Who Uses This Software?

Wordstream is designed to help active advertisers get more for less on Google Adwords, Bing Ads, and Facebook


Average Ratings

93 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • WordStream
  • www.wordstream.com
  • Founded 2008
  • United States

About This Software

WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save you time and money.


WordStream Advisor Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

WordStream Advisor Reviews

Has changed the way I interact with Adwords completely - for the better

Aug 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This software is extremely user-friendly, makes managing an AdWords account of any size so much simpler, and gives full account recommendations that are spot on

Cons: The reporting tool is limited to two types of reports - while they are super helpful, that could be expanded to be a more user-friendly version of AdWords reporting.

It has worked great for managing our few PPC accounts and has helped with overall performance.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
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Pros: Absolutely the best customer support and training that I've ever experienced from a software company. It's easy to use and understand and has nice reporting features that are also easy to customize.

Cons: It's pricey for small firms with few accounts -- but makes sense if you're managing multiple clients and/or ad platforms.

Overall: It has saved time and simplified the process of managing our accounts. The reports are informative, but simple for the client to understand. Training features have also been helpful.

I use this software to help with my small business and have had great luck.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Easy to use the 20min work week every Monday. It just walks you right on through the steps without you having to learn everything before you start. It's great because you learn as you go while you are working on the 20min work week.

Cons: Not much to say that I don't like. If I was to say anything it would be about Facebook and how it relates to wordstream and functionality. Or maybe I just need to learn more about Facebook.

Overall: Minimize my spending

Great People

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Most of all, I enjoy working with the people at WordStream. We set up weekly reports, but it is the team that I have in place that help cidentify opportunities for growth. They proactively customize reporting to fit the needs of the company.

Cons: Sometimes reports can be lengthy and some data is not relevant to our current initiatives. Although this is sometimes a problem, I can always talk to my team at WordStream and customize the report for granular data that is highly relevant to our goals.

Very positive, it has managed to streamline processes for our PPC department.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20 minute work week is great. We like to make sure that all of our accounts get attention and this is the perfect way to do it - sure there are some suggestions that aren't right but that's what the feedback tool is for.

Cons: in 20 minute work week when creating new ad groups it would be ideal if we could add more than a single add group at a time it would perfect this process

Overall: The ease of being able to manage, maintain and optimise all of our accounts evenly. We base our clients accounts on tiered package so sometimes the smaller accounts don't get the attention they deserve, where as WordStream helps us give the same amount of love and attention to ALL accounts and that is important to us.

Seamless, helpful and easy to use.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: It's workability to our current system, it has made monitoring and analysing campaigns we're working on incredibly efficient and time saving.

Cons: Nothing! So far it's been perfect for us to use. We're looking forward to working more with Wordstream in the future.

Overall: It has allowed us to monitor and analyse AdWords campaigns efficiently, saving us time and ultimately costs as a result of this.

Wordstream makes using AdWords sooo easy!

Aug 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: It is very straight forward; you need not have prior experience with online ads to be able to figure out how to use it.

Cons: The price point is higher but it is worth it if you manage multiple accounts. It is well suited for agency use.

Very smart and professional people

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love the ad editor and the helpful hints it gives you, it helps you build a good ad, the result is great too for quality score. The reporting is also very helpful especially for keywords

Cons: the landing page builder is horrible to use, it is clunky and difficult, I spent a few hours with it and ultimately gave up.

Wordstream helps me achieve higher quality AdWords accounts for my clients. Great reports as well!

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20 minute work week tool is great for quick maintenance items. The performance grader report helps to dig a little deeper into best practices and helps me to spot areas of improvement that I can take care of quickly. The many keyword tools available are great at helping me to make large scale changes quickly and I can review my changes before posting them to AdWords. Call tracking and keyword level call tracking are a must for reporting new leads to my law firm clients. I also utilize the landing page builder and contact forms with great results. Working with an account rep who has experience with my target clientele has been a tremendous benefit to my company's growth. Great looking white label reports that I can customize for each of my clients communication styles makes my weekly phone calls that much better!

Cons: There are still a handful of features to be added into Wordstream that I think would be nice. Support for shopping, display and YouTube campaigns will be great once they are added.

Overall: Increased quality of work!

Wordstream is a must-have for anyone running an Adwords campaign.

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: It is very easy to use. We are able to manage our progress. They are always available anytime we need help.

Friendly and very helpfull staff

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software has allowed me to vastly cut down the amount of time spent in adwords, and monitors the account for anything that wonders from acceptable spend. The 20 minute work week is a great feature. The querystream is also very easy to use and makes managing negative keywords far easier. New ad copy is very easy to generate with Wordstream providing suggestions as to how to improve the copy.

Cons: It can be a little "laggy" sometimes when switching between reports. The only other thing I wish it would work better with is google shopping, but other than that it has been a MAJOR time saver for me.

It's like having an extra pair of hands working on our AdWords accounts.

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20-minute work week helps me build a high-performing campaign and identifies potential problem areas that I need to address.

Cons: The integration with Facebook Ads is promising, but it still needs some work. Would also be great to be able to run Display ad spend through Wordstream.

