# Best Real Estate Agency Software 2026 | Capterra > Find the top Real Estate Agency software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/real-estate-agency-software/ --- # Best Real Estate Agency Software Last updated on July 23, 2026 How to find the right Real Estate Agency Software? Learn more from our team about Real Estate Agency Software pricing features and benefits in our Real Estate Agency Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is real estate agency software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on July 23, 2026 [Real estate agency software](https://www.capterra.com/real-estate-agency-software/) automates administrative, marketing, and other business tasks for agencies that sell and rent real estate. It helps users manage property listings, client inquiries and follow-ups, visitation schedules, and brokerage. This type of software assists agencies with not only maintaining customer relationships but also streamlining business processes to sell or lease properties more quickly. * * * For more information consult our [Real Estate Agency Buyers Guide](#buyers-guide-content) ## Loft47 Rating: 5.0 out of 5 (7 reviews) Profile: [Loft47](https://www.capterra.com/p/163175/Loft47/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Complete back-office accounting solution that integrates with best-in-class tools, like Quickbooks, Xero, Dotloop, DocuSign, and more. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 5.0 out of 5 - Features: 5.0 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $170.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: Yes ### Features tab #### Most popular features - Document Management: Available - Listing Management: Available - Lead Management: Not available - Task Management: Available - Alerts/Notifications: Not available - Data Import/Export: Not available - Email Marketing: Not available - Lead Capture: Not available - Commission Management: Available - Agent Management: Not available - Campaign Management: Not available - Communication Management: Not available ### Gallery tab Ease of use: 4.7 out of 5 (7 reviews) ### Integrations tab Loft47 connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/163175/Loft47/#integrations) #### Most popular integrations - Docusign: 4.7 rating - QuickBooks Online: 4.3 rating - Xero: 4.4 rating - dotloop: 4.7 rating - SkySlope: 3.9 rating - Veem: 3.8 rating - Routable: 5.0 rating --- ## Salesforce Sales Cloud Rating: 4.4 out of 5 (18,798 reviews) Profile: [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive sales and activity tracking - Integrated client relationship management Cons: - High and escalating pricing structure - Frequent bugs and performance issues #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Electronic Signature: 5.0 rating - Transaction Management: 5.0 rating - Document Management: 4.5 rating - Lead Management: 4.5 rating #### Lowest rated features - Agent Management: 4.0 rating - Commission Management: 4.0 rating - Contact Management: 4.0 rating - CRM: 4.0 rating #### Feature-related review snippet Reviewer: Dev M. Reviewer details: Computer Software, 51-200 employees Published: May 26, 2026 > "My overall experience is amazing working with salesforce sales cloud because of clean and understandable UI is make more comfort for any user to use it and run their business smoothly." ### Gallery tab Ease of use: 4.0 out of 5 (18,798 reviews) #### Related review snippet Reviewer: Andrew W. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: February 23, 2026 > "The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!" ### Integrations tab Salesforce Sales Cloud connects with 37+ software tools. [See all integrations](https://www.capterra.com/p/61368/Salesforce/#integrations) #### Most popular integrations - Dropbox: 4.5 rating - GoTo Meeting: 4.4 rating - SurveyMonkey: 4.6 rating - Evernote Teams: 4.4 rating - Eventbrite: 4.6 rating - Box: 4.4 rating #### Integrations-related review snippet Reviewer: Zane R. Reviewer details: Non-Profit Organization Management, 1-10 employees Published: February 19, 2026 > "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of truth" --- ## monday.com AI Work Platform Rating: 4.6 out of 5 (6,076 reviews) Profile: [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? monday.com is a Real Estate management software that will help you and your team collaborate and achieve more together. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive project monitoring tools - Highly customizable workflow management Cons: - High and complex pricing structure - Frequent bugs and technical glitches #### Starting price Starting price: $9.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Document Management: 4.0 rating - Task Management: 4.0 rating - API: 5.0 rating - Client Management: 5.0 rating #### Feature-related review snippet Reviewer: Graham B. Reviewer details: Management Consulting, 1-10 employees Published: May 5, 2026 > "The easier and smoother interactions with information and data inputs once the web pages content has been built and ready for user input." ### Gallery tab Ease of use: 4.5 out of 5 (6,076 reviews) #### Related review snippet Reviewer: Lokesh K. Reviewer details: Information Technology and Services, 201-500 employees Published: May 5, 2026 > "The AI integrations have been a game-changer for me, specifically for summarizing complex technical documentation and generating SEO-ready marketing content, which has significantly compressed our project lifecycles." ### Integrations