Act-On vs VBOUT: Which is a better fit?

Andrew K.: My name's Andrew. I'm a program manager. And I would give Act-On a four out of five rating. For more reviews like this, click below. We use Act-On to solve for marketing email journey automation, so having automated email campaigns and differentiated customized journeys for different segments of our users. What I like most about Act-On is it's highly customizable and very easy to make small changes to existing campaigns and journeys over time. One of the things I like least about Act-On is because it has so many features and it's so powerful, the interface can sometimes feel a little bit complicated. So when new team members who haven't used it before have to get initiated and trained on it, sometimes it can take a little while for them to get fully up and running and be able to work independently.

Carlos: I'm Carlos, Chief Regional Officer. Five star for [VBOUT 00:00:03] and for more reviews like this, click below. Before VBOUT, we have been using a lot of tools for the different platforms and the different needs that we have it inside the company. For example, Unica platform, Karma, Webflow, et cetera. For launching... for landing page HubSpot, or [Kumba Mail 00:00:24] for email, or Hootsuite, for example, to manage all the social platforms. We have chosen VBOUT for two main reasons, there is a platform that is only one inside this tool. You can manage all the different needs about social media, landings, mail, et cetera in just only one place. For the people that usually work with customers all the day, they have to go just only one places to manage all the tools. So, the easy way of working and the easy way of the tools, the possibility to have all the tools inside just only one platform was one of the two main reasons, that we moved to VBOUT. At the beginning, the main difficulties that we found with it was a little bit... the curve of improvement or the curve of learning. The platform is not complicated, but the first stage, just only to identify where are all the main features and to doing the setup of the account, the domains, et cetera. One of the very key points, that you have to be a little bit focused on the first step. My recommendation about VBOUT is, the first thing is try to test it. It's a really powerful tool. You can use it inside your company with your customers. There are plenty of functionalities that is going to save time, a lot of in the [inaudible 00:01:51] day of the team. So, try the tool, test it with all the features. And you will see that it's something that is going to help in the day by day.