---
title: "2024 Capterra Shortlist for Campaign Management | Capterra"
description: "Discover the highest-rated & most popular Campaign Management Software of 2024. Make Capterra Shortlist your first stop when searching for software."
source_url: "https://www.capterra.com/campaign-management-software/shortlist/"
page_type: "shortlist"
language: "en"
---

# 2024 Capterra Shortlist for Campaign Management

-   [All Products](https://www.capterra.com/campaign-management-software/)
-   [Capterra Shortlist](https://www.capterra.com/campaign-management-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popular software products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

## Our Top 5 Picks 2024 Capterra Shortlist

The five highest-scoring tools from our shortlist, compared on the metrics that matter most.

| Metric | [MailerLite (Top Rated)](https://www.capterra.com/p/136603/MailerLite/) | [Klaviyo (Feature Rich)](https://www.capterra.com/p/156699/Klaviyo/) | [HubSpot Marketing Hub (Great Value)](https://www.capterra.com/p/171840/HubSpot-Marketing/) | [Omnisend (Easy to Use)](https://www.capterra.com/p/153508/Omnisend/) | [EngageBay CRM (Top Support)](https://www.capterra.com/p/178819/EngageBay-Marketing/) |
| --- | --- | --- | --- | --- | --- |
| Rating | 4.7 (2,322 reviews) | 4.6 (539 reviews) | 4.5 (6,254 reviews) | 4.7 (836 reviews) | 4.6 (910 reviews) |
| Capterra score | 92/100 | 86/100 | 85/100 | 84/100 | 82/100 |
| Starting price | $12.00/month | $20.00/month | $15.00/month | $16.00/month | $14.99/month |
| Free plan | Available | Available | Available | Available | Available |
| Free trial | Available | Available | Available | Not available | Not available |
| Standout Feature | Activity Tracking | Channel Management | Email Tracking | Campaign Tracking | A/B Testing |
| Integrations | 110 integrations | 88 integrations | 213 integrations | 86 integrations | 30 integrations |

---

## Explore the Full Campaign Management Shortlist

[

](https://www.capterra.com/p/136603/MailerLite/)

## [MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[4.7 (2322)](https://www.capterra.com/p/136603/MailerLite/reviews/)[View all reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

[](https://www.capterra.com/p/136603/MailerLite/)

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

Overall Score

92/100

Popularity: 42/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.8

Features

4.5

Value for Money

4.7

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

86/100

Popularity: 38/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6254)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score

85/100

Popularity: 37/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

84/100

Popularity: 35/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

12/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/147415/EmailOctopus/)

## [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)[View all reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails.

Overall Score

81/100

Popularity: 31/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.5

Value for Money

4.8

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

11/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

81/100

Popularity: 35/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

## [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

[4.4 (323)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

AWeber helps small businesses build an audience, automate their subscriber journey, and drive sales with email.

Overall Score

79/100

Popularity: 32/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.2

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/253223/Zoho-Campaigns/)

## [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

[4.3 (317)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)[View all reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts.

Overall Score

79/100

Popularity: 31/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.2

Value for Money

4.4

Paid plans start at

€4.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156926/Thryv/)

## [Thryv](https://www.capterra.com/p/156926/Thryv/)

[4.2 (537)](https://www.capterra.com/p/156926/Thryv/reviews/)[View all reviews](https://www.capterra.com/p/156926/Thryv/reviews/)

[](https://www.capterra.com/p/156926/Thryv/)

Thryv is the AI-native growth platform that helps small businesses get found online, attract more customers, and grow with confidence.

Overall Score

78/100

Popularity: 33/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.1

Value for Money

4.0

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

12/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76928/Campaign-Monitor/)

## [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

[4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)[View all reviews](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

[](https://www.capterra.com/p/76928/Campaign-Monitor/)

Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.3

Value for Money

4.3

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[4.1 (525)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

75/100

Popularity: 28/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99

Free Trial

Free Version

Category Features

12/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148516/Marketing-360/)

## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1150)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[](https://www.capterra.com/p/148516/Marketing-360/)

#1 Marketing Platform For SMB's! FREE marketing demo and campaign audit

Overall Score

75/100

Popularity: 31/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

10/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/221118/iContact/)

## [iContact](https://www.capterra.com/p/221118/iContact/)

[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)[View all reviews](https://www.capterra.com/p/221118/iContact/reviews/)

[](https://www.capterra.com/p/221118/iContact/)

Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.

Overall Score

75/100

Popularity: 28/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.6

Features

4.2

Value for Money

4.4

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/195838/Acumbamail/)

## [Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)

[4.6 (155)](https://www.capterra.com/p/195838/Acumbamail/reviews/)[View all reviews](https://www.capterra.com/p/195838/Acumbamail/reviews/)

[](https://www.capterra.com/p/195838/Acumbamail/)

Acumbamail is email marketing software that enables users to design and publish email, SMS, and landing page campaigns quickly.

Overall Score

74/100

Popularity: 25/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

€28.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/174023/Customer-io/)

## [Customer.io](https://www.capterra.com/p/174023/Customer-io/)

[4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)[View all reviews](https://www.capterra.com/p/174023/Customer-io/reviews/)

Customer.io is software that helps businesses create personalized experiences across channels using first-party data.

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.3

Value for Money

4.3

Paid plans start at

$100.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

## [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)[View all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

[](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.

Overall Score

73/100

Popularity: 26/50

Ratings: 47/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.9

Paid plans start at

Not provided by the vendor

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156125/Phonexa/)

## [Phonexa](https://www.capterra.com/p/156125/Phonexa/)

[5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/)[View all reviews](https://www.capterra.com/p/156125/Phonexa/reviews/)

[](https://www.capterra.com/p/156125/Phonexa/)

Generate, track, and distribute leads while using custom filtration and network integration to tap into every lead's full value.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

5.0

Features

4.9

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/151213/dotmailer/)

## [Dotdigital](https://www.capterra.com/p/151213/dotmailer/)

[4.3 (188)](https://www.capterra.com/p/151213/dotmailer/reviews/)[View all reviews](https://www.capterra.com/p/151213/dotmailer/reviews/)

[](https://www.capterra.com/p/151213/dotmailer/)

AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns.

Overall Score

72/100

Popularity: 24/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.2

Value for Money

4.1

Paid plans start at

$500.00Per Month

Free Trial

Free Version

Category Features

19/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Campaign Management Software](https://www.capterra.com/campaign-management-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:September 30, 2024