MailerLite

MailerLite

4.5 / 5 38 reviews

Who Uses This Software?

Freelancers, writers, small and mid size businesses, non profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.


Average Ratings

38 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $10.00/month
  • Pricing Details
    For up to 1,000 subscribers - FREE
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - iOS Native
  • Training
    Documentation
  • Support
    24/7 (Live Rep)

Vendor Details

  • MailerLite
  • www.mailerlite.com
  • Founded 2005
  • Lithuania

About This Software

MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more. MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.


Product Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

Product Reviews

Amazing! Super easy to use and it works perfectly!

Apr 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: It's one of the best product on the market! It's really user friendly and perfect for everyone. all the features work perfectly.

The Best Experience In 7 Years Of E-Commerce

Apr 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Easy to use
Customer Service

Cons: Haven't found anything yet

Overall: I have tried Aweber, Mailchimp, Klaviyo, and a few others along the way - but none have compared to Mailerlite. Their interface is SO EASY to use. Their systems are simple and responsive. It feels like they took great care in ensuring that people of all levels of competency could use their program. Their customer service is the best I have ever experienced. Someone is available to chat pretty much instantly, no matter what level of membership you have. It's truly an incredible service.

Do the best job in their field

Mar 29, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: emails and signup forms drag'n'drop editors; little smart features that makes your work easier and faster;

Cons: -

Overall: When it comes to easy to use email marketing software that won't let you down, in any case, MailerLite is your top choice. I work with a bunch of ESP's and I have to say MailerLite crew not only know what they are doing but they actually KNOW how average marketers use email marketing software. Every step which leads you from creating subject line to click, send, button was designed to make it easy (AND LOGICALLY) to use. Great drag n drop editor (both for e-mails and signup forms(!)) has never let me down. Email Marketing Automation features are field to improve but I bet they're working on it right now.

Recommendations to other buyers: -

Vendor Response

by MailerLite on April 05, 2017

Filip, thank you a lot for the review. It's a pleasure to have you as our customer.

Great Mailing System - Highly Recommend

Mar 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Easy to use
Great customer support
Tons of options
Easy to manage mailing list
Ability to setup intermittent emails

Cons: Slow to load the designing tables

Overall: Mailerlite was my first choice originally because they have a free limit. Most other services require monthly payments right from the start, so my expectations were low.

However, I've been using them for my website and I have nothing to say BUT AWESOME!

There interface is clean. The ability to integrate the different services directly into the website (popups, pop unders, direct mailing software) is simply the best. I've used a few different ones prior to mailerlite (just the trials), and all of them were more complicated.

Only one negative: If you're a time-sensitive person, the website can be slow. You have to go through a bunch of buttons to change the format of all of your popups and such. However, it gives you amazing control over everything so the wait is well worth it in my opinion.

As for the mailing lists, they are super simple to use and keep track of. It's easy to design each mail to your specification, and even select time-sensitive ones (one email a week after they sign up originally, for example). So it makes it easy to just setup one-time and not really worry about it except for your own personal emails you send sporadically for the mailing list.

For example, I have mine setup to send an intro email, followup email the next day, then a list of best articles one week after initial signup. It does all this automatically so I don't have too. And i've tested it - it works great.

It also looks fantastic when you put the work in. You can view my popup and my sidebar mailing opt-in form here: www.hiddendominion.com/

As you can/could see - it's super sleek and can be negotiated to match anything to your design.

In short, highly recommend. If you're looking for a place to start - don't even think about other options. Stick with mailerlite. You won't regret it!

Recommendations to other buyers: Use the popups and extra options. They are the best but somewhat hidden at first

Vendor Response

by MailerLite on April 05, 2017

Austin, thank for the review and the comment about the pop-ups. We will certainly make them more visible.

Thanks, MailerLite!

Mar 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: tech support was great as they helped me set it all up. Love the new emails I can send! thanks mailerLite!

Vendor Response

by MailerLite on April 05, 2017

Chelly, thank you. Best greetings from MailerLite support team!

Great Platform & Amazing Customer Service!

Feb 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Easy to use.

Cons: None.

Overall: I've used Constant Contact and Mail Chimp, and Mailerlite is BY FAR better than it's "competition". Recently had to contact customer service, and was fast at responding and fixing the issue. Recommending this product to everyone in my profession. (Real Estate)

The most amazing free email marketing software

Feb 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: It's free.
The staff are friendly and helpful.
It has automated features

Cons: Doesn't have a feature where if someone has done something (eg bought your product), it sends a sequence of emails but if they haven't it sends a different sequence of emails

Overall: I love Mailerlite. The product is amazing. The fact that is free is awesome! The staff are really friendly and go out of their way to help. I use Mailerlite on all of my websites, it's the best!

