# 2024 Capterra Shortlist for All-in-One Marketing Platform | Capterra > Discover the highest-rated & most popular All-in-One Marketing Platform Software of 2024. Make Capterra Shortlist your first stop when searching for software. Source: https://www.capterra.com/all-in-one-marketing-software/shortlist --- # 2024 Capterra Shortlist for All-in-One Marketing Platform - [All Products](https://www.capterra.com/all-in-one-marketing-software/) - [Capterra Shortlist](https://www.capterra.com/all-in-one-marketing-software/shortlist/) [How it was made](#methodology) ## / Get to a better list with verified ratings & reviews Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) [ ](https://www.capterra.com/p/110228/MailChimp/) ## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17576)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) [](https://www.capterra.com/p/110228/MailChimp/) Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. Overall Score 97/100 Popularity: 50/50 Ratings: 47/50 Review Breakdown Ease of Use 4.4 Customer Service 4.2 Features 4.4 Value for Money 4.4 Paid plans start at $13.00Per Month Free Trial Free Version Category Features 8/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/198994/Systeme/) ## [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2126)](https://www.capterra.com/p/198994/Systeme/reviews/)[View all reviews](https://www.capterra.com/p/198994/Systeme/reviews/) [](https://www.capterra.com/p/198994/Systeme/) Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business. Overall Score 86/100 Popularity: 36/50 Ratings: 50/50 Review Breakdown Ease of Use 4.6 Customer Service 4.9 Features 4.7 Value for Money 4.9 Paid plans start at $17.00Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/153948/GetResponse/) ## [GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) [](https://www.capterra.com/p/153948/GetResponse/) Get your business online and grow your marketing lists with GetResponse— a simplified, yet powerful marketing automation tool. Overall Score 81/100 Popularity: 35/50 Ratings: 46/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.1 Value for Money 4.0 Paid plans start at €16.00Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/76390/Infusionsoft/) ## [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [](https://www.capterra.com/p/76390/Infusionsoft/) Get Keap's not-so-secret sauce. CRM powered by Automation saves our customers 10 hours a week on average. Overall Score 81/100 Popularity: 35/50 Ratings: 46/50 Review Breakdown Ease of Use 3.6 Customer Service 4.0 Features 4.1 Value for Money 3.8 Paid plans start at $299.00Per Month Free Trial Free Version Category Features 7/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) ## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. Overall Score 81/100 Popularity: 35/50 Ratings: 46/50 Review Breakdown Ease of Use 3.8 Customer Service 3.9 Features 4.3 Value for Money 3.8 Paid plans start at $25.00Per Month Free Trial Free Version Category Features 8/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/156926/Thryv/) ## [Thryv](https://www.capterra.com/p/156926/Thryv/) [4.2 (505)](https://www.capterra.com/p/156926/Thryv/reviews/)[View all reviews](https://www.capterra.com/p/156926/Thryv/reviews/) [](https://www.capterra.com/p/156926/Thryv/) Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow. Overall Score 81/100 Popularity: 36/50 Ratings: 45/50 Review Breakdown Ease of Use 4.1 Customer Service 4.2 Features 4.1 Value for Money 4.0 Paid plans start at $244.00Per Month Free Trial Free Version Category Features 5/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/184946/Kartra/) ## [Kartra](https://www.capterra.com/p/184946/Kartra/) [4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)[View all reviews](https://www.capterra.com/p/184946/Kartra/reviews/) [](https://www.capterra.com/p/184946/Kartra/) Kartra is an all-in-one sales and marketing platform for creators, coaches and experts to monetize their knowledge and services online. Overall Score 80/100 Popularity: 33/50 Ratings: 47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.1 Features 4.4 Value for Money 4.3 Paid plans start at $119.00Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/145745/Wishpond/) ## [Wishpond](https://www.capterra.com/p/145745/Wishpond/) [4.1 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)[View all reviews](https://www.capterra.com/p/145745/Wishpond/reviews/) [](https://www.capterra.com/p/145745/Wishpond/) Wishpond is a platform of powerful tools for lead generation and marketing automation used by more than 5,000 businesses. Overall Score 76/100 Popularity: 29/50 Ratings: 47/50 Review Breakdown Ease of Use 3.9 Customer Service 4.0 Features 4.0 Value for Money 3.8 Paid plans start at $299.00Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/171840/HubSpot-Marketing/) ## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [](https://www.capterra.com/p/171840/HubSpot-Marketing/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Overall Score 75/100 Popularity: 27/50 Ratings: 48/50 Review Breakdown Ease of Use 4.3 Customer Service 4.4 Features 4.4 Value for Money 4.2 Paid plans start at $15.00Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS Need a Little Help? Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes. [ ](https://www.capterra.com/p/148516/Marketing-360/) ## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1133)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/) [](https://www.capterra.com/p/148516/Marketing-360/) #1 Marketing Platform® For SMB's! Create an account today. Overall Score 75/100 Popularity: 30/50 Ratings: 45/50 Review Breakdown Ease of Use 4.5 Customer Service 4.6 Features 4.4 Value for Money 4.3 Paid plans start at Not provided by the vendor Category Features 7/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/135159/Adobe-Campaign/) ## [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) [4.4 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/)[View all reviews](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) [](https://www.capterra.com/p/135159/Adobe-Campaign/) Enterprise cross-channel campaign marketing application enabling brands to design, develop & deliver personalized marketing campaigns. Overall Score 73/100 Popularity: 26/50 Ratings: 47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.4 Value for Money 4.0 Paid plans start at Not provided by the vendor Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/130199/LeadSquared/) ## [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)[View all reviews](https://www.capterra.com/p/130199/LeadSquared/reviews/) [](https://www.capterra.com/p/130199/LeadSquared/) Sales Execution Platform built to help you sell faster. Prioritize leads & tasks, recommend actions, and help your team execute them. Overall Score 73/100 Popularity: 27/50 Ratings: 46/50 Review Breakdown Ease of Use 4.3 Customer Service 4.3 Features 4.2 Value for Money 4.2 Paid plans start at Not provided by the vendor Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/152819/Vbout/) ## [VBOUT](https://www.capterra.com/p/152819/Vbout/) [4.8 (191)](https://www.capterra.com/p/152819/Vbout/reviews/)[View all reviews](https://www.capterra.com/p/152819/Vbout/reviews/) [](https://www.capterra.com/p/152819/Vbout/) VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. Overall Score 70/100 Popularity: 22/50 Ratings: 48/50 Review Breakdown Ease of Use 4.5 Customer Service 4.8 Features 4.8 Value for Money 4.9 Paid plans start at $50.00Per Month Free Trial Free Version Category Features 7/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/75130/Marketo-Lead-Management/) ## [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)[View all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. Overall Score 69/100 Popularity: 22/50 Ratings: 47/50 Review Breakdown Ease of Use 3.8 Customer Service 3.9 Features 4.3 Value for Money 3.8 Paid plans start at Not provided by the vendor Category Features 8/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [](https://www.capterra.com/p/178819/EngageBay-Marketing/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. Overall Score 67/100 Popularity: 18/50 Ratings: 49/50 Review Breakdown Ease of Use 4.5 Customer Service 4.8 Features 4.6 Value for Money 4.7 Paid plans start at $14.99Per Month Free Trial Free Version Category Features 6/9 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/149002/OutboundEngine/) ## [OutboundEngine](https://www.capterra.com/p/149002/OutboundEngine/) [4.4 (45)](https://www.capterra.com/p/149002/OutboundEngine/reviews/)[View all reviews](https://www.capterra.com/p/149002/OutboundEngine/reviews/) [](https://www.capterra.com/p/149002/OutboundEngine/) OutboundEngine helps small businesses build their brand and pipeline, and generate new business through social media, email, and more. Overall Score 67/100 Popularity: 19/50 Ratings: 48/50 Review Breakdown Ease of Use 4.3 Customer Service 4.5 Features 4.3 Value for Money 4.0 Paid plans start at $199.00Per Month Free Trial Free Version Category Features 4/9 REVIEW BREAKDOWN PRICING PROS & CONS [View All All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/) Most Popular Popularity Score Popular Highly Rated Ratings Score Highest Rated To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence. Date published:May 29, 2024