Overall: It helps us run AdWords accounts successfully.

Very easy to deal with and easy to get in touch with if you have a question.

Aug 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: Not
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Pros: Ease of use and the amount of videos and help that is available to me. It has helped me get the most out of my adwords campaign and I hope to keep learning and getting better in the future.

Cons: Other than this box making me write 100 words to submit this review I have not found anything to complain about with the software.

Overall: Helped me better understand Adwords and getting the most out of my campaigns

WordStream helped us improve our CPA so that we had more budget for new strategies.

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: I like how easy it is to view all of the potential issues that your campaigns may have. Being able to see the impact your quality score has on a campaign allows the team to focus on improving the ad groups as opposed to throwing more money at the problem.

Cons: We have recently took up the strategy to use single keyword ad groups (SKAGs). Currently the wordstream platform doesnt support giving tips on how to improve this technique.

Overall: The major benefit we gained form WordStream was being able to replace a digital analyst with the tool. Having our web development team take on PPC has been a much easier task with this tool.

A game changer for our PPC business...

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Wordstream helps us to efficiently manage our AdWords campaigns, significantly improve performance and demonstrate to our clients the value we add.

Cons: It doesn't handle display marketing right now, but I know that this is an area that is being worked on.

Overall: Very simple to use.

We're a small agency, and Wordstream has helped us save time and money.

Aug 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20 minute work week is great and very easy to use. It quickly prioritizes what needs to be reviewed and saves us time in doing this process manually. Managing Search ads are very easy to use through the dashboard, as well.

Cons: The integration with social media isn't as smooth as I'd hoped. The call extensions are also a little off, and required me to go into Google AdWords and make adjustments there after setting up through Wordstream. It was a little confusing and hard to follow as to what needed to be done in WS and then in AdWords. I also wish we were able to manage video ads through Wordstream.

Overall: This software saves us time and money. I like how it brings things that should be reviewed to the front, and makes it easy to review and make suggested edits to your campaigns.

Makes Google AdWords Easier

Aug 01, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The best part about this software is the ease of analyzing performance once your campaign(s) have been live for a while. The 20 minute work week and other analytical tools make it simple to effectively monitor your campaigns and make improvements where needed.

Cons: At times, the interface is not intuitive, and it takes a lot of clicks to get where I want to go. I also wish I could manage shared budgets and things like that within Wordstream, without ever having to get into AdWords.

Reduced CPA & Increased Leads!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: WordStream is intuitive to use, quick to implement suggestions, and gets results! We've seen CPA reduced from $100 to $29; number of leads more than doubled; and lead quality improved. All within just 6 months. The 20 Minute Work Week feature really works!

Cons: I'd love to see the ability of automatically replicating the best performing ads when splitting into new AdGroups.

Overall: We've been able to get better results for our clients. Better than we were getting from purely human engagement.

Increased Business, Easy to Use, Awesome Customer Service!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Wordstream makes it so easy to look like an Adwords Pro! The interface is very easy to use. It helps you with lowing your Ad spend at the same time increasing your conversions. We have easily increased our conversions by 200% since we started using Wordstream

Cons: Not too much bad here. They are consistently adding options to help manage PPC even more. They do manage Facebook Ads, but would love to see more in other social media outlets.

Overall: Less Ad Spend
Increased Conversions
Gained more overall Knowledge of PPC

This is the best tool for PPC, period.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: This software is the best platform I use for ppc management. In most cases, wordstream can replace the use of Google or Bing because the breadth of features.

Cons: The price is a bit steep and can be difficult to sell to your upper management, if needed. If you're not fluent in PPC, this tool can be a little above your head.

Overall: It's perfect for leaning out your budget and saving money in the long run.

Casey has been a great asset to growing our AdWords business.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: It is easy to use and functional. With one glance, I can view the important metrics that we need to know.

Cons: It seems a bit outdated at times. There could be more functionality and it could be more user-friendly.

Overall extremely positive about Wordstream. We can see the difference on all our accounts .

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: It's easy to use and really works. It is like having an ppc pro in your team. The 20-min workweek exercises are a must and the back-end is great. Creating ads and maintaining keywords on Google is a breeze. Monthly reporting is awesome. Overall it helped me get all our account's health score up and see improvements on overall conversions and CPA. The support is kick-ass.

Cons: No realtime data - it is always one day behind. Facebook integration still need improvements - More ad creation options and targeting.

Overall: Improved advertising accounts. Awesome reporting. Great support. Happy clients.

Pays for itself

Jul 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The simplicity. The 20 minute work week is a great tool that saves me time and very simply guides me through what I need to be thinking about to improve Google advertisements.

Cons: That's difficult to say because I don't really have any negatives that come to mind. I'd have to say that, maybe, it would be nice if there were some type of alert to tell you that you've made a lot of changes, but forgot to post them.

Overall: My cost per conversion dramatically improved.

I love some of the functions (like the 20 min work week) but the product is expensive

Jul 20, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: 20 Min Work Week and some of the Additional tools to optimize the efficiency of managing multiple customer accounts.

