Yieldify

Overall: Increase in revenue, insight into what offers our customers prefer, inspiration for new campaigns.

Pros: The best part about this software is the amount of control we have over the overlays. We are able to create custom overlays, target specific audiences, and test campaigns all on our own time. This is extremely valuable to us as our stock levels are constantly changing, and as a fashion retailer we need software that is able to keep up with the fast-pace, which Yieldify does well. Account management is fantastic; Yieldify is always happy to listen and adapt to our needs in the ever-changing world of ecommerce. They take on board all suggestions and are constantly updating their platform for the better.

Cons: The reporting portion of this software really needs improving. It is quite basic in terms of exporting data. We only have the option of exporting CSVs when we have a lead-driven campaign, which is rare. The data should be a bit more granular, providing C:R, CPC, and AOV to name a few. Furthermore, the price is expensive compared to competitors who offer overlay technology. Yieldify should be able to offer more for the price, as competitors offer overlays plus additional features such as email/product recommendations/display ads for the same price.

Pros: The functionality is great. The fact that we can customise and make the popups look on brand is great.

Cons: The dashboard is not very intuitive however we have a great account manager, Nick, who explains and reports on results and findings so we don't find we really log into the dashboard often.