Capterra Unveils "A Roadmap to Buying software" Infographic

Illustration Outlines Steps to a Successful Business Software Purchase

Media Contact:
Besa Pinchotti, Capterra Inc.
Phone: 703-994-4151

Arlington, VA — Capterra, an online service that connects buyers and sellers of business software, launched an infographic this week to provide businesses with an easy, step-by-step plan to buying the right software. The "Roadmap to Buying Business Software" infographic guides potential software buyers through the entire purchasing process, from initial research to final vendor selection.

"We want to help businesses tackle these big purchases with confidence," says Capterra CEO, Michael Ortner. "This roadmap will lead them toward a successful software selection — one they won't have to repeat in a few months due to choosing the wrong program."

It's easy for software shoppers to get caught up in the exciting functionality various programs offer and lose sight of what's important to their individual business. Similarly, much of the information available to buyers today is written by the software vendors, therefore making it difficult for them to find reliable, unbiased advice throughout the purchasing process. Capterra designed this infographic to help buyers avoid these and other common pitfalls when shopping for a software solution.

"What we're doing with this infographic is making the process simple and manageable," says Ortner. "It's almost like providing a recipe for a business technology purchase: do A, B, and C, and you will succeed."

Capterra has more than a decade of experience helping companies find the right software for their needs. To make the process fast, start in one of Capterra's many business software directories

About Capterra:  Capterra believes software makes the world a better place. Founded in 1999, Capterra has helped millions of people find the right software for their business — all kinds of businesses — whether a multinational corporation, a school, a church, a doctor's office, a manufacturing company, or a zoo. Capterra works with thousands of software vendors to understand their products in order to match companies with the best software for their needs. Check out to find software ratings, reviews, buying guides, and the most comprehensive list of business software products available.