Aha! vs Embrace

Starting Price

Not provided by vendor


Best For

More than 250,000 users worldwide trust Aha! to set brilliant strategy, capture customer ideas, create visual roadmaps, and manage breakthrough marketing programs.

Mobile teams, especially engineers and ops.


4.7 / 5
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Ideal number of Users

1 - 1000+


Ease of Use

4.4 / 5

  • "Exceptionally quick response , very friendly and helpful. Good product, fast and snappy for the complexity."

  • "Amazing strategy management, idea aggregation and product planning. Steeper learning curve than some."

Customer Support

4.8 / 5

  • "Good integration with Jira. Customer support is amazing."

  • "Customizable and the Support Staff has been WONDERFUL."

Features & Functionality

4.6 / 5

  • "The vast array of customizations available were a huge draw for our team. The customer support has been fantastic."

  • "The best feature of Aha is the visualization of roadmaps and release plans. Its been helpful to see our Jira data in a more strategic format."

Value for Money

4.5 / 5

  • "It has been good so far. Planning to buy enterprise subscription."

  • "It also lets us quickly show our roadmap and business plan to investors and then keep them updated easily."

Product Features

  • close Baseline Manager
  • close Diagnostic Tools
  • close Full Transaction Diagnostics
  • close Performance Control
  • check Resource Management
  • close Root-Cause Diagnosis
  • close Server Performance
  • close Trace individual transactions
  • close Baseline Manager
  • check Diagnostic Tools
  • check Full Transaction Diagnostics
  • check Performance Control
  • close Resource Management
  • check Root-Cause Diagnosis
  • close Server Performance
  • check Trace individual transactions


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  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online


  • close In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • close Webinars
  • check Documentation

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Aha! vs Embrace


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