# Best Brand Management Software 2026 | Capterra

> Find the top Brand Management software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/brand-management-software/s/mac

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# Best Brand Management Software

Last updated on March 31, 2026

How to find the right Brand Management Software?

Learn more from our team about Brand Management Software pricing features and benefits in our Brand Management Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is brand management software and how do I choose the right one?

Researched by: [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/)and reviewed by: [Blake Morgan](https://www.capterra.com/resources/author/blake-morgan-guest-contributor/)

Updated on March 31, 2026

Brand management software includes a variety of tools for creating, compiling, updating, and storing brand information. With these platforms, businesses can share and distribute assets and files in order to ensure brand consistency across all channels.

Marketing and communications professionals use brand management software to maintain a unified brand presence. 

Brand management software is priced on a “per month” basis, and a base plan is around $26 per month. Advanced systems cost around $96 per month on average.

First-time buyers consider budget, brand identity needs, and martech integrations when evaluating options. To identify the best system for your needs, consult stakeholders on key vendor questions: 

How easy is it to adjust asset templates per marketing channel?

Does the tool analyze social media performance and user engagement?

Can the platform integrate with content management systems or email marketing software?

Is it possible to edit, save and export images in various formats?

For more information consult our [Brand Management Buyers Guide](#buyers-guide-content)

[4.7 (81)](https://www.capterra.com/p/121110/IntelligenceBank-DAM/reviews/)

Seamlessly manage brand assets, get faster creative approvals and achieve brand compliance in one intuitive and scalable solution.  [Learn more about IntelligenceBank](https://www.capterra.com/p/121110/IntelligenceBank-DAM/)

[4.6 (1228)](https://www.capterra.com/p/174232/adobe-express/reviews/)

[Capterra Shortlist](https://www.capterra.com/brand-management-software/shortlist/)

Good for:

Small Business

Collaboration and graphic design solution that enables users to create social media content, videos, and logos on a unified interface. [Learn more about Adobe Express](https://www.capterra.com/p/174232/adobe-express/)

[4.7 (19)](https://www.capterra.com/p/147341/Data-Dwell/reviews/)

Data Dwell's solution centralizes digital assets with easy search, secure sharing, and Digital Sales Rooms for external collaboration [Learn more about Data Dwell Digital Asset Management](https://www.capterra.com/p/147341/Data-Dwell/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

[4.3 (64)](https://www.capterra.com/p/140034/Marvia/reviews/)

Marvia is the Brand Management platform that local teams actually use. Create more on-brand content without hiring more resources. [Learn more about Marvia](https://www.capterra.com/p/140034/Marvia/)

0.0 (0)

Equinox Brand Proposal is a collaborative workflow solution that can help simplify trademark and design proposal workflows. [Learn more about Equinox Brand Proposal](https://www.capterra.com/p/10011224/Equinox-Brand-Proposal/)

[## Canva](https://www.capterra.com/p/168956/Canva/)

[4.7 (13236)](https://www.capterra.com/p/168956/Canva/reviews/)

[Capterra Shortlist](https://www.capterra.com/brand-management-software/shortlist/)

Great for:

Drag & Drop

Design and publish anything in a few clicks. From brochure to video, access thousands of templates, images, videos, and more for free. [Learn more about Canva](https://www.capterra.com/p/168956/Canva/)

90% of users recommend this product

[## monday.com](https://www.capterra.com/p/147657/monday-com/)

[4.6 (5720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Great for:

Enterprise

On monday.com, marketing teams can manage creative requests and plan out strategy on a flexible platform to better scale their brand. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/)

[## Confluence](https://www.capterra.com/p/136446/Confluence/)

[4.5 (3660)](https://www.capterra.com/p/136446/Confluence/reviews/)

Good for:

Mid-Size Business

Documentation solution that provides a collaborative workspace for teams to manage projects, store data and integrate with Jira. [Learn more about Confluence](https://www.capterra.com/p/136446/Confluence/)

[## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[Capterra Shortlist](https://www.capterra.com/brand-management-software/shortlist/)

Great for:

Social Media Integration

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

87% of users recommend this product

[## Wrike](https://www.capterra.com/p/76113/Wrike/)

[4.4 (2883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Good for:

Enterprise

Wrike is brand management software that allows companies to easily organize and store brand assets in a single digital hub. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/)

[## Airtable](https://www.capterra.com/p/146652/Airtable/)

[4.6 (2222)](https://www.capterra.com/p/146652/Airtable/reviews/)

Great for:

Small Business

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/)

