--- title: "Best Web Analytics Software 2026 | Capterra" description: "Find the top Web Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/web-analytics-software/" page_type: "category" language: "en" --- # Best Web Analytics Software [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 81% recommend this product [4.6 (2328)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [5.0 (2)](https://www.capterra.com/p/127617/WebMeUp/#reviews) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 86% recommend this product [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3803)](https://www.capterra.com/p/121701/HootSuite/reviews/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3426)](https://www.capterra.com/p/143461/Squarespace/reviews/) Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names. [Learn more about Squarespace](https://www.capterra.com/p/143461/Squarespace/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3062)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 81% recommend this product [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1154)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Powerful analytics software for brands. Talk to a web analytics expert today. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via. [Learn more about Freshsales](https://www.capterra.com/p/155563/Freshsales/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 83% recommend this product [## Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (526)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. [Learn more about Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) [4.5 (506)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/) Cloud-based sales platform that helps teams manage leads, automate outreach, track deals, generate quotes, and report on performance. [Learn more about HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [## Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow. [Learn more about Apollo.io](https://www.capterra.com/p/158696/Apollo/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) [4.7 (386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Web analytics platform for tracking visitor behavior, website performance, engagement, and conversions. [Learn more about TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools. [Learn more about SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## Sisense](https://www.capterra.com/p/86955/Sisense/) [4.5 (378)](https://www.capterra.com/p/86955/Sisense/reviews/) Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data. [Learn more about Sisense](https://www.capterra.com/p/86955/Sisense/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [4.5 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Domo](https://www.capterra.com/p/119119/Domo/) [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Domo is the agentic platform for the intelligent enterprise, connecting data, AI, and business operations. [Learn more about Domo](https://www.capterra.com/p/119119/Domo/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more. [Learn more about AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 93% recommend this product [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across. [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) [4.5 (259)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Lead Forensics is the world's #1 B2B website visitor identification software.  [Learn more about Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product Page 1 of 9 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (418) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews [Activity Dashboard](https://www.capterra.com/web-analytics-software/features/activity-dashboard/) AI Copilot Campaign Management [Conversion Tracking](https://www.capterra.com/web-analytics-software/features/conversion-tracking/) [Customer Journey Mapping](https://www.capterra.com/web-analytics-software/features/customer-journey-mapping/) [Data Visualization](https://www.capterra.com/web-analytics-software/features/data-visualization/) [Funnel Analysis](https://www.capterra.com/web-analytics-software/features/funnel-analysis/) Generative AI Goal Setting/Tracking Heatmaps [Keyword Tracking](https://www.capterra.com/web-analytics-software/features/keyword-tracking/) Multiple Site Management Pageview Tracking [Referral Tracking](https://www.capterra.com/web-analytics-software/features/referral-tracking/) [Reporting & Statistics](https://www.capterra.com/web-analytics-software/features/reporting-statistics/) [Reporting/Analytics](https://www.capterra.com/web-analytics-software/features/reporting-analytics/) Site Search Tracking [Time on Site Tracking](https://www.capterra.com/web-analytics-software/features/time-on-site-tracking/) [User Interaction Tracking](https://www.capterra.com/web-analytics-software/features/user-interaction-tracking/) Web Traffic Reporting [Website Analytics](https://www.capterra.com/web-analytics-software/features/website-analytics/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/) I'm looking for Web Analytics Software that is: [Free](https://www.capterra.com/web-analytics-software/s/free/)