---
title: "Best Campaign Management Software 2026 | Capterra"
description: "Find the top Campaign Management software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs."
source_url: "https://www.capterra.com/campaign-management-software/"
page_type: "category"
language: "en"
---

# Best Campaign Management Software

## Klaviyo

Rating: 4.6 out of 5 (537 reviews)

Profile: [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive email marketing suite

- Intuitive and accessible platform

Cons:

- High and complex pricing

- Frequent technical glitches

#### Starting price

Starting price: $20.00

Pricing details: Usage Based, Per Month

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Email Marketing: 4.9 rating

- Campaign Scheduling: 4.9 rating

- Campaign Planning: 4.7 rating

- Customer Segmentation: 4.8 rating

#### Lowest rated features

- CRM: 3.0 rating

- Lead Management: 3.8 rating

- Data Import/Export: 4.0 rating

- Contact Management: 4.4 rating

#### Feature-related review snippet

Reviewer: Brian M.

Reviewer details: Furniture, 51-200 employees

Published: June 13, 2025

> "I have been the administrator which creates the list in Klavyo and so far everything has been smooth."

### Gallery tab

Ease of use: 4.5 out of 5 (537 reviews)

#### Related review snippet

Reviewer: Dmytro N.

Reviewer details: Retail, 1-10 employees

Published: May 21, 2026

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue."

### Integrations tab

Klaviyo connects with 89+ software tools.

[See all integrations](https://www.capterra.com/p/156699/Klaviyo/#integrations)

#### Most popular integrations

- Shopify: 4.9 rating

- Typeform: 4.8 rating

- Lightspeed Retail: 4.0 rating

- AfterShip: 4.9 rating

- GoFundMe Pro: 4.3 rating

- Shopify Plus: 4.9 rating

#### Integrations-related review snippet

Reviewer: Sam B.

Reviewer details: Sporting Goods, 51-200 employees

Published: March 20, 2025

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

---

## Zoho Marketing Plus

Rating: 4.6 out of 5 (8 reviews)

Profile: [Zoho Marketing Plus](https://www.capterra.com/p/253009/Zoho-Marketing-Plus/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Zoho Marketing Plus is an all-in-one solution that allows you to manage all your marketing campaigns from a single platform.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.6 out of 5

- Value for Money: 5.0 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $25.00

Pricing details: Flat Rate, Per Year

Free trial: Yes

Free demo: Yes

### Features tab

#### Highest rated features

- Content Management: 5.0 rating

- Multi-Channel Marketing: 5.0 rating

- Real-Time Data: 5.0 rating

- Reporting & Statistics: 5.0 rating

#### Lowest rated features

- Campaign Management: 4.0 rating

### Gallery tab

Ease of use: 4.5 out of 5 (8 reviews)

### Integrations tab

Zoho Marketing Plus connects with 7+ software tools.

[See all integrations](https://www.capterra.com/p/253009/Zoho-Marketing-Plus/#integrations)

#### Most popular integrations

- Zoho CRM: 4.3 rating

- Shopify: 4.5 rating

- Eventbrite: 4.6 rating

- Bigin by Zoho CRM: 4.7 rating

- Zoho Show: 4.6 rating

- BulkSMS: 4.8 rating

- Clickatell: 4.3 rating

---

## Trello

Rating: 4.5 out of 5 (23,595 reviews)

Profile: [Trello](https://www.capterra.com/p/211559/Trello/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Trello is a cloud-based project management software that helps teams organize and manage their tasks and projects from anywhere.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive team collaboration platform

- Flexible multi-purpose organization tool

Cons:

- Inconsistent and overwhelming notifications

- Limited security and permission controls

#### Starting price

Starting price: $5.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Customizable Fields: 5.0 rating

- Workflow Management: 5.0 rating

- Alerts/Notifications: 4.3 rating

- Email Management: 4.3 rating

#### Lowest rated features

- Content Management: 2.5 rating

- Multi-Campaign: 4.0 rating

- Activity Dashboard: 5.0 rating

- Activity Tracking: 5.0 rating

#### Feature-related review snippet

Reviewer: Petru T.

Reviewer details: Information Technology and Services, 51-200 employees

Published: June 23, 2026

> "What I like most about Trello is how fast it can organize and turn thoughts into something visual ,structured with KPI monitoring systems in place."

### Gallery tab

Ease of use: 4.5 out of 5 (23,595 reviews)

#### Related review snippet

Reviewer: Tom L.

Reviewer details: Information Technology and Services, 11-50 employees

Published: March 19, 2026

> "Useful collaboration tool for the marketing team to manage our content and comms calendar - the calendar power up in particular is easy to manage within the team, and share across the wider business to give visibility on our activity"

### Integrations tab

Trello connects with 115+ software tools.

[See all integrations](https://www.capterra.com/p/211559/Trello/#integrations)

#### Most popular integrations

- Slack: 4.6 rating

- Jira: 4.6 rating

- Google Calendar: 4.6 rating

- Jotform: 4.7 rating

- Hubstaff: 4.5 rating

- Okta: 4.7 rating

#### Integrations-related review snippet

Reviewer: Mustafa A.

Reviewer details: Civic & Social Organization, Self-employed

Published: April 14, 2026

> "I also appreciate the 'Power-Ups' which allow for seamless integration with other tools like Google Drive and Slack, and the Butler automation feature helps save time on repetitive tasks"

---

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

## Mailchimp

Rating: 4.5 out of 5 (17,678 reviews)

Profile: [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive email marketing platform

- Flexible newsletter creation tools

Cons:

- Limited editing and formatting options

- Frequent email deliverability problems

#### Starting price

Starting price: $13.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.4 rating

- Email Marketing: 4.7 rating

- Email Management: 4.6 rating

- Campaign Analytics: 4.6 rating

#### Lowest rated features

- Lead Capture: 4.3 rating

- Data Import/Export: 4.3 rating

- Lead Management: 4.2 rating

- Content Management: 4.3 rating

#### Feature-related review snippet

Reviewer: Angela W.