81% of users recommend this product

[## PicMonkey](https://www.capterra.com/p/238721/PicMonkey/)

[4.5 (1141)](https://www.capterra.com/p/238721/PicMonkey/reviews/)

Good for:

Value for Money

PicMonkey offers cloud-based photo editing and design tools that help your create stunning images that tell your brand story. [Learn more about PicMonkey](https://www.capterra.com/p/238721/PicMonkey/)

[## ShippingEasy](https://www.capterra.com/p/128334/ShippingEasy/)

[4.8 (1133)](https://www.capterra.com/p/128334/ShippingEasy/reviews/)

Great for:

Ease of Use

Brand the entire customer shipping experience and increase repeat business with ShippingEasy's Brand Management Software. [Learn more about ShippingEasy](https://www.capterra.com/p/128334/ShippingEasy/)

91% of users recommend this product

[## Birdeye](https://www.capterra.com/p/152997/BirdEye/)

[4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Great for:

Customer Service

An easy-to-use online brand reputation management product to efficiently manage & improve reputation, reviews & customer communication. [Learn more about Birdeye](https://www.capterra.com/p/152997/BirdEye/)

85% of users recommend this product

[## Canto](https://www.capterra.com/p/140500/Canto/)

[4.5 (681)](https://www.capterra.com/p/140500/Canto/reviews/)

Good for:

Ease of Use

Canto is a digital asset management software that helps organizations centralize, organize, and share digital assets. [Learn more about Canto](https://www.capterra.com/p/140500/Canto/)

82% of users recommend this product

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Great for:

Features

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. [Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[## Loomly](https://www.capterra.com/p/166498/Loomly/)

[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)

[Capterra Shortlist](https://www.capterra.com/brand-management-software/shortlist/)

Good for:

Features

Loomly is an easy-to-use Social Media Management platform that empowers marketers to save time and manage their accounts in one place. [Learn more about Loomly](https://www.capterra.com/p/166498/Loomly/)

87% of users recommend this product

[## Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

[4.7 (445)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Great for:

Mid-Size Business

Brandfolder is the industry-leading, most intuitive Brand Management platform [Learn more about Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

85% of users recommend this product

[## Campaigner](https://www.capterra.com/p/266291/Campaigner/)

[3.9 (428)](https://www.capterra.com/p/266291/Campaigner/reviews/)

All the basic and advanced email marketing features you need to grow your business without added marketing suite expense. [Learn more about Campaigner](https://www.capterra.com/p/266291/Campaigner/)

[## Pinterest](https://www.capterra.com/p/234608/Pinterest/)

[4.7 (425)](https://www.capterra.com/p/234608/Pinterest/reviews/)

Great for:

Artwork Management

Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more. [Learn more about Pinterest](https://www.capterra.com/p/234608/Pinterest/)

84% of users recommend this product

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

[4.7 (424)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Great for:

Enterprise

Drive loyalty and growth with real-time, omnichannel listening, predictive insights, and powerful automations. [Learn more about XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

87% of users recommend this product

[## ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

[4.5 (386)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

Great for:

Customer Service

ReferralCandy is an eCommerce store plugin that helps you get more word of mouth sales.  [Learn more about ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

[## Yotpo](https://www.capterra.com/p/144389/Yotpo/)

[4.5 (375)](https://www.capterra.com/p/144389/Yotpo/reviews/)

Good for:

Customer Service

Yotpo is software that helps brands collect reviews, ratings, and photos to boost trust and drive sales on online stores. [Learn more about Yotpo](https://www.capterra.com/p/144389/Yotpo/)

[## SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)

[4.4 (373)](https://www.capterra.com/p/144332/SocialPilot/reviews/)

Good for:

Small Business

SocialPilot helps to scale your social media marketing, engage with your audience, and achieve your business goals consistently [Learn more about SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)

[## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

Good for:

Small Business

All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

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## Top-rated software of 2026

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Table of Contents

-   [Essential brand management software buying information](#essential-brand-management-software-buying-information)
-   [What are the most reviewed brand management systems?](#what-are-the-most-reviewed-brand-management-systems)
-   [What is brand management software?](#what-is-brand-management-software)
-   [Brand management software pricing](#brand-management-software-pricing)
-   [Brand management software features](#brand-management-software-features)
-   [Top brand management software benefits identified by users](#top-brand-management-software-benefits-identified-by-users)
-   [Common challenges of brand management software identified by users](#common-challenges-of-brand-management-software-identified-by-users)
-   [What is brand management software used for?](#what-is-brand-management-software-used-for)
-   [Who uses brand management software?](#who-uses-brand-management-software)
-   [Common brand management software integrations](#common-brand-management-software-integrations)
-   [Recent trends in brand management software](#recent-trends-in-brand-management-software)
-   [Learn more about brand management software can help your business](#learn-more-about-brand-management-software-can-help-your-business)

## Essential brand management software buying information 

[Brand management software](https://www.capterra.com/brand-management-software/) includes a variety of tools for creating, compiling, updating and storing brand information. Among the many functions of this type software are ad building, requirements management, product material distribution, and communications management. 