tab monday.com AI Work Platform connects with 39+ software tools. [See all integrations](https://www.capterra.com/p/147657/monday-com/#integrations) #### Most popular integrations - Slack: 4.6 rating - Jira: 4.4 rating - Zoom Workplace: 4.6 rating - Asana: 4.5 rating - Adobe Creative Cloud: 4.7 rating - Shopify: 4.5 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Mental Health Care, 51-200 employees Published: January 22, 2026 > "I love the fact that you can build in dependencies and it integrates with several other softwares such as Zoom, Gmail, and Slack (to name a few)." --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Pipedrive Rating: 4.5 out of 5 (3,057 reviews) Profile: [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Pipedrive is an easy to implement real estate CRM tool that helps you focus on the activities that drive deals to close. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Minimal learning curve for users - Highly visual sales pipeline management Cons: - Limited advanced reporting capabilities - Cumbersome search and filter options #### Starting price Starting price: $19.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Email Marketing: 4.5 rating - Contact Management: 4.0 rating - CRM: 4.0 rating - Lead Management: 4.0 rating #### Lowest rated features - Document Management: 3.0 rating - Task Management: 3.0 rating - Calendar Management: 4.0 rating - Lead Capture: 4.0 rating #### Feature-related review snippet Reviewer: Samuel B. Reviewer details: Information Services, 1-10 employees Published: September 3, 2024 > "Nice interface for business and prospects management" ### Gallery tab Ease of use: 4.5 out of 5 (3,057 reviews) #### Related review snippet Reviewer: Sauve G. Reviewer details: Insurance, 11-50 employees Published: May 29, 2026 > "Pipedrive is super visual and simple .Satisfied with its customizable pipeline,easy on boarding,ability to set up automation and a single place of keeping my clients information." ### Integrations tab Pipedrive connects with 96+ software tools. [See all integrations](https://www.capterra.com/p/132666/Pipedrive/#integrations) #### Most popular integrations - Mailchimp: 4.5 rating - QuickBooks Online: 4.3 rating - Aircall: 4.2 rating - Proposify: 4.4 rating - Help Scout: 4.6 rating - Wishpond: 4.1 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Logistics and Supply Chain, 51-200 employees Published: November 12, 2024 > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and reporting." --- ## Wrike Rating: 4.4 out of 5 (3,027 reviews) Profile: [Wrike](https://www.capterra.com/p/76113/Wrike/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Wrike is the AI-powered work delivery platform for real estate agencies to manage deals, clients, and marketing in one place. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Centralized real-time team collaboration - Comprehensive project tracking tools Cons: - High and inflexible pricing structure - Frequent minor bugs and glitches #### Starting price Starting price: $10.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Third-Party Integrations: 5.0 rating #### Feature-related review snippet Reviewer: Ojaswini W. Reviewer details: Marketing and Advertising, 10,001+ employees Published: May 6, 2026 > "Additionally, the flexibility of the interface is a major advantage." ### Gallery tab Ease of use: 4.2 out of 5 (3,027 reviews) #### Related review snippet Reviewer: Thiago F. Reviewer details: Marketing and Advertising, 201-500 employees Published: April 21, 2026 > "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines." ### Integrations tab Wrike connects with 136+ software tools. [See all integrations](https://www.capterra.com/p/76113/Wrike/#integrations) #### Most popular integrations - QuickBooks Online: 4.3 rating - Microsoft Outlook: 4.3 rating - Bitbucket: 4.6 rating - Microsoft Viva Engage: 4.2 rating - Marketo Engage: 4.8 rating - Zoho Books: 4.4 rating #### Integrations-related review snippet Reviewer: Lauren P. Reviewer details: Entertainment, 501-1,000 employees Published: April 22, 2026 > "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work." --- ## Keap Rating: 4.1 out of 5 (1,298 reviews) Profile: [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Buy or sell homes faster than anyone else with Keap. #### Rating breakdown - Ease of Use: 3.6 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive marketing automation platform - Advanced email campaign builder Cons: - Frequent bugs and technical problems - Limited and complex reporting features #### Starting price Starting price: $299.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Interaction Tracking: 1.0 rating - Lead Capture: 1.0 rating #### Feature-related review snippet Reviewer: Karen R. Reviewer details: Capital Markets, 1-10 employees Published: June 10, 2024 > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. " ### Gallery tab Ease of use: 3.6 out of 5 (1,298 reviews) #### Related review snippet Reviewer: Sarah F. Reviewer details: Hospitality, 201-500 employees Published: July 22, 2025 > "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place." ### Integrations tab Keap connects with 75+ software tools. [See all integrations](https://www.capterra.com/p/76390/Infusionsoft/#integrations) #### Most popular integrations - Slack: 4.7 rating - Gmail: 5.0 rating - QuickBooks Online: 3.