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: The tool is fairly simple to understand and update. I also like how it can be customized to your brand (landing page, colors, menu).
User friendly - the tool allows you to download the same image in different sizes and file extension.
Allows previews in video.

IntelligenceBank offers excellent software and premium service

Jul 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: IntelligenceBank has proven to be a very flexible software platform that has helped us to manage a large number of assets and external users in an effective way. With the expert assistance of the IntelligenceBank team our implementation was smooth and we have been able to integrate IntelligenceBank with external applications to help manage and distribute our assets. We have found the IntelligenceBank team to be highly responsive to our needs and they have custom developed several features in a timely manner for us to achieve our business requirements. I strongly recommend IntelligenceBank software and the IntelligenceBank team for your business process.

What really sets IB apart is their service.

Jul 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: IntelligenceBank is SaaS, has well integrated workflow along with a solid asset management system. What really sets IB apart is their service. They work from the customer perspective, molding their product to fit the customer rather than steering the customer to adapt the the product.

Intelligence Bank offer great support and flexible business solutions.

Jul 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: The business application I'm involved with requires very specific, demanding, and often entirely new solutions. Intelligence Bank offer creative, flexible alternatives, always thinking ¿outside of the box¿. Their people provide thorough and reliable technical support with a friendly attitude. Throughout our involvement with IB (over many years now), the experience has been entirely positive and would highly recommend them.

Easy to use and very intuitive

Jul 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: I like that it's easy to use - very intuitive, its a true DAM without all of the expensive add ons that we wouldn't use and the IntelligenceBank team helped make the process easy.

IntelligenceBank helped us to centralise data and connect consent forms with images

Jul 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: The default installation of an IntelligenceBank system is very intuitive and provides an outstanding platform for a company to build from. This has allowed me to think of additional uses for the platform above and beyond what we originally signed up for.

A great solution for external agencies and staff

Jun 30, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: We needed a solution for external agencies and staff to be able to use for accessing the latest versions of collateral and information. The IntelligenceBank DAM allows us to manage data, control access and permissions for a variety of user groups and ensure version control for other information and documents. It has additional modules we have plugged in such as Web2Print which streamlines our collateral delivery to the frontline. It's great software.

Great DAM and Great People

Nov 23, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank's strength is that it's all about people, they just happen to provide a SAAS product. They work to understand what you're trying to achieve and what they can do on their end to make that happen. The IntelligenceBank team are truly collaborative and are great to work with. At NAB, we work with hundreds of marketers and suppliers, that all need access to our Brand tools to be able to create work for us. Although this function is very administrative, it's of the highest business need to ensure the right people (only) have access to what they need to help us go to market.

A DAM with lots of features and easy to use

Nov 10, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank¿s DAM is nicely designed and super easy for everyone on our team to use ¿ including people who are not native English speakers or design savvy. It¿s really easy to navigate, you can log on and jump straight in to using it, you don¿t need lengthy instruction workshops. The IntelligenceBank support team are very responsive, so if you do get stuck they are right there to assist.

We are a regional airline with offices throughout Asia Pacific. Our biggest challenge has been to share creative work across different offices, and also to educate our team on how to communicate our brand. IntelligenceBank has customisable brand pages which help us educate and collaborate on our brand.

If you are using a legacy DAM system that isn¿t quite right ¿ don¿t hesitate to switch. If one tool doesn¿t work for your team, it doesn¿t mean another one won¿t. Getting the team (the end users) involved in the process is a great way to get buy in and drive adoption right from the start.

Great DAM That Truly Helps Us Manage Our Brand

Oct 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: National Australia Bank has thousands of staff and external agency partners who need to understand the nuances of our brand. IntelligenceBank helps us showcase our brand guidelines, makes it easy to download our brand assets and truly explain our brand to our internal stakeholders and external agency partners. IntelligenceBank is great because it can be configured to represent our brand. The account management staff are amazing and very responsive. They are proactive and they always come up with the perfect solutions to our requirements.

A responsive and passionate team

Apr 16, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We¿ve used Intelligence Bank's Brand Hub for over 4 years to provide our multiple agencies with easy access to our brand guidelines, brand assets and our brand story. The team at Intelligence Bank are always helpful and responsive and they're passionate about seeking out new solutions to meet our needs. Ultimately, they make managing our brand a lot easier.

Complete satisfaction with service and compnay ... best in the business.

Apr 01, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Solid foundation ... well thought out and structured ... always trying to make improvements ... phenomenal customer service ... nice people ... easy to use ... priced right. Can't say enough good ... would recommend the service to anyone, without hesitation.