With these platforms, businesses can share and distribute assets and files in order to ensure brand consistency across all channels.

Users of brand management software are marketing and communications professionals—mainly freelancers or employees working in small companies within industries such as marketing and advertising, IT, and retail. 

Most brand management software solutions on the market are priced on a “per month” basis, and a typical entry level pricing plan is around $26 per month. Premium and advanced system subscriptions commonly cost between $59 and $96 per month.\[[1](#sources)\]

First-time brand management buyers need to consider their budget, brand identity needs, and any integrations with the rest of their marketing tech stack when evaluating their options. Consulting with vendors to determine answers to important questions can help you hone in on the best system for your needs. Questions such as:

-   How easy is it to adjust asset templates for various marketing channels and formats, such as social media channels and websites?
    
-   Does the tool provide analytics and insights features for analyzing social media performance and user engagement?
    
-   Can the platform integrate with other tools we currently use for content, such as content management systems or email marketing software?
    
-   Is it possible to edit, save and export images in various formats?
    

Customer experience thought leader and keynote speaker Blake Morgan \[[2](#sources)\] advises buyers to look for strong content-related capabilities that can help your brand build a better online presence. 

“Brands have to get more creative about how they engage with customers because traditional advertising is on the way out,” she says. “Focus on offering your customers content that is useful, providing value, and enriching their lives.” See tips for how brand management software can support [content marketing efforts here](https://www.capterra.com/resources/small-business-social-media/). 

## What are the most reviewed brand management systems? 

[Capterra Shortlist](https://www.capterra.com/brand-management-software/shortlist/) identifies the top brand management systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective brand management solution for their needs.[3](https://docs.google.com/document/d/1WU3erqm4wYxdWtJ6k_tITn8Eq9us8AJVm3lq6It5lKo/edit#heading=h.tzf7mhk3a7lu) Here are the five most reviewed products in our Capterra Shortlist for this category:

**Product**

**Overall score**

**Popularity score**

**Ratings score**

**Canva**

100/100

50/50

50/50

[Canto](https://www.capterra.com/p/140500/Canto/)

70/100

29/50

48/50

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

85/100

35/50

50/50

**MediaValet**

71/100

22/50

49/50

**Filecamp**

68/100

19/50

49/50

These rankings are determined by combining verified user ratings and publicly available web search popularity data: 

-   Ratings score: Relative score of the software based on ratings given by users on Capterra, normalized for number and recency of reviews.
    
-   Popularity score: Relative popularity of software based on web search trends and products’ web presence.
    

## What is brand management software?

[Brand management software](https://www.capterra.com/brand-management-software/) helps businesses in creating, compiling, updating and storing product information. These tools can help build a strategic brand management program. Among many functions of this type of software are ad building, requirements management, product material distribution and communications management. 

Marketing professionals will find a tool like this useful, since it can help them share and distribute brand assets and files in order to ensure brand consistency across all channels. In addition, branding agencies that assist businesses in managing their brand and developing a corporate image can use brand asset management software to build their strategies and share them with clients.

The brand management software category has 379 reviewed products on Capterra and we published 7,333 reviews from users of brand management software in the past year.\[[4](#sources)\] We'll draw from this proprietary reviews data to highlight key considerations for businesses exploring brand management software.

## Brand management software pricing

Most brand management software solutions on the market are priced on a “per month” basis, and a typical entry level pricing plan is around $26 per month. Premium and advanced system subscriptions commonly cost between $59 and $96 per month.\[[1](#sources)\]

-   Entry-level systems generally include features such as brand asset management and brand guidelines management.
    
-   Premium or mid-tier plans typically include features such as brand monitoring and collaboration tools.
    
-   Advanced or high-end plans typically include more advanced features such as brand performance management, compliance and governance, and advanced reporting.
    

Pricing for brand management software is normally based on the number of employees who will use the tool. However, it may also depend on certain additional features of the software. For example, premium templates, number of brand showrooms, brand kits, and cloud storage space.

