# Page 8 - Preksha Buttan | Capterra > Page 8 - Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for the medical and automotive industries. With over five years of experience and a strong background in research-driven writing, I specialize in creating user-centric content that boosts brand visibility and engagement. Expertise I specialize in content strategy, SEO optimization, and data-driven writing to help businesses improve their online presence and audience engagement. My experience includes researching industry trends, analyzing user behavior, and developing high-value content that aligns with business goals. At Capterra, I create research-backed resources that guide small businesses through their software selection journey. By leveraging user review data and market insights, I produce informative and engaging content that helps businesses make confident decisions. I am particularly interested in marketing and branding, focusing on how strategic content can enhance brand awareness and credibility. My approach combines SEO best practices with audience insights to ensure content remains relevant, valuable, and impactful. Education I hold a bachelor’s degree in journalism and mass communication from Guru Gobind Singh Indraprastha University and a bachelor’s in English from Delhi University. These degrees have strengthened my research and communication skills, helping me create clear, engaging content. Source: https://www.capterra.com/resources/author/pbuttan/page-8 --- # /Page 8 - Articles by Preksha Buttan Preksha Buttan Follow on[](https://www.linkedin.com/in/preksha-b-6661aa175/) **Writer** **Experience** I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for the medical and automotive industries. With over five years of experience and a strong background in research-driven writing, I specialize in creating user-centric content that boosts brand visibility and engagement. **Expertise** I specialize in content strategy, SEO optimization, and data-driven writing to help businesses improve their online presence and audience engagement. My experience includes researching industry trends, analyzing user behavior, and developing high-value content that aligns with business goals. At Capterra, I create research-backed resources that guide small businesses through their software selection journey. By leveraging user review data and market insights, I produce informative and engaging content that helps businesses make confident decisions. I am particularly interested in marketing and branding, focusing on how strategic content can enhance brand awareness and credibility. My approach combines SEO best practices with audience insights to ensure content remains relevant, valuable, and impactful. **Education** I hold a bachelor’s degree in journalism and mass communication from Guru Gobind Singh Indraprastha University and a bachelor’s in English from Delhi University. These degrees have strengthened my research and communication skills, helping me create clear, engaging content. [Top 4 Open Source Scheduling Software Published May 20, 2022 As a small business manager, do you find it difficult to manage your schedule? Is coordinating via email taking up all your time? Are you struggling while trying to handle multiple calendars? If yes, then scheduling software is your solution.](https://www.capterra.com/resources/open-source-scheduling-software/)[Top 8 Free Video Conferencing Software Published April 26, 2022 More than 40% of workers will work remotely at least once a week by 2023, as per a report published by Gartner (full report available to Gartner clients only). In the current hybrid work culture, it’s no surprise that video conferencing will play an important role for freelancers and small business managers such as you. Without it, you'll face roadblocks while trying to present ideas to clients or drive collaboration amongst your teammates.](https://www.capterra.com/resources/free-video-conferencing-software/)[Top 3 Open Source Video Editing Software Published April 20, 2022 If you are a video editor or content producer, it might not be a surprise to you that video content is one of the leading marketing tools to drive engagement. After all, what is better than captivating videos to leave a strong impression on the audience? To be able to create such videos, you need video editing software that not only offers advanced editing features but also keeps up with newer video formats such as High-Efficiency Video Coding (HEVC).](https://www.capterra.com/resources/open-source-video-editing-software/)[Top 3 Open Source CRM Software Published April 12, 2022 Is your customer data scattered? Is there no synergy between your marketing, sales, and support teams? Are you having a hard time identifying customer needs? If your answer to these questions is yes, then customer relationship management software could be of use to you.](https://www.capterra.com/resources/open-source-crm-software/)[Top 4 Free Diagram Software Published March 30, 2022 Whether you're an HR personnel managing the org chart or a marketing officer strategizing a product launch, with diagrams you can communicate all necessary information in a simplified yet detailed manner. That’s because diagrams help present complex information in a visually appealing format.](https://www.capterra.com/resources/free-diagram-software/)[Top 6 Free PDF Software Published March 17, 2022 If you’re a freelancer working with remote clients or an HR manager onboarding new hires, you must be working with PDF documents day in and day out. Getting contracts electronically signed by clients or sending onboarding documents to new hires must be part of your daily workflow, and PDF software only makes your job easier.](https://www.capterra.com/resources/free-pdf-software/) Page 8 of 8