Cons: Reporting is missing data from Display Networks (so it's only a partial picture) and the product is costly to use.

Overall: Improved weekly efficiency supporting PPC activities for multiple clients.

Wordstream helped me in expanding my PPC business, and helping me create added value for my clients.

Jul 19, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20 min work week is the most useful feature in the software. I like that it simplifies Adwords, and picks up on areas I would have otherwise missed.

Cons: I wish it had more automation built in, and helped me identify key areas where money is being wasted.

Overall: Helps me pickup on areas I would have otherwise missed.

WordStream is a valuable tool guiding me to gradually optimize my PPC accounts with little effort

Jul 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The 20-minute work week tool is great as it chops up the optimization into bite-size chunks that I can easily fit into my busy work week. The interface is very easy to use and encourages to come back every week to get the necessary changes done. In addition, Wordstream does allow to dig deeper into the details, including a "nerd mode" for more experienced PPC users. When creating ads its easy to copy or move ads between ad groups and the software offers best practice suggestions to improve on the ad copy. The tool not only manages Adwords but also Bing ads, and existing Adwords campaigns can be easily copied to Bing.

Cons: At first the new keyword suggestions were not that great, but meanwhile this seems to have improved. In addition I would like to see more specific focus on optimization of quality score, as this is a key metric in PPC.

Overall: Easy PPC management and optimization of ROI

WordStream allows us to bring all our PPC together under one platform.

Jul 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: I like that we can manage both AdWords and Facebook within the platform. The 20-minute work week makes it especially easy to keep up with. The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Cons: I wish this software would expand the social networks portion. It would be great to manage LinkedIn and Twitter within WordStream.

Overall: We're able to save time by utilizing the 20-minute work week which also saves us money.

WordStream Advisor Has Been a Great Product for Us

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The product is very intuitive and easy to use. Since my team's been using it, we've achieved better results and actually saved money doing it. And the WordStream support has been great when we've needed it.

Cons: I haven't encountered anything I don't like yet but we've only been using it for several months. So far, it's been great.

Have used for 6+ months and have seen tremendous advances in our PPC results. Worth the investment.

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: For someone like me who is a part of a smaller team (and wears many "hats" at the office) I like the 20-minute work week as it quickly focuses me on what's important to review regularly. I am new to PPC and would consider myself a novice so I find it helpful to have suggestions to understand *why* I should make certain adjustments.

Cons: You must pay for premium consulting if you need some direction after on-boarding, but this is understandable.

It feels so great not to have to trudge through Google's software...

Jul 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: It is far more intuitive to use. The 20 minute workweek is so easy that I find myself checking it nearly daily looking for new tasks. Oh- and our CPA has come down by 50%.

Overall: A better understanding of how adwords work and a lowering of our CPA by 50%.

Wordstream helped organized my event.

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Wordstream helped me find customers, save money by getting rid of negative keywords I r at the same time it helps me find target keywords, to bring new customers, I recommend this software.

Cons: The Process Takes Time To Understand Which Keywords Work Best For Your Campaign. Getting Rid Of Negative Keywords While Adding New Keywords. However, it Is Worth It.

Overall: I understand how Google AdWords works most importantly negative keywords how they can waste your budget.

WordStream has transformed our PPC game

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The best thing for me is the ease of making changes to Adwords. The consulting I receive is also brilliant.

Cons: I think the 20 minute work week needs the most improvement, as some of the suggestions it gives are irrelevant to our campaigns.

Overall: The software has completely transformed our PPC game.

In just a few months, WordStream has lowered our CTR, CPA, and CPC while raising our Quality Scores!

Jul 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The software is extremely easy to use and the 20 minute work week feature is a HUGE time saver. I can't believe how much money we were wasting on a monthly basis due to our poor bidding strategies. WordStream has helped straighten it out!

Cons: The software does so much that sometimes it is tough to remember how to use all of the features. But the customer support is excellent so we continue to learn every week.

Overall: Better quality traffic, lower CPA, and over monthly savings on the amount we have to pay to Google.

Wordstream may not be the cheapest option, but you get the best out there for the price!

Jul 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Wordsteam is very easy to use and if you ever run into any issues, the support team is always there to help and is very friendly and easy to work with. The value for the money is really great. This is a product that is worth every penny.

Cons: Wordstream is a great product to use, but it can take some time to set up and get used to. Luckily there is a support team that can answer any questions along the way.

Overall: Wordstream helps our agency to determine the best ways to spend a client's ad spend on Google Adwords and is easy to use.

My experience with Wordstream has been fantastic.

Jul 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The software makes making changes to Adwords effortless. Since using WordStream, our PPC knowledge and results have increased tenfold.

Cons: I find the 20 minute work week to be lacking in other areas of the software. Although it's great for making quick changes, I often find the suggestions are irrelevant.

Overall: Improved PPC results and happy clients!

Easy to use and helps get better results for marketing managers with little time

Jul 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: I like that it makes Adwords easy to understand and update. As a busy Marketing Manager you want a software that you can log in and easily understand where you stand and steps to take in order to get better results. With the 20 minute work week you can do just that. The customer service is good and if your package includes an account manager, the bi-weekly or monthly calls are very helpful in identifying new strategies and keeping on top of opportunities.