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.6 rating - Microsoft Outlook: 4.5 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Civil Engineering, 501-1,000 employees Published: March 3, 2023 > "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows." --- ## BoldTrail Back Office Rating: 4.5 out of 5 (851 reviews) Profile: [BoldTrail Back Office](https://www.capterra.com/p/171321/BoldTrail-Back-Office/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? For Todays REAL ESTATE BROKERAGE's. Get rid of busy work, duplicate data entry, and mistakes. Simplify and accelerate your back office. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Customizable and intuitive interface - Comprehensive transaction management tools Cons: - Cumbersome forms and contact management - Recurring glitches and limited support #### Starting price Starting price: Not available Pricing details: Other Free trial: No Free demo: No ### Features tab #### Highest rated features - Transaction Management: 4.8 rating - Listing Management: 4.6 rating - Document Management: 4.8 rating - For Real Estate Agencies: 5.0 rating #### Lowest rated features - Customizable Reports: 1.0 rating - Commission Management: 3.9 rating - Alerts/Notifications: 4.0 rating - Task Management: 4.0 rating #### Feature-related review snippet Reviewer: Lori J H. Reviewer details: Real Estate, 11-50 employees Published: April 30, 2024 > "Brokermint is definitely user friendly and easy to navigate through your transactions, forms management, and esign." ### Gallery tab Ease of use: 4.3 out of 5 (851 reviews) #### Related review snippet Reviewer: felicia K. Reviewer details: Real Estate, 11-50 employees Published: December 18, 2025 > "The system is awesome when it comes to the electronic signatures and being able to see if they have viewed but not signed or partially signed." ### Integrations tab BoldTrail Back Office connects with 23+ software tools. [See all integrations](https://www.capterra.com/p/171321/BoldTrail-Back-Office/#integrations) #### Most popular integrations - Google Drive: 4.5 rating - Dropbox: 5.0 rating - Salesforce Sales Cloud: 4.4 rating - SurveyMonkey: 4.6 rating - QuickBooks Online: 4.3 rating - Xero: 4.4 rating - Zapier: 4.7 rating - QuickBooks Online Advanced: 4.0 rating - Lofty: 4.5 rating --- ## dotloop Rating: 4.7 out of 5 (675 reviews) Profile: [dotloop](https://www.capterra.com/p/136372/dotloop/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? dotloop is a real estate software aiding professionals in closing deals with eSignature, document sharing, and compliance automation. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Intuitive and accessible design - Enhanced workflow and collaboration Cons: - Frequent glitches and disruptions - Limited and clunky form editing #### Starting price Starting price: $31.99 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Electronic Signature: 4.9 rating - Document Management: 4.8 rating - Transaction Management: 4.9 rating - Agent Management: 4.9 rating #### Lowest rated features - Customizable Branding: 3.0 rating - Reporting & Statistics: 4.0 rating - CRM: 4.5 rating - Task Management: 4.8 rating #### Feature-related review snippet Reviewer: Carla J. Reviewer details: Real Estate, Self-employed Published: September 30, 2024 > "What I like most about Dotloop is its user-friendly interface and simplicity." ### Gallery tab Ease of use: 4.5 out of 5 (675 reviews) #### Related review snippet Reviewer: Jim C. Reviewer details: Real Estate, 11-50 employees Published: August 11, 2025 > "it has worked very well and I have learned to by pass the modification issue by making my changes in a pdf writeable program 1st and then uploading to dotloop for signatures and initials only." ### Integrations tab dotloop connects with 47+ software tools. [See all integrations](https://www.capterra.com/p/136372/dotloop/#integrations) #### Most popular integrations - Dropbox: 4.5 rating - Mailchimp: 4.5 rating - Zapier: 4.7 rating - Microsoft Outlook: 5.0 rating - BombBomb: 4.4 rating - CINC: 4.3 rating - Follow Up Boss: 4.0 rating - Realvolve: 4.3 rating - Emphasys: 5.0 rating --- ## BoldTrail Rating: 4.4 out of 5 (564 reviews) Profile: [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? BoldTrail is a marketing platform that helps brokerages & agents generate more conversations, engage clients faster, and convert more. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive client tracking tools - All-in-one real estate platform Cons: - Slow and laggy performance - Frequent bugs and glitches #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Alerts/Notifications: 3.7 rating - Lead Management: 4.2 rating - Contact Management: 3.8 rating - Data Import/Export: 3.3 rating #### Lowest rated features - Email Marketing: 2.8 rating - Lead Capture: 2.8 rating - Task Management: 3.3 rating - Document Management: 3.5 rating #### Feature-related review snippet Reviewer: Renee S. Reviewer details: Real Estate, 11-50 employees Published: May 13, 2025 > "It has been user friendly and best program I have used so far for my Business" ### Gallery tab Ease of use: 4.1 out of 5 (564 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Real Estate, 1-10 employees Published: March 31, 2026 > "The functions of the base system are basic and can certainly take care of any basic CRM needs." ### Integrations tab BoldTrail connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/176447/BoldTrail/#integrations) #### Most popular integrations - Docusign: 4.5 rating - Zapier: 4.7 rating - Constant Contact: 4.3 rating - Meta for Business: 4.5 rating - Google Ads: 4.4 rating - dotloop: 4.7 rating #### Integrations-related review snippet Reviewer: Monica P. Reviewer details: Real Estate, 11-50 employees Published: January 5, 2024 > "Our system has the SocialCore and DesignCore integrated which is amazing. " --- ## Wise Agent Rating: 4.4 out of 5 (531 reviews) Profile: [Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Streamlined client relationship tracking - Convenient mobile connectivity Cons: - Cumbersome and inefficient data input - Recurring technical and usability problems #### Starting price Starting price: $49.