BrandsEye

BrandsEye

5 / 5 9 reviews

Who Uses This Software?

BrandsEye is adaptable and scalable to suit the needs of various target markets, from large corporates to small agencies.


Average Ratings

9 Reviews
  • 5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • BrandsEye
  • www.brandseye.com/
  • Founded 2011
  • South Africa

About This Software

BrandsEye is a Crowd-supported social media monitoring solution with BI functionality. BrandsEye provides accurate sentiment analysis, and relevant, structured online and social media data and insights on your business brands. Our System seeks out data relevant to you. Our Algorithms evaluate each selected mention to confirm accuracy and relevance. Our Crowd interprets the distinctly human communication quirks on selected data.


BrandsEye Features

  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators
  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring

BrandsEye Reviews

BrandsEye is great for all your social media tracking needs.

Jun 07, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Extremely
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Pros: If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.

Cons: The Advert Value Equivalent is difficult to explain to clients and the software could be easier to use.

Overall: Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for the clients.

Very exciting software

Oct 27, 2016
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Comments: I have only recently started using BrandsEye and am still becoming familiar with the software after having switched from another media monitoring company. So far the support has been 10/10 and it's very refreshing and comforting to know that you have support on the other end of an email from someone who knows what they're talking about. I am very excited to start using this tool properly and am already aware of how powerful it can be when used to its full potential.

Excellent client service; incredible BI at your fingertips

Oct 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: * Incredible client service
* Credible analytics at my fingertips
* Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners

Cons: n/a

Overall: One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017.

I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye.

Recommendations to other buyers: n/a

Everything you could want to monitor your brand online, properly.

Jul 27, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The ease of use and always available support. The BrandsEye team (thanks Amy!) have always been on standby for queries we¿ve had and have always come forward with great suggestions.

Cons: There really isn¿t much to not like. I guess from a consolidation point of view we¿d like to reply from within BrandsEye - but this may or may not already be happening.

Overall: It¿s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.

I love how quickly you are able to pull reports from this dashboard

Mar 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Cons is that it is always quite difficult for me to set up a dashboard and I always have to ask Matt to do it. They also do not have a section for scheduling as yet but I am sure they will. The pro's are EVERYTHING. They're a great company with fantastic customer service - always willing to help no matter what time of day and night.

One of the very best social tools out there

Mar 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: The ORM aspect of the tool is fantastic and if set up correctly, no mention or sentiment, good or bad slips through the cracks. The platform also uses a crowd to validate sentiment which is fantastic.

After training the system is fairly straight forward to use.

It's easy to export data as well and the dashboard itself gives you great visual graphics of your stats. It's also very easy to export and adjust the criteria required when monitoring your brand. Perfect for presentations.

The team are always on hand for support and are incredibly courteous.

Helps provide the necessary insights required in our business and industry

Dec 11, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pros - The best social media monitoring tool I have come across. Easy to use and navigate around the dashboard.

Cons- Author tab back track can only give you a certain amount of data and not the full analysis.

I've been using BrandsEye for the past four years, we've used it across multiple client projects.

Dec 10, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: BrandsEye has the most initiative user interface of all the social media analytical tools I've used, I believe this to be extremely important as the user interface makes it easy to use.

They also gather data across multiple platforms which provides a comprehensive data set.

Excellent product and customer service

Dec 10, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I've been using Brandseye for more than a year now and it's indispensable for my business. The sheer quantity of data allows me to conduct thorough analyses of my projects/campaigns, and offer my clients valuable insights. As there are so many functionalities, it sometimes gets a bit overwhelming but Brandseye's customer service is excellent. They're always around to help (pro-actively or on request) and service is prompt and cheerful.