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Act-On vs Bitrix24: Which is a better fit?

Updated on February 18th, 2025
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Summary
Key features rated by users
Features selected based on 14,653 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
3.5
Campaign Scheduling
4.7
Activity Dashboard
--
Customizable Branding
--
Mobile Optimization
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.0
Campaign Scheduling
NA
Activity Dashboard
3.4
Customizable Branding
4.4
Mobile Optimization
--
User satisfaction
4.3
User reviews257
Ease of use
4.1
Functionality
4.1
Value for money
3.9
Customer support
4.3
4.2
User reviews939
Ease of use
4.0
Functionality
4.3
Value for money
4.2
Customer support
4.0
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Bitrix24 is a perfect solution for all types of businesses. It has something for every department — sales, marketing, project management, HR, and more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Andrew K
Senior Program Manager
4.0

Andrew K.: My name's Andrew. I'm a program manager. And I would give Act-On a four out of five rating. For more reviews like this, click below. We use Act-On to solve for marketing email journey automation, so having automated email campaigns and differentiated customized journeys for different segments of our users. What I like most about Act-On is it's highly customizable and very easy to make small changes to existing campaigns and journeys over time. One of the things I like least about Act-On is because it has so many features and it's so powerful, the interface can sometimes feel a little bit complicated. So when new team members who haven't used it before have to get initiated and trained on it, sometimes it can take a little while for them to get fully up and running and be able to work independently.

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video-ec948261-622c-4049-b4aa-08dc8104a88c
Tembi Gray Google NUMBER G
Executive Director
4.0

Tembi G.: Hi, my name is Tembi and I'm the Executive Director of the Young Musicians University, and I give Bitrix24 a rating of a four. Prior to Bitrix24, we were using Trello. The reason why we switched from Trello to Bitrix24 was to have more features, and also so our team can collaborate on projects and tasks within the platform. So, we decided to go with Bitrix24 for a couple of reasons. One was it integrated other things, like it also managed our marketing, and so we could tap into what we were doing in say our social media with our Facebook comments and different things, and it would also alert it and kind of keep it all in one central location. Then the other thing is honestly just for more features. So Bitrix does a lot of things, and that's one of the things that we loved about the platform, is that we are able to use so many different entities, such as task management, scheduling, booking, all in one platform, and so that was very, very helpful. So getting started with Bitrix24, it was slightly technical I have to say, but there's a lot of good help videos out there. But the platform itself can seem intimidating if you don't necessarily have technical skills, but once we were able to get everything streamlined and flowing, everything fell in place. So getting started was a little rocky for us just because of the different entities, and we had to choose what features would actually benefit our business. The advice I would give to someone looking to get Bitrix24 up and running is to have someone on your team who's familiar with the technical aspects of setting it up. So, like I said, it's a great platform, but it was a little bit technical for our team, per se. So we ended up using it for a period of time, but looking for something that was less technical. So, I would say just make sure that you have someone who has that technicality or that technical know-how and skillset on your team so that you can maximize the features of Bitrix24.

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User interface
103468 video thumbnail}
1 Video
113540 video thumbnail}
1 Video
103468
5 screenshots
113540
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Act-On

Top Features
34/44
  • AI Content Creation
  • Customer Journey Mapping
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Bitrix24

28/44
Show Email Marketing Software Features +
Act-On
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Bitrix24
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Act-On
  • By Act-On Software
  • Located in United States
  • Founded in 2008
Bitrix24
  • By Bitrix
  • Located in United States
  • Founded in 1998
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