To be on the safe side, you can always turn to tools that have free trials available. Be sure to ask the vendor if they offer a trial of the software so you can try it out before you commit. If you are on a tighter budget, in addition to free trials, some platforms offer an entirely free version of the software. This will allow you to use the tool without making a financial commitment, but will usually limit you in terms of features.

## Brand management software features

All software solutions for brand management include brand guidelines and digital asset management. Also, many offer a variety of common features, including content management and workflow management.

### Core brand management software features

-   **Brand guidelines:** Provide a centralized location for storing, distributing and editing brand guidelines.
    
-   **Digital asset management:** Manage digital files and assets such as images, videos, documents, audios and more.
    

### Common brand management software features

-   **Content management:** Create, update and monitor accuracy and brand consistency for all written materials that are distributed to stakeholders. 93% of brand management software reviewers rate this feature as critical or highly important.
    
-   **Image editing**: Edit, touch up, and convert images for publishing.
    
-   **Access controls/permissions:** Define levels of authorization for access to specific files or assets.
    
-   **Collaboration tools**: Provide a channel for team members to share media files, communicate and work together.
    
-   **Customizable branding:** Add customized logos and colors to company-created content.
    
-   **Customizable templates**: Create templates for documents with custom layouts that can be edited further to match user requirements and preferences.
    
-   **Search/filter:** Search and filter data across systems to locate required information by entering keywords or certain criteria.
    
-   **Social media integration:** Integrate with Facebook, Twitter, LinkedIn, etc.
    
-   **Workflow management**: Design, create, execute and monitor workflows for repetitive tasks.
    

## Top brand management software benefits identified by users

**Support for graphic design and visual art:** Brand management software allows users to create graphics for multiple uses including logos, social media posts, photos, packaging, and more.

“In addition to the possibility of creating artwork quickly and easily, the wide variety of content and resources enables the best production performance in the field of visual art.”

–Wirillanderson C. design, self-employed

**Manage various social media channels in a single platform:** Integrate different social media channels in a single brand management platform in order to create and monitor all social media content from one place.

“It makes social media monitoring and management easy”.

–Faith M., office administrator, renewables & environment

**Enhanced collaboration between team members**: Brand management solutions can improve team collaboration by involving all team members in a project and allowing them to work together in real time.

“Notably, the capability for our entire team to collaborate simultaneously within the software is truly impressive.”

–Kate E., project manager, IT services

**Easy project management and at-a-glance progress overviews:** Brand management solutions help users to organize ideas, build projects, manage them, and track progress at-a-glance.

“Great project and progress overview with a large amount of flexibility without loosing any project security.”

–Tilda E., project manager, marketing and advertising

## Common challenges of brand management software identified by users

Based on brand management software reviews on Capterra, some of the problems users face when it comes to brand management software relate to platform issues such as bugs or glitches, pricing concerns, or limitations with specific product features such as font and color problems and file management. 

To overcome issues related to platform operations, you should evaluate and compare different brand management software providers. Pay attention to vendor-specific offerings such as customer support availability, product update frequency, and maintenance management. By doing so, you will get a better idea of how issues like bugs and glitches will be handled.

Regarding pricing challenges, users mention high costs associated with the platform, as well as extra costs to have access to pro features. To ensure that what you are paying for is worth it for the functionalities that the software offers, we recommend that you request a free demo, if available. This way, once you have an idea of how the platform works in practice and what features it offers, you can better assess whether the price of the platform is worth it in the long run.

## What is brand management software used for?

Analysis of our extensive brand management software reviews highlight the most common use cases:

-   **Manage different social media channels:** Businesses integrate brand management solutions with social media platforms to manage and share branded content across multiple channels.
    
-   **Create designs for presentation slides:** Brand management tools allow marketers to create custom slides and presentations that adhere to company branding guidelines.
    
-   **Design custom graphics:** Brand management tools often offer features that help users create custom graphics and images using design tools.
    
-   **Create and schedule marketing campaigns**: Brand management solutions help businesses create targeted campaigns for different audiences across a wide variety of channels.
    
-   **Manage assets**: Users of brand management software can track digital asset usage and centralize the management and storage of assets.
    

## Who uses brand management software?

Marketers or CMOs across companies of different industries can use the brand management software. In addition, there are different roles across marketing departments that can take advantage of brand management tools:

-   **Brand specialists** can utilize a brand management system to organize all brand-related assets and materials, keep track of the application of brand elements across communications, and update brand guidelines when necessary.
    
