--- title: "Best AB Testing Software 2026 | Capterra" description: "Find the top AB Testing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/ab-testing-software/" page_type: "category" language: "en" --- # Best AB Testing Software [4.0 (6)](https://www.capterra.com/p/238886/Adobe-Target/#reviews) Adobe Target enables AI-powered testing, personalization and automation at scale for delivering the best experiences on every channel. [Learn more about Adobe Target](https://www.capterra.com/p/238886/Adobe-Target/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 0.0 (0) OpsYogi uses AI to analyze your website and suggest smart A/B test variations—like copy and colors—that you can approve and launch. [Learn more about OpsYogi](https://www.capterra.com/p/276228/OpsYogi/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Create variations, split traffic, track goals, and find winning pages to improve conversions. [Learn more about Zoho PageSense](https://www.capterra.com/p/172116/PageSense/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 84% recommend this product [## ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) [4.5 (666)](https://www.capterra.com/p/156583/ClickFunnels/reviews/) Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools. [Learn more about ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via. [Learn more about Freshsales](https://www.capterra.com/p/155563/Freshsales/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 82% recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) [4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform. [Learn more about XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 87% recommend this product [## Anyword](https://www.capterra.com/p/229878/Anyword/) [4.8 (391)](https://www.capterra.com/p/229878/Anyword/reviews/) Cloud-based AI copywriting platform that generates, scores, and optimizes marketing copy for ads, emails, blogs, and landing pages. [Learn more about Anyword](https://www.capterra.com/p/229878/Anyword/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 88% recommend this product [## Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) Run A/B tests, AI experiments, and heatmaps in one platform to optimize pages faster and improve conversions.  [Learn more about Instapage](https://www.capterra.com/p/141695/Instapage/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Poptin](https://www.capterra.com/p/165478/Poptin/) [4.8 (350)](https://www.capterra.com/p/165478/Poptin/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups & forms. [Learn more about Poptin](https://www.capterra.com/p/165478/Poptin/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 93% recommend this product [## Leadpages](https://www.capterra.com/p/203635/Leadpages/) [4.5 (302)](https://www.capterra.com/p/203635/Leadpages/reviews/) AI landing page builder that creates landing pages, websites, and blogs, then optimizes them with built-in A/B testing. From $99/mo. [Learn more about Leadpages](https://www.capterra.com/p/203635/Leadpages/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) Boost A/B testing with Lucky Orange Discovery AI. Get visitor insights via Heatmaps & Session Recordings to find UX issues fast. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 85% recommend this product [## Webflow](https://www.capterra.com/p/136159/Webflow/) [4.5 (267)](https://www.capterra.com/p/136159/Webflow/reviews/) Webflow is a Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website. [Learn more about Webflow](https://www.capterra.com/p/136159/Webflow/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Unbounce](https://www.capterra.com/p/145639/Unbounce/) [4.5 (257)](https://www.capterra.com/p/145639/Unbounce/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) Unbounce is a conversion intelligence platform for small and midsize businesses. Using its AI-powered tools, build landing page variant [Learn more about Unbounce](https://www.capterra.com/p/145639/Unbounce/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (251)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) AI Customer Engagement Platform helping marketers connect data, understand customers, communicate across channels. [Learn more about Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 85% recommend this product [## Landingi](https://www.capterra.com/p/146092/Landingi/) [4.8 (206)](https://www.capterra.com/p/146092/Landingi/reviews/) Use Landingi's A/B testing on landing pages to compare variants, validate ideas, and improve conversion rates. [Learn more about Landingi](https://www.capterra.com/p/146092/Landingi/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 93% recommend this product [## Moosend](https://www.capterra.com/p/147042/Moosend/) [4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more. [Learn more about Moosend](https://www.capterra.com/p/147042/Moosend/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 87% recommend this product [## Kartra](https://www.capterra.com/p/184946/Kartra/) [4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) Kartra is an all-in-one sales and marketing platform for creators, coaches and experts to monetize their knowledge and services online. [Learn more about Kartra](https://www.capterra.com/p/184946/Kartra/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## Justuno](https://www.capterra.com/p/224090/Justuno/) [4.6 (147)](https://www.capterra.com/p/224090/Justuno/reviews/) Grow your email lists, drive more sales, & reduce cart abandonment with Justuno's powerful and easy conversion rate optimization tools. [Learn more about Justuno](https://www.capterra.com/p/224090/Justuno/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor [## WiserNotify](https://www.capterra.com/p/200592/WiserNotify/) [4.9 (123)](https://www.capterra.com/p/200592/WiserNotify/reviews/) [Capterra Shortlist](https://www.capterra.com/ab-testing-software/shortlist/) Enables the power of social proof & FOMO marketing strategy on the website. [Learn more about WiserNotify](https://www.capterra.com/p/200592/WiserNotify/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 97% recommend this product [## Selzy](https://www.capterra.com/p/255420/Selzy/) [4.8 (116)](https://www.capterra.com/p/255420/Selzy/reviews/) Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. [Learn more about Selzy](https://www.capterra.com/p/255420/Selzy/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 91% recommend this product [## Shogun](https://www.capterra.com/p/201037/Shogun/) [4.8 (106)](https://www.capterra.com/p/201037/Shogun/reviews/) Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools. [Learn more about Shogun](https://www.capterra.com/p/201037/Shogun/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 85% recommend this product [## Picreel](https://www.capterra.com/p/133886/Picreel/) [4.9 (101)](https://www.capterra.com/p/133886/Picreel/reviews/) Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. [Learn more about Picreel](https://www.capterra.com/p/133886/Picreel/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor 80% recommend this product [## VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) [4.5 (91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) A/B testing tool for website and conversion rate optimization. Features include heatmaps, targeting, personalization, and analytics. [Learn more about VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) AB Testing features reviewers most value A/B Testing Audience Targeting Campaign Segmentation Drag & Drop Landing Pages/Web Forms Reporting/Analytics Split Testing Third-Party Integrations Visual Editor Page 1 of 5 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (189) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Audience Targeting Behavior Tracking Campaign Segmentation Drag & Drop Funnel Analysis Generative AI Heatmaps Landing Pages/Web Forms Multivariate Testing Reporting/Analytics Split Testing Statistical Analysis Surveys & Feedback Third-Party Integrations Visual Editor Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Landing Page Software](https://www.capterra.com/landing-page-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[Campaign Management Software](https://www.capterra.com/campaign-management-software/) I'm looking for AB Testing Software that is: [Free](https://www.capterra.com/ab-testing-software/s/free/)