Reviewer details: Consumer Goods, 11-50 employees

Published: April 13, 2026

> "The interface is clean, the integrations are seamless, and it honestly feels like the most professional tool in its class."

### Gallery tab

Ease of use: 4.4 out of 5 (17,678 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Public Relations and Communications, 201-500 employees

Published: May 18, 2026

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform."

### Integrations tab

Mailchimp connects with 208+ software tools.

[See all integrations](https://www.capterra.com/p/110228/MailChimp/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Salesforce Sales Cloud: 4.4 rating

- Evernote Teams: 4.4 rating

- HubSpot Marketing Hub: 4.5 rating

- NetSuite: 4.2 rating

- Epos Now: 3.8 rating

#### Integrations-related review snippet

Reviewer: Alec J.

Reviewer details: Glass, Ceramics & Concrete, 11-50 employees

Published: December 2, 2024

> "The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency."

---

## Asana

Rating: 4.5 out of 5 (13,657 reviews)

Profile: [Asana](https://www.capterra.com/p/184581/Asana-PM/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Asana runs campaigns from brief to launch — AI Teammates and shared memory make every campaign smarter than the last.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive project progress tracking

- Flexible work organization platform

Cons:

- Overwhelming and excessive notifications

- Performance and reliability concerns

#### Starting price

Starting price: $10.99

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Workflow Management: 4.7 rating

- Activity Tracking: 4.9 rating

- Customizable Templates: 4.6 rating

- Activity Dashboard: 4.8 rating

#### Lowest rated features

- Real-Time Data: 4.0 rating

- Content Management: 4.4 rating

- Alerts/Notifications: 4.5 rating

- Customizable Forms: 4.0 rating

#### Feature-related review snippet

Reviewer: Yugma S.

Reviewer details: Biotechnology, 201-500 employees

Published: May 12, 2026

> "Asana is its intuitive interface and has the strong task management capabilities."

### Gallery tab

Ease of use: 4.4 out of 5 (13,657 reviews)

#### Related review snippet

Reviewer: Veronika T.

Reviewer details: Commercial Real Estate, 1-10 employees

Published: March 25, 2026

> "It helped me bring structure and clarity to managing my beauty coworking space, especially with part-time staff. Once everything was set up, it became a reliable system for keeping tasks organized and the team aligned."

### Integrations tab

Asana connects with 111+ software tools.

[See all integrations](https://www.capterra.com/p/184581/Asana-PM/#integrations)

#### Most popular integrations

- Google Sheets: 4.7 rating

- GitLab: 4.6 rating

- WebWork Time Tracker: 4.6 rating

- Make: 4.8 rating

- Mailbird: 4.4 rating

- SkedPal: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Facilities Services, 51-200 employees

Published: April 1, 2026

> "Value for money easy to assign tasks to different individuals and integration is easy."

---

## HubSpot Marketing Hub

Rating: 4.5 out of 5 (6,251 reviews)

Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- All-in-one marketing platform

- Comprehensive marketing automation suite

Cons:

- High and complex pricing structure

- Frequent bugs and technical glitches

#### Starting price

Starting price: $15.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.5 rating

- Lead Capture: 4.4 rating

- Email Marketing: 4.7 rating

- Conversion Tracking: 4.5 rating

#### Lowest rated features

- Campaign Planning: 4.3 rating

- Campaign Analytics: 4.3 rating

- Lead Management: 4.3 rating

- Content Management: 4.4 rating

#### Feature-related review snippet

Reviewer: Juan B.

Reviewer details: Computer Software, 51-200 employees

Published: June 13, 2025

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable."

### Gallery tab

Ease of use: 4.3 out of 5 (6,251 reviews)

#### Related review snippet

Reviewer: Stacy S.

Reviewer details: Mechanical or Industrial Engineering, 51-200 employees

Published: June 30, 2026

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

### Integrations tab

HubSpot Marketing Hub connects with 216+ software tools.

[See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations)

#### Most popular integrations

- Microsoft 365: 4.6 rating

- Eventbrite: 4.6 rating

- Marketo Engage: 4.3 rating

- Salesforce Marketing Cloud Account Engagement: 4.1 rating

- Campaign Monitor by Marigold: 4.5 rating

- Benchmark Email: 4.3 rating

#### Integrations-related review snippet

Reviewer: Yasmin M.

Reviewer details: Accounting, 11-50 employees

Published: April 14, 2026

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

---

## monday.com AI Work Platform

Rating: 4.6 out of 5 (6,098 reviews)

Profile: [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

On monday.com's all-in-one platform, campaign managers can build custom solutions to monitor progress on all ongoing tasks.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive project monitoring tools

- Highly customizable workflow management

Cons:

- High and complex pricing structure

- Frequent bugs and technical glitches

#### Starting price

Starting price: $9.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Customizable Fields: 4.7 rating

- Content Management: 4.5 rating

- Data Import/Export: 4.5 rating

- Multi-Campaign: 4.5 rating

#### Lowest rated features

- Email Management: 2.0 rating

- Event Triggered Actions: 4.0 rating

- Real-Time Data: 4.0 rating

- Campaign Planning: 3.0 rating

#### Feature-related review snippet

Reviewer: Graham B.

Reviewer details: Management Consulting, 1-10 employees

Published: May 5, 2026

> "The easier and smoother interactions with information and data inputs once the web pages content has been built and ready for user input."