-   **Graphic designers** will find this tool useful for storing and locating all the brand assets they need to create their designs, such as logos, templates, color palettes, and typography styles.
    
-   **Social media specialists** can schedule and publish posts for different social channels, keep track of the engagement and other metrics on social media, and follow the performance of social media initiatives.
    

Users of brand management software are mainly freelancers or employees working in small companies within industries such as marketing and advertising, IT, and retail. Based on analysis of Capterra reviews for brand management software, we found that 43% of reviewers of this type of software work in companies with 2 to 50 employees, and 22% of reviewers of brand management software work in a company with just one employee.

While brand management software tools can be utilized by businesses in any industry, they can be particularly useful for those companies that have their services based on managing marketing and advertising campaigns for other companies, such as public relations (PR) agencies, digital marketing agencies, or brand specialist freelancers.

## Common brand management software integrations

Analysis of our extensive reviews database highlighted three categories of tools that most often integrate with brand management software: 

-   [Email marketing](https://www.capterra.com/email-marketing-software/): Integrating your brand management system with email marketing software allows you to easily transfer files and data related to branding in order to enhance and streamline marketing campaigns. 
-   [Social networking](https://www.capterra.com/social-networking-software/): By integrating brand management tools with social networking software, users can ensure branding across social campaigns is consistent and aligned with company guidelines.
    
-   [Graphic design](https://www.capterra.com/graphic-design-software/): Users can integrate graphic design software and brand management software in order to easily transfer brand assets such as logos, color palettes, graphics, and more. 

In addition, brand management reviewers on Capterra mention APIs as a way to integrate this software with other tools. However, some platforms also offer native integrations with content management platforms, social media sites, document storage solutions and more.

Before purchasing a brand management software solution, make sure that it can integrate with other tools you use, such as social media accounts, marketing management tools, and presentation software. Some brand management platforms may already include features related to these solutions, so it is worth checking with the service provider which of those features are already included in the brand management platform and which features you may need to search for in a separate tool that can be integrated.

## Recent trends in brand management software

Brand marketing is a fundamental pillar of everything marketing does. Gartner recommends that businesses make brand marketing an official component of the traditional marketing funnel. This tactic will help position it as a long-term driver of demand generation and connect brand marketing performance and activities to commercial outcomes.\[[5](#sources)\]

## Learn more about brand management software can help your business

-   Explore 3 tips from CX futurist and bestselling author Blake Morgan on how to maintain a social media presence that attracts rather than repels potential customers: [3 Ways Brand Management Software Can Uplevel Your Business’s Social Presence](https://www.capterra.com/resources/small-business-social-media/)
    
-   Discover why branding is so important, explore the components of effective branding and see some ways you can make these components work for your business: [Branding Essentials for Successfully Marketing Your Small Business](https://www.capterra.com/resources/small-business-branding-essentials/)
    
-   Read the following Capterra article about brand storytelling, learn why it’s so impactful and discover the elements and resources a business needs to craft a compelling brand story of their own: [Brand Storytelling: Crafting a Narrative for Your Small Business](https://www.capterra.com/resources/brand-storytelling/)
    
-   Learn how to fight back against fraudulent content with clear policies, software, and upskilling: [Why Marketers Need a Brand Monitoring Strategy in the Age of AI](https://www.capterra.com/resources/ai-brand-monitoring/)
    
-   Wondering how to create a media kit? In this article you will learn all things related to a no-fluff media kit and your options to get started: [What Is a Media Kit, and How to Create One](https://www.capterra.com/resources/what-is-a-media-kit/)
    

Sources

1.  Capterra software pricing data: Only products with publicly available pricing information and qualified software products within the category, as of production date are included in the pricing analysis. [Read the complete methodology](https://www.capterra.com/resources/buyers-guide-methodologies/).
    
2.  [Are You Sabotaging Your Online Sales? A Customer Experience Pro's Do's and Don'ts](https://www.capterra.com/resources/customer-experience-strategy/), Capterra
    
3.  Capterra Shortlist: Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. We featured the products with the most reviews at the time of Capterra Shortlist publication. [Read the complete methodology](https://www.capterra.com/resources/research-methodologies/).
    
4.  Capterra reviews data: Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology](https://docs.google.com/document/d/1BgoQ2wJ4G7bQP2pne5krFqqE24UbOw4-jwCV163VNgs/edit).
    
5.  [The CMO's Guide to Demonstrating the Commercial Impact of Brand Investments](https://www.gartner.com/document-reader/document/5674855?ref=solrAll&refval=429191577), Gartner