Who Uses This Software?

Funnel is for all multi-channel e-commerce businesses, agencies and marketers. If you advertise on more than 1 online advertising channel, Funnel is for you.

Average Ratings

2 Reviews
  • 5 / 5
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    See pricing details
  • Free Version
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
  • Support
    Business Hours

Vendor Details

  • Funnel
  • funnel.io
  • Founded 2015
  • Sweden

About This Software

Funnel automatically collects your advertising data from ALL advertising platforms & matches it with conversion data to let you analyse and report ROI. No more spreadsheets and manual importing of cost data. With Funnel you'll have always up to date data. You have even the option to send all data into your backend or business intelligence system with Funnels Advertising API.

Funnel Features

  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators

Funnel Reviews

Happy user of Funnel

Sep 17, 2015
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore.
Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords

Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently