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Act-On vs Pipedrive: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 14,605 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
3.5
Campaign Scheduling
4.7
Activity Dashboard
--
Customizable Branding
--
Mobile Optimization
4.5
% Fit
Missing features
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
NA
Activity Dashboard
4.0
Customizable Branding
4.2
Mobile Optimization
NA
User satisfaction
4.3
User reviews257
Ease of use
4.1
Functionality
4.1
Value for money
3.9
Customer support
4.3
4.5
User reviews3,034
Ease of use
4.5
Functionality
4.3
Value for money
4.4
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Designed for sales teams in small and mid-sized businesses looking for a simple yet powerful sales tool to help teams stay organized.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Andrew K
Senior Program Manager
4.0

Andrew K.: My name's Andrew. I'm a program manager. And I would give Act-On a four out of five rating. For more reviews like this, click below. We use Act-On to solve for marketing email journey automation, so having automated email campaigns and differentiated customized journeys for different segments of our users. What I like most about Act-On is it's highly customizable and very easy to make small changes to existing campaigns and journeys over time. One of the things I like least about Act-On is because it has so many features and it's so powerful, the interface can sometimes feel a little bit complicated. So when new team members who haven't used it before have to get initiated and trained on it, sometimes it can take a little while for them to get fully up and running and be able to work independently.

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video-b7346615-9257-4230-25b9-08dbfc37a66e
Ricard C
Marketing manager
5.0

Ricard: Hi, I'm Ricard. I work as a marketing manager in [inaudible 00:00:04], a marketing agency here in Spain, and I rate Pipedrive five out of five. We use in the company another CRM called ActiveCampaign. It works also really well, but we decided to use Pipedrive. The best things about Pipedrive are the easy of access to the information, the integrations, and the reminders. Having information accessible for our commercials make the access to the deal in seconds really easy and more efficient. Actually, it was really easy because of the integrations of the Pipedrive. The integration with Gmail and Outlook also make the process really, really smooth, and it helped us to avoid losing information. Make a process of understanding of the funnel of your business before using Pipedrive to start using it at 100%.

How Capterra sources reviews
View all video reviews
User interface
103468 video thumbnail}
1 Video
132666 video thumbnail}
1 Video
103468
5 screenshots
132666
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Act-On

Top Features
34/44
  • AI Content Creation
  • Customer Journey Mapping
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Pipedrive

21/44
Show Email Marketing Software Features +

Act-On

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Pipedrive

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Act-On
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Pipedrive
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Act-On
  • By Act-On Software
  • Located in United States
  • Founded in 2008
Pipedrive
  • By Pipedrive
  • Located in United Kingdom
  • Founded in 2010
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