### Gallery tab

Ease of use: 4.5 out of 5 (6,098 reviews)

#### Related review snippet

Reviewer: Lokesh K.

Reviewer details: Information Technology and Services, 201-500 employees

Published: May 5, 2026

> "The AI integrations have been a game-changer for me, specifically for summarizing complex technical documentation and generating SEO-ready marketing content, which has significantly compressed our project lifecycles."

### Integrations tab

monday.com AI Work Platform connects with 39+ software tools.

[See all integrations](https://www.capterra.com/p/147657/monday-com/#integrations)

#### Most popular integrations

- Slack: 4.6 rating

- Jira: 4.4 rating

- Zoom Workplace: 4.6 rating

- Asana: 4.5 rating

- Adobe Creative Cloud: 4.7 rating

- Shopify: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Mental Health Care, 51-200 employees

Published: January 22, 2026

> "I love the fact that you can build in dependencies and it integrates with several other softwares such as Zoom, Gmail, and Slack (to name a few)."

---

## Smartsheet

Rating: 4.5 out of 5 (3,540 reviews)

Profile: [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Smartsheet is an Intelligent Work Management Platform that revolutionizes how you manage projects, portfolios, and processes.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Real-time team collaboration tools

- Comprehensive project tracking platform

Cons:

- High and restrictive pricing

- Performance and reliability concerns

#### Starting price

Starting price: $9.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Customizable Fields: 4.8 rating

- Workflow Management: 5.0 rating

- Contact Database: 5.0 rating

- Drag & Drop: 5.0 rating

#### Lowest rated features

- Activity Dashboard: 4.0 rating

- Activity Tracking: 4.0 rating

- Alerts/Notifications: 4.0 rating

- API: 4.0 rating

#### Feature-related review snippet

Reviewer: Julieann L.

Reviewer details: Construction, 1-10 employees

Published: February 19, 2026

> "Smartsheet takes all the benefits of Excel and creates an intuitive and super-simple to use platform."

### Gallery tab

Ease of use: 4.3 out of 5 (3,540 reviews)

#### Related review snippet

Reviewer: Matt B.

Reviewer details: Broadcast Media, 1,001-5,000 employees

Published: June 8, 2026

> "Smartsheet supports a wide range of use cases, from workflow automation and reporting to governance, compliance, project management, and client-facing solutions."

### Integrations tab

Smartsheet connects with 70+ software tools.

[See all integrations](https://www.capterra.com/p/79104/Smartsheet/#integrations)

#### Most popular integrations

- Google Drive: 4.7 rating

- Jira: 4.4 rating

- Microsoft Outlook: 4.7 rating

- Tableau: 4.7 rating

- Workplace from Meta: 4.4 rating

- Okta: 4.7 rating

#### Integrations-related review snippet

Reviewer: Aditi S.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: June 11, 2024

> "Integration with other platforms helped us to cut down a lot of extra work."

---

## Brevo

Rating: 4.6 out of 5 (3,512 reviews)

Profile: [Brevo](https://www.capterra.com/p/132996/brevo/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Brevo, is the leading customer relationship management (CRM) suite.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Beginner-friendly setup and navigation

- Intuitive and organized interface

Cons:

- Performance and reliability concerns

- Strict and unclear account controls

#### Starting price

Starting price: $9.00

Pricing details: Usage Based, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.5 rating

- Campaign Analytics: 4.4 rating

- Contact Management: 4.5 rating

- Email Management: 4.6 rating

#### Lowest rated features

- Lead Capture: 4.1 rating

- Social Media Integration: 4.3 rating

- Customizable Fields: 4.5 rating

- Campaign Planning: 4.6 rating

#### Feature-related review snippet

Reviewer: Adrian H.

Reviewer details: Information Technology and Services, Self-employed

Published: September 8, 2025

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

### Gallery tab

Ease of use: 4.6 out of 5 (3,512 reviews)

#### Related review snippet

Reviewer: Blerta K.

Reviewer details: Education Management, 1-10 employees

Published: March 30, 2026

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time."

### Integrations tab

Brevo connects with 58+ software tools.

[See all integrations](https://www.capterra.com/p/132996/brevo/#integrations)

#### Most popular integrations

- PayPal: 4.6 rating

- WordPress: 4.6 rating

- Shopify: 4.5 rating

- Zendesk Suite: 4.4 rating

- Freshdesk: 4.5 rating

- Zapier: 4.8 rating

#### Integrations-related review snippet

Reviewer: Miljana J.

Reviewer details: Performing Arts, Self-employed

Published: March 7, 2025

> "Integrations – Easily connects with tools like WordPress, Shopify, and CRM systems."

---

## Wrike

Rating: 4.4 out of 5 (3,038 reviews)

Profile: [Wrike](https://www.capterra.com/p/76113/Wrike/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Wrike is the AI-powered platform to plan, execute, and manage all your marketing campaigns in one place.

#### Rating breakdown

- Ease of Use: 4.2 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Centralized real-time team collaboration

- Comprehensive project tracking tools

Cons:

- High and inflexible pricing structure

- Frequent minor bugs and glitches

#### Starting price

Starting price: $10.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Customizable Branding: 5.0 rating

- Data Import/Export: 5.0 rating

- Workflow Management: 5.0 rating

- API: 5.0 rating

#### Lowest rated features

- Activity Tracking: 3.0 rating

- Alerts/Notifications: 4.0 rating

- Customizable Fields: 4.0 rating

- Channel Management: 5.0 rating

#### Feature-related review snippet

Reviewer: Ojaswini W.

Reviewer details: Marketing and Advertising, 10,001+ employees

Published: May 6, 2026

> "Additionally, the flexibility of the interface is a major advantage."

