Who Uses This Software?

Mid sized enterprises: software / technology, education / university, professional services, financial services, manufacturing businesses, industries, and publishing services.


Average Ratings

21 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $42.00/month
    See pricing details
  • Pricing Details
    Additional discounts for annual contract.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Pinpointe On-Demand
  • www.pinpointe.com/
  • Founded 2009
  • United States

About Pinpointe

Pinpointe On-Demand, Inc. is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. Pinpointe is purpose built for mid size enterprises, agencies and high volume senders, who have outgrown their current email marketing provider, but are not yet ready for the higher cost and complexity of marketing automation.


Pinpointe Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

Pinpointe Reviews

I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use.

Sep 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Pinpointe is intuitive to use right out of the box! You don't need hours and hours of training to get started. It's a powerful and easy to use email marketing / marketing automation tool.

Cons: The whole database, list and segment thing can be a little confusing and overwhelming. I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Overall: We are a small company with limited budget and cannot afford to spend a lot of money. Pinpointe allows us to have a high-end, professional marketing automation tool.

Easy to use. Worth the money. Helping to grow our business

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pinpointe is so easy to use that switching from another provider to Pinpointe was a breeze. It takes only minutes to set up a campaign.

Cons: If there is an issue or error with the software it sometimes can take awhile before you get a response.

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the

Sep 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Great tool that give you the ability to email a huge number of contact with no extra steps and take out unsubscribed contacts.

Cons: Not sure at this point, however more features overall in creating email campaign might be helpful.
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Compared to other email services PinPointe was bar for the better one.

Sep 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. I like the amount of detail reporting.
2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons: The reporting, when exporting Summary Statics there are no totals for all the exported lines.
2. There is no way to verify I have no duplicates in my Segments
3. I have to use a RandomId to email to only a portion of my list.
I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays)

Overall: Save a lot lot lot of time (and some money)

Ease of use and good response rate

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The reponse rate what really good. Also the reports were exactly i am looking for. The editor is also pretty good and easy to use.

Cons: There are bugs sometimes now and then and yo reach out to support is a task. Sometimes it takes days to get a fruitful response.

great

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The product is very intuitive and easy to use. It does not take very long to get a grasp of the product.

Cons: Not sure if it was my connection or what but sometimes it seemed to lag a little bit. I also wish there were more templates.

Overall: I was able to send out email marketing using this software

Great easy to use dashboard and overall good experience as a long time client

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use and add social, heat maps and website analytics with great customer support! Also allows to target with precision using behavioral information

Cons: Would like more features and a lower monthly cost like other low-cost vendors

We have been using Pinpointe for our email marketing efforts since 2011.

Sep 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons: There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

Overall: We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable.

Easy to use. Nice templates

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The WYSIWYG and template builder are very nice. Good analytics. It's priced competitively as well.

Cons: Emails sometimes don't look good in every browser. Support is only by email. I wish there was phone support.

Pinpointe has a great builder, and the the account manager is fun to work with.

Sep 19, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code.

Cons: They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done.

Any time i have a question, pinpointe is very quick in solving my problem.

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very quick and inexpensive. Have not had a problem to date with efficiently getting my message across to all leads.

Cons: Sometimes a little more technical than what an amateur user may be able to handle. May be beneficial to add some more templates.

Overall: Branded messages out to our customers

Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns

Oct 13, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It's also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Vendor Response

by Pinpointe On-Demand on October 15, 2014

Thanks Donna! We appreciate your business.

Fabulous Email Marketing Platform!

Oct 03, 2014
5/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: As a loyal customer for over 3 years, we continue to use Pinpointe to send out important company announcements and monthly newsletters to our customers and partners. With cool features like their `send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns. Pinpointe is also always making improvements to their system and actually listens to their customer. Their spam checker and email previewer tools have also really helped our deliverability.

Pinpointe Is Like Constant Contact On Steroids

May 30, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy¿ from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe¿s robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it¿s built-in email designer. You can either use one of Pinpointe¿s mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ¿ which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn¿t view properly in an email client, Pinpointe provides you with recommendations to fix it.

Pinpointe¿s customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP¿s and their team is always VERY HELPFUL and professional.

I have also been very impressed with Pinpointe¿s features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients¿ brand. Unfortunately Pinpointe¿s design editor doesn¿t store recently used colors, so I have to continually put the hex codes in.

Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.

Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.