Klaviyo

Klaviyo

5 / 5 59 reviews

Who Uses This Software?

Klaviyo mainly serves ecommerce stores due to its seamless integrations with platforms like Magento, Shopify & WooCommerce. Klaviyo also integrates with B2C and B2B companies using custom websites.


Average Ratings

59 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $25.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
  • Support
    Online
    Business Hours

Vendor Details

  • Klaviyo
  • www.klaviyo.com/
  • Founded 2012
  • United States

About Klaviyo

Klaviyo helps eCommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. The platform makes it easy to pull in important data from your ecommerce platform and website - then put that data to work to personalize your marketing content, target your campaign, review your results and optimize performance. Thousands of ecommerce stores like Kohler, Chubbies, Nomad, and Huckberry grow their revenue using Klaviyo.


Klaviyo Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Klaviyo Reviews

Great product! Easily made my investment back within a couple of days

Jul 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Without a doubt the most advance email platform for Shopify. Unrivaled in the market - the automation is really excellent and deliverability so far has been great!

Cons: Only been using it for 3 weeks, so no cons to report so far. Everything seems very well designed to help you get the most out of the too.

Overall: Increased lifetime customer value

Klaviyo is a basic drag and drop platform that allows me to create emails for my email campaigns

Jul 19, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: I like the ability to create and clone email templates, the HTML export function, the centralized access, I like a lot of the customizations

Cons: It often glitches and freezes, for example will freeze and time out when you try to login. The platform sometimes creates funky code

Overall: able to easily create html emails

I used to use Mailchimp, Klaviyo Has Dramatically Increased Our Sales

Jul 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of Use
Great Analytics
Setting up automated flows is super easy and is a sure way of increasing your sales

Cons: So far I have nothing to say. It is slightly more expensive than mailchimp however you get what you pay for.

Easy to use, Exactly the email automation software I am looking for, Good customer service

Jul 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Flow, I can define a lot of different flow for handling all the conditions of my new subscriber or paying customers. Another thing I like is products block under template design function.

Cons: Price. :) If possible can make a bit cheaper... My subscribers list expands very fast and I am worry about the price.

Overall: More return customers

Great automation flows, not the best set up for multi-shopify clients

Jun 30, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Klaviyo has one of the best automation flows set up for the price we pay. The wysiwyg editor and the source modifier work perfectly together - great stuff!

Cons: Not being able to link multiple shopify accounts with only one klaviyo account is a big minus - this might be a problem, as soon as we grow bigger and have to add new currencies.

Simplified ESP with all the necessary integrations! Great segmenting and amazing customer service!

Jun 27, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Their basic templates are a no-frills way to make sure you're taking full advantage of your email lists. With automation as well as blast sending capabilities, plus outstanding customer service skills - seriously, I email our rep and get responses within minutes - it's a no brainer, especially if you're working with a smaller email list.

Cons: The ability to design and utilize HTML based templates is a bit shotty. The web-forms feature can be difficult to understand - different forms send to lists vs segments, flows.

Overall: Easy to automate our email campaigns, and very detailed breakdowns of campaign performance as well as contacts. We have been able to narrow down our subscriber list to the most loyal and our least loyal customers, as well as create campaigns to drive traffic back to our website based on analytics within Klaviyo.

One of the most amazing ESP's I have ever used. Incredibly powerful and intuitive.

Jun 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Klaviyo E-Mail Marketing is designed to keep your stress levels down, value up, and make you look good in the process. As an agency powering 100's of client accounts, our responsibility is to consult our clients on the best eco-system of marketing tools, processes, and platforms. Klaviyo fits into this eco-system as a "No Brainer" component that any SMB or Mid-Market Company can use successfully from Day 1.

We switched from another service to Klaviyo for our Shopify Store and are glad we did.

Jun 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Pros: We love the ease of use and comprehensive options for campaigns and work flows. It is easy to set up and then the analytics let us track the effectiveness of our campaigns and flows.

Cons: While the email support is good, it would be good to be able to speak to a support person when necessary.

Overall: It helps us build our customer list and then helps us communicate with our customers. We can segment our customers and deign appropriate communications for them.

Klaviyo is like Mailchimp for Ecommerce. On steroids.