### Gallery tab

Ease of use: 4.2 out of 5 (3,038 reviews)

#### Related review snippet

Reviewer: Thiago F.

Reviewer details: Marketing and Advertising, 201-500 employees

Published: April 21, 2026

> "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines."

### Integrations tab

Wrike connects with 136+ software tools.

[See all integrations](https://www.capterra.com/p/76113/Wrike/#integrations)

#### Most popular integrations

- QuickBooks Online: 4.3 rating

- Microsoft Outlook: 4.3 rating

- Bitbucket: 4.6 rating

- Microsoft Viva Engage: 4.2 rating

- Marketo Engage: 4.8 rating

- Zoho Books: 4.4 rating

#### Integrations-related review snippet

Reviewer: Lauren P.

Reviewer details: Entertainment, 501-1,000 employees

Published: April 22, 2026

> "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work."

---

## Semrush

Rating: 4.6 out of 5 (2,325 reviews)

Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive SEO management suite

- In-depth competitor intelligence tools

Cons:

- High and fragmented pricing structure

- Restrictive and costly subscription model

#### Starting price

Starting price: $139.95

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.8 rating

- Campaign Analytics: 5.0 rating

- Content Management: 4.8 rating

- Campaign Planning: 4.5 rating

#### Lowest rated features

- Reporting & Statistics: 4.5 rating

- Campaign Management: 4.0 rating

- Customizable Branding: 4.0 rating

- Customizable Templates: 4.0 rating

#### Feature-related review snippet

Reviewer: Joseph A.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: July 13, 2025

> "I like how easy it is to navigate the website even when there are so many options and features available."

### Gallery tab

Ease of use: 4.3 out of 5 (2,325 reviews)

#### Related review snippet

Reviewer: Devinda D.

Reviewer details: Telecommunications, 1-10 employees

Published: June 29, 2026

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

### Integrations tab

Semrush connects with 11+ software tools.

[See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations)

#### Most popular integrations

- Google Docs: 4.7 rating

- Trello: 4.5 rating

- WordPress: 4.6 rating

- Google Analytics 360: 4.6 rating

- HubSpot Marketing Hub: 4.2 rating

- Google Ads: 4.4 rating

#### Integrations-related review snippet

Reviewer: Joseph A.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: July 13, 2025

> "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available."

---

## MailerLite

Rating: 4.7 out of 5 (2,322 reviews)

Profile: [MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive email marketing platform

- Versatile email automation tools

Cons:

- Strict account and domain controls

- Formatting limitations in editor

#### Starting price

Starting price: $12.00

Pricing details: Other, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Email Marketing: 4.8 rating

- Campaign Planning: 4.6 rating

- Email Management: 4.7 rating

- Campaign Analytics: 4.6 rating

#### Lowest rated features

- Third-Party Integrations: 4.2 rating

- Customizable Templates: 4.3 rating

- Conversion Tracking: 4.6 rating

- Customizable Fields: 4.6 rating

#### Feature-related review snippet

Reviewer: Matteo V.

Reviewer details: Accounting, Self-employed

Published: September 16, 2025

> "I also appreciate the excellent deliverability rates and the clean, modern interface."

### Gallery tab

Ease of use: 4.6 out of 5 (2,322 reviews)

#### Related review snippet

Reviewer: Evanthia C.

Reviewer details: Retail, 1-10 employees

Published: June 4, 2026

> "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface."

### Integrations tab

MailerLite connects with 112+ software tools.

[See all integrations](https://www.capterra.com/p/136603/MailerLite/#integrations)

#### Most popular integrations

- PayPal: 4.6 rating

- Slack: 4.7 rating

- Google Analytics 360: 4.7 rating

- Zapier: 4.8 rating

- Teamwork.com: 4.5 rating

- Adobe Commerce: 4.3 rating

#### Integrations-related review snippet

Reviewer: Elizabeth A.

Reviewer details: Mental Health Care, Self-employed

Published: September 28, 2025

> "They integrate with all my other platforms. And now they have the capability to sell digital products!"

---

## Airtable

Rating: 4.6 out of 5 (2,243 reviews)

Profile: [Airtable](https://www.capterra.com/p/146652/Airtable/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive organizational capabilities

- Extensive customization options

Cons:

- Limited form customization

- Mobile app lacks functionality

#### Starting price

Starting price: $20.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Activity Dashboard: 5.0 rating

- Drag & Drop: 5.0 rating

- Real-Time Data: 5.0 rating

- Campaign Planning: 4.7 rating

#### Lowest rated features

- Social Media Integration: 4.0 rating

- Contact Database: 4.0 rating

- API: 5.0 rating

- Content Management: 5.0 rating

#### Feature-related review snippet

Reviewer: Cristiano F.

Reviewer details: Marketing and Advertising, Self-employed

Published: April 15, 2026

> "What I like most about Airtable is the user experience: the interface feels modern, clean, and very visual, so it’s easy to understand even for non‑technical users."

### Gallery tab

Ease of use: 4.4 out of 5 (2,243 reviews)

#### Related review snippet

Reviewer: Dana K.

Reviewer details: Real Estate, 1-10 employees

Published: April 13, 2026

> "I have created Bases that run my business, create invoices, track my continuing education credits, budget, CRM's, organize my home, etc. If it can go in a spreadsheet, it can become so much more in an Airtable Base."

### Integrations tab

Airtable connects with 36+ software tools.

[See all integrations](https://www.capterra.com/p/146652/Airtable/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Slack: 4.7 rating

- Dropbox: 4.5 rating

- Mailchimp: 4.5 rating

- WordPress: 4.6 rating

- GitHub: 4.8 rating

#### Integrations-related review snippet

Reviewer: Dana K.

