Who Uses This Software?

Emma is designed for marketing teams at businesses of all sizes with tailored editions for agencies, universities and franchises.


Average Ratings

34 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $89.00/month
    See pricing details
  • Pricing Details
    Based on annual contract
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Emma
  • www.myemma.com
  • Founded 2003
  • United States

About Emma

Get more from your email marketing. Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.


Emma Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

Emma Reviews

I love MyEmma

Sep 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's very intuitive. I like how you can drag and drop components and it's easy to type in straight text without coding. It's a great tool for many situations. It's easy to use templates saved in the system for regular emails such as newsletters as well.

Cons: Sometimes it's not as flexible as I would like. I can't move a certain component, though I can move others.

Great email marketing product

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level.

Cons: The thing I like least about this software platform is that they only offer a paid version option...

If only they cared about the code.

Jul 18, 2017
2/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.

Cons: Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.

Vendor Response

by Emma on July 19, 2017

Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience!

Up & Coming Email Marketing Platform w/ Rich Features and Phenomenal Support

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really like that there are many features that are not available on other email marketing platforms. If you do email marketing, you MUST try EMMA for their marketing/analytics features

Cons: Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.

Overall: New marketing/analytics features not scene on other platforms

Good product and great company!

Jun 27, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams.

Cons: I only use the basic version, so I'd like more functionality, but again, that could just be my service level.

A Few Words About Emma

Mar 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We've been an Emma client for more than 8 years. We've always been fans.
Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good.

Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.

If it were my choice...

Jan 26, 2017
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Easy to import users, export lists...

Cons: the WYSIWYG editor features...pretty limited in terms of buttons, colors, links, drives me crazy

Overall: Tools don't always work well - or as expected. Auto save function is super annoying and 'undo' doesn't work very often either. Seems pretty limited for a tech-savvy super user as myself.

Pretty Solid

Dec 15, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Emma is a great email service and gets the job done. Overall it's simple and easy to navigate and use.

Easy-to-Use, Basic ESP

Dec 15, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well.

One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and it will send to the winner after a few hours, but that's it. You can't A/B in email content without manually downloading, splitting your list, and re-uploading it as two different segments. You track the results on your own and send to the remainder of your list. It's time-consuming and cumbersome.

Emma does integrate with many major e-commerce providers. We've used the Shopify integration. That has also been a bit cumbersome. Though we get the emails of purchasers, there aren't very many trigger email options through Emma.

Overall, this is a great little program, especially if you are a small business or don't have an email team. It's not the Cadillac of ESPs, but it all you need is a reliable Honda, this would be a good fit.

Great Product!

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: We reviewed a variety of software options but decided to go with Emma. It has everything we need to create and send out blogs, newsletters, and specials. The automation meant I got to spend more with clients rather than spending time manually sending it out. I recommend this product to everyone in small business.

Easy to use/Great customer service

Dec 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use

Cons: Reporting metrics

Overall: I used EMMA to create invitations and enewsletters. The program was easy to use and I cannot say enough about the customer service--it was phenomenal. I could call anytime and talk to someone.

Love it, but not the customer service

Dec 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money

Comments: Easy to send and manage emails! Only complaint is customer service. It's always a hassle and support calls typically take FOREVER.

Emma is an email marketing game changer

Nov 11, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We were first worried about have to pay per email sent but quickly learned that you get what you pay for!

Love Emma!!

Nov 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I use Emma quite often. Once I figured out how to use the software for the business needs, it was easy. I know there are lots of features that are available that I am not aware of. If I ever have questions, I call and get great customer service. Thank you.

Emma is an easy way to bring email marketing to your business

Nov 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Emma is a great tool that is easy to use for every person in your marketing team. It can be used for incredibly simple emails, or incredibly complex designs with automation. Also - no spam filter issues!

Best Email Whitelabeling Software

Nov 04, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We use Emma as a whitelabeled product. We reviewed a lot of different options and ultimately Emma was the best option for us. I love that instead of having a contact limit per client, we just pay based on the overall contact number. That means we can have small clients and large clients and we aren't required to pay separately for them. In addition, the email builder is very simple and straightforward.

Great customer service

Nov 04, 2016
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: The software itself is buggy. When copy and paste, adding header 1 then header 2 often the size doesn't change, or the line spacing is different.