Cons: There could be more automated processes once the software learns your goals and about your keywords. I would like some additional "optional" tasks in the 20 minute work week for when I have more time and would like to continue to work through a to-do list to better my results. My account manager/chat support does not always get back to me very quickly.

Overall: More organized campaign structure and understanding of Adwords. Decreased Adwords budget and more focus throughout campaigns.

Smart, smooth solution for managing our AdWords account and more

Jul 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: I've been using the system for 2 months, coming off of working directly with Google on our AdWords account for 3 months. The transition was seamless and Google seemed to agree with the system's recommendations for us as we moved onto it. The 20 minute work week is easy and manageable and the reporting is great! There is much more for us to manage aside from the 20 minute work week that's in depth but the service has been wonderful and helping us through that learning curve. There is so much that marketers have to be on top of, sometimes also being the PPC expert isn't a readily available option/focus so smaller marketing teams need a system like this. The people there have been nothing short of fantastic to work with and also seem to want to make sure we're successful with our PPC advertising as well.

Cons: I wish the reports could be weekly in addition to monthly. I wish there were slightly more detailed instructions/advice to achieve certain goals through QueryStream and the more detailed portions of the system. Overall, there are no specific complaints, just areas we need to get better at in using the full potential of the system.

Makes life simpler

Jul 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: 20 Minute Work Week is a fantastic feature. Wordstream is a huge time saver and increased our conversions.

Cons: Nothing so far. I haven't heard any complaints from my team regarding Wordstream. It gets to be a bit pricey but has been worth it to our company.

Amazing on-going services, well detailed answers to all my questions, & walked me through the system

Jul 05, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I love query stream and the how when i update my search ad campaigns they update in google adwords as well.

Cons: it can be more updated to facebook, as facebook is forever changing. Also wordstream is a search ad only platform, for display ads i have to create them and upload them into google adwords. I wish wordstream was a one-stop shop

Overall: Being able to take control and to see results quicker!

Great product to make sure you are getting value with Adwords

Jul 03, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Easy to use and measure results. It also speeds up things like creating new ad groups or ads themselves. Definitely spend less time on these tasks

Cons: It is expensive so you must maximize the savings out of Google to make it work for you. This is achievable without spending hours on it so it has worked for me.

Overall: Reduced CPA and less time spent on Adwords

It has been extremely easy to use and I have definitely gained benefit from it.

Jun 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I like that I can access nearly everything from this platform. The 20 minute work week is a life saver as it lays out suggestions for my campaigns. If I have keywords in multiple places it lets me know or if I have a bid too high/low, or if an ad is underperforming. It also shows me best practices, where I need to improve, and how I can do that.

Cons: I do not like that I can not access my ad extension through this. It tells me what needs to be fixed/added but I have to go through ad words to do this. I also have my businesses set up as different campaigns instead of accounts. It doesn't effect me too much, but it was a little difficult in the beginning. Now that I know what I need to see for each one, it's not an issue.

I'm relatively new to wordstream but find it really useful in learning about PPC and google adwords

Jun 29, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I like the university type set-up at the beginning, as it made learning about this conducive to my own schedule. I also really liked that there was support on hand when I needed it, but also that wordstream made it easy enough to pick up all the nuances of google adwords.

Wordstream allowed for a swift transition from and Agency managed account to internal management

Jun 27, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It is easy to manage Google and Bing account and carry over Google changes to Bing. The dashboard allows for a quick overview of the multiple account performances. The 20mn work week is pretty accurate for focus on few key items to improve our ads.

Cons: The least favorite is the social piece. While it make it easier to create ads, it seems behind the curve in predictive ads, automated A/B. It still a challenge to create multiple ads.

Overall: Easy management of multiple account with easy reporting are key for fast adjustment.
Next would be the 20mn work week with easy to implement changes and mostly accurate recommendations.

The tool saves my team time to focus on strategy and makes campaign execution easy.

Jun 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Wordstream's intuitive user interface and simple workflow tools not only maximize my time for my campaigns but, it helps me train my team in PPC strategy and management. As marketers, we often need to figure out how to balance both strategy and execution when it comes to our campaigns. Wordstream makes execution seamless.

Cons: The only issue I have is that when I want to post my campaign edits to my AdWords account if there are any issues it doesn't take me to the appropriate menus to find them. After using the tool for a month, my team has a general understanding of where to go when issues arise but, this should be built into the software for future users...

Overall: Saves time.
Helps me understand my campaigns.
Shows me optimization opportunities.

It is fantastic. Our company is extremely happy with the results.

Jun 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Our impressions and click throughs have increased greatly. We are getting better quality leads and applications. We are spending the same amount of money and getting a lot more for it.

Cons: We cannot think of anything negative to say about it. We wish we would have found it sooner as we have spent a great deal of money and were not maximizing results.

One of the best experiences I have ever had. I am truly grateful for everything that I have learned

Jun 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.

Cons: Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/

Overall: Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!