Reviewer details: Real Estate, 1-10 employees

Published: April 13, 2026

> "It is the one piece of software that I don't even think twice about renewing. And now that they have integrated AI into its capabilities, I'm even more excited to try using it for other projects."

---

## Keap

Rating: 4.1 out of 5 (1,298 reviews)

Profile: [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

#### Rating breakdown

- Ease of Use: 3.6 out of 5

- Customer Service: 4.0 out of 5

- Features: 4.1 out of 5

- Value for Money: 3.8 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive marketing automation platform

- Advanced email campaign builder

Cons:

- Frequent bugs and technical problems

- Limited and complex reporting features

#### Starting price

Starting price: $299.00

Pricing details: Usage Based, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.4 rating

- Contact Management: 4.5 rating

- Lead Capture: 4.2 rating

- Lead Management: 4.5 rating

#### Lowest rated features

- Conversion Tracking: 3.8 rating

- Campaign Analytics: 4.4 rating

- Email Management: 4.2 rating

- Drip Campaigns: 4.0 rating

#### Feature-related review snippet

Reviewer: Karen R.

Reviewer details: Capital Markets, 1-10 employees

Published: June 10, 2024

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not.  "

### Gallery tab

Ease of use: 3.6 out of 5 (1,298 reviews)

#### Related review snippet

Reviewer: David V.

Reviewer details: Information Technology and Services, 11-50 employees

Published: January 13, 2026

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses."

### Integrations tab

Keap connects with 74+ software tools.

[See all integrations](https://www.capterra.com/p/76390/Infusionsoft/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Gmail: 5.0 rating

- QuickBooks Online: 3.5 rating

- Zendesk Suite: 4.4 rating

- Zapier: 4.6 rating

- Microsoft Outlook: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Civil Engineering, 501-1,000 employees

Published: March 3, 2023

> "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows."

---

## Marketing 360

Rating: 4.5 out of 5 (1,149 reviews)

Profile: [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

#1 Marketing Platform For SMB's! FREE marketing demo and campaign audit

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Intuitive and accessible platform

- Dedicated expert support team

Cons:

- High and confusing pricing structure

- Concerns about spending effectiveness

#### Starting price

Starting price: Not available

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 5.0 rating

- Lead Management: 3.7 rating

- Customizable Branding: 5.0 rating

- Content Management: 3.0 rating

#### Lowest rated features

- Campaign Analytics: 1.0 rating

- Campaign Planning: 1.0 rating

- Contact Database: 1.0 rating

- Conversion Tracking: 1.0 rating

#### Feature-related review snippet

Reviewer: Mailen G.

Reviewer details: Education Management, 1-10 employees

Published: July 30, 2026

> "The interface is intuitive, customer support is responsive, and the analytics provide valuable insights for improving marketing performance."

### Gallery tab

Ease of use: 4.5 out of 5 (1,149 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Human Resources, 1-10 employees

Published: May 21, 2026

> "What I liked most about Marketing 360 was how it combined multiple marketing tools—like CRM, email marketing, ads management, and website building—into a single platform."

### Integrations tab

Marketing 360 connects with 14+ software tools.

[See all integrations](https://www.capterra.com/p/148516/Marketing-360/#integrations)

#### Most popular integrations

- Shopify: 3.5 rating

- Stripe: 4.6 rating

- Meta for Business: 3.7 rating

- LinkedIn for Business: 4.6 rating

- WooCommerce: 4.5 rating

- Google Ads: 4.4 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Consumer Services, Self-employed

Published: July 6, 2026

> "all-in-one platform that integrates CRM, email marketing, and social media into a single dashboard.  "

---

## ShippingEasy

Rating: 4.8 out of 5 (1,133 reviews)

Profile: [ShippingEasy](https://www.capterra.com/p/128334/ShippingEasy/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Customer Marketing helps you build relationships, gain repeat business, and increase orders with automated or one-time email campaigns.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.7 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Pros:

- Accessible and knowledgeable support team

- Fast and effective chat assistance

Cons:

- Frequent and varied printer difficulties

#### Starting price

Starting price: $19.99

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 3.0 rating

- Campaign Planning: 4.0 rating

- Channel Management: 1.0 rating

- Event Triggered Actions: 1.0 rating

#### Lowest rated features

- Lead Management: 1.0 rating

- Multi-Campaign: 1.0 rating

#### Feature-related review snippet

Reviewer: Alton H.

Reviewer details: Arts and Crafts, 1-10 employees

Published: September 20, 2024

> "The software is user friendly."

### Gallery tab

Ease of use: 4.7 out of 5 (1,133 reviews)

#### Related review snippet

Reviewer: Jacqueline S.

Reviewer details: Retail, Self-employed

Published: September 12, 2025

> "The system helps us change inventory figures swiftly on all platforms, which stops us from overselling products."

### Integrations tab

ShippingEasy connects with 31+ software tools.

[See all integrations](https://www.capterra.com/p/128334/ShippingEasy/#integrations)

#### Most popular integrations

- QuickBooks Online: 4.3 rating

- Stripe: 4.6 rating

- Adobe Commerce: 5.0 rating

- Ecwid: 4.6 rating

- PrestaShop: 4.3 rating

- Amazon EC2: 4.7 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Apparel & Fashion, 51-200 employees

Published: October 18, 2024

> "Easy setup and use have greatly influenced customers' choice of this product for use on their website."