Jun 09, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I think their product recommendation of products is very good. We all know the value of retargeting and with Klaviyo you can show either your most popular products in your weekly or daily emails or you can even show personalised product recommendations. This will result in higher open rates and CTRs in the long run. Give it a try and see for yourself, it's a powerful tool.

I also love the email flows, once you set them up (I upgraded from the free Mailchimp version) you'll see a lot more (practically free) traffic coming from Email to your shop.

All in all a great service, you'll see an uplift very quickly. last but not least: I LOVE it that they're constantly improving it further (latest addition are customised coupons for every user)

Cons: the management of profiles and users can be a bit tricky although you'll quickly grasp what it is all about.

Overall: More, free traffic coming from Email. Social Media is cool, we get it. They have live videos and stuff. But where will Instagram be in 2 years, what about Pinterest/Snapchat etc? You'll never know. Your Email list, however, is here to stay. Klaviyo will help you nurture it and make the most out of it.

Klaviyo is the only email platform I use and recommend.

May 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: Klaviyo integrates perfectly with my clients and my own Shopify store. It is simply to use whilst having a host of powerful features to assist in generating revenue from both your lists and flows.

Cons: Support is excellent however can be a little delayed waiting for email replies. Pricing can also be hard to understand when you first start using with cost per contact.

Overall: Revenue!!

As a new user I was able to learn quickly how to use Klaviyo to get more sales for my online store.

May 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use and easy to learn. I was able to analyses the data provided by Klaviyo to improve sales on my online store.

Cons: I would love Kalviyo even more if you could create email designs like on Canva. Integrating pictures a text and special effects to produce outstanding emails to my customers.

So much better than MailChimp, thank god.

May 11, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The breadth features and intuitive user interface put this miles above MailChimp and other email marketing softwares that I have used as a web designer and a marketing creative. What really makes it stand out

Cons: It's conditionals (the "if/then" type statements used to build filters for email targeting) have always been a little lacking for me; I can never get quite as specific or defined as I'd like. That being said, I certainly haven't seen anyone do it better for a remotely similar price.

Been using Klaviyo for the past 6 months and it has turned into my favorite email automation tool!!

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: fast support, tons of documentation!! Suggested campaigns - seemley integration with Woo Commerce!!

Cons: I was there was an agency login - my only complaint is just having to log in/out of accounts all day :)

Love the customization available, and solid integration with Shopify

May 03, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Tracks customer behaviour in real time. Great for personalization with dynamic content tags.
Integration with Shopify is awesome!

Cons: It takes a while to get your head around some of the settings and setting it up. To make the most of it, some basic coding knowledge will help. Otherwise, I would recommend getting an expert to help with setup.

Overall: This has really helped with conversions by tracking and focussing on customer behaviour.

Klaviyo is user friendly for first timers to email marketing & their customer service is outstanding

Apr 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

Cons: The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Overall: Well I am building my subscriber list which they say is super important for the growth of my company. I know that I will see the benefits and fruits of that they longer I do it. I am so new at it now. But I feel like I am pro by using this software which gives me confidence that I can do this!

Powerful tool

Apr 14, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I've been using Klaviyo for a couple of weeks now. We integrated our Prestashop store using custom integration. It's all well-documented so the integration module was ready in 2 or 3 days. We still need to overcome one minor issue but I hope it won't take long as the customer support is on it.

What I love most about Klaviyo is how deep we can go with triggering mails and flows. This is really powerful and it's really up to us how we make use of it.

The bottom line is that it really works. In the first 2 days after launching abandoned cart series we earned almost 1.2k in revenue from this campaign alone. The software literally pays for itself.

Also, integration with Optinmonster works like a charm and helps us with getting more e-mail leads.

Recommendations to other buyers: If you have ecommerce business, start using it ASAP. Otherwise you are leaving money on the table.

Robust, customizable paltform

Apr 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Flexibility, developers keep adding new or updated capabilities, great metrics, scalable.

Cons: Higher cost than a lot of other services.

