# Compare Act-On vs Albacross 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Act-On and Albacross based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/103468-167503/Act-On-vs-Albacross-Website-Tracking

---

# Act-On vs Albacross Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Act-OnAlbacross2/4 selected

[Act-On](https://www.capterra.com/p/103468/Act-On/)[4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/)

[Albacross](https://www.capterra.com/p/167503/Albacross-Website-Tracking/)[4.5 (107)](https://www.capterra.com/p/167503/Albacross-Website-Tracking/reviews/)

[## Act-On](https://www.capterra.com/p/103468/Act-On/)[4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/)

Starting Price

$900.00/month

Value-for-Money

3.9

Functionality

4.1

Ease of Use

4.1

Customer Service

4.3

Reviews Sentiment

Based on [258 reviews](#user-reviews)

Positive

221

Neutral

23

Negative

14

[## Albacross](https://www.capterra.com/p/167503/Albacross-Website-Tracking/)[4.5 (107)](https://www.capterra.com/p/167503/Albacross-Website-Tracking/reviews/)

Starting Price

$89.00/month

Value-for-Money

4.5

Functionality

4.3

Ease of Use

4.7

Customer Service

4.5

Reviews Sentiment

RM

RM

Based on [107 reviews](#user-reviews)

Positive

100

Neutral

3

Negative

4

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,816 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

58%Fit

Not enough reviews

Feature ratings

Lead Capture

4.0

Drip Campaigns

3.3

Engagement Tracking

4.2

Email Management

\--

Customizable Branding

\--

\--%Fit

Missing features

Not enough reviews

Feature ratings

Lead Capture

4.0

Drip Campaigns

NA

Engagement Tracking

\--

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.3

User reviews[258](https://www.capterra.com/p/103468/Act-On/reviews/)

Ease of use

4.1

Functionality

4.1

Value for money

3.9

Customer support

4.3

User satisfaction

4.5

User reviews[107](https://www.capterra.com/p/167503/Albacross-Website-Tracking/reviews/)

Ease of use

4.7

Functionality

4.3

Value for money

4.5

Customer support

4.5

Price starts from

Price starts from

$900Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$89Per Month

-   Free version
-   Free trial

Best for

Best for

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Best for

Medium and Large enterprises that are looking to increase their qualified leads.

## User reviews

Pros & cons

BR

Ben R.

Senior Marketing Specialist

> "From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making..."

[See full review](https://www.capterra.com/p/103468/Act-On/#Capterra___7020119)

BR

Ben R.

Senior Marketing Specialist

> "Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors."

[See full review](https://www.capterra.com/p/103468/Act-On/#Capterra___7020119)

RB

Rex B.

Marketing Assistant

> "Provides valuable insights through data enabling for both inbound and outbound marketing creating an alignment between sales and data."

[See full review](https://www.capterra.com/p/103468/Act-On/#Capterra___6230466)

Freya D.

Content Marketing Manager

> "The design is a bit flat and the interactivity a bit lacking."

[See full review](https://www.capterra.com/p/103468/Act-On/#Capterra___3688013)

[View Reviews](https://www.capterra.com/p/103468/Act-On/reviews/)

Not enough reviews

## User interface

[Act-On](https://www.capterra.com/p/103468/Act-On/)

4.26 (258)

[Albacross](https://www.capterra.com/p/167503/Albacross-Website-Tracking/)

4.46 (107)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Act-On

Top features

42/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/103468/Act-On/#features)

Albacross

14/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/167503/Albacross-Website-Tracking/#features)

### Recognition

No recognitions have been awarded to Act-On

No recognitions have been awarded to Albacross

### Deployment & support

Act-On

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Albacross

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Act-On

-   By Act-On Software
-   Located in United States
-   Founded in 2008

Albacross

-   By Albacross Nordic
-   Located in Sweden
-   Founded in 2013

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