# Compare Dealertrack DMS vs AutoManager 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Dealertrack DMS and AutoManager based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/100994-10010509/Dealertrack-DMS-vs-DeskManager

---

# Dealertrack DMS vs AutoManager Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Dealertrack DMSAutoManager2/4 selected

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[4.4 (116)](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/)

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.9 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/)

[## Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[4.4 (116)](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

AE

MH

Based on [116 reviews](#user-reviews)

Positive

98

Neutral

12

Negative

6

[## AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.9 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/)

Starting Price

$50.00/month

Value-for-Money

4.9

Functionality

4.9

Ease of Use

4.9

Customer Service

4.9

Reviews Sentiment

UA

MR

eT

Based on [238 reviews](#user-reviews)

Positive

232

Neutral

0

Negative

6

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,085 reviews from auto dealer software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

68%Fit

Not enough reviews

Feature ratings

Reporting & Statistics

5.0

For Automotive Dealerships

4.3

Service Department

3.8

Third-Party Integrations

\--

Inventory Management

3.5

87%Fit

High performer

Feature ratings

Reporting & Statistics

4.9

For Automotive Dealerships

5.0

Service Department

5.0

Third-Party Integrations

5.0

Inventory Management

5.0

User satisfaction

User satisfaction

4.4

User reviews[116](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.3

User satisfaction

4.9

User reviews[238](https://www.capterra.com/p/10010509/DeskManager/reviews/)

Ease of use

4.9

Functionality

4.9

Value for money

4.9

Customer support

4.9

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$50Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

Best for

AutoManager is the ideal solution for dealers of all sizes. Our products are easy-to-use, feature-loaded, and competitively priced to fit your budget.

## User reviews

Pros & cons

AE

Alisa E.

Finance manager

> "I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6603955)

AE

Alisa E.

Finance manager

> "What I really like the least about dealer track was the confusion on how to get to different portals."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6603955)

MH

Michaela H.

Marketing Manager

> "For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6067258)

MH

Michaela H.

Marketing Manager

> "It can be confusing, and it is not intuitive to use."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6067258)

CW

Cristian W.

finance manager

> "the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6006872)

ZP

Zack P.

Inventory Purchaser

> "User interface is somewhat outdated and needs a fresh look."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___3554593)

MH

Michaela H.

Marketing Manager

> "They save us so much time on the backend side of things that we can in turn use doing other more lucrative things."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6067258)

TG

Tami G.

owner

> "Not very mobile friendly, very hard to log in with a mobile device"

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___3657932)

MH

Michaela H.

Marketing Manager

> "As far as we are concerned, Dealertrack is about the best you can get in the industry."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___6067258)

NM

Natasha M.

Sales and Finance Manager

> "The system can be a little glitchy and often times will close out without saving your work. When copying an app over it..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2913306)

AF

Anthony F.

Online Merchandiser

> "DMS helps with our business by allowing us to use a time clock to clock in and out for the day, it also helps with writing..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2871531)

LO

Lynn O.

SERVICE WRITER

> "Too bulky a process for easy retail sales"

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___3607363)

ND

Natasha D.

Sales Manager/Book Keeper

> "Overall it is easy to use for running credit apps."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___4968637)

NF

Nick F.

Used Car Assistant Manager

> "Unfortunately when their customer support is lacking knowledge or wiliness to take the time to listen it can put a sour taste..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2853581)

PB

Paul B.

Parts Manager

> "The inventory program is 1 of the best but could use some minor improvements."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___3599148)

CM

CALEB M.

Salesman

> "There isn't too much I don't like about this software, It's slow at times, But that could very well be out internet."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2873582)

PR

Patrick R.

Salesperson

> "The overall benefit to it is that we have a secure local to save all the application instead of having to hunt down a..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2856622)

SD

Steven D.

Salea manager

> "I've been using dealtrack for 15 plus year's and previously loved it, however after the change i absolutely hate it and will..."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2576713)

SH

Sean H.

Inventory coordinator

> "Dealertrack is middle of the road software that is somewhat easy to use."

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___3846555)

MW

Matthew W.

Operations Manager

> "The accounting side seemed very antiquated and was not easy to pull monthly reports"

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2541595)

LW

Leah W.