Overall: We found Klaviyo through working with Shopify. Previously used Mailchimp. While a lot of the email services provide similar capabilites, we found that Klaviyo was a more robust and powerful platform for tailoring the needs to our company. Endless and easy possibilities for finding the right audience or segment of our list market to with easy integration into Facebook marketing audiences make Klaviyo a winner! Only minor drawbacks would be that I prefer to be able to speak to someone on the phone for support, although the email responses have been fairly prompt. Also, the cost is a little high, but you get what you pay for.

Nice for Emailing Lots of People

Apr 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: It's easy and simple to use, they have tons of resources and helpful tips to improve the efficacy of marketing efforts, and have stellar customer service. They are also constantly adding new features that are pretty sweet.

Cons: the reporting options could be a little more user friendly, like being able to set custom date ranges from the dashboard would be really nice to have.

Overall: I've been using Klaviyo for a little while now, and it's pretty nice for emailing, especially if you have a decent sized list. It's simple to create templates, and they're almost constantly adding new features to improve the platform. Customer Service is great, too.
I wish the data reporting had an easier way to see custom info from the dashboard, but other than that it's great!

Recommendations to other buyers: I've used certain ''other'' email platforms, and they make me angry after I've been spoiled by Klaviyo.

Best Fit For Shopify I've Found

Mar 30, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Simple, deep integration with Shopify, quick and helpful support team, their blog is great, and support docs are very good as well.

Cons: Could use a couple more advanced features like tagging, click triggers in-email that trigger tags/segments, more robust CRM.

Overall: I'm really happy after making the switch to Klaviyo for my Shopify site and would definitely recommend for anyone in e-commerce.

My motto for the year was to simplify everything, and switching to Klaviyo helped me accomplish this and streamline (un-complicate) my email system. There are a couple others out there that have a few more features like CRM, tagging, click triggers within emails, etc, but that isn't always totally necessary.

The deep integration Klaviyo has with Shopify is what ultimately made me switch and I'm glad I did. Their help desk is usually quick to respond, and always very helpful too.

Recommendations to other buyers: I would highly suggest it. Especially if you're in e-commerce, and even more if you use Shopify. I've tried 3 other systems and despite it not having a couple really advanced features I've seen before I would still highly recommend it to anyone.

Just switched over

Mar 30, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ease of use,
customer support

Cons: no 24 hour support - I'm in a different time zone (& hemisphere) so sometimes having to wait for answers can get frustrating.

Overall: I have just recently migrated over to Klaviyo and to say I'm impressed would be an understatement, The out of the box functionality is great and the customer support is awesome (had a couple of teething problems - as you do) but the team at Klaviyo were easy to deal with and felt like they really want me to succeed.

Recommendations to other buyers: If you're thinking about migrating over or starting new, do it.

The best email platform for eCommerce

Mar 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Deliverability, UI, Support Team

Cons: None so far

Overall: Recently upgraded a client from Mailchimp to Klaviyo. The amazingness starts from the transition process which Klaviyo nearly handled 100%. Their API pulled our entire MC account down and recreated it within their system. Boom! Fully set up and ready to start emailing. We seriously got out our first email within a few days where we expected a setup time of weeks.

The UI is clean and simple to use for us on a daily basis. We send 6 custom emails a week so you can imagine is it quite the work. Klaviyo has made us much more efficient in getting those emails out.

We are just getting into the flows and automation. So any options and ways to deploy!

A must have if you send email and do ecommerce online.

Very happy with Klaviyo!

Feb 28, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The stats and tracking of emails.

Cons: Being able to preview an email while still editing is frustrating to work out at times. A nice, big preview button would be perfect on the email creation/editing page.

Overall: We have been using Klaviyo for about 9 months now and couldn't be happier with what it can offer us. The analytics are excellent and being able to track the revenue derived from different campaigns is a great tool to have on hand to ensure time and energy is not being wasted on areas that are not generating a great return. The usability is good and the overall suite of features is excellent. We are very happy with the product and will be remaining customers well into the future.

Recommendations to other buyers: No

Best eCommerce Email Service Provider

Feb 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: If you have an eCommerce business, give Klaviyo a look. The automation and targeting make retention marketing easy. The customer service and pricing leave something to be desired, but overall, it's the best ESP for eCommerce right now.