Gets the job done

Jun 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Allows you to complete an analysis on your Adwords account in a matter of hours, not days or weeks.

Cons: It's not the software's fault but initially it takes time to setup and get your desired keyword and ad changes.

Easy to use interface and helpful staff

Jun 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The homepage tells you all you need to know at a quick glance. The weekly work allow you to make quick and beneficial changes to your AdWords account.

Cons: It would be beneficial to be able to see statistics for Bing, instead of just for AdWords. Changes are implemented to both accounts but currently on the interface you can only see conversions etc for Google AdWords.

Time saver with education has been my experience

Jun 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The 20 min layout, having the ability to look up data through
the platform and also edit the reports.

Cons: The reports seem to be a bit troubled when showing total spend.
I have also seen some issues with how the reports cannot
edit specific areas which we want to use them for Client viewing.

Overall: Many benifets at the moment, we continue to look at the
education plaform as well in the training.

Increased Adwords conversion by 4x in 2 months

Jun 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Great user interface. Much better than going into Adwords. Time saver. Great recommendations on improving ads. Reinforced many of the best practices that I had been using with Adwords.

Cons: Recommendations for negative keywords were most often shelved. Recommendations to split ads were also most often shelved,

Overall: Increased conversion of Adwords by 3x in 2 months. Reached more highly targeted audiences for each keyword and product key selling points

So, so simple

Jun 13, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The 20-minute Work Week makes managing our investment in google ads so simple. One-on-one consultations with my consultant helps me learn so much about how to be a more effective online advertiser.

Cons: I find it frustrating that I can only manage ads for one facebook page even though my company has three.

Great expertise and very useful tool

Jun 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Easy to use and straight forward reporting. The recommendations and "20 Minute Work Week" tab make it simple to implement suggestions and optimize the account.

Cons: Sometimes it suggests negative keywords that we need to keep in our account even though they are expensive. Otherwise none!

Insights and management made easy

Jun 09, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: The opportunities that are presented make it easy for newbie SEM specialists to make improvements to client campaigns in an effective manner.

Cons: Having to post/pull data from the MCC/AdWords can be easy to forget, so having this do this automatically after each change would be beneficial.

Over Achievers

Jun 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I use their managed platform but I love their communication and reporting. They are always very prompt when it comes to anything related to the account.

Overall: I am generating more high-quality leads than with our previous vendor and the CPA has dropped considerably.

Really simplifies complex Adwords campaign management

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I really like the way the site provides suggestions in manageable chunks, so you can gradually increase the efficiency of your campaign, even if you don't have a lot of time for campaign management.

Wordstream also seems to do a great job of highlighting the quick wins, or simple fixes that will have a more noticeable impact.

Cons: Very few complaints. I would like a little more feedback regarding landing pages, but I know that's potentially beyond the scope of their tool at the moment.

Overall: It's very helpful in organizing and maintaining Adwords campaigns, providing useful feedback on ways to improve efficiency and maximize on your ad spend.

WordStream has made organization of multiple campaigns across multiple platforms a huge time saver.

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: WordStream points out where a deficiency may be and allows for easy incremental changes of campaigns.

Cons: If the WordStream software had the ability to assist with ad creation it would be unstoppable. The software provides suggestions for top keywords and key points that are needed for a quality ad, but automatically providing copy based on the landing page and subject would be amazing.

Overall: WordStream is a huge time-saver that does not cut corners.

Wordstream is the Defacto PPC Platform of our time

May 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The intuitive layout of the UX/UI dashboard is second only to the value that the Querystream function provides in daily optimization of both our Google Adwords and BING accounts. We've probably saved about $50,000 over the past 6 months and our CPA has steadily dropped over time,... and still dropping. Can't say enough good things here. Oh, and only spending about an hour a week managing it is pretty sweet too! I should probably mention that their customer service and account management team is top notch.... we got our site suspended with Google Ads over a minor issue (no one's fault, just Google being Google),... and their team stepped in and ironed it out with the big G within 24 hours. They simply bring resources to the table in dealing with this world, that you don't find anywhere else.

Overall: Ease of use in PCC management.

I have a WordStream Managed account and our account manager is responsive and I like the results.

May 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Our account manager has a weekly meeting with us to go over our PPC results from prior week on a Go To Meeting format. We tweak the campaigns based on CPC, conversions, etc. and add or drop certain keywords. We decide to increase or decrease budget based on our performance .

Great tool for managing multiple AdWords search-accounts

May 30, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: WordStream Advisor is very easy to set up. It also brings forward the metrics the matter the most for our search campaigns, like impression share, actual search queries and quality score. The 20-minute work week is also a great way to keep on top of our search campaigns at all times.

Cons: Lack of flexibility and templating in reports. Also there is no top level user management, so you have to manage each user on account level.

Overall: Saves a lot of time. Easy access to important metrics about all levels of our search campaigns.

AdWords Made Easy

May 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I love the suggestions for how to manage my campaigns. The keyword suggestions and bid adjustment recommendations are invaluable. Also, having someone to help with our account is very helpful too.