Recommendations to other buyers: it's ace

impressed and highly recommend!

Jan 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: we love mailerlite. we initially were using mailchimp because it integrates with many wordpress themes and plugins, but mailchimp is unattractive. Mailerlite is easy to use, it has FREE automations (which means you can send automatic content upgrades and automatic courses to your subscribers). The landing pages are beautiful and the support team is nice. We predict great future for mailerlite and we cannot wait to see it grow! thank you mailerlite for offering better services and integration for our customers and our website! we love you

Easy and Effective

Jan 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Ease of use

Cons: The forever free subscriber limit could be higher

Overall: This is an intuitive product that makes communicating to form relationships with people on your subscriber lists a breeze.

Vendor Response

by MailerLite on April 05, 2017

Joanne, thank you for the review

Clean, complete, easy !

Jan 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It's clean, easy, complete !

Cons: A bit slow sometimes. I wish we could edit the subscribers right from the list view instead of having to click on them then edit.

Overall: Yep this is the perfect software for my small business. Soooo much better than MailChimp in my humble opinion.

Recommendations to other buyers: Nop, go ahead, it's perfect !

MailerLite will take your money!

Jan 18, 2017
1/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: I usually don't write reviews but I had to write a review on this one. I had to upgrade in order to send emails to all my subscribers only to find out that I can't send broadcast because the emails on my automation don't follow their rules. When I asked for the refund they said that they can't give the refund because I already send emails to my subscribers but I can't send any emails because they won't approved the account. They should've said that from the beginning, you will loose your money stay away from this MailerLite and go with another Email provider. Try Elastic Email. It is way cheaper and better.

Perfect alternative for expensive e-mail marketing softwares

Jan 18, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: I found Mailerlite when googling alternatives for e-mail marketing. Wanted software less expensive than Mailchimp and Aweber, but something personalized, good quality, fast API and easy to use functions & features. That's how I discovered Mailerlite. The menu and all features are easy-to-navigate, the design - very cool, all technical stuff is beyond my mind. I appreciate the support and individual features they agreed to install fo me. To sum up, you always can try it for free, just in several clicks from their web. Thank you.

AWESOME!!!

Jan 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Ease of use, simplicity, choice of templates, tools, 24/7 live help line

Cons: some of the menus were not evident, a lot of trial and error but the bright side was most ? are in the FAQ section.

Overall: We oversee two non-profits and we were looking for a way to reach our members in a more easy-to-use format. Mailerlite was the answer! Easy to use, beautiful formats and tools to make each e-mail campaign interesting and diversified. This program is so user friendly it makes all others seem like dinosaurs in comparison. In fact, a kid could become your e-mail campaigner. If you are a sports team, small business, non-profit, community organization, church group, Boy Scout troop, club or whatever, this is the e-mail campaign tool for you.

Recommendations to other buyers: Try it, you will like it!!

Just the best

Jan 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Almost everything, excellent support

Cons: None by the way

Overall: I have tried almost every email marketing tool, and I have to tell Mailer Lite is simply awesome as platform, have the best support and the price is afforfable,

A well-designed and affordable mailing system

Jan 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Affordability, tons of features. It's great for automation of email sequences, plus drip campaigns.

Cons: I got confused at first about how to set up a drip to go out to an existing list. Not everything is always super clear on the more advanced features.

Overall: I've tried a bunch of email providers and settled finally on MailerLite. It's affordable but has all the features you would want, like automation, drip campaigns, integrations with other systems. It's quite nice. And it's free for less than 1000 subscribers, so it's a good solution for newer startups that don't have a big budget or a big list.

I integrate it with my popups on my website, and I can snag an email address from a site visitor and then send them a series of emails over two weeks to bring them onboard. It works well for newsletters too.

Recommendations to other buyers: It's great for integrating with a popup system on your site.

Simple, functional and amazingly effective autoresponder tool

Jan 02, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've been using MailerLite for about 6 months, and have been very impressed with the range of functions that are provided with the product.
Simple integration with Wordpress, effective subscriber management tools and powerful reporting features are among the features that I have found very useful.
The simple pricing structure is also much simpler than that offered by a number of the other similar tools, to say nothing of the "free forever" plan that MailerLite offers for clients with less than 1000 subscribers.