Klaviyo Experience

Feb 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Comments: Having used many various types of software in ecommerce, without a doubt, IF you are using Shopify, Klaviyo is the best integrated and most robust solution.

Klaviyo for Flows.

Jan 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Comments: Klaviyo pairs incredibly well with Shopify data. It is an incredible medium for building an audience and for following up with customers with valuable information such as installation guides.

We love to hear from our customers and queue up emails to check in and ask for real feedback months down the line. Klaviyo is a really useful tool for drafting emails for sorting through your customers and for getting content out quickly and smoothly.

The more you use it, the more you pay but the free version is great for getting started. I have referred this to friends who are starting email lists for their yoga practices and people who are new to blogging and emails.

It's very intuitive and easy to configure to your needs but it does take a while to really understand all of the functionality that is really availability.

A little expensive, but really makes our job easier

Jan 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!

Easy to Use and Incredibly Powerful!

Jan 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Ease of use, flexibility and power

Cons: A couple of limitations with its functionality and Shopify integration, such as not being able to trigger an email flow when a customer's shipment gets marked out for delivery, or not being able to save pre-configured blocks of content to drag and drop into every email.

Overall: I was new to Klaviyo and, based on a recommendation, decided to use it with a new Shopify store I was rolling out.

Wow, what an incredible piece of software! It integrates beautifully with Shopify, giving me all kinds of power to add customers to email flows or send them one-off emails based on a host of criteria. I can do everything you'd expect from a good email provider, plus things like send emails to everyone who browsed a certain page on the site or everyone who purchased a particular product or who had a certain order size or who hasn't purchased in a certain amount of time. The possibilities are endless.

It's very straightforward and incredibly easy to use. I give it a hearty recommendation for Shopify store owners!

Recommendations to other buyers: If you own a Shopify store, I strongly recommend it!

Easier to set up than Mailchimp and insanely more powerful

Dec 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Dead simple to set up.
Intuitive Functionality
Powerful and dynamic list building and segmentation
Love the activity feed!
Great usage data

Cons: Email templates have a ton of drag and drop options, but it's not as easy to create good looking emails as mail chimp. if you aren't careful you can junk up your email design. There are a ton of options so it is more customizable than mail chimp and you can add dynamic product feeds based on Shopify info.

Overall: I started with Mailchimp and l liked it, but I couldn't get the segmentation that I wanted for my Shopify store. We were just launching our new store and I didn't have the time to switch and set up a new email system, but wow...it was so simple. I blocked half a day and I had it mostly set within 2 hours! Abandoned cart sequence, welcome sequence, repeat purchase thank you sequence. All will easy A/B test set up. Plus it automatically set up segmentations based on spending.

My favorite part is the activity feed which tracks all of you customers activities and you can quickly sort to see who has opened an email, who has been active on the site, clicked links, etc... I am no marketing expert and this has made it so simple.

I cannot recommend them enough. I experimented with Convertkit and Mailchimp and Klaviyo is hands down the best for e-commerce!

Recommendations to other buyers: It syncs with Mailchimp so if you are thinking about using it and already use mail chimp, don't hesitate. You will be up and running with multiple drip sequences in no time, even for an amateur!

Best Email Marketing System Out There

Dec 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Flows, Lists, Segments

Cons: Wish it gave recommendations for when is the best time for us to send emails. and Money

Overall: We used Mail Chimp for years but I would rather pay 4x as much to have the access to Klaviyo's flows. They make you the money in the difference.

I tried InfusionSoft but found love with Klaviyo

Dec 12, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Pre-set templates
easy to use, getting started section.
Support

Cons: Nothing

Overall: Don't get me wrong, Infusionsoft has it's purpose - but after spending thousands of dollars and not going anywhere, I was desperate.
By chance the guys at HeyCarson recommended Klaviyo to me and what makes it awesome:
- Dedicated Shopify Templates and Flows
- Full integration
Don't get me wrong, you do need to spend a day or two doing your own emails. But literally once live, it's set and forget (except for the occasional optimisation tweak).
I love how it shows how much money I've made from each flow and campaign.. and this software has paid itself back 10-fold.