---

## Google Ads

Rating: 4.4 out of 5 (1,014 reviews)

Profile: [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, & other sites.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 3.9 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Extensive diGital advertising reach

- Comprehensive audience segmentation tools

Cons:

- High and unpredictable advertising costs

- Challenging budget control features

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Campaign Analytics: 4.4 rating

- Multi-Campaign: 4.5 rating

- Campaign Management: 4.5 rating

- Campaign Planning: 4.3 rating

#### Lowest rated features

- Third-Party Integrations: 4.0 rating

- Channel Management: 3.9 rating

- Alerts/Notifications: 4.0 rating

- Activity Dashboard: 4.3 rating

#### Feature-related review snippet

Reviewer: Nicholette F.

Reviewer details: Apparel & Fashion, 1-10 employees

Published: January 4, 2024

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market likes/dislikes it."

### Gallery tab

Ease of use: 4.0 out of 5 (1,014 reviews)

#### Related review snippet

Reviewer: Ben E.

Reviewer details: Non-Profit Organization Management, 501-1,000 employees

Published: June 22, 2026

> "There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates."

### Integrations tab

Google Ads connects with 2+ software tools.

[See all integrations](https://www.capterra.com/p/213339/Google-Ads/#integrations)

#### Most popular integrations

- WordPress: 4.8 rating

- Google Analytics 360: 4.6 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Marketing and Advertising, 11-50 employees

Published: June 14, 2024

> "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising"

---

## Bitrix24

Rating: 4.2 out of 5 (1,002 reviews)

Profile: [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Bitrix24 is #1 free CRM with campaign management and marketing automation. Over 15 million clients. Cloud, mobile, open source.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 4.0 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Integrated team communication tools

- Comprehensive team collaboration platform

Cons:

- Delayed and limited customer support

- Frequent bugs and technical issues

#### Starting price

Starting price: $69.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Customizable Branding: 5.0 rating

- Customizable Fields: 5.0 rating

- Workflow Management: 5.0 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Non-Profit Organization Management, 11-50 employees

Published: December 4, 2025

> "The user interace was mostly intuitive and easy to use."

### Gallery tab

Ease of use: 4.0 out of 5 (1,002 reviews)

#### Related review snippet

Reviewer: Ramadhan A.

Reviewer details: Education Management, 11-50 employees

Published: June 25, 2026

> "Bitrix24 provides a comprehensive set of tools for collaboration, task management, communication, and workflow coordination in a single platform."

### Integrations tab

Bitrix24 connects with 21+ software tools.

[See all integrations](https://www.capterra.com/p/113540/Bitrix24/#integrations)

#### Most popular integrations

- Jira: 4.4 rating

- QuickBooks Online: 4.3 rating

- Calendly: 4.7 rating

- Zapier: 4.6 rating

- Jotform: 4.7 rating

- Microsoft Outlook: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Building Materials, 10,001+ employees

Published: April 13, 2026

> "We can recommend viasocket as a convenient and flexible no/low-code solution for configuring integrations between business applications."

---

## EngageBay CRM

Rating: 4.6 out of 5 (910 reviews)

Profile: [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Pros:

- Affordable all-in-one platform

- Time-saving automation features

Cons:

- Occasional bugs and workflow disruptions

- Email delivery and quota restrictions

#### Starting price

Starting price: $14.99

Pricing details: Per User, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Contact Management: 4.4 rating

- Contact Database: 4.6 rating

- Lead Management: 4.8 rating

- Lead Capture: 4.7 rating

#### Lowest rated features

- Data Import/Export: 3.5 rating

- Email Marketing: 4.0 rating

- Campaign Planning: 4.3 rating

- Lead Generation: 4.0 rating

#### Feature-related review snippet

Reviewer: matt A.

Reviewer details: Financial Services, 1-10 employees

Published: February 17, 2025

> "Affordable, all-in-one CRM with great automation, intuitive interface, and responsive support."

### Gallery tab

Ease of use: 4.5 out of 5 (910 reviews)

#### Related review snippet

Reviewer: Jason W.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: September 24, 2025

> "The CRM  pipeline management is straightforward and easy for the team to adopt, email segmentation and automation  have improved our campaigns results noticeably, constant update the platform keeps improving without  extra charge."

### Integrations tab

EngageBay CRM connects with 32+ software tools.

[See all integrations](https://www.capterra.com/p/178819/EngageBay-Marketing/#integrations)

#### Most popular integrations

- Google Drive: 4.9 rating

- Mailchimp: 4.5 rating

- Shopify: 4.5 rating

- HubSpot CRM: 4.5 rating

- Zendesk Suite: 4.4 rating

- Zapier: 4.7 rating

#### Integrations-related review snippet

Reviewer: Daniel C.

Reviewer details: Computer Software, 1-10 employees

Published: December 18, 2024

> "Overall, a great way to locate software that is fully integrated with all your business needs"

---

## Omnisend

Rating: 4.7 out of 5 (836 reviews)

Profile: [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Intuitive and accessible platform

- Streamlined email campaign management

Cons:

- Design and formatting limitations

#### Starting price

Starting price: $16.00

Pricing details: Usage Based, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.3 rating

- Customizable Fields: 4.2 rating

- Email Marketing: 4.9 rating

- Contact Management: 4.4 rating

#### Lowest rated features

- API: 3.3 rating

- Multi-Campaign: 2.0 rating

- Campaign Analytics: 4.3 rating

- Campaign Planning: 4.3 rating

#### Feature-related review snippet

Reviewer: Aleksandar I.

Reviewer details: Entertainment, 1-10 employees

Published: October 24, 2025

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge."

### Gallery tab

Ease of use: 4.6 out of 5 (836 reviews)

#### Related review snippet

Reviewer: Frank A.

Reviewer details: Business Supplies and Equipment, 11-50 employees

Published: March 29, 2026

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales."

### Integrations tab

Omnisend connects with 88+ software tools.