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Available - Listing Management: Available - Lead Management: Available - Task Management: Available - Alerts/Notifications: Available - Data Import/Export: Available - Email Marketing: Available - Lead Capture: Available - Commission Management: Available - Agent Management: Available - Campaign Management: Available - Communication Management: Not available ### Gallery tab Ease of use: 4.1 out of 5 (531 reviews) #### Related review snippet Reviewer: José Manuel M. Reviewer details: Real Estate, 1-10 employees Published: March 3, 2025 > "I only used the 14-day free trial and found it a great CRM platform for Real Estate agents" --- ## TOP PRODUCER Rating: 4.0 out of 5 (323 reviews) Profile: [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Real estate CRM system that contains MLS data, lead management, follow-up prompts, compelling content, and drip campaigns #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 4.1 out of 5 - Features: 3.9 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive client relationship tools - Robust contact organization features Cons: - Outdated and unreliable email features - High and increasing subscription costs #### Starting price Starting price: $129.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Client Management: 4.5 rating - Listing Management: 4.6 rating - Transaction Management: 4.6 rating - Contact Management: 5.0 rating #### Lowest rated features - Campaign Management: 1.0 rating - Commission Management: 1.0 rating - Customizable Branding: 1.0 rating - Real-Time Notifications: 1.0 rating #### Feature-related review snippet Reviewer: Mike K. Reviewer details: Real Estate, 1-10 employees Published: November 22, 2023 > "The intuitive interface and seamless integration with other tools, like MLS listings, significantly streamline my workflow." ### Gallery tab Ease of use: 3.8 out of 5 (323 reviews) #### Related review snippet Reviewer: Samantha R. Reviewer details: Real Estate, Self-employed Published: August 11, 2025 > "What is great about Top Producer is that is allows you to tie your whole day together - schedule overview, to dos, client follow ups, conversation logs/client notes, and your CRM, plus your current listings and transactions." ### Integrations tab TOP PRODUCER connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/152143/Top-Producer-CRM/#integrations) #### Most popular integrations - Google Drive: 4.8 rating - Dropbox: 4.5 rating - Mailchimp: 3.3 rating - Microsoft 365: 4.7 rating - Gmail: 4.3 rating - Zapier: 5.0 rating #### Integrations-related review snippet Reviewer: Mike K. Reviewer details: Real Estate, 1-10 employees Published: November 22, 2023 > "The intuitive interface and seamless integration with other tools, like MLS listings, significantly streamline my workflow." --- ## Lone Wolf Back Office Rating: 4.3 out of 5 (299 reviews) Profile: [Lone Wolf Back Office](https://www.capterra.com/p/40368/Lone-Wolf/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Back Office is the top real estate software, providing an industry-leading combination of back office and accounting solutions. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Pros: - Integrated accounting for real estate - Effective training and onboarding tools Cons: - Frequent technical glitches and slowdowns #### Starting price Starting price: $100.00 Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Transaction Management: 4.0 rating - Commission Management: 3.8 rating - Listing Management: 3.9 rating - Activity Dashboard: 4.0 rating #### Lowest rated features - Contact Management: 3.3 rating - Third-Party Integrations: 3.2 rating - Document Management: 3.5 rating - Client/Property Matching: 1.0 rating ### Gallery tab Ease of use: 4.1 out of 5 (299 reviews) #### Related review snippet Reviewer: Jessica K. Reviewer details: Real Estate, 51-200 employees Published: July 18, 2022 > "It does what it's supposed to do - helps real estate businesses manage commissions and facilitate the broker-agent relationship." ### Integrations tab Lone Wolf Back Office connects with 3+ software tools. [See all integrations](https://www.capterra.com/p/40368/Lone-Wolf/#integrations) #### Most popular integrations - Docusign: 4.0 rating - QuickBooks Online Advanced: 4.4 rating - dotloop: 4.7 rating --- ## BoomTown Rating: 4.5 out of 5 (239 reviews) Profile: [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Powerful REAL ESTATE tech designed to help generate leads, run your real estate business, & convert opportunities into closed deals. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1000.00 Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Alerts/Notifications: 5.0 rating - Contact Management: 5.0 rating - Lead Management: 5.0 rating - Third-Party Integrations: 5.0 rating ### Gallery tab Ease of use: 4.4 out of 5 (239 reviews) #### Related review snippet Reviewer: Amanda R. Reviewer details: Real Estate, 11-50 employees Published: October 10, 2025 > "It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets." ### Integrations tab BoomTown connects with 80+ software tools. [See all integrations](https://www.capterra.com/p/151892/BoomTown/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - ActiveCampaign: 4.6 rating - Microsoft Outlook: 4.5 rating - Google Contacts: 4.7 rating - Campaign Monitor by Marigold: 4.5 rating - Mailjet: 4.2 rating #### Integrations-related review snippet Reviewer: Richard H. Reviewer details: Real Estate, 1,001-5,000 employees Published: May 19, 2021 > "I like the integration of video into email marketing campaigns, newsletters, and other forms of electronic transmissions." --- ## Salesforce Starter Rating: 4.4 out of 5 (224 reviews) Profile: [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customer relationship management tool that enables businesses to organize lead data, personalize email templates, and more. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Not available - Listing Management: Not available - Lead Management: Available - Task Management: Available - Alerts/Notifications: Available - Data Import/Export: Available - Email Marketing: Available - Lead Capture: Available - Commission Management: Available - Agent Management: Not available - Campaign Management: Available - Communication Management: Available #### Feature-related review snippet Reviewer: Janet W. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: November 20, 2023 > "It was much more intuitive and easier to locate information." ### Gallery tab Ease of use: 4.0 out of 5 (224 reviews) #### Related review snippet Reviewer: Blerta K. Reviewer details: Education Management, 1-10 employees Published: April 28, 2026 > "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory." ### Integrations tab Salesforce Starter connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations) #### Most popular integrations - Dropbox: 3.0 rating - Docusign: 4.0 rating - Box: 4.4 rating - Zapier: 4.5 rating - ActiveCampaign: 4.6 rating - Dropbox Sign: 4.7 rating - PandaDoc: 4.5 rating - Nicereply: 4.7 rating --- ## IXACT Contact Rating: 4.4 out of 5 (145 reviews) Profile: [IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/) Visible tabs: Overview, Features, Integrations ### Overview tab #### What is this product about? IXACT Contact is an easy-to-use real estate CRM and marketing automation software for agents, brokers, and associations. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $45.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Available - Listing Management: Available - Lead Management: Available - Task Management: Available - Alerts/Notifications: Available - Data Import/Export: Available - Email Marketing: Available - Lead Capture: Available - Commission Management: Available - Agent Management: Not available - Campaign Management: Available - Communication Management: Not available #### Feature-related review snippet Reviewer: Tanya G. Reviewer details: Real Estate, Self-employed Published: September 9, 2020 > "Robust but intuitive software that makes managing my contacts and transactions easier." ### Integrations tab IXACT Contact connects with 9+ software tools. [See all integrations](https://www.capterra.com/p/130605/IXACT-Contact/#integrations) #### Most popular integrations - Microsoft Excel: 4.8 rating - Google Workspace: 4.7 rating - Gmail: 4.8 rating - Microsoft Word: 4.7 rating - Microsoft Outlook: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - LinkedIn for Business: 4.6 rating - BombBomb: 4.4 rating --- ## Avochato Rating: 4.7 out of 5 (135 reviews) Profile: [Avochato](https://www.capterra.com/p/161117/Avochato/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Avochato is a text messaging solution for real estate agencies. Integrates with Slack, Desk.com, Salesforce, and Office. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Not available - Listing Management: Available - Lead Management: Available - Task Management: Not available - Alerts/Notifications: Available - Data Import/Export: Not available - Email Marketing: Available - Lead Capture: Not available - Commission Management: Available - Agent Management: Not available - Campaign Management: Available - Communication Management: Available ### Gallery tab Ease of use: 4.7 out of 5 (135 reviews) #### Related review snippet Reviewer: Lenah M. Reviewer details: Information Technology and Services, 1-10 employees Published: July 14, 2025 > "The messages feel personal, and I can keep track of every conversation in one place without getting confused." ### Integrations tab Avochato connects with 10+ software tools. [See all integrations](https://www.capterra.com/p/161117/Avochato/#integrations) #### Most popular integrations - Slack: 4.7 rating - Salesforce Sales Cloud: 4.4 rating - Microsoft 365: 4.6 rating - Microsoft Teams: 4.5 rating - Shopify: 4.5 rating - HubSpot CRM: 4.5 rating - Zapier: 4.7 rating - Google Chrome: 4.8 rating - Okta: 4.7 rating --- ## TotalBrokerage Rating: 4.7 out of 5 (132 reviews) Profile: [TotalBrokerage](https://www.capterra.com/p/190689/TotalBrokerage/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The Most Comprehensive Sales and Management Platform #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Transaction Management: 4.6 rating - Electronic Signature: 4.5 rating - Document Management: 4.4 rating - Contact Management: 4.9 rating #### Lowest rated features - Email Marketing: 3.6 rating - Lead Capture: 3.5 rating - Interaction Tracking: 4.1 rating - Data Import/Export: 4.3 rating #### Feature-related