Recommendations to other buyers: Support is so good

Send Amazing Emails and get Amazing Data

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: The data Klaviyo gets us in real time helps us react quicker to purchasing behavior and sales. You can create and edit lists quickly and set up in depth flows that do the work for you! Love it.

Marketing Automation with support and deliverability concerns

Dec 08, 2016
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Cons: Deliverability is a concern. Support is slow to respond.

Overall: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Klaviyo Makes Me Money ... It's A No Brainer

Dec 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have tried a lot of email service providers and hands down none, integrate with shopify as well as klaviyo does. It is making me 10 times the ROI. Couldnt be happier.

It's as if I had the budget to hire a person to manage my email marketing strategy + implementation

Dec 06, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently. My other favorite is the easy integrations with other apps I'm using to manage my eCommerce and Digital marketing systems.

Cons: No overall CTR metric available (only per-campaign), nor a metric for open-rate stats across all campaigns/flows. Needing more training to intuit the analytics panel and some features but they do not have phone training available, I've been using it for about two months now, and I have a few blind spots that I cannot intuit from the interface, which is now a problem for me. They answered what they could via email.

Overall: Before Klaviyo: The newsletters got written eventually but clumsily, and not as often as I'd like. Follow-ups, re-engagement campaigns, customer win backs, cart and browse abandonment were either 1) not a thing or 2) a dry affair automated without the addition of rules to secure the right audience. Klaviyo changed everything, we are now rocking and rolling on a new level. We have been able to attribute our newsletter to several big sales, and customer win-back campaigns are working based on the sales data as well. I had no visibility to who was responding favorably and to what content because I could not get the budget for a large MAP. This platform is affordable for relatively small marketing budgets, yet very powerful, so far.

It's as if I had the budget to hire a person to manage my entire non-transactional email marketing strategy and implementation. I do wish they could take over transactional emails from BigCommerce - who butchers the process, but the sales rep said they cannot do that right now.

Recommendations to other buyers: Evaluate your needs via demos and ask a lot of questions to make sure you are getting what you need for your business.

The best email solution for ecommerce

Dec 05, 2016
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Can do pretty much everything, when it comes to email marketing.

Cons: It takes a little longer to get used to. With advanced features come a steeper learning curve.

Overall: Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go.

Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that.

What about people who have made a purchase in the last 7 days, and have also spent more than $500 on your site... and not purchased widget c? Not a problem.

How about targeting those exact audiences on facebook? Again, it's as easy as clicking a button. Klaviyo can sync all your segments with facebook.

The only not-so-great thing about Klaviyo, is that it has a slightly steeper learning curve than your usual just-getting-started email service. But the support is great and they have some awesome templates to help you get started.

I could go on and on about how amazing Klaviyo is, but instead I'll just say this: If you have an ecommerce store, you owe it to yourself to test out klaviyo. I am glad I did (and so are my wallet ;)

Recommendations to other buyers: Use this tool right and it will help you grow your revenue.

Has been a massive help.

Dec 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We love Klaviyo, it's been a great help in allowing us to really get to know our customers and tailor our business to their needs accordingly. Love the regular inspiring newsletters which are educating us in how to optimize the facility and love that we can get a sense of how different products are doing, and what the push points are that make customers commit to a purchase. Really good help and communication. Great work, thanks.

Moving to Klaviyo was one of our best decisions

Dec 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Our team has used 2 other email systems in the past. Once we moved to Klaviyo we felt that we finally found what we were looking for. Our company is an eCommerce site (running on Shopify), but our products are a bit complex and unique...we don't simply sell items. We have to build a strong relationship with customers to increase return purchases and we rely on communications and education to improve conversions and increase awareness. Klaviyo's system is great at segmenting (automatically and manually) customers into groups that represent the stage of our customer relationship. This makes it very easy and efficient for us to be confident we are sending appropriate messages to the right group of people. We have definitely seen response and conversion increases that we attribute to the software and the automated features have saved us a bunch of time.

Klaviyo is very powerful

Dec 04, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The seamless integration with Shopify.

Cons: the price can be prohibitive for some smaller business

Overall: Klaviyo is very good. It has a wide range of features that integrate without shopping cart (Shopify) seamlessly. We have been able to setup quite a few flows that have led to additional sales. The integration features alone make it worth the price tag. I have used quite a few other platforms in the past and none of them are as good as Klaviyo.

