Optimizely

Optimizely

5 / 5 22 reviews

Who Uses This Software?

Optimizely is best suited for enterprise and mid-market companies in the Retail, Travel, B2B High Tech, and Media verticals.


Average Ratings

22 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $500.00
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Optimizely
  • www.optimizely.com/
  • Founded 2010
  • United States

About Optimizely

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.


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Optimizely Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Optimizely Reviews

Great AB testing platform with great results

Jun 09, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: We used Optimizely on some client projects and it seemed to work great. It was easy enough for a non-developer to understand how to use it, but also powerful enough that a front-end developer could inject custom JavaScript and CSS into your webpages in order to manipulate the DOM for testing (for example changing button colors, moving components around on the page, etc)

Cons: Not too many things to dislike. There were a few situations were the tests gave us false positives and after implementing the recommendations it actually lowered conversion, but those could have been flukes.

A/B testing is a magic way to dominate my webmarketing

Jun 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A/B testing and campaign segmentation are really easy with this software. I'm very happy to use it and will use even more it now that we have a 2nd department

Cons: someway difficult to learn the settings to put an A/B test in action but very powerful once you manage how to use it!!

Overall: very nice experience. moderate price. very powerful tool

An excellent low-cost optimization solution

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I used Optimizely for two years for A/B testing. It did a good job of randomizing to various conditions and doing basic reporting. The code to implement was also intuitive and low profile on the page.

Amazing A/B Testing Tool

Feb 01, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Cons: Pricey.

Overall: It is really easy to use and create experiments. With easy drag and drop interface. You don't need to be an expert to create a test.

Great for quick testing

Jan 19, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Comments: Optimizely is easy to test basic stuff, like simple image changes and type colours and sizes. It gets a bit tricky the bigger your changes become as well as visible content flashing. Experiment CSS/JS is great solution for this but it would be even better if you could limit these to only certain variations. Otherwise a good product.

Great product for mid to large sized web businesses

Jan 10, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to set up, easy to use, good professional support services available

Cons: Hard to get to all the functionality without investing development resources

Overall: Optimizely is very easy to implement, and anyone can start experimenting with the product. To get the most value out of the product you will need to invest in managing a test backlog, test plans, and documenting the results of each experiment. It also helps to have someone with strong front-end development and JS skills to implement experiments as it opens up the capabilities of the product dramatically.

Recommendations to other buyers: You probably need a larger package than you think to get meaningful results for a number of experiments each month. Small sites will not have enough traffic to get useful data out of the product.

Used this on a free basis - It's amazing!

Dec 14, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: I've used Optimizely in their free account, and I can't believe how powerful the software is. I was able to replace content on my site for half of the visitors, finding out that an old call to action was actually more effective than a new one we'd replaced it with - by 33% over a 10,000 visitors test. Having this information makes my efforts so much more useful and strategic. No one in marketing should be blindly creating content.

The best A/B testing tool

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: We use this tool with the majority of our clients. Possibly the best A/B testing tool out there. Awesome feature set and easy to use!

Great System

Dec 06, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Optimizely is great for A/B testing things on your website. I like how you are able to create different tests for customers to see which layouts work best. There are endless options on how to test things on your site with Optimizely.

Great Testing platform.

Nov 11, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy of use and ability to test before implementing site changes

Cons: Support was great during on-boarding process but account management could use some work.

Overall: Have been using Optimizely for a year and love the WYSIWYG editor (which works great 90% of the time - but can be glitchy on design details).

Optimized. Review

Nov 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, and optimizley x is much better platform

Cons: Pricing

Overall: Love the product, i wish they have pricing for smaller traffic websites. Right now the only packages they have is for sites with at least 50k visits per month

Website A/B Testing

Nov 04, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you're familiar with the benefits of A/B testing emails, then you'll immediately see the similar benefits with A/B testing websites or mobile apps. We're using Optimizely mainly to A/B test our websites, and as a company that is already at the forefront of the data-driven world with our Big Data offering, Talend is finding success in taking that data-driven approach to our website.