Cons: Honestly, I have no cons that I can think of. The price maybe, but it saves me so much time every week that it is worth it.

Overall: The best part is not having to spend as much time working on our campaigns and having more time to work on other important projects.

WordStream is Fantastic! You cannot do internet marketing without it or you are wasting your money.

May 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: WordStream software is easy, complete, and consistent. It truly is a 20 minute update on your marketing that is easy, professional, and saves you money. Simply put if you do not use WordStream you are wasting your time, money, and energy. They sync with Google, Bing, and Facebook. Their training, and consulting is the best. They have a library recorded webinars, white papers, and live webinars on current topics and their one on one consulting is five star. I cannot say enough about the quality and results regarding WordStream and their people; all of their people.

Overall: I save on Time, Money, and Energy. WordStream makes my business better, my life better, and makes me money.

Very complex, very effective product which becomes ever more so as more is learned

May 25, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Once set up it is quite easy to create new campaigns, keyword lists and ads and to modify and monitor them with access to a lot of useful data.

Cons: Very complex and not easy to learn. Recommend people pay the extra money and get an account professional assistant.

Overall: Understand Adwords

Has made my day to day PPC tasks so much easier, and can do so much more.

May 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Wordstream is so easy to use and install and took minutes to set up. Its user interface is very simple and easy to follow, even for a novice. I manage a large account across adwords and bing, and I got wordstream to help manage to two, and since using the software, I have seen good returns for the investment, and my time is used more efficiently. Also, my premier consultant is great, his knowledge has really helped me be more sure in my own knowledge and has helped me with management of the account with some inside tricks.

Cons: There are some information which would be useful for people with advanced knowledge which is lacking in part, but after discussion with my consultant I have been assured that all the features I feel are missing are being addressed and should be added soon, which is great to know that the software is getting better rather than just staying the same.

Wonderful help - has brought my business up a lot and enabled me to help other small businesses.

May 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It has brought my business up a lot and enabled me to help other small businesses with their own account.

It's great to have my Google and Bing ads in one place where I can make multiple changes to both.

May 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: What I like most about this software is the 20 minute work week. The interface is great, easy to use, and I get a lot of information in one place.

Cons: My only complaint is that I don't have the capability of using labels for Google ads. After I optimize an ad in Wordstream I have to go into Google to place the label.

Overall: I am able to streamline my work week with the 20 minute work week feature. It's great to have the data provided in an easy to use interface. I was spending a lot of time on negative keywords and falling behind, but now I get through the most valuable ones on a weekly basis in almost no time.

Wordstream has been a great tool to help me manage my clients' AdWords accounts.

May 15, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It is very intuitive. If I need to make a change or view data in different ways it is never more than two clicks away. The 20 minute work week has also been a great way to help me quickly identify missed opportunities which saves me both time and money.

Cons: There are some features in AdWords that I cannot do in Wordstream. I wish it had all functionality integrated.

Really easy to use and intuitive. Does not take much to pick up at all

May 15, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: I like how it breaks down the account by the 20 minute work week. Although, you need to do more than the suggested edits and sometimes they can be repetitive, it is a great base to start optimizing accounts. They try to take the guesswork and heavy lifting off the user which is great.

Cons: Like other tools, I wish it had a feature to set goals and recommend optimizations to try and hit those goals. Those no real in your face bidding or conversion logic to set up and have the tool do help.

Overall: Easy to use to manage multiple clients and accounts, makes things quick and easy

Excellent onboarding, very helpful and knowledgeable team!

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Translates the complexities of Google AdWords into an easy to adopt format that streamlines and the campaign creation and optimization process. My favorite feature is the Query Stream. It's so powerful to be able to see exactly what people search for prior to clicking on an ad.

Cons: I'm unable to manage my retargeting campaigns and youtube video campaigns in Wordstream. I use custom audiences for retargeting based on user behavior, would be great to be able to push those audiences to Wordstream.

Overall: Great resources to learn about Google AdWords, perfect for beginners - intermediate users.

Easy to use, incredible educational on-boarding process

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Integrates ROI dashboards and recommendations with Bing, Facebook and Adwords. High quality support from on-boarding team and integration specialists.

Cons: Packages can be somewhat expensive with limited flexibility in time frames. However, this is likely due to the expense of providing very informative on-boarding and support.

Excellent platform that supports our SEM efforts

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It is very easy to use. The '20 minute work week' is intuitive and helps with ongoing campaign maintenance. A lot of the manual data analysis I used to perform in hours now takes seconds, leaving my time free for more strategic account decisions and changes. The service is also extremely impressive. They are clearly committed to client success and assign AdWords specialists to train you and offer helpful tips.

Cons: We have multiple companies and accounts so I would like to control the domain of the landing pages, but I'm sure that feature is already in development - that's how fast they work.

Has taken our PPC buying to a whole new level.

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It takes the guessing work out of PPC Marketing, and allow us to be smart and nimble to achieve our client's goals.

Cons: It can be a bit intimidating at first, especially the when new features are rolled out like the recen Facebook advertising module.

Wordstream has saved hour team hours each week!