[See all integrations](https://www.capterra.com/p/153508/Omnisend/#integrations)

#### Most popular integrations

- Shopify: 4.8 rating

- Intercom: 4.5 rating

- Adobe Commerce: 4.3 rating

- BigCommerce: 4.7 rating

- Easyship: 4.4 rating

- Justuno: 4.6 rating

#### Integrations-related review snippet

Reviewer: Alvaro D.

Reviewer details: Marketing and Advertising, 1-10 employees

Published: October 24, 2024

> "User friendly platform, quick support, easy integration process."

---

## Marketo Engage

Rating: 4.3 out of 5 (714 reviews)

Profile: [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.

#### Rating breakdown

- Ease of Use: 3.8 out of 5

- Customer Service: 3.9 out of 5

- Features: 4.3 out of 5

- Value for Money: 3.8 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive lead management tools

- Extensive peer-driven support resources

Cons:

- High and unpredictable pricing

- Frequent slowdowns and lag

#### Starting price

Starting price: Not available

Pricing details: Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Email Marketing: 4.9 rating

- Contact Database: 4.6 rating

- Campaign Scheduling: 4.9 rating

- Contact Management: 4.7 rating

#### Lowest rated features

- Conversion Tracking: 4.0 rating

- Campaign Analytics: 4.2 rating

- Channel Management: 3.0 rating

- Lead Management: 4.4 rating

#### Feature-related review snippet

Reviewer: Fabio F.

Reviewer details: Marketing and Advertising, 51-200 employees

Published: January 10, 2023

> "The experience was positive, but it would be nice if they had a more user-friendly interface for news users."

### Gallery tab

Ease of use: 3.8 out of 5 (714 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Graphic Design, Self-employed

Published: November 20, 2024

> "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content."

### Integrations tab

Marketo Engage connects with 117+ software tools.

[See all integrations](https://www.capterra.com/p/75130/Marketo-Lead-Management/#integrations)

#### Most popular integrations

- Twilio: 4.4 rating

- SugarCRM: 3.8 rating

- Bynder: 4.8 rating

- ON24: 4.3 rating

- Yesware: 4.3 rating

- Mixpanel: 4.0 rating

#### Integrations-related review snippet

Reviewer: Janelle B.

Reviewer details: Construction, 51-200 employees

Published: December 11, 2023

> "We were able to connect our tools with it very very quickly thanks to the native integrations."

---

## EmailOctopus

Rating: 4.8 out of 5 (655 reviews)

Profile: [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.8 out of 5

#### Pros and cons based on reviews

Pros:

- Streamlined onboarding and navigation

- Intuitive and clean design

Cons:

- Restrictive email design editor

#### Starting price

Starting price: $9.00

Pricing details: Per Feature, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Campaign Analytics: 4.7 rating

- Contact Management: 4.6 rating

- Email Management: 4.8 rating

- Contact Database: 4.6 rating

#### Lowest rated features

- Lead Capture: 4.3 rating

- Template Management: 4.0 rating

- Autoresponders: 3.0 rating

- Drip Campaigns: 3.0 rating

#### Feature-related review snippet

Reviewer: Valentine S.

Reviewer details: Wholesale, 1-10 employees

Published: December 23, 2024

> "Hasn't let me down and it's intuitive, no sudden blockers due to only being on the free level."

### Gallery tab

Ease of use: 4.7 out of 5 (655 reviews)

#### Related review snippet

Reviewer: Jessica G.

Reviewer details: Real Estate, Self-employed

Published: April 20, 2026

> "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well."

### Integrations tab

EmailOctopus connects with 37+ software tools.

[See all integrations](https://www.capterra.com/p/147415/EmailOctopus/#integrations)

#### Most popular integrations

- Salesforce Sales Cloud: 4.4 rating

- Mailchimp: 4.5 rating

- WordPress: 5.0 rating

- Shopify: 4.5 rating

- Eventbrite: 4.6 rating

- WooCommerce: 4.6 rating

#### Integrations-related review snippet

Reviewer: Christiaan V.

Reviewer details: Marketing and Advertising, 1-10 employees

Published: June 15, 2025

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own integrations to our website, there is a WordPress plugin to display a form, but we did some advance integrations as well."

---

## Salesforce Marketing Cloud Account Engagement

Rating: 4.1 out of 5 (650 reviews)

Profile: [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

#### Rating breakdown

- Ease of Use: 3.8 out of 5

- Customer Service: 3.8 out of 5

- Features: 4.0 out of 5

- Value for Money: 3.8 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive marketing automation features

- Streamlined client engagement tools

Cons:

- Cumbersome email template design

- High and complex pricing

#### Starting price

Starting price: $1250.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Contact Database: 4.2 rating

- Customizable Fields: 4.3 rating

- Campaign Planning: 4.6 rating

- Contact Management: 4.3 rating

#### Lowest rated features

- Email Marketing: 3.6 rating

- Email Management: 3.0 rating

- Campaign Scheduling: 3.7 rating

- Data Import/Export: 4.0 rating

#### Feature-related review snippet

Reviewer: Dede S.

Reviewer details: Computer Hardware, 51-200 employees

Published: October 14, 2020

> "The software is pretty intuitive and easy to use."

### Gallery tab

Ease of use: 3.8 out of 5 (650 reviews)

#### Related review snippet

Reviewer: Simon M.

Reviewer details: Financial Services, 1,001-5,000 employees

Published: November 7, 2025

> "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics."

### Integrations tab

Salesforce Marketing Cloud Account Engagement connects with 20+ software tools.

[See all integrations](https://www.capterra.com/p/134593/Pardot/#integrations)

#### Most popular integrations

- Salesforce Sales Cloud: 4.4 rating

- Google Analytics 360: 5.0 rating

- Eventbrite: 4.6 rating

- Microsoft Outlook: 5.0 rating

- GoTo Webinar: 3.5 rating

- Salesforce Marketing Cloud: 4.2 rating

#### Integrations-related review snippet

Reviewer: Sarah F.