review snippet Reviewer: Jennifer M. Reviewer details: Real Estate, 1,001-5,000 employees Published: October 7, 2020 > "I love how user friendly and platform friendly this software is." ### Gallery tab Ease of use: 4.4 out of 5 (132 reviews) #### Related review snippet Reviewer: Justin P. Reviewer details: Real Estate, 11-50 employees Published: October 25, 2024 > "The dashboard gives me complete visibility into agent performance, transaction volume, and pending deals, so I can make strategic decisions quickly." ### Integrations tab TotalBrokerage connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/190689/TotalBrokerage/#integrations) #### Most popular integrations - Zapier: 5.0 rating --- ## Lofty Rating: 3.9 out of 5 (127 reviews) Profile: [Lofty](https://www.capterra.com/p/157457/Lofty/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 3.5 out of 5 - Features: 3.9 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Pros: - Intuitive and accessible platform Cons: - Slow and ineffective assistance #### Starting price Starting price: Not available Pricing details: Other Free trial: No Free demo: No ### Features tab #### Highest rated features - Contact Management: 3.5 rating - Alerts/Notifications: 3.8 rating - Lead Management: 3.8 rating - Data Import/Export: 3.5 rating #### Lowest rated features - Task Management: 2.0 rating - Electronic Signature: 2.7 rating - Document Management: 3.0 rating - Email Marketing: 3.5 rating #### Feature-related review snippet Reviewer: Luis A. Reviewer details: Real Estate, 11-50 employees Published: February 6, 2026 > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place." ### Gallery tab Ease of use: 3.9 out of 5 (127 reviews) #### Related review snippet Reviewer: Luis A. Reviewer details: Real Estate, 11-50 employees Published: February 6, 2026 > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place." ### Integrations tab Lofty connects with 15+ software tools. [See all integrations](https://www.capterra.com/p/157457/Lofty/#integrations) #### Most popular integrations - Mailchimp: 4.5 rating - Gmail: 4.6 rating - Docusign: 4.7 rating - Google Calendar: 4.3 rating - Calendly: 4.7 rating - Zapier: 4.8 rating #### Integrations-related review snippet Reviewer: Luis A. Reviewer details: Real Estate, 11-50 employees Published: February 6, 2026 > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place." --- ## Gestim Rating: 4.7 out of 5 (118 reviews) Profile: [Gestim](https://www.capterra.com/p/10017947/Gestim/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Cloud-based CRM that lets users manage properties, leads, appointments and marketing tasks. All in a single tool. Try it now for free! #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €3.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Listing Management: 4.7 rating - Lead Management: 4.5 rating - Contact Management: 4.5 rating - Task Management: 4.6 rating #### Lowest rated features - Data Import/Export: 3.9 rating - Real-Time Notifications: 4.0 rating - Document Management: 4.3 rating - Transaction Management: 4.4 rating ### Gallery tab Ease of use: 4.6 out of 5 (118 reviews) #### Related review snippet Reviewer: Tatiana I. Reviewer details: Architecture & Planning, 10,001+ employees Published: February 28, 2024 > "I like the simplicity when it is time to register new clients o properties." ### Integrations tab Gestim connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/10017947/Gestim/#integrations) #### Most popular integrations - Google Calendar: 5.0 rating --- ## EyeSpy360 Rating: 4.5 out of 5 (108 reviews) Profile: [EyeSpy360](https://www.capterra.com/p/164775/EyeSpy360/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Virtual Tours • Professional Photography • Photorealistic CGI • Virtual Staging • Interactive Digital Twins • Multilingual AI Avatars. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $15.00 Pricing details: Flat Rate, One Time Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Not available - Listing Management: Available - Lead Management: Available - Task Management: Not available - Alerts/Notifications: Not available - Data Import/Export: Not available - Email Marketing: Not available - Lead Capture: Available - Commission Management: Not available - Agent Management: Not available - Campaign Management: Not available - Communication Management: Not available ### Gallery tab Ease of use: 4.3 out of 5 (108 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Real Estate, 11-50 employees Published: June 17, 2021 > "It's great quality if you put the time to use it." --- ## Contactually Rating: 4.3 out of 5 (103 reviews) Profile: [Contactually](https://www.capterra.com/p/158259/Contactually/) Visible tabs: Overview, Features, Integrations ### Overview tab #### What is this product about? Contactually helps you maintain and strengthen professional relationships. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.0 out of 5 - Value for Money: 3.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $69.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Contact Management: 1.0 rating ### Integrations tab Contactually connects with 25+ software tools. [See all integrations](https://www.capterra.com/p/158259/Contactually/#integrations) #### Most popular integrations - Google Forms: 4.7 rating - Eventbrite: 4.6 rating - Google Calendar: 4.8 rating - Zapier: 4.7 rating - Jotform: 4.7 rating - Microsoft Outlook: 4.5 rating - LinkedIn for Business: 4.6 rating - Keap: 4.1 rating - Typeform: 4.7 rating --- ## CubiCasa Rating: 4.8 out of 5 (102 reviews) Profile: [CubiCasa](https://www.capterra.com/p/193054/CubiCasa/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Scan a floor plan in 5 minutes using only your smartphone. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $9.99 Pricing details: Per Feature, One Time Free trial: Yes Free demo: No ### Features tab #### Highest rated features - For Real Estate Agencies: 4.8 rating - Generative AI: 4.0 rating ### Gallery tab Ease of use: 4.8 out of 5 (102 reviews) #### Related review snippet Reviewer: Rohann V. Reviewer details: Real Estate, 1-10 employees Published: October 9, 2024 > "MS Paint has more features." --- ## Hippo Video Rating: 4.5 out of 5 (98 reviews) Profile: [Hippo Video](https://www.capterra.com/p/163124/Hippo-Video/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Hippo Video is an interactive video CX platform powered by Generative AI that helps create and send videos quickly. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $19.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Customizable Branding: 5.0 rating - Data Import/Export: 5.0 rating - Document Management: 5.0 rating #### Feature-related review snippet Reviewer: Mike P. Reviewer details: Writing and Editing, Self-employed Published: September 6, 2021 > "The interface isn't clear in some cases, but once you learn where to find the functions, the software works well." ### Gallery tab Ease of use: 4.5 out of 5 (98 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Health, Wellness and Fitness, Self-employed Published: July 26, 2023 > "I got Hippovideo just to do screen recordings and hosting the videos, after exploring the platform, it offers so much more: Videos with CTAs, quizzes, surveys, all kinds of interactive elements you may need, teleprompter and a video editor to fine tune the content." ### Integrations tab Hippo Video connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/163124/Hippo-Video/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Slack: 4.7 rating - Gmail: 5.0 rating - Zendesk Suite: 4.4 rating - Freshdesk: 4.5 rating - Meta for Business: 4.4 rating #### Integrations-related review snippet Reviewer: Peter Z. Reviewer details: Libraries, 501-1,000 employees Published: December 21, 2023 > "I work in sales, and it's great to have an alternative to the same boring email." --- ## Glide Rating: 4.7 out of 5 (96 reviews) Profile: [Glide](https://www.capterra.com/p/196046/Glide/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Glide provides a guided online experience for home sellers to complete complex disclosure forms and process management tools. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $25.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Third-Party Integrations: 4.7 rating - Document Management: 3.8 rating - Electronic Signature: 4.3 rating - Task Management: 3.7 rating #### Lowest rated features - Transaction Management: 3.0 rating - Alerts/Notifications: 1.0 rating - Data Import/Export: 2.5 rating - Customizable Branding: 3.0 rating ### Gallery tab Ease of use: 4.5 out of 5 (96 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Real Estate, Self-employed Published: April 6, 2025 > "The best part is that you can securely receive e-signatures for free, and you can track whether the client has received, opened, or completed the document." ### Integrations tab Glide connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/196046/Glide/#integrations) #### Most popular integrations - Docusign: 4.0 rating --- ## LionDesk Rating: 4.1 out of 5 (95 reviews) Profile: [LionDesk](https://www.capterra.com/p/151891/LionDesk/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Finally, manage your business stress-free, stay top-of-mind, and sell confidently. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 3.6 out of 5 - Features: 4.1 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $30.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Document Management: Available - Listing Management: Not available - Lead Management: Available - Task Management: Available - Alerts/Notifications: Available - Data Import/Export: Available - Email Marketing: Available - Lead Capture: Available - Commission Management: Available - Agent Management: Not available - Campaign Management: Available - Communication Management: Not available ### Gallery tab Ease of use: 3.9 out of 5 (95 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Real Estate, 1-10 employees Published: August 9, 2022 > "I like it, I use, but I wish it was easier to use" ### Integrations tab LionDesk connects with 9+ software tools. [See all integrations](https://www.capterra.com/p/151891/LionDesk/#integrations) #### Most popular integrations - Google Calendar: 5.0 rating - Meta for Business: 4.4 rating - BoldTrail Back Office: 4.5 rating - Google Contacts: 4.7 rating - Zillow Rental Manager: 4.6 rating - Lone Wolf Cloud CMA: 2.8 rating - CXMEngine: 4.4 rating - IDXMatrix: 5.0 rating - Showcase --- Page 1 of 5 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (184) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard Agent Management AI Copilot Alerts/Notifications Calendar Management Campaign Management Client Management Client/Property Matching Commission Management Communication Management Data Import/Export Document Management Email Marketing Generative AI Lead Capture Lead Management Listing Management Reporting & Statistics Task Management Template Management Website Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Commercial