Customer service is great.

Very easy to use

Nov 04, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Emma is incredibly accessible for first-timers, both in the site interface and responsive email design. It also has many useful features that make mass email easier, and continues to roll out more. Their customer service is also very responsive, courteous and knowledgeable. The only downside is that the search function is not as robust as it could be, so it can be difficult to find groups and older campaigns if you're prolific.

ALGIX Loves Emma

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use

Overall: Emma has been a great tool for us at ALGIX as our company has grown out of the startup phase. Emma is easy to use and makes it simple for us to create great emails. We look forward to continuing to grow with the help of Emma!

Emma makes it smart and keeps it easy

Nov 03, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of design and production of mailing. Response of Customer Support. Analytics

Overall: A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support.

Good customer service, slow system

Nov 03, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: My Emma is easy to use in the sense that you can create, edit and send email campaigns pretty easily. The system is quite slow (so load and editing emails takes a while). The SF integration just got up to speed, but unfortunately doesn't quite fit our needs (which may be unique to us we have a slightly more complicated arrangement).

The Staff are friendly and helpful. Good customer service and support.

Really enjoy using Emma

Nov 03, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - friendly, efficient, effective and accessible customer service when i have a question
- ease of use/ user friendly
- saves histories

Cons: - wish links remained live for more than 6 months
- wish had more flexibility with formatting text, images, overall layout, etc.
- wish had some international distribution benchmarks; all info seems to be US-centric

Overall: With the exception of greater flexibility with formats and response tracking in Emma, I enjoy using Emma and have advocated that my client stay with this provider instead of moving to another. Customer service is always fab!

Recommendations to other buyers: thanks for asking. :)

New Format Needs Improvement

Nov 03, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's pretty quick. Love the Response area and the breakdowns.

Cons: Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

Overall: You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can┬┐t be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

Recommendations to other buyers: Please fix the First and Last name issue. This serious is driving me nuts and I would be willing to walk away from Emma.

Not my favorite

Nov 03, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: I use Emma for a client and I am not pleased with the formatting issues I've had. When I copy/ paste text, it freaks out. I regularly use constant contact and robly, and I prefer those platforms much more than Emma. I also love the chat feature on robly where I can get my questions answered without calling.

Need more far services for the cost

Nov 03, 2016
4/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money

Comments: Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities. Most importantly, surveys and event ticket sales.

My favorite mass email tool

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Best looking email tool I've used. Response and link-clink tracking super handy. List building was easy enough. Salesforce integration.

Cons: Sometimes building a list seems harder than it should be, but I'm really nit-picking.

Overall: Mass email solutions are turning into a commodity but Emma is by far my favorite. It was so easy to create an email that looked exsactly how I wanted and I'm not that technical. The integration with Salesforce is also really handy.

When I did have a question I couldn't find an easy answer for I called their support line and actually talked to a person who cared and understood exactly what I was trying to do and had a quick answer for me.

Recommendations to other buyers: Mass email and spam compliance can be tricky, Emma makes it easy.

Review from NESPIN

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use. Great to have the analytics!

Cons: None.

Overall: I have sent out six email blasts using Emma. I love it. So easy to use and great to see the responses! Couldn't be happier!

Amazeballs

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was concerned about uploading a large amount of data, but Emma made it incredibly easy. I was able to keep all of the segmenting data that I wanted and very quickly use it to send targeted campaigns.

Cons: Finding my subject line split test data took a few minutes the first time I tried, but that is pretty minor.

Overall: Emma is amazing to use and the customer service has been phenomenal. The importing, segmenting and split testing have all been great and I have been incredibly happy with the deliverability.

Emma Rocks and Rolls

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have improved our brand awareness and messaging thanks to Emma. After an Emma blast this week, we closed a client who had not purchased from us in 4 years!

Emma has the world's best service.

Oct 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have been using Emma for years. Their product has become more and more dynamic, and it's backed by the best team support I've seen. Get a demo and see for yourself.

Poor user interface; buggy

Jun 30, 2016
2/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Comments: 2 out of 3 times I use this product, I encounter bugs or basic functionality lapses. The HTML editor is balky and unpredictable, and I consistently have to log out and in to be able to send test messages. Customer service is excellent, but the everyday experience is not good.