Data Studio vs Looker


Starting Price

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Best For

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Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Ideal number of Users

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2 - 1000+


4.5 / 5
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4.6 / 5
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Ease of Use

4.2 / 5

  • "They're so easy to use and understand and I highly recommend this program to anyone trying to organize and present data in an interactive way."

  • "This was my first experience with any data reporting and visualization software and I found it easy to use right from the very first day."

4.2 / 5

  • "There was a bit of a learning curve, but overall the product is really great for visualizing data."

  • "Smart people that give quick and accurate answers. Ease of use and simple flow makes it easy to learn and teach."

Customer Support

3.6 / 5

4.7 / 5

  • "The support team is really knowledgeable and fast to answer. The roadmap is clear and moving forward as a great speed."

  • "Allows me to automate and optimize processes. The friendliest and most helpful customer service."

Features & Functionality

4.2 / 5

  • "It's a fast way to put together a visually appealing dashboard without a lot of the 'frills' of the bigger players like Power BI."

  • "It is visually pleasing. It can serve as a live dashboard with custom and malleable date ranges."

4.4 / 5

  • "The most point is Deployment was quick and easy and even though it has a good collaboration and most important Support was very good."

  • "Visualizations look pretty slick, and packed with features. Relatively easy to import data from warehouse."

Value for Money

4.8 / 5

4.3 / 5

Product Features

Not provided by vendor
  • Ad Hoc Reports
  • Benchmarking
  • Dashboard
  • Key Performance Indicators
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Scorecards
  • Strategic Planning
  • Trend / Problem Indicators
  • Visual Analytics


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  • 24/7 (Live Rep)
  • Business Hours
  • Online


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  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Data Studio vs Looker


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Looker vs Data Studio