May 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: It really helped us create a new revenue stream for our company. We are now very confidant advertising that we offer adwords as a service and we can train others on the software and get them up to speed quick.

Cons: Not much. I guess the only thing would be the ability to do video ads in one platform would be nice.

Great software. Great support. Great customer service.

May 04, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: - Makes managing AdWords easy
- Premier Consulting is fantastic. They really help you to get going and improve the account on all levels. They are also prompt and responsive when you ask questions about your account.
- The reporting tools are really useful and you get a really easy and informative overview of the "health" of your account

Best software I've found to manage our PPC accounts.

May 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: The 20 minute workweek really does simplify PPC optimizations. It provides priority suggestions weekly that I implement early Monday morning that allows me the rest of the week to manage individual campaigns. We have a rather large account on Adwords & Bing and it has always been way too difficult to manage by myself in the past. With Wordstream, I can implement changes with ease to both our Bing & Adwords accounts in bulk. Between the Wordstream assistance creating expanded ads, the easy to identify improvements and ability to copy/duplicate new changes over to Bing has been a game changer for me as a PPC Marketer. Working with agencies have never benefited my company in the past as we have a unique niche in the online world. Wordstream has removed my need for additional assistance and we've watched our metrics improve greatly in the short 4 months we've been with Wordstream.

Cons: There's always room for improvement. It would be nice if we could copy existing campaigns/adgroups/kws/negative KWs over to Bing. Currently, it's limited to offering that suggestion to copy only new changes we implement. Would be nice to have a little more control over the 20 minute workweek suggestions and tailor fit to our business needs, but it's still better than anything else I've seen.

Overall: Easy to use management of Bing & Adwords. Simple and accurate weekly optimization improvements through 20 Minute Workweek.

Easy to use optimisation software

Apr 29, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Wordstream reduces the amount of time it takes to manage a client account. It also enables us to see options we may miss when managing an account manually.

Cons: You can't change budgets, before you exit it doesn't remind you to post your changes. You are made to import display advertising campaigns even if you don't want to.

Overall: time saving

The best bang for my buck

Apr 25, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: This software is easy to use and offers a great user experience.

Cons: The only issue I've seen is in terms of budget. I have a shared budget across campaigns for one of my accounts and have to log into AdWords to change and update it.

Overall: Our agency looked at a few different software options, but WordStream really caught our eye. The platform is sleek and easy to use, but includes all the functions which help to set and run complicated AdWords campaigns. Our main point of contact, Navah, is always available to answer questions via email, or hop on the phone if need be. Overall, the pricing is very reasonable for what you get!

Recommendations to other buyers: The software can be complicated at first, but it gets easier to use as you use it more.

An Easy 20 minute work week

Apr 24, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
Likely

Pros: Quick and easy

Cons: You can spend a lot of time if you have it.

Overall: When you start with WordStream you will find that the 20 minute work week is quick and simple. But them when you dig a bit deeper and see some of the search terms that Google and Bing are matching to your keywords you start spending more time eliminating the irrelevant ones to save some more money. Then, if you have more time yet, you can start analyzing your ads and campaigns to fine tune things. It's kind of addictive (well it is for me because I like saving money)
Or you can just do the 20 minute work week and slowly work your campaigns in shape.

Excellent tool

Apr 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Wordstream has helped me refine and understand my AdWords accounts like I never could achieve muddling my way through it all alone.

Does what it says it does with excellent customer service and awesome expert advice.

Apr 19, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We debated for several years over whether to spend money on the Wordstream software in addition to our Adwords spend. Our ad spend is currently pretty small at between $1,500 - $2,000 per month. We knew we were wasting money in Adwords, because we "kind of" knew what we doing, (translation - we didn't know at all), but we didn't realize how much of our budget was being wasted before signing up.

We have only been working with Wordstream for a few months so far, but our cost per click and cost per acquisition have decreased dramatically. Monitoring results has also become easier. We are more than paying for our Wordstream costs with Adwords savings. Our PPC account is more targeted and effective than it was going it alone.

The Wordstream people regularly update and improve their software; we've seen them ad Bing support and now Facebook Ad support which lets you modify and monitor all three platforms in one place. For us, one of the most valuable parts of our Wordstream experience has been their Premiere Consulting Service. It's a pretty inexpensive add-on for what you get, which is a once a month phone call and expert advice.

Our consultant, Navah Hopkins, knows the software inside out, but also knows a lot about Adwords, Bing and Facebook, and online advertising in general. She's good at spotting areas in our account that need improvement and she makes solid recommendations based on the type of business we have and our business goals. It's a big value add for a small amount of money. We would advise anyone signing up for the software to spend the money to add Premiere Consulting.

Saved Our Company's PPC & Increased Sales

Apr 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: How user-friendly the software is and how it gives you tips/suggestions on what to fix in your PPC campaigns.

Cons: It's not as compatible with Bing as it is with Adwords.

Overall: Our company used to have our PPC campaigns run by a third party PPC management company. We had felt they did not understand our industry enough and in turn, our sales decreased. Ever since we have switched to Wordstream, sales, impressions & quality scores have increased, and our CPA has decreased. PPC used to be extremely overwhelming to me, but Wordstream software has made everything extremely user-friendly and our account rep has been nothing but helpful in guiding/answering all of our questions.

