Who Uses This Software?

Akero is for the data-led creative marketer. We can tell you every bit of meaningful data you need when you generate leads through Akero.


Average Ratings

8 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Akero Labs
  • akerolabs.com/
  • Founded 2011
  • United Kingdom

About This Software

As marketers ourselves, we needed a data-driven, performance measurement software that would measure every lead, every campaign and track every outcome. A tool that would convert better leads, faster. That showed us which advert and which artwork on what platform generated that lead so that you can optimise and refine. That allowed us to craft a personalised, automated customer journey, increasing the chances of conversion every time. It didnt exist. So we built Akero.


Product Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Product Reviews

Akero has been essential to the large task we have of managing our student helper cohort.

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for! The platform is well designed and easy to work with.

Cons: As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us.

Good, stable product

Nov 23, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Been using Akero for the last year. It's a good, easy to use tool to build campaign landing pages and capture campaign leads. Recommended.

Essential part of our event planning

Nov 22, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Reports

Cons: The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions.

Overall: We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign.

At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future.

Great CRM and marketing suite

Nov 19, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Akero is a great CRM at a good price point. Crucially it helps bridge the gap between sales and marketing, allowing us to link them together and more accurately track campaigns and ROI and also maximise sales on the leads we generate. The guys at Akero have been fantastic in helping us get set up and helping us with implementing more complex workflows to take full advantage of the softwares capabilities. Would highly recommend.

Great tool and my little helper!

Nov 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Akero is easy to use we are able to manage our personalised customer journeys, which we think has increased the some conversion. We like the personalisation, and the one click Facebook publishing. The capture, tracking and analysing tools are great.

Very good CRM system

Nov 17, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Comments: A very good CRM system that gives the user an overview of running campaigns and leads management. One function that is especially good is the very extensive landing page tool. Good looking, easy to use and allows you to get creative.

Review of Akero for BCA

Nov 17, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Ease of use
Works very well for our Open Events
Easy to download information onto a spreadsheet
Time saving software for us

Cons: The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place.

Overall: Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time.

It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly.

Recommendations to other buyers: N/A

Vendor Response

by Akero Labs on November 18, 2016

Hi Megan! Leads get the To Review status if they have an invalid email and an invalid phone number. If the email is invalid, but the mobile is valid and vice versa, they get the New status. This way it's easier to differentiate which leads are potentially not valid leads. The user can then decide if it's a valid lead and change the status to new and manually create a contact. This is like a first and automatic filter to improve lead quality. Hope this helps :) Gemma, Akero

Akero is crucial to our marketing activity

Feb 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: It's essential we are able to track how many leads our marketing campaigns are generating and which where the leads are coming from. Akero allows us to create custom landing pages easily and quickly as well as providing a highly personalised experience for our contacts which is completely trackable, so we know we are spending our money in the right places. The new automation features are great to and the platform is constantly evolving, I'd definitely recommend!