Survey Shows What's Hot in Business Software

Capterra, Inc. Releases Where Business Software Buyers Plan to Spend their Money

Media Contact:
Besa Pinchotti, Capterra Inc.
Phone: 703-994-4151

Arlington, VA — Project Management leads the list of software that businesses are looking to buy. More than one thousand respondents took part in a Capterra survey administered by MarketTools. Of those surveyed, nearly a third (32%) said they are considering buying Project Management software in the next year. Also big on the list ¿ Customer Relationship Management software, with 22% of those surveyed considering a purchase.

Other software that made a showing on the "to buy" list includes:

Content Management19% Email Marketing15% Website Monitoring14% Performance Appraisal13% Web Collaboration11% Applicant Tracking10%

Additional interesting findings include:

  • Forty percent of those surveyed say they will buy new software for their business either this year or next year.
  • Twenty-two percent plan to increase their software spend, while only 15% said their spending will decline.
  • Available features and usability are the leading factors that impact software purchase decisions, with 70% of those surveyed calling those qualities "Very Important." Last on the list was brand name, which only 19% labeled as "Very Important."

About Capterra:  Capterra believes software makes the world a better place. Founded in 1999, Capterra has helped millions of people find the right software for their business — all kinds of businesses — whether a multinational corporation, a school, a church, a doctor's office, a manufacturing company, or a zoo. Capterra works with thousands of software vendors to understand their products in order to match companies with the best software for their needs. Check out to find software ratings, reviews, buying guides, and the most comprehensive list of business software products available.