Manager

> "Easy to track funding , like that we can upload lender requirements directly to the site"

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2895401)

SD

Steven D.

Salea manager

> "I don't get it, so i will be looking into other options!"

[See full review](https://www.capterra.com/p/100994/Dealertrack-DMS/#Capterra___2576713)

[View Reviews](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/)

UA

Usman A.

owner

> "Comprehensive Features: Offers a wide range of tools that streamline automotive business operations, saving time and improving..."

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6632527)

JC

Jordan C.

Sales Manager

> "Deskmanager does not have compatibility with some of the other programs we use so we will have to manually input data multiple times."

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6417191)

MR

Micah R.

General Manager

> "For me, one of the best attributes of the AutoManager platform is the simplicity it provides in designing your website."

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6464252)

MI

Merlyn I.

Office manager

> "the least part is when I need an immediate response and have to get a ticket"

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6519478)

ET

Evgueni T.

Owner

> "desk manager and web manager were successfully setup and I did not have any issue with that whenever i need help i call and I get..."

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6825241)

MR

Marc R.

Owner

> "Customer service response time is sometimes slow"

[See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___5004478)

[View Reviews](https://www.capterra.com/p/10010509/DeskManager/reviews/)

## User interface

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

4.42 (116)

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

4.89 (238)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Accounting

207

Important

Accounting Integration

150

Important

Activity Dashboard

120

Important

Dealertrack DMS

32/50

-   Accounting
-   Accounting Integration
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Automated Scheduling
-   Barcode/Ticket Scanning
-   Buy Here, Pay Here
-   Calendar Management
-   Communication Management
-   Contact Database
-   Customer Database
-   Customer History
-   Customizable Forms
-   Customizable Reports
-   Discount Management
-   Document Management
-   Document Storage
-   Email Management
-   Financing Management
-   For Automotive Dealerships
-   Forms Management
-   Generative AI
-   GPS
-   Inventory Management
-   Inventory Tracking
-   Invoice Management
-   Lead Capture
-   Lead Management
-   Lease Tracking
-   New Car Dealer
-   Payment Collection
-   Price/Margin Management
-   QuickBooks Integration
-   Quotes/Estimates
-   Real-Time Analytics
-   Real-Time Reporting
-   Real-Time Updates
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Floor Management
-   Sales Reports
-   Service Department
-   Stock Management
-   Summary Reports
-   Third-Party Integrations
-   Used Car Dealer

[See all features](https://www.capterra.com/p/100994/Dealertrack-DMS/#features)

AutoManager

Top features

36/50

-   Accounting
-   Accounting Integration
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Automated Scheduling
-   Barcode/Ticket Scanning
-   Buy Here, Pay Here
-   Calendar Management
-   Communication Management
-   Contact Database
-   Customer Database
-   Customer History
-   Customizable Forms
-   Customizable Reports
-   Discount Management
-   Document Management
-   Document Storage
-   Email Management
-   Financing Management
-   For Automotive Dealerships
-   Forms Management
-   Generative AI
-   GPS
-   Inventory Management
-   Inventory Tracking
-   Invoice Management
-   Lead Capture
-   Lead Management
-   Lease Tracking
-   New Car Dealer
-   Payment Collection
-   Price/Margin Management
-   QuickBooks Integration
-   Quotes/Estimates
-   Real-Time Analytics
-   Real-Time Reporting
-   Real-Time Updates
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Floor Management
-   Sales Reports
-   Service Department
-   Stock Management
-   Summary Reports
-   Third-Party Integrations
-   Used Car Dealer

[See all features](https://www.capterra.com/p/10010509/DeskManager/#features)

### Recognition

No recognitions have been awarded to Dealertrack DMS

AutoManager

Best Value Auto DealerSoftware (2026) 

Best Value Auto DealerSoftware (2024) 

### Deployment & support

Dealertrack DMS

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

AutoManager

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Dealertrack DMS

-   By Dealertrack
-   Located in United States
-   Founded in 2006

AutoManager

-   By AutoManager
-   Located in United States
-   Founded in 1987

## Popular Comparisons

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[View full comparison](https://www.capterra.com/compare/71935-10010509/DealerCenter-vs-DeskManager)

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Features

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Ease of Use

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