Real Estate Software](https://www.capterra.com/commercial-real-estate-software/)[Lease Management Software](https://www.capterra.com/lease-management-software/)[Real Estate Property Management Software](https://www.capterra.com/real-estate-property-management-software/)[Real Estate Transaction Management Software](https://www.capterra.com/real-estate-transaction-management-software/)[Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/)[Real Estate CMA Software](https://www.capterra.com/real-estate-cma-software/) Table of Contents - [The benefits of real estate agency software](#the-benefits-of-real-estate-agency-software) - [Typical features of real estate agency software](#typical-features-of-real-estate-agency-software) - [The cost of real estate agency software](#the-cost-of-real-estate-agency-software) - [Considerations when purchasing real estate agency software](#considerations-when-purchasing-real-estate-agency-software) - [Relevant real estate agency software trends](#relevant-real-estate-agency-software-trends) ## The benefits of real estate agency software - **Smoother document management:** Real estate agency software digitizes the storage, distribution, and verification of property documents, such as property papers, sales deeds, and NOCs, so agents don’t need to store and verify documents manually. Digital copies are also safer to store and easier to transfer, facilitating faster deal closures. - **Streamlined communication:** These solutions automatically capture interactions between real estate agents and prospects. This improves transparency and helps maintain an agency’s reputation and client relationships. - **Better time and workflow management:** Real estate agency software streamlines administrative tasks to manage workflows and save time. From tracking leads and scheduling client meetings to managing documentation and sending reminders about upcoming events, these tools help agents stay organized and monitor the full lifecycle of a deal. * * * ## Typical features of real estate agency software - **Contact management:** Store client contact details, such as name, address, and phone number, in a searchable database. - **Property management:** Add, view, and edit details of properties available for sale or rent. - **Lead management:** Capture leads, add them to the sales pipeline, and track them until they are successfully converted or dropped. - **Listing management:** Create, edit, and monitor property details displayed on listing websites, such as agency portals and third-party platforms. - **Calendar management:** Create, manage, and share multiple calendars to keep track of agents’ schedules. * * * ## The cost of real estate agency software Most products in this market are priced on a "per agent, per month" basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $12 - $12 - $35 - $35+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on November 01, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of the pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features, such as multisite management, advanced reporting, and dashboards. * * * ## Considerations when purchasing real estate agency software - **Mobile marketing:** With advancement in technology, real estate lead generation has become increasingly mobile. [Seventy-three percent](https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf) of home buyers use a mobile device or tablet to search for properties, and prospects prefer to view property details on their mobile devices before scheduling a home visit. With mobile marketing, it’s also easier for real estate agencies to reach their audience quickly via instant notifications. Consider purchasing a solution that supports mobile marketing strategies to boost sales.  - **Scalability:** Your preferred tool should be capable of not only meeting your current needs at a reasonable price but also accommodating future growth. Therefore, it’s essential to understand whether solutions you’re considering for purchase have caps on the number of agents or property listings you can manage.  * * * ## Relevant real estate agency software trends - **Cloud to become the norm:** Cloud is fast becoming the norm for real estate companies. This can be attributed to its various benefits, such as time and cost savings, scalability, and real-time accessibility. This trend is pushing more real estate software vendors to offer cloud-based solutions. - **Real estate agencies moving toward automation:** Automation is another evolving trend in the real estate industry. Many vendors are introducing automation capabilities, such as data processing, email outreach, and online chats, in their agency software. Automation will reduce agents’ manual efforts and save time that can be used for more tasks such as meeting clients and conducting property tours.  - **Smartphone apps to take the lead:** Nowadays, mobility is key to the success of realtors. Mobile apps allow agents to access property details on the go, helping them close deals more quickly. Many real estate agency software vendors have already started providing mobile apps with their core solutions, and in the coming years, more vendors are expected to follow suit.  * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s real estate agency software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them. The following source was used for this document: 1. [Real Estate in a Digital Age, 2018 Report](https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf) (Date accessed: December 20, 2019)