Amazing Customer Service

Dec 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Mailerlite is really good to use and their customer service is brilliant. I had a problem over the xmas period and they solved it almost straight away!

Customer Service Rocks!

Dec 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: I deleted all of my subscriber list and mailerlite restored it within minutes. Amazing customer service. THANK YOU!

Amazing customer service as well as product itself

Nov 25, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Very happy with Mailerlite and thank you very much for the support and special thanks to Paulius!!!!

Fantastic customer service

Nov 24, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've used MailerLite for quite some time now and as an email marketing platform I've very happy but I'm really impressed by their customer service. Anytime I've had an issue, even if it's with my custom coded email template which is technically outside of their scope of work, they've been more than happy to help and have always been able to resolve my issue. I highly recommend MailerLite and their great customer service.

Vendor Response

by MailerLite on November 25, 2016

Thank you Jenny, our support team sends you best wishes!

Great product

Nov 24, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Comments: Great product, quick and good support, very easy to set-up and provides new features on a frequent basis. I recommend MailerLite!

Happy to be working with Mailer lite!

Nov 24, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: We've been working in e-commerce industry for years so subscribers and newsletters are our everyday goal in mind. Since we moved to mailer lite, the quality of emails improved as well as ability to adjust everything to our customers need increased tremendously! Of course, not to overcoat it with sugar, I must say, the major drawback is a lack of automation types, some limits of design types but a friendly and always-ready-to-help customer service team redeems every drawback (although, some improvements can be made on response time!)

One of the best tool for all my email campaigns..

Oct 31, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Mailerlite certainly is the best tool for all my emails campaigns, great minds working behind it to make it better, surprisingly there has never been such a tool till now in the internet era,

Mailchip or any other services are not even close for comparison, with detailed stats, much better pricing, customer support, features, I fell in love the very first day I came across Mailerlite. Give it try and you will fall in love with it, you don't have pay anything to try it.

Thank you MailerLite :) good job

Wrangled to Sign Up Then Abandoned by Their Customer Service Reps

Oct 27, 2016
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: no idea, never able to access

Cons: customer service

Overall: I was told by two different reps that if I would sign up with Mailer Lite they would transfer my files from aWeber. I did that. But they've never followed through and have never responded to my queries again. VERY disappointed with this way of doing business. They must have needed a certain number of customers to launch or something ... really didn't care about my business after all.

Dark horse of the email marketing

Sep 20, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: 1. Simplicity. Every step is intuitive contrary to some features and settings of the "leader" in the market - Mailchip.
2. Customer support - they listen, they are live, they are accessible nearly 24/7.
3. Pleasant surprises. They never end. A feature after feature, usually even more powerful than one beforehand is added periodically and there seems to be no end to that.

Cons: As my ratings indicate, there is none. If I was really forced to think of something, I may suggest to update their webforms interface but that is not necessarily a con.

Overall: I have been with Mailerlite since 2010 and enjoyed its service every minute of it. Even if this sounds glorified, it is the truth. It has helped my small business to grow and communicate to the audience from 200 to 6000 genuine fans.

Recommendations to other buyers: Use it. Price is one of the best in the market. If you count the extras (landing pages for example) - then it is almost free ;-)

Vendor Response

by MailerLite on September 20, 2016

We're very happy to hear that. Best wishes from MailerLite team! :)

Best email marketing, mailing software!

Aug 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: - Simple - Great feature - Value for money

Overall: Grest service, with amazing features! Makes our email marketing service very simple and pleasant to do!

Low Open Rates than Mail Chimp and SendGrid, incomplete information when doing pre sale questions

Dec 08, 2015
1/5
Overall
3 / 5
Ease of Use
1 / 5
Customer Support

Comments: Unfortunately I had a very bad experience with Mailer Lite, I experienced the lower open rates from the 3 mailing providers I have used (Mail chimp and SendGrid) I was getting 20% open rates, when I changed to mailer lite I got average of 10%, with the same type of newsletter. Additionally when doing pre sales questions I got incomplete information, to bad for me they also don´t offer refunds, I just canceled my account as I was not able to trust them after I found I got incomplete information. I guess Mailer lite is apparently cheap, but I ended up losing full year payment.

Perfect and useful tool

Jul 09, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I've been using mailerlite for sending emails to my club members list, works very well and only useful features with no complex interface.

Simple and effective tool for small business

Dec 18, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The simplicity and lightness of the software is unlike any other services that I tried in the past. I also love how MailerLite team goes above and beyond to ease the process of email marketing for me. Sometimes it feels that I am not using a tool, but I have an extra team member on my team.