My company's email box capabilities are limited. Easy to submit project proofs by a link ... great flexibility. Store files ... download images. I could go on and on.

My owner is technology challenged. He loves how simple it is for him to look at proofs.

Great product and service

Apr 01, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have always dealt with Jeff bogensberger and from the time I first made contact until now he has been great. I think the entire organisation has a great attitude.

IntelligenceBank is a very smart asset for any business.

Mar 31, 2015
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank is intuitively designed and helps brands manage the consistency of their communications in a way that promotes uptake and usage.

Great for managing, sharing and administering our digital assets

Mar 31, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We looked at lots of DAM systems and the Intelligencebank solution was best for our company in terms of ease of use, scalability and pricing. Having all our brand assets, photographs and artwork in the one place is fantastic, especially as our staff are spread our all over the country.

Highly recommended.

Great tool for collaboration

Mar 31, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank is a great way to collaborate using digital assets. It creates huge efficiencies and it has a nice interface.

Excellent for international companies requiring

Mar 30, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We have been using IntelligenceBank for our communication with our international markets. It is the ideal platform for sharing files and has been integral for our wine label approval system. The accessible and friendly customer service makes this company a pleasure to work with.

It's easy to use and makes sharing of assets simple.

Mar 30, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: The interface is intuitive, really easy to use and makes sharing simple. With just a little thinking time and tweaking of settings it's turned into a really powerful database for our very unique organisation. One we intend to invest in the platform further and make the most of all of the features available. It's a already a great asset to your business.

Efficient digital brand asset management system

Mar 28, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: Good, efficient online tool - scaleable for different situations, tailored to individual needs. Can be as big or as small as you require.

Streamlining process improves outcomes

Mar 26, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: General Media uses IntelligenceBank to share creative with our clients. Their tools allow us to streamline a process that saves ours and our clients' time, which is key to the success of our marketing strategies. I can highly recommend IntelligenceBank.

Fantastic DAM

Mar 26, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We use IntelligenceBank for all of our product and marketing assets, and to manage our creative process. Now all staff can access relevant assets anytime, anywhere and request creative changes through the platform - this has made our life easier and added tremendous efficiency to our process. The staff at IntelligenceBank are very accessible and helped guide us through the launch.

Great Product!

Mar 26, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank helps us to keep our clients branding consistent and up to date. All around a great product.

quick, simple, platform very easy to use

Mar 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: quick, simple, platform very easy to use

Great for managing our web content

Mar 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We use this DAM software to manage our web assets across our different sites. The software is easy to use and the support team always very helpful. Cheers, Pat

IntelligenceBank is a great solution

Mar 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank is a great solution for storing, sharing and keeping track of customer's approvals on files, images and videos. They make our business run more efficiently.

It's mind-blowingly AWESOME!!!

Mar 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We've been using IntelligenceBank for over 5 years now to collaborate with clients. It's been an amazing tool to securely share and manage our files in one central place and on all devices. The custom branding has also been a great way to leverage our company's profile and make it look like a custom built platform for our clients.

BIG Fans of IntelligenceBank!!

Mar 24, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Milan Direct has chosen IntelligenceBank Digital Asset Management for its ease of use and flexible workflow. IntelligenceBank has helped us to streamline processes by allowing our purchasing agents to upload furniture images and details to IntelligenceBank, which then, go through an approval process.

Great product, great support!

Mar 23, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The product does everything you would expect and more. Follow that up with great service, support and ongoing product development that provides real value. A shining star in a competitive industry without a doubt!

Well done IB

Digital Asset Management Made Easy

Mar 23, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I chose Intelligence Bank as they provided us with all the tools necessary to manage our digital assets and easily allow us to share and provide content to our clients.

Makes my life easier

Mar 20, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Not just useful software that helps me manage my all my digital assets but a responsive and knowledgeable team that supports me whenever I need it.

Intelligence Bank Is Simple

Mar 20, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank DAM is a great and simple tool that helps us to communicate with our clients and contractors. It saves us time by allowing us to easily share files.

Efficient distribution tool for Sales and Marketing

Mar 19, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: IntelligenceBank is a great way to efficiently distribute sales and marketing collateral to offices around the world. I like how it can be completely tailored to our brand and the support team are very helpful

By far the best product we came across

Mar 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We looked at a few solutions for our company and the products and level of service from Intelligence Bank put them miles ahead of the others in the industry.

Great product with a million applications

Mar 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: J Marketing uses IntelligenceBank to share media and files that range from images, videos, presentations to our proposals and invoices with our clients. IntelligenceBank is simple and our customers love having all of the information in a single, easy to access place.

