Who Uses This Software?

Over 100,000 small & medium businesses have benefited from using ActiveCampaign.


Average Ratings

67 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $9.00/month
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About ActiveCampaign

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.


ActiveCampaign Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

ActiveCampaign Reviews

A fantastic marketing and CRM platform

Sep 07, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy active is to use and the insights it gives you into your marketing efforts. The email builder is exceptional as well.

Cons: Their pricing model can get a bit pricey depending on how many contacts you have which might deter lager organizations from using it.

Amazing, seamless integration of Marketing and CRM

Aug 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Nurturing leads has never been so easy. The way Activecampaign seamlessly bridges together emails, forms, and deal pipelines has empowered me to have so much more visibility into how my emails are performing, who and how people are engaging with them, provide clear and automated opportunities for potential customers to engage further, and then automatically add people straight to different lead pipelines based on their level of readiness. From there I can add custom fields, add any tags or info I need to remember info about people, create tasks to followup (or notes for other team members) and create email automations based on their behaviors.

Cons: The email & form design capabilities are very limited. This system excels in performance and process (and is quite user-friendly) but lacks the level of design I would like.

Bag loads of functionality for the money!

Aug 09, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I love the ability to tag my contacts and segment them so that the messages they receive from me are completely tailored and appropriate.

Cons: It's great to have so much functionality but sometimes that can be overwhelming. Not really a negative; I just need to spend more time looking at the tutorials.

Great support, great tool, been most helpful

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: User Friendly Automation Interface that gives a lot of features. Email Reporting. Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns. Custom event for different campaigns. knowledgeable and helpful customer service.

Cons: Dynamic content in campaigns needs work. The jump between the lite and next plan in price is substantial. The inability to a/b test automation campaigns

Overall: easy campaign creation. Great WYSIWYG email editors. Great email reporting.

Awesome, product and easy to use!!!

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't say enough about ActiveCampaign. It is by far the best CRM fo the price. Salesforce is pretty costly but ActiveCampign does all I need it to do and more.

Overall: Cost and ease of use.

A really slick product with a few performance issues that keep it under 5 stars

Jun 27, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons: My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

Great Email Marketing System

Jun 16, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons: It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Overall: I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

A high class email marketing platform complete with CRM and exceptional automation.

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Overall: This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Amazing product, great price, above and beyond support

Jun 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons: It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

Impressive functionality and features, but be prepared to invest a lot of time.

Jun 07, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons: Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Overall: Advanced email automation functionality at a fraction of the cost of Infusionsoft.

I use ActiveCampaign for our remarketing email efforts

May 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign is easy to use and pretty self explanatory. The template editor is really easy to work with.

Cons: I wish that when I split test an email I could pick another email template instead of the same template with changes. The automation set up is kind of annoying how you have to filter people into your already created automations.

Overall: I am able to manage our email remarketing efforts.

Overall Great Product, Few Tweaks

Apr 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Comments: We use AC with all our clients and love the product overall. It's by far the most comprehensive with a great price point. I have a few gripes including it's integration with Segment.com which was mishandled, the email editor is finicky and not doesn't always provide the desired look and there are often delays with events including autoresponders that queue up and take a while to be sent out. Overall though, it's a great value for the price and I do highly recommend ActiveCampaign.

Worth the investment, both time and money.

Apr 12, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: The product is a great value for the price. Every feature I've needed is included... Just sometimes it takes a little work to find it. The UI can be confusing at times.

The best small business email marketing solution

Feb 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

ActiveCampaign makes email marketing fun

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Robust features.

Cons: Monthly fees.

Overall: I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Active Campaign is the best!

Jan 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons: -No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall: We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Recommendations to other buyers: Awesome!

Incredible Automation Tool

Dec 15, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: An incredible marketing automation tool. Highly recommend to all.

Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

My better choice of email marketing software

Dec 09, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: great set of feature and automation starting events

Cons: with the greater number of functionalities, the complexity grows too

Overall: Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Recommendations to other buyers: advancing the reporting section

Great Value for Email and Automation!

Dec 08, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation

Cons: A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Overall: I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Love the simplicity

Dec 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Powerful marketing automation tools, CRM, and the power to understand your audience.

Dec 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons: CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Overall: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Recommendations to other buyers: Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

One of the best Marketing Automation + CRM Combo's

Nov 07, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, adaptability, integrations

Cons: Sometimes its a little slow to update

Overall: I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers.