Good platform for SMBs

Apr 12, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Good platform for SEM campaigns. Nice reporting tool. However, a little difficult to translate into languages other than English. Overall, it's a good and easy to use tool.

Easy to improve your adwords ccount

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Great software, easy, good customer care

Cons: only available for adwords, bing and facebook.

Overall: Great team helping you out improving your adwords account. Great feedback and easy to make a difference.

Semi-useful.... Don't believe the sales pitch

Apr 11, 2017
2/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money

Comments: I wanted so badly to love this service but I simply can't give them a great rating. The platform they built is helpful to understand the various areas of Adwords. They pitch the unlimited training but in reality you pay for the Advanced Consulting which in itself is you just asking questions you didn't get answered in training. I continue to find parts of AdWords that were not covered in training that are pretty basic to the structure of a campaign that I have to go back and redo. I hope they learn how to deliver the value they promise in sales soon or others will find the value is not what it seems up front.

Great Way to Jumpstart Your Adwords

Apr 10, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: The customer support/training.

Cons: Not as intuitive as I had hoped. Not as automated as I had hoped.

Overall: The customer support of our dedicated Wordstream rep is phenomenal! I approached my venture into Wordstream as a learning experience and Betsy definitely ash taught us how Adwords works!

Recommendations to other buyers: The landing pages are in need of a freshening. Perhaps a better editor to help make them look more like my pages? More automation. I want to be able to have ads "suggested" for me. Need a "communications" classification. My company is a communications company and you all don't even have that as an industry!

Thank You for FINALLY making my AdWords account work for my business!

Apr 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: How simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.

Cons: There a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.

Overall: I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.

Recommendations to other buyers: The 20 minute work week gets a little monotonous in time. Sure there are steps you can evaluate week to week, but it would be helpful to get 'challenged' (if that's the right word) to improve your account beyond negatives, adding keywords, and other simple tasks. I have found that now that the account is active and well designed, it would be good to know how to expand beyond the normal ongoing campaign management.

Great Experience So Far

Apr 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
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Pros: Ease of use and customizable reports to show your clients.

Cons: Not being able to copy and paste campaigns directly in wordstream.

Overall: I've had the great pleasure of using Wordstream for the past 3 months and its an amazing tool that I definitely recommend to anyone doing PPC campaigns.

Recommendations to other buyers: Add this feature.

Inspire Marketing-Wordstream Review

Apr 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: The ease of use and customer support.

Cons: Landing page customization.

Overall: Wordstream is hands down the best investment we have ever made as a company. Our revenue has increased 400% since we started using Wordstream. I highly recommend Wordstream for anyone that wishes to have stellar Pay-Per-Click campaigns.

Recommendations to other buyers: Buy it and use it!

Great Platform

Mar 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Experience so far has been great. The platform works well for both Google & Bing. We are also utilizing the premium consulting and that has helped a great deal to elevate our game.

More Leads, Less Headaches

Dec 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
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Pros: Very easy! Very quick! Takes the stress out of having the work all placed on one team member.

Cons: It's a bit pricey. Although worth it, but you have to commit.

Overall: Using WordStream is very easy and saves a lot of time--especially in shops or businesses that don't have someone dedicated to ad management or even social publishing. We are always looking to target and attract new leads and WS helps that process move smoothly and quickly.

PPC Advice You Can Trust

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
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Comments: These guys are the leader in the field. This tool is so helpful its hard to believe its free. I get my report monthly and it tells me everything from my click thru rate to my quality score.
I love it. It keeps me on track with my text ads, landing pages, negative keywords and more.
Sometimes it might seem like a harsh task master giving me a score I do not like but it keeps me on my toes and saves my clients money.
If you do Google AdWords then you should be using this tool. Everything you need to know in one place.

Looks Great - But Prepare to be Stalked

Dec 05, 2016
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: I was very interested in signing up for their service, but after dozens of emails and several pushy phone calls, I finally told the sales person we are not interested. "Oh, so you want to keep wasting your money," he said. Sorry, sir, that is not the only option. So after a quick trial run, I pulled the plug.

Save money, get new leads

Nov 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: Not
Likely
Extremely
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Pros: Easy to use. Great training and ramp up. Makes the Google adwords dashboard obsolete

Cons: Nothing

Overall: When we started wordstream we were spending just under 1000 dollars a month and getting little to zero leads. Today we are getting high quality leads every week and spending close to 800 dollars a month. Easy to use. Great Customer services. Couldn't be happier.

Recommendations to other buyers: Make the minimum cost er month for consulting lower.

Great tool for PPC teams

Nov 07, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: Not
Likely
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Comments: This tool has changed the way we manage PPC campaigns. The 20 minute work week has been a game changer- it allows us to do an analysis more frequently of campaigns and make optimizations. Since using this tool all the campaigns we manage have increased in impressions, ctr's and conversions- overall this is a fantastic tool worth investing in.