The best

Mar 18, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I wouldn't use anything else. Intelligence Bank is an excellent product.!

Great experience with IntelligenceBank!

Jan 27, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: eStore Logistics uses IntelligenceBank Marketing to manage branding, client artwork and internal creative resources. IntelligenceBank is intuitive and has great workflow and version control functionality.

Excellent DAM, Excellent Service

Jan 15, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: After wading through many different DAM companies, we chose IntelligenceBank for its simplicity and extensive functionality. IntelligenceBank has saved us lots of time by helping us to manage our image library and share images to our partners and clients. It's easy to use and we were able to customize both the layout and design to our requirements and brand - which is what we love the most. The level of service and attention to our needs during the initial period was nothing short of exceptional.

IntelligenceBank Marketing helps our agency to appear professional and well organised.

Jan 14, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Shades of Green is a design agency specialising in print and online. Our clients love to have all of the creatives in one place together with history of approvals and calendar so they know which creative is due when.
IntelligenceBank Marketing not only saves us admin time but also helps our agency appear more professional and well organised.

IntelligenceBank Marketing helps to store and share art work and brand guidelines with clients

Jan 13, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Tout Creative is a design firm, and we use IntelligenceBank Marketing to store and share art work and brand guidelines with our clients. Using the system makes my job easier as a designer as I can use workflow approvals to keep track of revisions, and of course, everything is all in one place.

Since using IntelligenceBank Marketing, we've saved a lot of Admin time, because our clients and freelancers are starting to self-serve. We have seen almost a 50% decrease in number of "please resend me my logo and art work" requests which in the end saves me time. The platform has also helped me win a new client - after they saw the brand and creative approval processes Tout Creative can now provide.

Sensational for asset sharing, collaboration and document version storage

Oct 06, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Intelligence Bank has been a wonderful service, helping to overcome a number of typical challenges that come with operating in a complex regulated corporate environment.

Managing 10 branded website experiences across multiple teams, Intelligence Bank assisted greatly with managing stakeholder feedback, document sharing, agency and IT brief versions, image storage and internal compliance requirements.

Intelligence Bank is simple to use, has a wonderful single sign on capability and prompt responses from their support team when required. The service has powerful search functionality and folder structure capability. The service has been an integral part of the department process and acted as the single source of truth for all process documents, briefs to agencies and IT as well as IT anatomy.

Santos Brand Hub

Aug 13, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Santos had a few challenges that seemed impossible to fix and or change. However, the team at intelligence bank soon convinced us that the Brand Hub was the best way to go. And they were right. We have had many challenges since we started but everything that our internal system and boundaries throw at Intelligence bank, they seem to come back with a solution that works. The continuous support is great, it is easy to know any question big or small, they are happy to guide you through, to ensure that the experience is smooth and efficient. It is a fantastic system that has provided us with a great solution to the challenges we had in the beginning.

Nurturing Minds

Aug 12, 2014
3/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: We are thrilled to have found Intelligence Bank for our small NGO. We are a virtual organization with staff and board members all over the globe. IB will allow us to all be looking at the same versions of the same documents and enable us all to view them whenever necessary. We hope it will significantly reduce the vast number of email attachments we send out! We are also really excited about having a central calendar.

Brand Hub

May 29, 2014
4/5
Overall

Comments: I have used the intelligenceBank platform at two different companies and to meet different needs at each. As an out of the box solution, the product offers great flexibility to customise the branding and site layout to suit unique requirements and allow different view and navigation options to suit individual preferences. The customer interface is intuitive and easy to navigate and the back end administration and editing features are easy and quick with great features like bulk uploading and editing.
Administrators are supported with great, timely customer service as required and IntelligenceBank takes 'nice to have' feedback on board and the platform features are continuously been improved with regular release updates and new features.
This product is also extremely cost effective. The customisation options that come with the standard product can't be matched by any other comparable product in the market.

I Highly Recommend IntelligenceBank

Apr 01, 2014
5/5
Overall
5 / 5
Ease of Use

Comments: I use IntelligenceBank for my Interior Design business - we are small, but asset rich. IntelligenceBank's DAM service is super easy to use and I like how I can easily store and categorize work in an organized fashion and email images to my clients without additional user licenses. I used to use drop box which was good, but chaotic. I highly recommend IntelligenceBank!

Product Software

Apr 01, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We recommend IntelligenceBank Digital Asset Management & Brand Hubs to our clients as they can help protect, govern and maximise brand equity. The level of customisation is great, as they can be tailored to a company's own brand management processes and designed to express key elements of the brand identity.