PPC Bid Calculator

Don't overbid on your pay-per-click campaigns! Use this handy bid calculator to find the maximum bid that you should pay for a click in any ad channel, customized to your specific business goals.

 Your Target PPC Bid:  

per click*

 Your Target PPC Bid:  

per click*

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Based on your company goals and website performance, this is the maximum amount that you should bid for a click to optimize sales and growth. You can use this target PPC bid for any ad campaign, including a pay-per-click listing on Capterra!

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How often do you bill your customers?


What is your average monthly revenue per customer?

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What is the average # of months a customer stays with you?


Customer Lifetime Revenue

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What percentage of revenue are you willing to spend on a marketing channel to acquire a new customer?

%

Target Customer Acquisition Cost

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What percentage of qualified leads become customers (close rate)?

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What percentage of web leads are qualified for sales (qualification rate)?

%

Target Cost Per Lead (CPL)

$0.00


What percentage of website visitors fill out a form (Conversion Rate)?

%

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