Capterra's New Year's Resolutions for Software Marketers

Practical resolutions for your 2007 online marketing efforts.

Media Contact:
Cristina Stensvaag, Capterra Inc.
Phone: 703-994-4985
Email: cristina@capterra.com

Arlington, VA — Capterra, an online resource for buyers researching business software solutions, provides practical resolutions to help software marketers in their 2007 online marketing efforts.

1. Simplify your website: Make it easy for prospective buyers to find information about your product and a way to contact you. Avoid cluttering your site with too much copy, confusing graphics and other non-essential information.

2. Do not rely on buzzwords to explain your product: Don't bury your product's features in meaningless jargon. Use straightforward language to tell prospects what your product can do for them.

3. Track your web traffic from click to lead: Know exactly how prospects find you and the return-on-investment for each of your online marketing campaigns.

4. Educate buyers instead of just selling to them: Cultivate leads so they know what they should look for, and why they will find it in your product.

5. Test something new on your website once a month: Don't assume that your website is doing the best possible job for you. Use your website as a sales tool, and find out what works best to convert visitors to leads.


About Capterra:  Capterra believes software makes the world a better place. Founded in 1999, Capterra has helped millions of people find the right software for their business — all kinds of businesses — whether a multinational corporation, a school, a church, a doctor's office, a manufacturing company, or a zoo. Capterra works with thousands of software vendors to understand their products in order to match companies with the best software for their needs. Check out www.capterra.com to find software ratings, reviews, buying guides, and the most comprehensive list of business software products available.