Recommendations to other buyers: keep up the good work

Superpowers for Small Business

Dec 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Klaviyo makes enterprise level email automation available to small businesses like mine. It's really easy to use and very quickly pays for itself. I have only recently "got serious" about automating my followup sequences and I'm kicking myself for not doing it earlier- quite simply, it's making us a lot of money. Just try it!

Rock Star!

Dec 01, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: how easy it is to program and the multifunction's

Overall: We searched high and low, spent hours discerning the BEST system for us and KLAVIYO was the answer. We love it, the staff is very helpful, the conversion was simple, and several of our staff members have been trained. This is a low cost, high performing platform.

Recommendations to other buyers: Keep up the good work

Klaviyo's fantastic customer service and powerful capabilities make it an easy choice for an ESP.

Dec 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Klaviyo is a very valuable tool in the systems based marketing approach I use for my company. I use it every day. It's intuitive, powerful, and rich with data and insight.

I switched from a previous ESP to Klaviyo because of their responsive, knowledgeable customer service, and because I was looking for top-of-the-line automation capabilities. They continue to offer features that are among the best in the business.

I am very pleased with Klaviyo, and its value to my company will only increase as we grow.

What we needed

Nov 30, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Integration with Funraise

Cons: Giving Tuesday glitch.

Overall: Love Klaviyo so far. The email builder is simple and intuitive. Our emails look great on computers and devices. I've called for help several times and the customer service is superb.

A must have for ecommerce businesses!

Nov 30, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: Klaviyo's ability to integrate with other platforms and online tools makes it super robust. It's a great value because with minimal effort it pays for itself by generating revenue for your business. Easy to use and has awesome features. You can do so much with this app. Highly recommend!

Brought us from 0 to 10 without using an agency

Nov 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: This software helped us take our email marketing from 0 to having custom built sales funnels and weekly campaigns with A/B testing in just a few weeks. They have all the features built in you need to look at the KPI's for your email marketing and with a great user interface. Would highly recommend this product for people starting out or and ecommerce pro.

So glad we switched!

Nov 23, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Lightspeed integration, automation, conversion tracking, reports, powerful.

Cons: Tech support: have to use learning resources.

Overall: We were using a big name email provider for so long, then switched to Klaviyo and won't go back. Automation is where Klaviyo shines, the functionality is super robust and the integration with Lightspeed Retail is a game changer. We would recommend Klaviyo.

Recommendations to other buyers: This is an advanced tool, very powerful, have a good knowledge about your customer, product and development to maximize your investment.

Easy to use and fun!

Nov 23, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support

Comments: I recently started a hybrid position and have no experience with design. I absolutely love this platform- it is fun and easy to use and figure out. After playing around with it a few times its easy to get the hang of it!

Fantastic Email Service Provider for Startups

Nov 23, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use and simple setup of definitions.

Cons: No SMS message service.

Overall: We installed Klaviyo to our online store and it's been fantastic for developing our segments around purchasing behaviour. We run a lot of events too so having the opportunity to sync with third parties has helped us measure results successfully. As a result online sales have gradually increased and our event bookings have soared.

Recommendations to other buyers: Would be nice to get email previews based on browser/device type.

Terrific tool for e-commerce stores

Nov 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Great product for ecommerce sites, must have if you have a Shopify site, the integratoin is seamless with the website

Excellent software at a reasonable price for what is offered...

Nov 22, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The extreme customization of flows.

Cons: No APP for integrating directly with BigCommerce. Integration with Amazon is not working right now.

Overall: Klaviyo's integration is excellent as a whole. I use it with BigCommerce and while I wish there was something other than just a script integration. Something similar other Apps in BigCommerce I feel like they do pretty good job. I have been able to get very specific with my retargeting of past customers and retain MUCH more regular customers and reorders than when I used mailchimp. Well worth the extra money for the complexity of targeting. Do take your time learning how to create flows. That is where you money comes back to you for sure.

Recommendations to other buyers: Learn how to program custom flows beyond the default. Thats your life blood.

Great system, great support

Nov 22, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Overall a really good system, a little complex to get your head around the rules as it allows you to do so much. Once you get it going though it's an extremely powerful tool.