Reviewer details: E-Learning, 5,001-10,000 employees

Published: June 3, 2026

> "It works fairly seamlessly with Salesforce and the initial integration is not too complex."

---

## Kantata

Rating: 4.2 out of 5 (627 reviews)

Profile: [Kantata](https://www.capterra.com/p/110832/kantata/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Kantata PSA puts an end to unpredictable projects so professional services teams always deliver amazing.

#### Rating breakdown

- Ease of Use: 4.0 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.1 out of 5

- Value for Money: 4.0 out of 5

#### Pros and cons based on reviews

Pros:

- Integrated project tracking features

- Intuitive and simple interface

Cons:

- Limited and inflexible task management

- High cost for small teams

#### Starting price

Starting price: Not available

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Alerts/Notifications: 4.0 rating

#### Feature-related review snippet

Reviewer: Djedji E.

Reviewer details: Construction, 1-10 employees

Published: October 30, 2023

> "Not only do I save time and productivity, but its user interface is easy as well as the prices which are proportional"

### Gallery tab

Ease of use: 4.0 out of 5 (627 reviews)

#### Related review snippet

Reviewer: Elon E.

Reviewer details: Financial Services, 1,001-5,000 employees

Published: May 6, 2026

> "For example, having real-time visibility on utilization, project margins, staffing capacity, and burn rates helps management make faster and better decisions."

### Integrations tab

Kantata connects with 25+ software tools.

[See all integrations](https://www.capterra.com/p/110832/kantata/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Slack: 4.0 rating

- Jira: 4.5 rating

- Gmail: 4.8 rating

- QuickBooks Online: 4.0 rating

- Dynamics 365: 4.4 rating

- Google Calendar: 4.8 rating

- Zapier: 4.7 rating

- SAP Concur: 4.3 rating

---

## iContact

Rating: 4.5 out of 5 (604 reviews)

Profile: [iContact](https://www.capterra.com/p/221118/iContact/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Responsive, knowledgeable support team

- Streamlined email campaign management

Cons:

- Higher cost and limited plans

- Challenging formatting and editing

#### Starting price

Starting price: $14.00

Pricing details: Flat Rate, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Email Marketing: 4.9 rating

- Data Import/Export: 4.9 rating

- Contact Management: 4.9 rating

- Campaign Planning: 4.6 rating

#### Lowest rated features

- Lead Capture: 4.5 rating

- Campaign Management: 4.5 rating

- Campaign Analytics: 4.6 rating

- Multi-Campaign: 4.7 rating

#### Feature-related review snippet

Reviewer: Prudencia F.

Reviewer details: Research, 51-200 employees

Published: April 10, 2023

> "Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms."

### Gallery tab

Ease of use: 4.4 out of 5 (604 reviews)

#### Related review snippet

Reviewer: Nicholas L.

Reviewer details: Consumer Goods, 1-10 employees

Published: October 23, 2024

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

### Integrations tab

iContact connects with 53+ software tools.

[See all integrations](https://www.capterra.com/p/221118/iContact/#integrations)

#### Most popular integrations

- SurveyMonkey: 4.6 rating

- Eventbrite: 5.0 rating

- HubSpot CRM: 4.5 rating

- Stripe: 4.6 rating

- Meta for Business: 4.4 rating

- Twitter/X: 5.0 rating

#### Integrations-related review snippet

Reviewer: James P.

Reviewer details: Non-Profit Organization Management, 501-1,000 employees

Published: October 10, 2023

> "We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations."

---

Page 1 of 12

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Filter (547) Products:

Sort By:

Featured Partners

* * *

Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

A/B Testing

AI Copilot

[Campaign Analytics](https://www.capterra.com/campaign-management-software/features/campaign-analytics/)

[Campaign Planning](https://www.capterra.com/campaign-management-software/features/campaign-planning/)

[Channel Management](https://www.capterra.com/campaign-management-software/features/channel-management/)

Contact Database

Contact Management

Content Management

[Conversion Tracking](https://www.capterra.com/campaign-management-software/features/conversion-tracking/)

Customizable Fields

[Data Import/Export](https://www.capterra.com/campaign-management-software/features/data-import-export/)

Email Management

Email Marketing

[Engagement Tracking](https://www.capterra.com/campaign-management-software/features/engagement-tracking/)

Event Triggered Actions

[For PPC Campaigns](https://www.capterra.com/campaign-management-software/features/for-ppc-campaigns/)

Generative AI

Lead Capture

Lead Management

[Multi-Campaign](https://www.capterra.com/campaign-management-software/features/multi-campaign/)

[ROI Tracking](https://www.capterra.com/campaign-management-software/features/roi-tracking/)

Social Media Integration

[Third-Party Integrations](https://www.capterra.com/campaign-management-software/features/third-party-integrations/)

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

Mobile iPhone

Mobile iPad

Related Software Category:

[All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/)[Lead Capture Software](https://www.capterra.com/lead-capture-software/)[Business Card Software](https://www.capterra.com/business-card-software/)[Customer Data Platform Software](https://www.capterra.com/customer-data-platform-software/)[Trade Promotion Management Software](https://www.capterra.com/trade-promotion-management-software/)[Account Based Marketing Software](https://www.capterra.com/account-based-marketing-software/)[Lead Generation Software](https://www.capterra.com/lead-generation-software/)[Affiliate Software](https://www.capterra.com/affiliate-software/)[MLM Software](https://www.capterra.com/mlm-software/)

I'm looking for Campaign Management Software that is:

[Free](https://www.capterra.com/campaign-management-software/s/free/)