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Customer data platform designed to synchronize customer intent across the marketing ecosystem; provides intuitive personalization engine, AB testing support, a mobile SDK, data visualization, and more.
excellent tool for personalization
Pros: Ease of use and flexibility and speed of companies responses. Once set-up, it provides simple and intuitive interface to achieve your personalization
Cons: Take your time to do a professional and detailed set-up. It will save you time and effort in the future.
Overall: Personalization of web presence, higher conversion, easy integration with marketing automation, flexible set-up linked to existing data model, great UI