If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Recommendations to other buyers: Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

Instant success

Nov 03, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I switched to Active Campaign from a different email provider because I wanted to be able to have FUN in my email marketing. I wanted to be able to use my tech-nerd skills to pull together some amazing automations...and Active Campaign has met the requirements! It was a bit clunky at first to learn my way around, so allow some time for learning the new system.

better value for money than infusionsoft

Oct 03, 2016
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: easy to use

Cons: reporting isnt clear

Overall: infusionsoft was clunky...this is very easy to use. also better value for money. would be great to have better support

LOVE Active Campaign!

Feb 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC.

Pros:
Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface and all of the apps and options for automation and reports.

Cons:
On my PC it tends to take a little bit longer than average to load the "dashboard." I would like to be able to schedule the same email to send out on multiple dates at the time of scheduling instead of doing them separately. I am sure once I suggest that they will implement it though, as they are great about features and suggestions.

I have referred a lot of companies to AC because of the ease of use and all of the great features. I have no complaints. I LOVE AC and they are an integral part of my company's success!

A Truly Powerful System

Dec 11, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was finally looking to upgrade my cheaper-end email marketing company choice due to the growth of my company. I initially looked into Infusionsoft, but after their horrible hard-selling techniques, flat out lies, and ultimately a BBB complaint and subsequent refund, I was hoping to find something else and was very leery at that point.

I then found Active Campaign and I am SO GLAD I did. They were so helpful and had everything I needed and, come to find out, so much more as well.

I have been able to do things with my huge list that I was never able to do and it is all so well programmed and organized that I was able to learn everything very quickly. I am SO impressed with everything that Active Campaign offers, their EXCELLENT support, their pricing, their integrations - everything. And they seem to just keep getting better!

Thank you, Active Campaign, for being a great company to work with and for taking my business to the next level!

Active Campaign Rocks!

Dec 10, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been an Active Campaign customer for over two years now.

After trying many Email Marketing and CRM service providers I was glad to find Active Campaign.

As quite frankly there are a lot of ESP's and CRM's that are really bad.

Active Campaign's Ui is clean, fresh and a pleasure to use.

The Automation builder is very powerful and keeps on getting more powerful as they add more useful features.

Setting up complex Automations in Active Campaign is a breeze.

Segmentation of email lists in a couple of clicks.

Monitoring the performance of your automation campaigns is easily done within Active Campaign is simple.

As they have an awesome reporting system.

Look I could go on and on about how phenomenal Active Campaign is but I could be typing all day long.

Give it a try for yourself you never be disappointed even if you run into trouble Active Campaigns support is world class.

Cons:

Absolutely none.

The Best Email Software at a Very Competitive Price. And Customer Service is Incredible!

Sep 04, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: ActiveCampaign is by far your best choice when it comes to email marketing.

The software is just super-powerful. You can do so many things...such as segment people who visit certain pages or do certain actions and send specific emails to them, send emails based on a contact engagement, send specific upsells or related product to clients...and so on. You are only limited by your imagination.

Did I mention you get all of these with a ridiculous price? At a fraction of the cost of other marketing automation tools you can make it yours. Unlike the other softwares out there, you WON'T pay 200$+ per month...you can start with just 9$ per month and then upgrade as you scale your business.

At the beginning it may feels overwhelming because of the freedom and the power you have, but after a few days you get used to the software and it becomes simple to work with. It's quite intuitive so you can learn to use it by yourself, but in case you need help there is a good library of tutorials.

And last but not least, you'll love customer service. They are kind and will give their best to help you. They also care about your feedback. And you have the idea of being in a supportive community that will help you and your business grow.

Worth The Learning Curve

Jun 30, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I gave ease of use 5-stars because it is brilliantly designed and now that I've spent a few days learning how to use it everything seems logical.

I'm a novelist who uses AC to manage my reader mailing lists.

Active Campaign is far more powerful than what I'm used to with one of their competitors and as such it did take me a little while to pick up on the possibilities because I never considered some of their options to be possible.

I've only had one brief customer service interaction and it was handled flawlessly.

I will definitely be telling everyone about AC.

Awesome service and support to go with it.

Jun 16, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Active Campaign has some of the best features out there, some of them I find really useful I didn't even know existed and I've been emailing for 10+ years.

Highly recommend ActiveCampaign as it's a serious platform that can handle any kind of task you want to throw at it.

Vendor Response

by ActiveCampaign on June 16, 2015

Thanks for the kind feedback!