We LOVE it

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use

Cons: A little expensive

Overall: As a Shopify customer, we use Klaviyo religiously. Our number one goal as a startup is to give the customer the best experience possible. Being able to create a flow for new customers has been the greatest addition to our marketing. 5 days after the sale, "Hanson" (the founder) sends an email welcoming them to our community. 50 days after we send an email "Just Checking In" (which gets an 80% open rate!!) to make the customer know for sure that we are still with them :) Lastly, we send an email at day 90, letting them know their 100-day money back guarantee is about to run out and that they can still return. Our customers LOVE us and our sales have grown tremendously due to their word of mouth. This one flow has created more influencers in the Think Board community that our team could over the past 2 years. This is just one flow -- we have so many more ;)

Recommendations to other buyers: Try it

Hands down best email platform out there

Nov 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Why would anyone use anything other than Klaviyo? This platform has given our clients so much power and ability.

Good Email Marketing Platform

Nov 18, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Klaviyo has been a good solution for us, allowing us to integrate our ecommerce related information in with our marketing efforts fairly seamlessly. E-mails are easy to build, workflows can be as simple or advanced as you like, and account management is very straight forward. The support team is very responsive, and any issue or speedbump we¿ve ran across has been resolved quickly.

We¿re quite happy with Klaviyo¿s functionality and are looking forward to some of the enhancement releases down the road to bring us more advanced layered segment creation abilities.

A great way to connect personally with our customers

Nov 17, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: -Awesome features to target customers -Can make our emails unique to users -Narrows our focus instead of wasting time on unengaged people subscribed to our list -Amazing customer support

Cons: -Can take some time to get familiar with the functionality -Analytics features can be difficult to get the information you need (mostly based on specific dates and visual overview)

Overall: I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. We've had a great connection with our Account Manager as well which really gives us an opportunity to maximize our use of it.

Freakin Love Klaviyo

Nov 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Mentioned in my review comment

Cons: Mentioned in my review comment

Overall: I transitioned to klaviyo from another popular email marketing platform for my shopify store and the difference is like night and day.
Klaviyo smashes it!

Benefits:
Klaviyo integrates seamlessly with Shopify.
It has a simple "Getting Started" process that's included and doesn't cost a bucket load of extra money to understand how to use the platform.
It has amazing tracking and analytics that are easy to understand and help you see where you are converting sales and where you need to improve.
The drag and drop editor is awesome and the segmenting rules you can create for email flows is amazing.
It integrates seamlessly with SumoMe.
It basically does everything I need and has shown me things I didn't even know I could do to improve my business.
I Love It!
The only negative, it would be awesome if they had easy access to telephone support or live chat. The support is good via email but I like immediate support and the ability to chat live.

Recommendations to other buyers: Just get on board and learn how to use it properly, you won't regret it.

Best Value in eCommerce Email Software

Nov 16, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: I have found Klaviyo easy to use. However, when I can't figure something out, the customer support team is there to help. My clients have tight budgets; they like that they can get started for free and that the pricing is very reasonable.

Powerful data segmentation + beautiful email templates + FB integration = More Revenue

Nov 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The list segmentation and automated flows are incredibly powerful.

Cons: The product does not yet have a Google Customer Match integration but I'm sure that will be coming down the road.

Overall: I started using Klaviyo as a solution for a retail client whose customer base is made up of people who exhibit a diverse set of categorical interests. With the need for segmentation and better targeting, we quickly realized his existing email provider was incapable of providing this functionality, so we decided to turn to Klaviyo to fill the need. The platform is brilliant, we were able to segment by user attributes and purchase behaviors, we were able to pull in custom product feeds, we were even able to export segments to Facebook for targeted ad campaigns. Klaviyo wins big points for usability, customization and results and we'll continue to use the platform.

Recommendations to other buyers: In retail, so much data remains untapped by businesses. Klaviyo will not only improve your visibility into individual customer profiles and their corresponding activities, but it will allow you to take an intelligent action based on what they have or haven't done. Super impressive.

Vendor Response

by Klaviyo on November 11, 2016

Thank you for your review! We are happy you enjoy using our platform.