Who Uses This Software?

We target direct mail marketers at businesses, non profits, agencies and marketing services providers. Financial services, healthcare, automotive, real estate, technology and local services are common


Average Ratings

5 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Pricing Details
    Free Trial, Agency Edition, Monthly Plans, Pay As You Go options
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Boingnet
  • www.boingnet.com
  • Founded 2009
  • United States

About This Software

Boingnet is a Direct Marketing Automation platform for direct mail marketers, agencies and printers. Boingnet marketers develop powerful multi-channel with Personalized URLs (pURLs) that track response, personalize web and email channels and integrate with marketing automation and CRM platforms. Our new Audiences feature lets you use any web, landing or e-commerce platform, while getting the personalization and tracking of traditional pURL systems. Sign up for a no-risk, 60 Day Free Trial today.


Product Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Product Reviews

Used Boingnet platform to increase effectiveness of direct mail effort for a product launch campaign

Jun 26, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Able to easily load target audience and develop a targeted email campaign. The landing page was great and utilizing the pURL made the user experience that stronger. We exceeded expectations by over 23%. Campaign was a success.

Cons: The campaign planning was not as graphical as some other tools but the functionality far out weighed the visualization of a campaign with affordable results.

Overall: It truly helped to link our direct mail to our digital efforts and created a consistent user experience across all channels.

Make this the next addition to your marketing stack

Jun 05, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Boingnet is so easy to use. Creating campaigns, emails, landing pages/purl sites, and even A/B tests couldn't be easier. If you've ever used one of the more popular MAPs out there before, you'll be blown away how convoluted they are compared to Boingnet; you'll even be able to figure it out without help (even thought their customer support is great).

Cons: I would like to build more extensive, automated nurture campaigns than are currently available - but I know they are working on making this available soon.

Overall: The ability to create and launch campaigns quickly - within only an hour or two -- and the real-time campaign insights and lead alerts are invaluable.

Best support for non technical marketers

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: The pricing model and unique Audience feature drives the record data to any existing landing or website .

Cons: Would like to see an Intelligent Mail Barcode integration with the USPS to trigger additional content based on prospect interaction.

Fulfilled need to cost effectively and very quickly get a customized snail/email campaign launched.

Jun 01, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The easy personalized marketing feel, along with the personalized URLs, and we were able to easily integrate with our existing campaign source list - both content and results! The support was fantastic with very quick responses to questions (phone and email).

Cons: A few quirks on the UI but given the functionality it's not really an issues as the most important features were completely intuitive.

Overall: We're heavily dependent on prospecting leads from new and existing customers, so it's important that we delivery contextually relevant marketing information. Since we cross-target mediums we need a simple and effective way to blend our postal and digital marketing campaign data and results, so Boingnet delivers on these needs in very cost effective manner (cost in both license and execution/operational overhead).

Lightweight Marketing Automation Platform

Dec 01, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Ease of use, speed and affordability

Cons: Had an issue with the DNS during set up but it got worked out.

Overall: I was new to marketing automation software and chose Boingnet because it seemed to be easy to use and affordable. I was correct. In addition, the customer service was outstanding which was very important to me as a new user of the software. Don't let the term lightweight fool you, this platform is a complete cross-channel marketing program that you can run campaigns that generate leads and sales.

Recommendations to other buyers: Test it!