Arlington, VA — Capterra, Inc., the leading online destination for business software buyers, and MarketingSherpa, a research firm that tracks what works in all aspects of marketing, today announced that they are co-sponsoring a teleseminar on "New Research-Based Landing Pages."
The teleseminar, which is free to registered participants, will be held on Wednesday, January 30 from 2-3 p.m. Eastern, 11 a.m.-noon Pacific.
Participants will learn practical, proven ways to raise their landing page conversion rates, based on research from thousands of websites. Comprehensive results of this analysis have been compiled in the just-released MarketingSherpa Landing Page Handbook (2008 edition).
Teleseminar presenters will be Stefan Tornquist, MarketingSherpa's research director, and Michael Ortner, Capterra's president and founder. Ortner recently published an eBook entitled, "Click to Lead: The Website Challenge."
Highlights of the hour-long seminar's content include:
- A discussion of the five types of Landing Page Tests that work best for boosting conversion rates
- A look at real-life creative samples and their results
- Coverage of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
- Disclosure of the biggest tip on measuring landing pages
- A concrete way to justify budgeting for analytics and testing
"There are two ways to increase marketing impact ¿ buying more media or increasing conversion," said Stefan Tornquist. "Improving conversion is the cheaper, more powerful way to go, and landing page optimization is the most direct path to accomplish that. In this session, we'll be looking at practical, effective ways to increase listeners' landing page performance. We'll also take a look at some registrants' live landing pages for inspiration and cautionary advice."
"Software vendors who advertise with Capterra have seen incredible improvements in conversion rates, achieved through seemingly minor changes to landing pages," added Michael Ortner. "The extensive data collected by MarketingSherpa will be invaluable to our network of software marketers and I look forward to the information exchange."
Ortner wrote his "Click to Lead" eBook after completing more than a year of blogging about online lead generation. His eBook targets software marketers, providing ideas and tips for converting website visitors to sales leads.
"If you're relatively new to online advertising and lead generation, it's a great introduction, but even our experienced marketers have been able to benefit by escaping the many pitfalls that exist," Ortner said. "The teleseminar will build on some of the concepts discussed in the eBook."
Pre-registration for the teleseminar is required, and can be completed by filling out an online form at www.capterra.com/sherpa.